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 ADMELD

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THE BEST OF ADMELD,
NOW IN DOUBLECLICK AD EXCHANGE.

Since 2008, Admeld has led the industry in helping premium publishers maximize
their ad revenue and simplify their operations. Admeld pioneered the private ad
exchange and built technology that made it easy for publishers to identify new
opportunities and control how every impression is sold.

Google bought Admeld in 2011 and we’ve worked diligently to build Admeld’s best
features into the DoubleClick Ad Exchange. Now that we’ve completed the
integration, AdX provides publishers a unique platform that combines robust,
publisher-centric tools with a massive, global pool of demand. When paired with
our ad server, DoubleClick for Publishers (DFP), the benefits of the DoubleClick
publisher platform are even more compelling: it's one platform to maximize yield
across your direct and indirect sales channels, on every format and every
device.

With DoubleClick Ad Exchange, you can:

 * Get full visibility into how buyers are buying (and bidding) on your
   inventory.
 * Set granular rules about who can see your inventory, who can buy it, and for
   how much.
 * Tap into demand from every major agency, ad network, and DSP.
 * Negotiate private deals with select buyers at premium rates.
 * Connect seamlessly with DFP to optimize your direct and indirect revenues.
 * Relax, because you’re protected by Google’s global anti-malware
   infrastructure.

To learn more about why Google bought Admeld and all the great features we’ve
built into the Ad Exchange, read this blog post. And for more information about
DoubleClick’s publisher platform, visit our website.

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