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DEMI LOVATO ALBUM POSTERS BANNED IN UK FOR BEING OFFENSIVE

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Published Jan. 13, 2023, 4:56 a.m. ET
Demi Lovato's album poster for "Holy Fvck" has been removed from British
billboards for being a "serious offense" to Christians. Getty Images


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Demi Lovato’s album poster was pulled from British billboards after the UK’s
Advertising Standards Authority (ASA) deemed it likely to cause “serious
offense” to Christians.

The racy, bondage-esque poster, which promoted the singer’s new album “Holy
Fvck” in the UK, began to pop up across London last summer.

It didn’t take long for advertising regulators to take notice of the content,
and subsequently, take action to have the posters removed.

In the poster, the “Cool For The Summer” hitmaker wears a bondage outfit while
laying on a cross. The steamy snap is accompanied by the album title.

In ASA’s official ruling, the watchdog concluded that the poster is likely to
insult Christian viewers due to its sexualization of religion.

The ASA added that the album titled “Holy Fvck” was also likely to offend some.

Demi Lovato’s album cover for “Holy Fvck.” Demi Lovato: Twitter

They described Lovato in the image as “bound up in a bondage-style outfit whilst
lying on a mattress shaped like a crucifix, in a position with her legs bound to
one side which was reminiscent of Christ on the cross.”

The advertising regulator argued that “together with the reference to Holy Fvck“
was likely to be viewed as linking sexuality to the sacred symbol of the
crucifix and the crucifixion and “was likely to cause serious offense to
Christians.”

“We, therefore, concluded the ad breached the Code,” the ASA added.

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Demi Lovato and Emily Armstrong of Dead Sara during the Tour’s opening show in
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Demi Lovato during the Tour’s opening show in Sacramento on Sept. 22, 2022.
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Demi Lovato during the Tour’s opening show in Sacramento on Sept. 22, 2022.
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Lovato’s music label, Polydor Records, defended the poster, saying they don’t
believe it has any offensive undertones to it.

The label added that it received approval for the poster prior to its release,
according to ASA’s statement.

It also told the ASA that the posters were only up for four days and were
removed promptly on August 23.

The ASA has warned Polydor Records that the poster must not appear again.

“We told Universal Music Operations to ensure their ads did not cause serious or
widespread offense in future,” their statement concluded.

Page Six has reached out to Lovato’s reps for further comment.




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Filed under
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 * 1/13/23

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