www.productmarketinghive.com
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Submitted URL: https://competitivehive.com/
Effective URL: https://www.productmarketinghive.com/
Submission: On April 16 via api from US — Scanned from DE
Effective URL: https://www.productmarketinghive.com/
Submission: On April 16 via api from US — Scanned from DE
Form analysis
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Text Content
WORK WITH US Product Marketing Hive is supported by Product Marketing Edge, a technology product marketing consulting firm. Please contact us if you would like to work with Louise Liu and Crispin Read. Our services include product and service positioning, messaging, and competitive enablement. JOIN FREE * Insights * Fundamentals * Positioning * Product Launch and Product Release * Strategy * Leadership * Reviews * PMM Hive Talk * Featured Members * Resources * Open Community * Free Templates * Product Marketing Books Reading List * PMM Hive Community * Join Now * PMM Hive Talk * Podcast * About * Login * Contact Us Search for: Search CATEGORIES * Featured Members * Fundamentals * Leadership * Must Read * PMM Hive Talk * Positioning * Product Launch and Product Release * Reviews * Strategy * Insights * Must Read * Positioning * Product Launch and Product Release * Strategy * Reviews * Fundamentals * Leadership * Featured Members * PMM Hive Talk Exclusive * Resources Exclusive * PMM Hive Community * Community Guide * Free Templates Exclusive * PMM Hive Reading ListNew * PodcastNew * About * Contact Us * Login * JOIN FREE Search for: Search MARKETING IN THE AGE OF AI: THE KEY FOR SUCCESS * 3 minute read We’re living in the age of AI, and it’s disrupting everything from how we work to how we… Read Now MARKET RESEARCH: SHAPING PRODUCT DEVELOPMENT AND MARKETING STRATEGIES * 3 minute read HOW TO BREAK INTO PRODUCT MARKETING: 10 EXPERT OPINIONS (2024) * 15 minute read IDENTIFYING YOUR IDEAL CUSTOMER PROFILE: QUANTITATIVE AND QUALITATIVE APPROACHES TO ICP * 5 minute read PRODUCT MARKETING’S IDEAL CUSTOMER PROFILE FIELD GUIDE * 6 minute read LLeadership Read Now * 3 minute read MARKETING IN THE AGE OF AI: THE KEY FOR SUCCESS We’re living in the age of AI, and it’s disrupting everything from how we work to how we… FFundamentals Read Now * 3 minute read MARKET RESEARCH: SHAPING PRODUCT DEVELOPMENT AND MARKETING STRATEGIES In the rapidly evolving landscape of business, market research serves as an indispensable tool for informed decision-making and… FFundamentals Read Now * 15 minute read HOW TO BREAK INTO PRODUCT MARKETING: 10 EXPERT OPINIONS (2024) Six months ago, I heard about product marketing from a friend. This was surprising because I had been… FFundamentals Read Now * 5 minute read IDENTIFYING YOUR IDEAL CUSTOMER PROFILE: QUANTITATIVE AND QUALITATIVE APPROACHES TO ICP To be a successful Product Marketing Manager (PMM), putting in the time to understand your audience, their challenges… FFundamentals Read Now * 6 minute read PRODUCT MARKETING’S IDEAL CUSTOMER PROFILE FIELD GUIDE An ideal customer profile (ICP) is really important to your go-to market strategy. It requires defining, finding and… SStrategy Read Now * 5 minute read BOOSTING BUSINESS GROWTH: THE STRATEGIC PRODUCT MARKETER’S GUIDE TO LEVERAGING PRODUCT/MARKET FIT There’s a growing wave of interest in defining how well a product serves its market. We’ll ask: what’s… FFundamentals Read Now * 5 minute read A DECEPTIVELY SIMPLE CHECKLIST TO HELP WITH SOMETHING REALLY HARD Coming up with a compelling story is hard. And creating a great deck can be so intimidating. So,… FFundamentals Read Now * 12 minute read HOW TO START YOUR FIRST EFFICIENT COMPETITIVE INTELLIGENCE PROGRAM Contrary to what many believe, establishing an effective competitive intelligence (CI) program is not just a luxury, but… FFundamentals Read Now * 7 minute read BOTH SIDES OF THE MIRROR: PRODUCT MARKETING AND ANALYST RELATIONS I’ve had the unique career experience of having been both an industry analyst (with Forrester Research) and a… FFundamentals Read Now * 6 minute read BRAND MARKETING AND PRODUCT MARKETING: THE DIFFERENCES AND THE RELATIONSHIP You may have heard the terms “product marketing” and “brand marketing” thrown around often, sometimes with excitement, sometimes… Load More WORK WITH US Product Marketing Hive is supported by Product Marketing Edge, a technology product marketing consulting firm. Please contact us if you would like to work with Louise Liu and Crispin Read. Our services include product and service positioning, messaging, and competitive enablement. JOIN FREE Search for: Search PODCAST CATEGORIES * Featured Members (9) * Fundamentals (20) * Leadership (12) * Must Read (15) * PMM Hive Talk (7) * Positioning (3) * Product Launch and Product Release (2) * Reviews (4) * Strategy (11) RECENT POSTS * Marketing in the Age of AI: The Key for Success * Market Research: Shaping Product Development and Marketing Strategies * How to Break Into Product Marketing: 10 Expert Opinions (2024) * Identifying your Ideal Customer Profile: Quantitative and Qualitative Approaches to ICP * Product Marketing’s Ideal Customer Profile Field Guide PMM HIVE READING LIST SUBSCRIBE TO OUR NEWSLETTER Get notified of the best product marketing resources. Subscribe I accept the Terms of Service and Privacy Policy. All rights reserved © PMM Hive. * Insights * Resources * PMM Hive Community * PMM Hive Talk * Podcast * About * Login * Contact Us * Login Remember me Forgot Password? Sign in Lost your password? Please enter your username or email address. 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