www.behindthechat.co.uk
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Submission: On November 13 via api from ES — Scanned from ES
Submission: On November 13 via api from ES — Scanned from ES
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Behind The Chat: How we created the UK's first group messaging based drama series with Breast Cancer Now RSVP About Featuring 1,293 bespoke pieces of content, The Chat was the UK’s first WhatsApp-based drama series, unfolding in real-time through voice notes, videos, images and texts sent between a fictional group of friends supporting each other through a breast cancer diagnosis. The campaign had a remarkable response, with over 20 minutes of air time on the BBC, features on Good Morning Britain, ITV News and coverage in national papers. The campaign was seen 35.7 million times and created the highest brand awareness peak in 2 years. It has been recognised with awards form Cannes Lions, Kinsale Sharks, the LIA's and it was also the most shortlisted campaign at Campaign Big Awards. In this online event, we bring together the client and agency team to tell the story of how The Chat came about, why it was important and what marketers can learn from it. RSVP → When: Tuesday 21st Nov, 2pm Deanne Gardner Associate Director of Brand, Marketing & Communications, Breast Cancer Now Rakie Ayola BAFTA Award Winning Actress & Producer Matt Lever Chief Creative Officer, BMB Bianca Eglinton Creative Director, BMB Location Online Duration 30mins * * * * * * * * * * * * FAQs Who created The Chat? BMB is a creative and strategy agency based in the shadow of the Tate Modern; founded in 2005 and guided by one defining principle - the most human brand wins. BMB is the organiser of this event and created The Chat together with Breast Cancer Now. Other important partners include W Communications (PR) and AMI (Media). You can find out more about BMB's work here. How can I find out more about Breast Cancer Now? To learn more about Breast Cancer Now and their work you can visit their website: www.breastcancernow.org What is the format of the event? The event will be a 30 minute panel discussion between the client and agency team behind The Chat. It will be streamed online, and you will receive a link to join nearer the time. Register to join Behind The Chat— How we created the UK's first WhatsApp based drama series Tuesday 21st November @ 2pm +44 I'd like receive invites to future 'behind the work' talks by BMB Submit RSVP Tuesday 21st Nov @ 2PM – Online