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ACADEMY V2 MAIN NAVIGATION

 * About
   * Overview
   * Why Choose Us
 * Courses & Programmes
   * Financial Services
   * Human Capital, Management & Leadership
   * Technology & Intelligent Systems
   * Services, Operations & Business Improvement
   * Business Management
   * Credit-bearing Modules
   * SkillsFuture Series
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 * Resources
   * Insights
   * News
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   * FAQ
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Sales & Marketing Services, Operations and Business Improvement


TIKTOK MARKETING FOR BUSINESS OWNERS

Apply Now Send Enquiry
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 * Overview
 * Topics/Structure
 * Who Should Attend
 * Assessment
 * Fees and Funding
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This programme is conducted on-campus. 


OVERVIEW

In this TikTok Marketing course, participants will explore the TikTok ecosystem
and utilise TikTok analysis to boost their business. In addition, participants
will grasp tips and strategies on how the business fits with TikTok, how it
integrates into your funnel, and how to create TikTok content to reach your
ideal audience.


Next Course Starts On 11 May 2023 (Thu) See Full Schedule Fee SGD1728.00* (as
low as SGD198.40* after maximum funding) Learn more Duration

2 days

Thursday (9am - 5pm)
Friday (9am - 6pm)

Level
Basic

Learning Objectives
 * Customise your profile that speaks about your brand
 * Apply marketing strategies on TikTok
 * Script and film your videos that connect with the TikTok audience
 * Film and edit videos using the TikTok app and external apps
 * Understand the mindset of TikTok viewers and turn your followers into
   customers
 * Plan and create content more efficiently


TOPICS/STRUCTURE

 * Understand the TikTok platform and its advertising capabilities: Learn about
   the TikTok platform, its audience, and the different types of ads available
   to businesses.
 * Utilising hashtags and trends: Learn about the importance of the use of
   hashtags and how to incorporate them into their TikTok strategy to research
   competitors, and increase visibility and engagement.
 * Influencer marketing: Learn how to partner with popular TikTok users and
   leverage influencer marketing to reach a wider audience and drive brand
   awareness.
 * Content creation and strategy: Learn how to create engaging, entertaining
   content that resonates with their target audience and develop a comprehensive
   TikTok marketing strategy.
 * Measuring and optimising performance: Learn how to track their TikTok
   performance and make data-driven decisions to optimise their strategy and
   drive growth.
 * Ad creation and optimisation: Learn how to create effective and engaging
   TikTok ads and how to optimise them for maximum performance and reach.
 * Measurement and analytics: Learn how to track the performance of their TikTok
   ads and use analytics to make data-driven decisions and optimise their
   campaigns.




WHO SHOULD ATTEND

This course is designed for business owners, solopreneurs, trainers, coaches and
consultants who are seeking to acquire practical skills, knowledge and mindset
to succeed in TikTok content design, turning their viewers into customers. 


PREREQUISITES

Basic knowledge with smartphone camera/ video functions


ASSESSMENT

Participants are required to create a TikTok account which includes the
following:

 * Customise a TikTok profile that speaks about their brand
 * Apply marketing strategies on TikTok
 * Script and film videos contents that connect with the target audience

Participants are required to attain a minimum of 75% attendance and pass the
associated assessment in order to receive a digital Certificate of Completion.


FEES AND FUNDING

Fee Information

 







 







COMPANY-SPONSORED







PARTICIPANT PROFILE







SELF-SPONSORED







SME







NON-SME







Singapore Citizen < 40 years old











Permanent Resident







LTVP+

(Individuals must be at least 21 years old)









$518.40

(After SSG Funding 70%)







$198.40

(After SSG Funding 70%
+ ETSS Funding 20%)







$518.40

(After SSG Funding 70%)







Singapore Citizen ≥ 40 years old







$198.40

(After SSG Funding 70%
+ MCES Funding 20%)







$198.40

(After SSG Funding 70%
+ MCES Funding 20%)







$198.40

(After SSG Funding 70%
+ MCES Funding 20%)







International Participant







$1,728

(No Funding)







$1,728







(No Funding)







$1,728







(No Funding)







 

 

 







 

 

All prices include 8% GST

Post Secondary Education Account (PSEA)
PSEA can be utilised for subsidised programmes eligible for SkillsFuture Credit
support. Click here to find out more.

Self Sponsored

SkillsFuture Credit

Singapore Citizens aged 25 and above may use their SkillsFuture Credits to pay
for the course fees. The credits may be used on top of existing course fee
funding.

This is only applicable to self-sponsored participants. Applications
via MySkillsFuture.sg must be made within 60 days before course commencement.

SMU Academy has to be informed on the Claim ID no. and claim amount in order for
the correct payable course fee amount to be reflected on the invoice. Please
click here for more details on SkillsFuture Credit.

Workfare Skills Support Scheme

Workfare Skills Support (WSS) Scheme in replacement of Workfare Training Support
(WTS) Scheme:

With effect from 1 July 2020, applicants who wish to apply for the WTS Scheme
may refer to the WSS Scheme instead. Please click here for more details.

Company Sponsored

Enhanced Training Support Scheme
 * Organisation must be registered or incorporated in Singapore
 * Employment size of not more than 200 or with annual sales turnover of not
   more than $100 million
 * Trainees must be hired in accordance with the Employment Act and fully
   sponsored by their employers for the course
 * Trainees must be Singapore Citizens or Singapore Permanent Residents
 * Trainees must not be a full-time national serviceman

Please click here for more information on ETSS.

Absentee Payroll

Companies who sponsor their employees for the course may apply for Absentee
Payroll here. For more information, please refer to:

AP Guide (Non-SME Companies)
Declaration Guide (SME Companies)


SCHEDULE

Start Date(s)
11 May 2023 (Thu)
Intake Information

Intake 4: 11 & 12 May 2023 [Open for Registration]


SPEAKER/TRAINER BIO

Linda Hui-Isaac

Linda is a Brand & Marketing Consultant, Digital Marketing Expert and founder of
a marketing agency.

She earned her MBA in Global Business with Distinction, at Coventry University
(UK), and holds an Advanced Certificate in Learning & Performance (ACLP) from
the Institute of Adult Learning. A combination of cumulative training and
consulting hours has led to her being accredited as a Registered Management
Consultant (RMC) by the Institute of Management Consultants, Singapore (ICMS).

As an accomplished professional with more than two decades of international
experience in Global Branding, Marketing and Entrepreneurship, Linda honed her
skills working professionally for an SGX Listed Company, a Luxury Branded MNC
based in Europe, and a Multi-Corporations Consortium in Dubai, UAE - a
partnership program under IE Singapore.

After 15 years of global experience, Linda founded her own agency in 2011
specialising in Digital Marketing Consultancy & Services. In the course of her
partnership working with local brands and academies, she has consulted with and
trained thousands of small business owners, and professional leaders in the area
of Inbound Marketing, Tiktok Ads for Business, Facebook Marketing, Google PPC,
and SEO. They include trainees from organisations such as AIA, Prudential,
PropNex, ERA, Adidas, BreadTalk, Twelve Cupcakes, Eagle Brand, and more.

Janus Chan

Janus is an ACTA-certified trainer and ICF-certified coach.

She started Facebook and Instagram to market her career and business coaching
service in 2019. During the circuit breaker in 2020, Janus learned about the
TikTok app and started exploring it. Like most people’s journey on TikTok, she
did memes and occasionally some motivational videos.

Her videos caught the attention of TikTok Singapore. Upon knowing her background
as a trainer and coach, she was invited to be one of the official content
creators to start TikTok’s education and learning platform - #learningisfun. She
started sharing nuggets of job search and career tips on TikTok. Her fun and
creative presentation got her featured in The Straits Times in December 2020.
Her viewership hit the highest of 600k. Most importantly, most of her coaching
clients came from TikTok.

Janus now trains small business owners like herself to use TikTok for their
business, sharing her learning curves through case studies and her own journey
on TikTok. She has also recently completed SGUS Social Media Marketing Training
Programme.


TESTIMONIALS

The 3 days TikTok Marketing course conducted from the 9th to 11th of February by
Linda was very informative. Linda's passion for teaching and technology was
evident from the start, and her extensive knowledge of TikTok and its features
(as well as other online marketing platforms) was truly awe-inspiring.
Throughout the course, Linda provided clear and concise instructions that were
easy to comprehend, even for someone like me, who have limited experience with
the TikTok app.

Linda's interactive teaching style made the 3 days course both enjoyable and
engaging. I particularly appreciated Linda's hands-on approach to creating the
TikTok ad process, which allowed us to apply what we learned, enhancing our
understanding of the app and its interface. Overall, I highly recommend Linda
and her team as an educator. Their dedication, expertise, and enthusiasm for
teaching truly set them apart. I am thankful for the chance to learn from such a
knowledgeable and talented person and thanks to Linda's guidance, I feel
confident in my ability to use TikTok creatively in my company's marketing
strategy.
-
Design Director , Flo Design Pte. Ltd.


POLICIES

View programme policies.


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SkillsFuture Eligible for Claim Period:
02 Jun 2020 - 30 Jun 2024


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