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GENERATIVE AI: A GAME-CHANGER FOR ENGAGING WITH CUSTOMERS?

The risks and opportunities for marketing and sales
Wednesday 20 September | Now available on-demand
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Presented by

In Partnership with



OVERVIEW

The Financial Times, in partnership with McKinsey’s Growth, Marketing & Sales
Practice, hosted this webinar for commercial leaders responsible for building
marketing capabilities and improving customer engagement. The debate explored
how to keep up with the pace of change and assessed the role that generative AI
technologies could have for sales and marketing teams in reaching their business
goals.

See full overview


WORLD-CLASS BUSINESS LEADERS AND SPEAKERS

RC
Rohit Chauhan
Executive Vice President, Artificial Intelligence
Mastercard
KR
Kelsey Robinson
Senior Partner
McKinsey Sales & Marketing and Retail Practices
JS
Jason Smith
Chief Digital Officer, Data & Commerce Practices
Publicis Groupe
LB
Leyla Boulton
Senior Editor
Financial Times



KEY DISCUSSION POINTS


THE BUSINESS CASE FOR GENERATIVE AI

When considering investment in generative AI, how can businesses quantify the
impact on productivity and sales, and assess the ROI?


EVALUATING AND MANAGING RISKS

How can the level of risk in generative AI technology be determined and
minimised?





REAL-WORLD APPLICATIONS 

How are early adopters implementing generative AI into marketing and sales
functions and what are the outcomes for personalisation and performance? 

See the agenda


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