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CPG Playbook


TIKTOK HAS IGNITED A COTTAGE CHEESE RENAISSANCE

June 12, 2024

From startups like Good Culture to legacy makers like Breakstone's, demand for
cottage cheese is skyrocketing thanks to social media platforms like TikTok.


ANALYSIS

New Economic Realities

WHAT WENT WRONG AT FOXTROT

April 23, 2024

On Tuesday, Outfox Hospitality -- the parent company of Foxtrot and Dom's
Kitchen -- abruptly announced it was shutting its doors for good.

The Amazon Effect

AMAZON IS HITTING PAUSE ON A CONTROVERSIAL NEW FEE AMID SELLER OUTRAGE

May 03, 2024

Amazon is once again delaying a controversial new seller fee as the e-commerce
behemoth looks to appease its hundreds of thousands of merchants after the
original announcement sparked outrage among sellers. It's a sign that Amazon is
looking to turbocharge the business as competitors encroach on its turf.

OTHER NEWS TO KNOW

 * Johnson & Johnson has agreed to pay $700 million to settle a lawsuit with 42
   U.S. states and D.C. over how it marketed baby powder and other talc products
   allegedly linked to cancer.
 * Qurate Retail, which owns home shopping channels HSN and QVC, is at risk of
   being delisted from the Nasdaq due to its too-low share price.
 * The Nathan’s Fourth of July hot-dog eating contest will no longer
   sponsor champion Joey Chestnut after he signed up to represent a plant-based
   meat brand.

Dec. 9 Deadline for Qurate to meet Nasdaq compliance

Top Stories Jun 12
Supply Chain Shakeup

GNC IS LAUNCHING SAME-DAY DELIVERY VIA UBER EATS IN A BID TO CAPTURE MORE ONLINE
ORDERS

June 12, 2024

GNC will now offer same-day delivery available for orders made on the Uber Eats
app or for orders placed on GNC.com.

Earnings

WHY SOME SPORTS RETAILERS REMAIN UNDER STRESS

June 12, 2024

Inflation is easing up in the U.S., but some sporting goods and apparel
retailers are still seeing a slowdown.

Member Exclusive

DTC BRIEFING: SKIN CARE BRAND REMEDY IS ALREADY BATTLING PRODUCT DUPES ON TEMU

June 11, 2024

Direct-to-consumer products are getting duped on marketplaces like Temu, Amazon
and AliExpress, and the issue is no longer limited to established brands.

Supply Chain Shakeup

HOW THE BOUQS CO. IS EXPANDING REACH & SAME-DAY DELIVERY WITH WHOLE FOODS STORES

June 11, 2024

The Bouqs Co. has found a way to offer same-day delivery in key California
markets by selling in Whole Foods stores.


Limited Series
The Future of Brand Marketing

The lines between brand and performance marketing are blurring. It's no longer
enough to spend millions on a TV campaign and hope people find your brand. In
this series, Modern Retail looks into how the wild, expensive world of brand
marketing has been upended over the last few years.

Read the stories



PODCASTS

View More
The Marketplace Boom

HOW FAST-FASHION BACKLASH GAVE THREDUP A MARKETING EDGE: ‘IT’S EASY TO HAVE A
BOOGEYMAN’

June 06, 2024
New Economic Realities

MODERN RETAIL RUNDOWN: HOKA COMPETES WITH NIKE, AMAZON ADDS GRUBHUB PERK TO
PRIME & PRIVATE LABEL IS STILL GROWING

June 01, 2024
Store of the Future

‘WE’RE HAPPY TO BE BACK’: CENTURY 21’S LARRY MENTZER ON REOPENING A LEGACY NYC
OFF-PRICE RETAILER

May 30, 2024


TECHNOLOGY

View More
Member Exclusive

AMAZON BRIEFING: WHAT’S DRIVING AMAZON & WALMART’S SUBSCRIPTION WARS

June 06, 2024

As summer heats up, so are the subscription wars. From members-only sales events
to expanded restaurant delivery offers, Amazon and Walmart continue to add to
the ever-expanding list of perks they offer their customers. The subscription
wars can perhaps be summed up as a case study in one-upmanship, but it remains
to be seen who will come out on top.

Store of the Future

HOW BRANDS LIKE MATTRESS FIRM IMPLEMENT NEW TECHNOLOGY WHILE KEEPING HUMAN
CONNECTION IN MIND

June 06, 2024

As brands look to capitalize on artificial intelligence and new data tools,
transparency with employees is key to successful implementation.

Sponsored

HOW QR CODES HELP BRANDS MEET CONSUMER EXPECTATIONS FOR SUSTAINABILITY

April 09, 2024

Katherine Ryan, vice president, brand marketing, Bitly From trending resale
programs at top brands like Lululemon and REI that make sustainable shopping
more accessible to scrutiny over Taylor Swift’s private jet carbon dioxide
emissions, demand for sustainable shopping experiences and transparency is at an
all-time high. Consumers have more access to information than ever, and […]


MARKETING

View More
Q&A

HOW REDDIT IS POSITIONING ITSELF A LOWER-FUNNEL AD PLATFORM

June 11, 2024

Jim Squires, Reddit’s evp of business marketing and growth, spoke with Modern
Retail about the company is building out lower-funnel ad products.

Member Exclusive

MODERN RETAIL+ RESEARCH: BRANDS ARE MORE INVESTED IN RETAIL MEDIA THAN AGENCIES,
AS AMAZON STILL DOMINATES

June 10, 2024

Far more brand marketers are advertising via retail media than agency marketers
— but among all marketers who invest in retail media, Amazon is by far the top
platform.

Store of the Future

MODERN RETAIL RUNDOWN: SHOPIFY MARKETING SHIFTS, WALMART HEALTH LOSSES & POPPI
FACES LAWSUIT

June 08, 2024

On this week’s Modern Retail Rundown: Shopify Plus rebrands, Walmart Health saw
huge losses and Poppi gets sued over gut health claims.


OPERATIONS

View More
New Economic Realities

WHAT CHAMPION’S FUTURE LOOKS LIKE UNDER AUTHENTIC BRANDS GROUP

June 11, 2024

Champion is eyeing a win under its new owner, Authentic Brands Group. But the
athletic-wear brand may have a fraught path to victory, retail sources say.

The Marketplace Boom

RETAILERS ARE GETTING EXPLICIT ABOUT HOW THEY’RE STAYING COMPETITIVE WITH SHEIN
& TEMU

June 10, 2024

In the past few weeks, TJ Maxx, eBay and Etsy have gone into detail during
earnings and conference presentations about how they’re staying competitive
against the likes of Shein and Temu. To be sure, retailers aren’t rushing to
name-drop Temu or Shein. It’s analysts that are pushing the C-suite executives
to say more. One way companies are doing that is by touting how they’re not like
competition. 

Sponsored

HOW ADVERTISERS ARE LEVERAGING ROUNDEL’S BEST PRACTICES TO MAXIMIZE RETAIL MEDIA
SPEND

March 20, 2024

Renee Doerre, senior director of strategy and enablement, Roundel Creating
impactful e-commerce strategies begins and ends with the consumer experience.
From websites to apps to in-store experiences and third-party platforms,
shoppers can connect with brands at many touchpoints. Consumers want a
convenient and personalized shopping experience and advertisers must create
lasting ways to capture and […]


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