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THESCORE ACQUIRES MOBILE DAILY FANTASY SPORTS GAME SWOOPT

Dean Takahashi@deantak
December 19, 2014 2:00 PM
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The Score acquires Swoopt
Image Credit: The Score

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The mobile fantasy sports market is blossoming and consolidating.

TheScore, a developer of mobile sports platforms, announced Friday that it has
acquired mobile daily sports game Swoopt from its creator, ApptheGame.

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As we noted in a story about King of the Hill Sports this morning, an estimated
41 million players engage with fantasy sports in North America, according to the
Fantasy Sports Trade Association. Those players spend an average of $111 a year
on fantasy sports, and a bunch of startups have begun chasing that business on
mobile platforms.

Toronto-based TheScore already has 9.2 million average monthly active users on
its mobile platforms for its own fantasy sports games. By acquiring Swoopt from
San Francisco’s ApptheGame, TheScore has a new entry in the daily fantasy sports
game market.

The deal includes Swoopt’s mobile application and web offering and the four
members of its San Francisco-based product development and leadership team. The
purchase price isn’t public, but the deal included both cash and stock.

“Like TheScore, Swoopt was created as a mobile first product and this deal
equips us to enter the exciting daily fantasy sports market,” said John Levy,
the founder and CEO of TheScore, in a statement. “Swoopt’s approach to daily
fantasy sports, featuring mobile friendly contests that can be joined and
managed quickly and easily, made this a great opportunity – especially with
daily fantasy enjoying a clear fit with sports fans using theScore’s mobile
platforms.”

Swoopt offers a range of daily fantasy sports contests for professional
baseball, hockey, football, basketball and college football. ApptheGame
developed the Swoopt game with venture funding from Douglas Bergeron, Tandem
Capital, i/o Ventures, Sand Hill Angels, and other investors.

“TheScore is a leader in developing mobile sports experiences and this deal
provides Swoopt with the expertise and resources required to take our game to
the next level,” ApptheGame CEO Matthew Himelstein said in a statement.

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