www.rtbhouse.com Open in urlscan Pro
34.117.237.115 Public Scan

Go To Rescan
Add Verdict Report

URL:
https://www.rtbhouse.com/blog/decoding-programmatic-advertising-a-guide-to-digital-marketing-automation
Submission: On January 12 via api (January 12th 2026, 8:32:23 pm UTC) from IE — Scanned from DE

Summary HTTP 55 Redirects Links 17 Behaviour Indicators

Summary

This website contacted 16 IPs in 3 countries across 13 domains to perform 55 HTTP transactions. The main IP is 34.117.237.115, located in Kansas City, United States and belongs to GOOGLE-CLOUD-PLATFORM, US. The main domain is www.rtbhouse.com.
TLS certificate: Issued by WR3 on November 22nd 2025. Valid for: 3 months.

This is the only time www.rtbhouse.com was scanned on urlscan.io!

urlscan.io Verdict: No classification

Domain & IP information

	IP Address	AS Autonomous System
32	34.117.237.115 34.117.237.115	396982 (GOOGLE-CL...) (GOOGLE-CLOUD-PLATFORM)
3	172.66.160.25 172.66.160.25	13335 (CLOUDFLAR...) (CLOUDFLARENET)
2	142.251.141.72 142.251.141.72	15169 (GOOGLE) (GOOGLE)
3	185.111.111.157 185.111.111.157	212238 (CDNEXT Da...) (CDNEXT Datacamp Limited)
1	172.65.208.22 172.65.208.22	13335 (CLOUDFLAR...) (CLOUDFLARENET)
1	172.65.219.229 172.65.219.229	13335 (CLOUDFLAR...) (CLOUDFLARENET)
4	172.65.202.201 172.65.202.201	13335 (CLOUDFLAR...) (CLOUDFLARENET)
1	172.65.236.181 172.65.236.181	13335 (CLOUDFLAR...) (CLOUDFLARENET)
1	172.65.238.60 172.65.238.60	13335 (CLOUDFLAR...) (CLOUDFLARENET)
1	172.65.198.159 172.65.198.159	13335 (CLOUDFLAR...) (CLOUDFLARENET)
1	172.65.232.43 172.65.232.43	13335 (CLOUDFLAR...) (CLOUDFLARENET)
1	142.250.185.74 142.250.185.74	15169 (GOOGLE) (GOOGLE)
2	142.250.186.131 142.250.186.131	15169 (GOOGLE) (GOOGLE)
1	216.239.32.36 216.239.32.36	15169 (GOOGLE) (GOOGLE)
1	172.65.240.166 172.65.240.166	13335 (CLOUDFLAR...) (CLOUDFLARENET)
55	16

32 34.117.237.115 (Kansas City, United States)

ASN396982 (GOOGLE-CLOUD-PLATFORM, US)
PTR: 115.237.117.34.bc.googleusercontent.com

www.rtbhouse.com	Domain lookup VirusTotal SecurityTrails crt.sh Domaintools

3 172.66.160.25 (Ascension Island)

ASN13335 (CLOUDFLARENET, US)

www.datocms-assets.com	Domain lookup VirusTotal SecurityTrails crt.sh Domaintools

2 142.251.141.72 (United States)

ASN15169 (GOOGLE, US)
PTR: tzfraa-ar-in-f8.1e100.net

www.googletagmanager.com	Domain lookup VirusTotal SecurityTrails crt.sh Domaintools

3 185.111.111.157 (Frankfurt am Main, Germany)

ASN212238 (CDNEXT Datacamp Limited, GB)
PTR: 185-111-111-157.bunnyinfra.net

cdn.usefathom.com	Domain lookup VirusTotal SecurityTrails crt.sh Domaintools

1 172.65.208.22 (Ascension Island)

ASN13335 (CLOUDFLARENET, US)

js-eu1.hs-scripts.com	Domain lookup VirusTotal SecurityTrails crt.sh Domaintools

1 172.65.219.229 (Ascension Island)

ASN13335 (CLOUDFLARENET, US)

js-eu1.hsadspixel.net	Domain lookup VirusTotal SecurityTrails crt.sh Domaintools

4 172.65.202.201 (Ascension Island)

ASN13335 (CLOUDFLARENET, US)

js-eu1.hs-banner.com	Domain lookup VirusTotal SecurityTrails crt.sh Domaintools

1 172.65.236.181 (Ascension Island)

ASN13335 (CLOUDFLARENET, US)

js-eu1.hubspot.com	Domain lookup VirusTotal SecurityTrails crt.sh Domaintools

1 172.65.238.60 (Ascension Island)

ASN13335 (CLOUDFLARENET, US)

js-eu1.hs-analytics.net	Domain lookup VirusTotal SecurityTrails crt.sh Domaintools

1 172.65.198.159 (Ascension Island)

ASN13335 (CLOUDFLARENET, US)

cta-eu1.hubspot.com	Domain lookup VirusTotal SecurityTrails crt.sh Domaintools

1 172.65.232.43 (Ascension Island)

ASN13335 (CLOUDFLARENET, US)

perf-eu1.hsforms.com	Domain lookup VirusTotal SecurityTrails crt.sh Domaintools

1 142.250.185.74 (United States)

ASN15169 (GOOGLE, US)
PTR: fra16s48-in-f10.1e100.net

fonts.googleapis.com	Domain lookup VirusTotal SecurityTrails crt.sh Domaintools

2 142.250.186.131 (United States)

ASN15169 (GOOGLE, US)
PTR: fra24s07-in-f3.1e100.net

fonts.gstatic.com	Domain lookup VirusTotal SecurityTrails crt.sh Domaintools

1 216.239.32.36 (United States)

ASN15169 (GOOGLE, US)

region1.google-analytics.com	Domain lookup VirusTotal SecurityTrails crt.sh Domaintools

1 172.65.240.166 (Ascension Island)

ASN13335 (CLOUDFLARENET, US)

track-eu1.hubspot.com	Domain lookup VirusTotal SecurityTrails crt.sh Domaintools

	Apex Domain Subdomains	Transfer
32	rtbhouse.com www.rtbhouse.com	953 KB
4	hs-banner.com js-eu1.hs-banner.com — Cisco Umbrella Rank: 14482	34 KB
3	hubspot.com js-eu1.hubspot.com — Cisco Umbrella Rank: 17996 cta-eu1.hubspot.com — Cisco Umbrella Rank: 17971 track-eu1.hubspot.com — Cisco Umbrella Rank: 14289	30 KB
3	usefathom.com cdn.usefathom.com — Cisco Umbrella Rank: 19767	3 KB
3	datocms-assets.com www.datocms-assets.com — Cisco Umbrella Rank: 22882	21 KB
2	gstatic.com fonts.gstatic.com	46 KB
2	googletagmanager.com www.googletagmanager.com — Cisco Umbrella Rank: 44	297 KB
1	google-analytics.com region1.google-analytics.com — Cisco Umbrella Rank: 2815
1	googleapis.com fonts.googleapis.com — Cisco Umbrella Rank: 49	923 B
1	hsforms.com perf-eu1.hsforms.com — Cisco Umbrella Rank: 18456	846 B
1	hs-analytics.net js-eu1.hs-analytics.net — Cisco Umbrella Rank: 14555	42 KB
1	hsadspixel.net js-eu1.hsadspixel.net — Cisco Umbrella Rank: 20752	4 KB
1	hs-scripts.com js-eu1.hs-scripts.com — Cisco Umbrella Rank: 14091	975 B
55	13

	Domain	Requested by
32	www.rtbhouse.com	www.rtbhouse.com
4	js-eu1.hs-banner.com	js-eu1.hs-scripts.com www.rtbhouse.com
3	cdn.usefathom.com	www.rtbhouse.com
3	www.datocms-assets.com	www.rtbhouse.com
2	fonts.gstatic.com	fonts.googleapis.com
2	www.googletagmanager.com	www.rtbhouse.com www.googletagmanager.com
1	track-eu1.hubspot.com
1	region1.google-analytics.com	www.rtbhouse.com
1	fonts.googleapis.com	js-eu1.hs-banner.com
1	perf-eu1.hsforms.com	www.rtbhouse.com
1	cta-eu1.hubspot.com	www.rtbhouse.com
1	js-eu1.hs-analytics.net	js-eu1.hs-scripts.com
1	js-eu1.hubspot.com	js-eu1.hs-scripts.com
1	js-eu1.hsadspixel.net	js-eu1.hs-scripts.com
1	js-eu1.hs-scripts.com	www.googletagmanager.com
55	15

This site contains links to these domains. Also see Links.

Domain
optout.rtbhouse.com
www.facebook.com
x.com
www.linkedin.com
www.wired.com
support.google.com
searchengineland.com
www.cisco.com
techblog.rtbhouse.com
www.datocms-assets.com

Subject Issuer	Validity	Valid
www.rtbhouse.com WR3	`2025-11-22` - `2026-02-20`	3 months	crt.sh
datocms-assets.com WE1	`2025-11-15` - `2026-02-13`	3 months	crt.sh
*.google-analytics.com WE2	`2025-12-03` - `2026-02-25`	3 months	crt.sh
cdn.usefathom.com R12	`2025-12-15` - `2026-03-15`	3 months	crt.sh
hs-scripts.com WE1	`2026-01-11` - `2026-04-11`	3 months	crt.sh
hsadspixel.net WE1	`2025-11-27` - `2026-02-25`	3 months	crt.sh
hs-banner.com WE1	`2026-01-10` - `2026-04-11`	3 months	crt.sh
hubspot.com WE1	`2025-11-20` - `2026-02-18`	3 months	crt.sh
hs-analytics.net WE1	`2025-11-24` - `2026-02-22`	3 months	crt.sh
hsforms.com WE1	`2025-12-30` - `2026-03-30`	3 months	crt.sh
upload.video.google.com WE2	`2025-12-03` - `2026-02-25`	3 months	crt.sh
*.gstatic.com WE2	`2025-12-03` - `2026-02-25`	3 months	crt.sh

This page contains 1 frames:

Primary Page: https://www.rtbhouse.com/blog/decoding-programmatic-advertising-a-guide-to-digital-marketing-automation
Frame ID: 196D3DBBBCAEFC3E1355150DEA0985F2
Requests: 62 HTTP requests in this frame

Screenshot
Live screenshot

Full Image

Page Title

What Is Programmatic Advertising and How It Evolved? | RTB House

Detected technologies

DatoCMS (CMS) Expand

Overall confidence: 100%
Detected patterns

<[^>]+https://www\.datocms-assets\.com

Google Font API (Font scripts) Expand

Overall confidence: 100%
Detected patterns

<link[^>]* href=[^>]+fonts\.(?:googleapis|google)\.com

Google Tag Manager (Tag managers) Expand

Overall confidence: 100%
Detected patterns

googletagmanager\.com/ns\.html[^>]+></iframe>
googletagmanager\.com/gtm\.js
googletagmanager\.com/gtag/js

Page Statistics

55
Requests

100 %
HTTPS

0 %
IPv6

13
Domains

15
Subdomains

16
IPs

3
Countries

1433 kB
Transfer

3942 kB
Size

3
Cookies

17 Outgoing links

These are links going to different origins than the main page.

URL: https://optout.rtbhouse.com/
Title: Opt Out

Search URL Search Domain Scan URL

URL: https://www.facebook.com/sharer.php?u=https%3A%2F%2Fwww.rtbhouse.com%2Fblog%2Fdecoding-programmatic-advertising-a-guide-to-digital-marketing-automation

Search URL Search Domain Scan URL

URL: https://x.com/share?url=https%3A%2F%2Fwww.rtbhouse.com%2Fblog%2Fdecoding-programmatic-advertising-a-guide-to-digital-marketing-automation&text=Decoding+Programmatic+Advertising%3A+A+Guide+to+Digital+Marketing+Automation

Search URL Search Domain Scan URL

URL: https://www.linkedin.com/shareArticle?url=https%3A%2F%2Fwww.rtbhouse.com%2Fblog%2Fdecoding-programmatic-advertising-a-guide-to-digital-marketing-automation&mini=true

Search URL Search Domain Scan URL

URL: https://www.wired.com/2010/10/1027hotwired-banner-ads/
Title: introduced to the advertising market by HotWired

Search URL Search Domain Scan URL

URL: https://support.google.com/faqs/answer/2727482?hl=en
Title: Double Click

Search URL Search Domain Scan URL

URL: https://searchengineland.com/panda-update-rolling-204313
Title: Google’s Panda Update

Search URL Search Domain Scan URL

URL: https://www.cisco.com/c/dam/m/en_us/solutions/service-provider/vni-forecast-highlights/pdf/Global_Device_Growth_Traffic_Profiles.pdf
Title: 82% of the traffic on the internet was by video

Search URL Search Domain Scan URL

URL: https://www.facebook.com/RTBHouse

Search URL Search Domain Scan URL

URL: https://x.com/RTBHouse

Search URL Search Domain Scan URL

URL: https://www.linkedin.com/company/rtb-house

Search URL Search Domain Scan URL

URL: https://techblog.rtbhouse.com/
Title: Techblog

Search URL Search Domain Scan URL

URL: https://www.datocms-assets.com/64097/1751016451-uk_aus-modern-slavery-statement-for-2024-pdf.pdf
Title: Modern Slavery Statement

Search URL Search Domain Scan URL

URL: https://www.datocms-assets.com/64097/1682002064-rtb_house_s-a-strategia_podatkowa_2021.pdf
Title: Tax Strategy 2021

Search URL Search Domain Scan URL

URL: https://www.datocms-assets.com/64097/1694587494-12-09-2023_rtb_house_sa_strategia_podatkowa_2022_draft_clean.pdf
Title: Tax Strategy 2022

Search URL Search Domain Scan URL

URL: https://www.datocms-assets.com/64097/1725454286-2024-09-04_rtb_house_sa_strategia_podatkowa_2023.pdf
Title: Tax Strategy 2023

Search URL Search Domain Scan URL

URL: https://www.datocms-assets.com/64097/1753790649-diversity-and-incusion-policy-2025-eng.pdf
Title: Diversity & Inclusion Policy

Search URL Search Domain Scan URL

Redirected requests

There were HTTP redirect chains for the following requests:

55 HTTP transactions
8 data transactions

Method
Protocol Status Resource
Path Size
x-fer Time
Latency Type
MIME-Type IP
Location

GET
H2 200 Primary Request decoding-programmatic-advertising-a-guide-to-digital-marketing-automation Show response
www.rtbhouse.com/blog/ 162 KB
42 KB 80ms
37ms Document
text/html 34.117.237.115
GOOGLE-CLOUD-PLAT...

General

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Full URL: https://www.rtbhouse.com/blog/decoding-programmatic-advertising-a-guide-to-digital-marketing-automation
Protocol: H2
Security: TLS 1.3, , AES_128_GCM
Server: 34.117.237.115 Kansas City, United States, ASN396982 (GOOGLE-CLOUD-PLATFORM, US),
Reverse DNS: 115.237.117.34.bc.googleusercontent.com
Software: Google Frontend / Next.js
Resource Hash: c01d56704e2df712935a451cefaed92253f895d1eb62160aff7ac9ed4219f996

Request headers

Upgrade-Insecure-Requests: 1
User-Agent: Mozilla/5.0 (X11; Linux x86_64) AppleWebKit/537.36 (KHTML, like Gecko) Chrome/143.0.0.0 Safari/537.36

Response headers

alt-svc: h3=":443"; ma=2592000,h3-29=":443"; ma=2592000
cache-control: s-maxage=31536000
content-encoding: gzip
content-type: text/html; charset=utf-8
date: Mon, 12 Jan 2026 20:32:24 GMT
etag: "34a5toy9ri3jf4"
server: Google Frontend
vary: Accept-Encoding
via: 1.1 google
x-nextjs-cache: HIT
x-nextjs-prerender: 1
x-powered-by: Next.js

GET
H2 200 1cccc37b0c8d2802-s.p.ttf
www.rtbhouse.com/_next/static/media/ 785 KB
416 KB 35ms
32ms Font
font/ttf 34.117.237.115
GOOGLE-CLOUD-PLAT...

General

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Full URL: https://www.rtbhouse.com/_next/static/media/1cccc37b0c8d2802-s.p.ttf
Requested by: Host: www.rtbhouse.com
URL: https://www.rtbhouse.com/blog/decoding-programmatic-advertising-a-guide-to-digital-marketing-automation
Protocol: H2
Security: TLS 1.3, , AES_128_GCM
Server: 34.117.237.115 Kansas City, United States, ASN396982 (GOOGLE-CLOUD-PLATFORM, US),
Reverse DNS: 115.237.117.34.bc.googleusercontent.com
Software: Google Frontend /
Resource Hash: b9a8e5e213977665be2a56db66945a16c686da3d9861af1e7851322cf15495ea

Request headers

User-Agent: Mozilla/5.0 (X11; Linux x86_64) AppleWebKit/537.36 (KHTML, like Gecko) Chrome/143.0.0.0 Safari/537.36
Origin: https://www.rtbhouse.com
Referer: https://www.rtbhouse.com/blog/decoding-programmatic-advertising-a-guide-to-digital-marketing-automation

Response headers

cache-control: public, max-age=31536000, immutable
content-encoding: gzip
etag: W/"c4238-19bb1053860"
via: 1.1 google
accept-ranges: bytes
alt-svc: h3=":443"; ma=2592000,h3-29=":443"; ma=2592000
date: Mon, 12 Jan 2026 20:32:24 GMT
content-type: font/ttf
last-modified: Mon, 12 Jan 2026 07:04:28 GMT
vary: Accept-Encoding
server: Google Frontend

GET
H2 200 ba8e94593350c134-s.p.ttf
www.rtbhouse.com/_next/static/media/ 128 KB
51 KB 54ms
52ms Font
font/ttf 34.117.237.115
GOOGLE-CLOUD-PLAT...

General

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Full URL: https://www.rtbhouse.com/_next/static/media/ba8e94593350c134-s.p.ttf
Requested by: Host: www.rtbhouse.com
URL: https://www.rtbhouse.com/blog/decoding-programmatic-advertising-a-guide-to-digital-marketing-automation
Protocol: H2
Security: TLS 1.3, , AES_128_GCM
Server: 34.117.237.115 Kansas City, United States, ASN396982 (GOOGLE-CLOUD-PLATFORM, US),
Reverse DNS: 115.237.117.34.bc.googleusercontent.com
Software: Google Frontend /
Resource Hash: b78da9f6766a3efe9f292ae574d615c72437593daf0791db8a25422d1ba1c810

Request headers

User-Agent: Mozilla/5.0 (X11; Linux x86_64) AppleWebKit/537.36 (KHTML, like Gecko) Chrome/143.0.0.0 Safari/537.36
Origin: https://www.rtbhouse.com
Referer: https://www.rtbhouse.com/blog/decoding-programmatic-advertising-a-guide-to-digital-marketing-automation

Response headers

cache-control: public, max-age=31536000, immutable
content-encoding: gzip
etag: W/"1fe4c-19bb1053860"
via: 1.1 google
accept-ranges: bytes
alt-svc: h3=":443"; ma=2592000,h3-29=":443"; ma=2592000
date: Mon, 12 Jan 2026 20:32:24 GMT
content-type: font/ttf
last-modified: Mon, 12 Jan 2026 07:04:28 GMT
vary: Accept-Encoding
server: Google Frontend

GET
H2 200 802294d5ad3c4f6b-s.p.ttf
www.rtbhouse.com/_next/static/media/ 93 KB
41 KB 56ms
55ms Font
font/ttf 34.117.237.115
GOOGLE-CLOUD-PLAT...

General

Check archive.org

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Full URL: https://www.rtbhouse.com/_next/static/media/802294d5ad3c4f6b-s.p.ttf
Requested by: Host: www.rtbhouse.com
URL: https://www.rtbhouse.com/blog/decoding-programmatic-advertising-a-guide-to-digital-marketing-automation
Protocol: H2
Security: TLS 1.3, , AES_128_GCM
Server: 34.117.237.115 Kansas City, United States, ASN396982 (GOOGLE-CLOUD-PLATFORM, US),
Reverse DNS: 115.237.117.34.bc.googleusercontent.com
Software: Google Frontend /
Resource Hash: 6b089d210568cf02cf01691fab727129aabe76af4a25e618226c6a0fb75acd1a

Request headers

User-Agent: Mozilla/5.0 (X11; Linux x86_64) AppleWebKit/537.36 (KHTML, like Gecko) Chrome/143.0.0.0 Safari/537.36
Origin: https://www.rtbhouse.com
Referer: https://www.rtbhouse.com/blog/decoding-programmatic-advertising-a-guide-to-digital-marketing-automation

Response headers

cache-control: public, max-age=31536000, immutable
content-encoding: gzip
etag: W/"17580-19bb1053860"
via: 1.1 google
accept-ranges: bytes
alt-svc: h3=":443"; ma=2592000,h3-29=":443"; ma=2592000
date: Mon, 12 Jan 2026 20:32:24 GMT
content-type: font/ttf
last-modified: Mon, 12 Jan 2026 07:04:28 GMT
vary: Accept-Encoding
server: Google Frontend

GET
H2 200 807a567162132f52-s.p.ttf
www.rtbhouse.com/_next/static/media/ 88 KB
39 KB 64ms
63ms Font
font/ttf 34.117.237.115
GOOGLE-CLOUD-PLAT...

General

Check archive.org

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Full URL: https://www.rtbhouse.com/_next/static/media/807a567162132f52-s.p.ttf
Requested by: Host: www.rtbhouse.com
URL: https://www.rtbhouse.com/blog/decoding-programmatic-advertising-a-guide-to-digital-marketing-automation
Protocol: H2
Security: TLS 1.3, , AES_128_GCM
Server: 34.117.237.115 Kansas City, United States, ASN396982 (GOOGLE-CLOUD-PLATFORM, US),
Reverse DNS: 115.237.117.34.bc.googleusercontent.com
Software: Google Frontend /
Resource Hash: 982441d1e0ffffa18b623b4f57c2900dac63d5456723dae8c6bd9b8a2e230df1

Request headers

User-Agent: Mozilla/5.0 (X11; Linux x86_64) AppleWebKit/537.36 (KHTML, like Gecko) Chrome/143.0.0.0 Safari/537.36
Origin: https://www.rtbhouse.com
Referer: https://www.rtbhouse.com/blog/decoding-programmatic-advertising-a-guide-to-digital-marketing-automation

Response headers

cache-control: public, max-age=31536000, immutable
content-encoding: gzip
etag: W/"15eb4-19bb1053860"
via: 1.1 google
accept-ranges: bytes
alt-svc: h3=":443"; ma=2592000,h3-29=":443"; ma=2592000
date: Mon, 12 Jan 2026 20:32:24 GMT
content-type: font/ttf
last-modified: Mon, 12 Jan 2026 07:04:28 GMT
vary: Accept-Encoding
server: Google Frontend

GET
H2 200 66eb1125102cbb3c-s.p.ttf
www.rtbhouse.com/_next/static/media/ 87 KB
39 KB 48ms
47ms Font
font/ttf 34.117.237.115
GOOGLE-CLOUD-PLAT...

General

Check archive.org

Download Go to

Full URL: https://www.rtbhouse.com/_next/static/media/66eb1125102cbb3c-s.p.ttf
Requested by: Host: www.rtbhouse.com
URL: https://www.rtbhouse.com/blog/decoding-programmatic-advertising-a-guide-to-digital-marketing-automation
Protocol: H2
Security: TLS 1.3, , AES_128_GCM
Server: 34.117.237.115 Kansas City, United States, ASN396982 (GOOGLE-CLOUD-PLATFORM, US),
Reverse DNS: 115.237.117.34.bc.googleusercontent.com
Software: Google Frontend /
Resource Hash: e2e489ae4c393143c9cefa76407643a83dcfe542785024158bf9f83355d95439

Request headers

User-Agent: Mozilla/5.0 (X11; Linux x86_64) AppleWebKit/537.36 (KHTML, like Gecko) Chrome/143.0.0.0 Safari/537.36
Origin: https://www.rtbhouse.com
Referer: https://www.rtbhouse.com/blog/decoding-programmatic-advertising-a-guide-to-digital-marketing-automation

Response headers

cache-control: public, max-age=31536000, immutable
content-encoding: gzip
etag: W/"15b10-19bb1053860"
via: 1.1 google
accept-ranges: bytes
alt-svc: h3=":443"; ma=2592000,h3-29=":443"; ma=2592000
date: Mon, 12 Jan 2026 20:32:24 GMT
content-type: font/ttf
last-modified: Mon, 12 Jan 2026 07:04:28 GMT
vary: Accept-Encoding
server: Google Frontend

GET
H2 200 f24549bf1f3ca459.css
www.rtbhouse.com/_next/static/css/ 37 KB
7 KB 32ms
31ms Stylesheet
text/css 34.117.237.115
GOOGLE-CLOUD-PLAT...

General

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Full URL: https://www.rtbhouse.com/_next/static/css/f24549bf1f3ca459.css
Requested by: Host: www.rtbhouse.com
URL: https://www.rtbhouse.com/blog/decoding-programmatic-advertising-a-guide-to-digital-marketing-automation
Protocol: H2
Security: TLS 1.3, , AES_128_GCM
Server: 34.117.237.115 Kansas City, United States, ASN396982 (GOOGLE-CLOUD-PLATFORM, US),
Reverse DNS: 115.237.117.34.bc.googleusercontent.com
Software: Google Frontend /
Resource Hash: 351d11151f1f1ee7323291b9d1fbba1a2e139c6394c1285fcad63845c4f2e55e

Request headers

User-Agent: Mozilla/5.0 (X11; Linux x86_64) AppleWebKit/537.36 (KHTML, like Gecko) Chrome/143.0.0.0 Safari/537.36
Referer: https://www.rtbhouse.com/blog/decoding-programmatic-advertising-a-guide-to-digital-marketing-automation

Response headers

cache-control: public, max-age=31536000, immutable
content-encoding: gzip
etag: W/"94f3-19bb1053860"
via: 1.1 google
accept-ranges: bytes
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Full URL: https://www.rtbhouse.com/_next/static/chunks/9010-107a5dace38ae5c4.js
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URL: https://www.rtbhouse.com/blog/decoding-programmatic-advertising-a-guide-to-digital-marketing-automation
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Full URL: https://www.rtbhouse.com/_next/static/chunks/4205-118910d4a18f5dc1.js
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URL: https://www.rtbhouse.com/blog/decoding-programmatic-advertising-a-guide-to-digital-marketing-automation
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URL: https://www.rtbhouse.com/blog/decoding-programmatic-advertising-a-guide-to-digital-marketing-automation
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Full URL: https://www.rtbhouse.com/_next/static/chunks/2730-9bf6ae04dcc38326.js
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Full URL: https://www.rtbhouse.com/_next/static/chunks/9224-eafc65a392206b55.js
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URL: https://www.rtbhouse.com/blog/decoding-programmatic-advertising-a-guide-to-digital-marketing-automation
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Full URL: data:truncated
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Full URL: data:truncated
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GET
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https://cta-eu1.hubspot.com/web-interactives/public/v1/embed/combinedConfigs?portalId=24890463&currentUrl=https%3A%2F%2Fwww.rtbhouse.com%2Fblog%2Fdecoding-programmatic-advertising-a-guide-to-digital-marketing-automation

Requested by

Host: www.rtbhouse.com
URL: https://www.rtbhouse.com/_next/static/chunks/pages/_app-7d4626c5c914e584.js

Protocol

Security

TLS 1.3, , AES_128_GCM

Server

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Reverse DNS

Software

cloudflare /

Resource Hash

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Security Headers

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Request headers

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Response headers

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access-control-max-age: 180
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cf-cache-status: DYNAMIC
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GET
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148 B 45ms
23ms Fetch
text/plain 172.65.202.201
CLOUDFLARENET

General

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Full URL: https://js-eu1.hs-banner.com/v2/cf-location
Requested by: Host: www.rtbhouse.com
URL: https://www.rtbhouse.com/_next/static/chunks/pages/_app-7d4626c5c914e584.js
Protocol: H2
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Request headers

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Response headers

cache-control: private, max-age=1500
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access-control-allow-origin: *
content-length: 5
date: Mon, 12 Jan 2026 20:32:24 GMT
content-type: text/plain;charset=UTF-8
vary: Accept-Encoding
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GET
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perf-eu1.hsforms.com/embed/v3/ 35 B
846 B 102ms
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image/gif 172.65.232.43
CLOUDFLARENET

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Full URL

https://perf-eu1.hsforms.com/embed/v3/counters.gif?key=config-loaded-success&value=1

Requested by

Host: www.rtbhouse.com
URL: https://www.rtbhouse.com/blog/decoding-programmatic-advertising-a-guide-to-digital-marketing-automation

Protocol

HTTP/1.1

Security

TLS 1.3, , AES_128_GCM

Server

172.65.232.43 , Ascension Island, ASN13335 (CLOUDFLARENET, US),

Reverse DNS

Software

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Request headers

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Referer: https://www.rtbhouse.com/

Response headers

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access-control-expose-headers: X-Origin-Hublet
CF-Cache-Status: MISS
x-content-type-options: nosniff
alt-svc: h3=":443"; ma=86400
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GET
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923 B 52ms
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text/css 142.250.185.74
GOOGLE

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Full URL

https://fonts.googleapis.com/css2?family=Lato:ital,wght@0,400;0,700;1,400&display=swap

Requested by

Host: js-eu1.hs-banner.com
URL: https://js-eu1.hs-banner.com/v2/24890463/banner.js

Protocol

Security

TLS 1.3, , AES_256_GCM

Server

142.250.185.74 , United States, ASN15169 (GOOGLE, US),

Reverse DNS

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Software

ESF /

Resource Hash

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Request headers

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Referer: https://www.rtbhouse.com/

Response headers

content-encoding: gzip
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CLOUDFLARENET

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Full URL: https://js-eu1.hs-banner.com/v2/activity/view
Protocol: H2
Security: TLS 1.3, , AES_128_GCM
Server: 172.65.202.201 , Ascension Island, ASN13335 (CLOUDFLARENET, US),
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Software: cloudflare /
Resource Hash

Request headers

Accept: */*
Access-Control-Request-Headers: content-type
Access-Control-Request-Method: POST
Origin: https://www.rtbhouse.com
Sec-Fetch-Mode: cors
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server: cloudflare
timing-allow-origin: *
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POST
H2 204 view
js-eu1.hs-banner.com/v2/activity/ 0
0 46ms
44ms Fetch 172.65.202.201
CLOUDFLARENET

General

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Full URL

https://js-eu1.hs-banner.com/v2/activity/view

Requested by

Host: www.rtbhouse.com
URL: https://www.rtbhouse.com/_next/static/chunks/pages/_app-7d4626c5c914e584.js

Protocol

Security

TLS 1.3, , AES_128_GCM

Server

172.65.202.201 , Ascension Island, ASN13335 (CLOUDFLARENET, US),

Reverse DNS

Software

cloudflare /

Resource Hash

Security Headers

Name	Value
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Request headers

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Content-Type: application/json
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Response headers

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GET
H2 200 js Show response
www.googletagmanager.com/gtag/ 452 KB
150 KB 46ms
46ms Script
application/javascript 142.251.141.72
GOOGLE

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Full URL

https://www.googletagmanager.com/gtag/js?id=G-BG2TQ7W6TY&cx=c&gtm=4e6191h2

Requested by

Host: www.googletagmanager.com
URL: https://www.googletagmanager.com/gtm.js?id=GTM-5P87F8P

Protocol

Security

TLS 1.3, , AES_128_GCM

Server

142.251.141.72 , United States, ASN15169 (GOOGLE, US),

Reverse DNS

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Software

Google Tag Manager /

Resource Hash

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Security Headers

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Response headers

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x-xss-protection: 0
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GET
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fonts.gstatic.com/s/lato/v25/ 23 KB
23 KB 29ms
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font/woff2 142.250.186.131
GOOGLE

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Full URL

https://fonts.gstatic.com/s/lato/v25/S6uyw4BMUTPHjx4wXg.woff2

Requested by

Host: fonts.googleapis.com
URL: https://fonts.googleapis.com/css2?family=Lato:ital,wght@0,400;0,700;1,400&display=swap

Protocol

Security

QUIC, , AES_128_GCM

Server

142.250.186.131 , United States, ASN15169 (GOOGLE, US),

Reverse DNS

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Software

sffe /

Resource Hash

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Request headers

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Origin: https://www.rtbhouse.com
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Response headers

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x-content-type-options: nosniff
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access-control-allow-origin: *
content-length: 23580
x-xss-protection: 0
server: sffe

GET
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fonts.gstatic.com/s/lato/v25/ 23 KB
23 KB 30ms
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font/woff2 142.250.186.131
GOOGLE

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https://fonts.gstatic.com/s/lato/v25/S6u9w4BMUTPHh6UVSwiPGQ.woff2

Requested by

Host: fonts.googleapis.com
URL: https://fonts.googleapis.com/css2?family=Lato:ital,wght@0,400;0,700;1,400&display=swap

Protocol

Security

QUIC, , AES_128_GCM

Server

142.250.186.131 , United States, ASN15169 (GOOGLE, US),

Reverse DNS

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Software

sffe /

Resource Hash

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Security Headers

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Request headers

User-Agent: Mozilla/5.0 (X11; Linux x86_64) AppleWebKit/537.36 (KHTML, like Gecko) Chrome/143.0.0.0 Safari/537.36
Origin: https://www.rtbhouse.com
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Response headers

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x-content-type-options: nosniff
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server: sffe

POST
H2 204 collect
region1.google-analytics.com/g/ 0
0 88ms
60ms Fetch
text/plain 216.239.32.36
GOOGLE

General

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Full URL: https://region1.google-analytics.com/g/collect?v=2&tid=G-BG2TQ7W6TY&gtm=45je6191h2v890309013z878747958za20gzb78747958zd78747958&_p=1768249944376&gcs=G100&gcd=13q3qPq2q5l1&npa=1&dma_cps=-&dma=1&cid=1220773732.1768249945&ul=de-de&sr=1600x1200&uaa=&uab=&uafvl=&uamb=0&uam=&uap=&uapv=&uaw=0&are=1&frm=0&pscdl=denied&_s=1&tag_exp=103116026~103200004~104527906~104528501~104684208~104684211~105391253~115938465~115938469~116514483~116682877&sid=1768249944&sct=1&seg=0&dl=https%3A%2F%2Fwww.rtbhouse.com%2Fblog%2Fdecoding-programmatic-advertising-a-guide-to-digital-marketing-automation&dt=What%20Is%20Programmatic%20Advertising%20and%20How%20It%20Evolved%3F%20%7C%20RTB%20House&en=page_view&_fv=1&_nsi=1&_ss=1&tfd=909
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URL: https://www.rtbhouse.com/_next/static/chunks/pages/_app-7d4626c5c914e584.js
Protocol: H2
Security: TLS 1.3, , AES_128_GCM
Server: 216.239.32.36 , United States, ASN15169 (GOOGLE, US),
Reverse DNS
Software: Golfe2 /
Resource Hash

Request headers

User-Agent: Mozilla/5.0 (X11; Linux x86_64) AppleWebKit/537.36 (KHTML, like Gecko) Chrome/143.0.0.0 Safari/537.36
Referer: https://www.rtbhouse.com/

Response headers

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pragma: no-cache
cross-origin-resource-policy: cross-origin
access-control-allow-credentials: true
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date: Mon, 12 Jan 2026 20:32:24 GMT
content-type: text/plain
server: Golfe2

GET
H2 200 __ptq.gif
track-eu1.hubspot.com/ 45 B
1 KB 189ms
145ms Image
image/gif 172.65.240.166
CLOUDFLARENET

General

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Full URL

https://track-eu1.hubspot.com/__ptq.gif?k=1&sd=1600x1200&cd=24-bit&cs=UTF-8&ln=de-de&bfp=d6393b5fbf8dfe68c5700673954169fa&v=1.1&a=24890463&rcu=https%3A%2F%2Fwww.rtbhouse.com%2Fblog%2Fdecoding-programmatic-advertising-a-guide-to-digital-marketing-automation&pu=https%3A%2F%2Fwww.rtbhouse.com%2Fblog%2Fdecoding-programmatic-advertising-a-guide-to-digital-marketing-automation&t=What+Is+Programmatic+Advertising+and+How+It+Evolved%3F+%7C+RTB+House&cts=1768249944922&rv=1&vi=97fe809e4505c3e979ceab3f6b8eb6d8&nc=true&ce=false&cc=1

Protocol

Security

TLS 1.3, , AES_128_GCM

Server

172.65.240.166 , Ascension Island, ASN13335 (CLOUDFLARENET, US),

Reverse DNS

Software

cloudflare /

Resource Hash

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Security Headers

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X-Content-Type-Options	nosniff

Request headers

User-Agent: Mozilla/5.0 (X11; Linux x86_64) AppleWebKit/537.36 (KHTML, like Gecko) Chrome/143.0.0.0 Safari/537.36
Referer: https://www.rtbhouse.com/

Response headers

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report-to: {"endpoints":[{"url":"https:\/\/a.nel.cloudflare.com\/report\/v4?s=pFHg%2B8eByJuFfiRkHAWxvLVxVjIyl0lIez5ZxU2%2BrjY7eskeYUx0dQ995bz%2Fbh5XzmBp1RnEL2EbTEGX1GY3HanYROxeTh35qcnGGvtIGk8Hif%2F8QYy9DN6EWNvfwMhmR%2BZKbMl4vg%3D%3D"}],"group":"cf-nel","max_age":604800}
x-content-type-options: nosniff
p3p: CP="NOI CUR ADM OUR NOR STA NID"
date: Mon, 12 Jan 2026 20:32:25 GMT
x-hubspot-correlation-id: d44408d4-6c41-4b87-bafa-4ada7b52e4e3
content-type: image/gif
last-modified: Mon, 12 Jan 2026 20:32:25 GMT
vary: origin, Accept-Encoding
strict-transport-security: max-age=31536000; includeSubDomains; preload
cache-control: no-cache, no-store, no-transform
nel: {"success_fraction":0.01,"report_to":"cf-nel","max_age":604800}
access-control-allow-credentials: false
cf-ray: 9bcf6c4c1acd03a0-FRA
accept-ranges: bytes
content-length: 45
server: cloudflare

GET
H3 200 favicon.ico
www.rtbhouse.com/favicon/ 15 KB
350 B 32ms
32ms Other
image/x-icon 34.117.237.115
GOOGLE-CLOUD-PLAT...

General

Check archive.org

Download Go to

Full URL: https://www.rtbhouse.com/favicon/favicon.ico
Protocol: H3
Security: QUIC, , AES_128_GCM
Server: 34.117.237.115 Kansas City, United States, ASN396982 (GOOGLE-CLOUD-PLATFORM, US),
Reverse DNS: 115.237.117.34.bc.googleusercontent.com
Software: Google Frontend /
Resource Hash: 8585f2b5abb6776bb6faee41a5c7b5093915836ce09ebf2e3af46b4c46a1fc4d

Request headers

User-Agent: Mozilla/5.0 (X11; Linux x86_64) AppleWebKit/537.36 (KHTML, like Gecko) Chrome/143.0.0.0 Safari/537.36
Referer: https://www.rtbhouse.com/blog/decoding-programmatic-advertising-a-guide-to-digital-marketing-automation

Response headers

cache-control: public, max-age=0
content-encoding: gzip
etag: W/"3aee-19bb1016bb8"
via: 1.1 google
accept-ranges: bytes
alt-svc: h3=":443"; ma=2592000,h3-29=":443"; ma=2592000
date: Mon, 12 Jan 2026 20:32:24 GMT
content-type: image/x-icon
last-modified: Mon, 12 Jan 2026 07:00:19 GMT
vary: Accept-Encoding
server: Google Frontend

Verdicts & Comments Add Verdict or Comment

45 JavaScript Window variables

These are the non-standard variables defined on the window object. These include var declarations and global functions and can be helpful in identifying possible client-side frameworks and code.

3 Cookies

Cookies are little pieces of information stored in the browser of a user. Whenever a user visits the site again, he will also send his cookie values, thus allowing the website to re-identify him even if he changed locations. This is how permanent logins work.

Domain/Path	Expires	Name / Value
.hsforms.com/	1969-12-31 23:59:59	Name: _cfuvid Value: 4pldu_8XZAwx543QO1g2H.BtxbrgTE4SY.AqAYxfwUc-1768249944851-0.0.1.1-604800000
.hubspot.com/	1970-01-21 11:10:51	Name: __cf_bm Value: RAZ5vg4X8TddNIv9ylF_oL6dSxMLGz.ycg4svY4XkXg-1768249945-1.0.1.1-m21S2eIyVQEA0USAcVjt.BT87CCxykHBS1GLZ65Shatm3VVJETznx.4PFFQWZ9ueDNWzCI4CA6LTXuBcmjr4S2vYB7IzezoChlMLZ_rYngs
.hubspot.com/	1969-12-31 23:59:59	Name: _cfuvid Value: 8etPvUwk8ZR2relpxVJmFF3aZjTZrhKFkxoi_5L44Ig-1768249945108-0.0.1.1-604800000

1 Console Messages

A page may trigger messages to the console to be logged. These are often error messages about being unable to load a resource or execute a piece of JavaScript. Sometimes they also provide insight into the technology behind a website.

Source	Level	URL Text
rendering	warning	URL: https://www.rtbhouse.com/blog/decoding-programmatic-advertising-a-guide-to-digital-marketing-automation Message: [GroupMarkerNotSet(crbug.com/242999)!:A0302108B4050000]Automatic fallback to software WebGL has been deprecated. Please use the --enable-unsafe-swiftshader (about:flags#enable-unsafe-swiftshader) flag to opt in to lower security guarantees for trusted content.

Indicators

This is a term in the security industry to describe indicators such as IPs, Domains, Hashes, etc. This does not imply that any of these indicate malicious activity.

cdn.usefathom.com
cta-eu1.hubspot.com
fonts.googleapis.com
fonts.gstatic.com
js-eu1.hs-analytics.net
js-eu1.hs-banner.com
js-eu1.hs-scripts.com
js-eu1.hsadspixel.net
js-eu1.hubspot.com
perf-eu1.hsforms.com
region1.google-analytics.com
track-eu1.hubspot.com
www.datocms-assets.com
www.googletagmanager.com
www.rtbhouse.com
142.250.185.74
142.250.186.131
142.251.141.72
172.65.198.159
172.65.202.201
172.65.208.22
172.65.219.229
172.65.232.43
172.65.236.181
172.65.238.60
172.65.240.166
172.66.160.25
185.111.111.157
216.239.32.36
34.117.237.115
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0e3b24651687519eaa393c0dff03c7878c6f9f2d9926022b6290b0398b5aa809
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3fd5ad8e5ef2d33ce31a3c8255604a4b61263d54e0b7ab342dbf64cc92919a13
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55c4ddd6c18fb98a7f1a7ac3d3b24ad3668f62dcc3034c62b636b539e4891e16
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7b85bcb075a13466616c573a91f310265b48c0879b56e003d4d3b7c421eee188
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82b1624b53864e8253925a77bf31a3ce7a97f1b155e87e68abdb2b292d2db6dd
8453f7a6e77c683d5c417f71e4cc2974ed007acef5025d7c31c22a98f1cb8e8c
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94377efd36410f1f4aa61f3b359b7b8e548e3a08f7bf3236e0f4de069595b084
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b78da9f6766a3efe9f292ae574d615c72437593daf0791db8a25422d1ba1c810
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bd553bae4fdf59c4d4648f05cd53a90da0bf0f80fb60618107ff2e94d2ab78e9
c01d56704e2df712935a451cefaed92253f895d1eb62160aff7ac9ed4219f996
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f876afe6b5b555642aebac747846c3266f5bb0e5f7981e02b2763926c4cee28c
fd4c7859eaa142168778c7c9518ac2f754b207cf1d8a361ee1606a8a6c4e5031

www.rtbhouse.com Open in urlscan Pro 34.117.237.115 Public Scan

Summary

urlscan.io Verdict: No classification

Domain & IP information

Screenshot Live screenshot Full Image

Page Title

Detected technologies

Page Statistics

55 Requests

100 %HTTPS

0 %IPv6

13 Domains

15 Subdomains

16 IPs

3 Countries

1433 kBTransfer

3942 kBSize

3 Cookies

17 Outgoing links

Redirected requests

55 HTTP transactions Everything HTML Script Fetch XHR CSS Image Font Expand all 8 data transactions

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www.rtbhouse.com Open in urlscan Pro
34.117.237.115 Public Scan

Screenshot
Live screenshot

Full Image

55
Requests

100 %
HTTPS

0 %
IPv6

13
Domains

15
Subdomains

16
IPs

3
Countries

1433 kB
Transfer

3942 kB
Size

3
Cookies

55 HTTP transactions
8 data transactions