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QUALITATIVE RESEARCH IN PSYCHOLOGY

Volume 3, 2006 - Issue 2
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Original Articles


USING THEMATIC ANALYSIS IN PSYCHOLOGY

Virginia Braun University of Auckland
&
Victoria Clarke University of the West of England
Pages 77-101 | Published online: 21 Jul 2008
Pages 77-101
Published online: 21 Jul 2008
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 * https://doi.org/10.1191/1478088706qp063oa


 

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ABSTRACT

Thematic analysis is a poorly demarcated, rarely acknowledged, yet widely used
qualitative analytic method within psychology. In this paper, we argue that it
offers an accessible and theoretically flexible approach to analysing
qualitative data. We outline what thematic analysis is, locating it in relation
to other qualitative analytic methods that search for themes or patterns, and in
relation to different epistemological and ontological positions. We then provide
clear guidelines to those wanting to start thematic analysis, or conduct it in a
more deliberate and rigorous way, and consider potential pitfalls in conducting
thematic analysis. Finally, we outline the disadvantages and advantages of
thematic analysis. We conclude by advocating thematic analysis as a useful and
flexible method for qualitative research in and beyond psychology.

Key words:

 * epistemology
 * flexibility
 * patterns
 * qualitative psychology
 * thematic analysis

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