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FREN


 1. 
    
    
    
 2. Articles
    
    
    
 3. Market
    
    
    
    
 4. What are consumers searching for online?
    
    
    

Wednesday, March 16, 2022Market


WHAT ARE CONSUMERS SEARCHING FOR ONLINE?

In order to be as close as possible to the expectations of the general public,
the forecasting firm Spate sifts through the research done on the Internet (in
relation to cosmetics). The analysis of these data allows us to highlight
emerging trends and to calibrate the real needs of Internet users as accurately
as possible.

Reading time
~ 2 minutes
summary

To conduct this report, Spate reviewed more than 20 billion queries made online.
Three categories stand out: skin care, hair care and makeup.

Skin Care
In this category, we find:
• Hydrocolloid patches (+37.0% projected growth)
• LED face masks (+36.7%)
• Cooling globes (+30.8%)
• Facial spatulas (+30.6%)
• Gua sha stones (+30.1%)
• Sun mists (+28.2%)
• Anti-blemish patches (+25.3%)
• Tinted sun creams (+23.3%)
• Tinted moisturizers (+22.8%)

Hair care
Included in this ranking are:
• Wigs (+42.8% projected growth)
• Rice water shampoos (+32.3%)
• Hair loss treatments (+28.7%)
• Scalp serums (+27.3%)
• root powders (+25.0%)
• Texturizing powders (+20.9%)
• Hair loss shampoos (18.1%)
• Color conditioning care (+17.4%)

Make-up
Among the most popular searches were:
• Cat-eye lashes (+37.0% projected growth)
• Graphic eyeliner (+36.7%)
• Colored lash extensions (+31.9%)
• Contouring sticks (+28.1%)
• Plum lipsticks (+26.6%)
• Satin lipsticks (+24.8%)
• White eyeliner (+24.8%)
• Metallic lipsticks (+21.2%)
• Stick bronzers (+17.9%)
• Eye shadow sticks (+14.8%)

“The pandemic continues to influence consumer needs. In terms of skin and hair
care, they are looking to take care of themselves at home,” concludes Spate. “As
for makeup, consumer research shows a need …


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