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Home/Technology/Why Video Transcription Is Crucial for SEO and Content Marketing
Technology


WHY VIDEO TRANSCRIPTION IS CRUCIAL FOR SEO AND CONTENT MARKETING

Heana SharmaMarch 28, 2023
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00:04/03:27

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Video transcription is the process of converting the audio content of a video
file into written text. It involves listening to the audio portion of a video
and typing out the spoken words verbatim, along with any other relevant details
such as speaker identification, timestamps, and background noises or music.
Video transcription can be done manually by a person or automatically using
software, such as speech recognition technology. The resulting transcription can
serve a variety of purposes, including subtitling, closed captioning,
translation, and video search engine optimization (SEO).


WHY VIDEO TRANSCRIPTION MAKES YOUR CONTENT SHINE

Video transcription is becoming increasingly important for organizations looking
to improve their search engine optimization and content marketing efforts. By
transcribing videos, businesses can leverage the full potential of the content
in their videos for SEO purposes. When they don’t do so, much of the information
that could be useful for boosting rankings would go to waste.

Having text versions of the audio and visuals in a video also allows companies
to repurpose their content into other formats, such as blog posts or
whitepapers. It can help widen the reach of a message and expand its impact
across multiple channels and platforms. Here are the reasons why marketers
require video transcription.




ENHANCED SEO AND SITE TRAFFIC

Video transcription can be an invaluable asset to improve and expand the reach
of any brand’s content. In transcribing videos, businesses can make their
content more accessible to a broader audience. Eventually, there will be an
upsurge in the number of viewers exposed to the content.

Additionally, transcribed videos provide additional SEO opportunities. By
including keywords within the transcript, businesses can optimize their content
for search engines, allowing them to appear more prominently.

Furthermore, transcribed videos are much easier for people with disabilities and
other special needs to understand since they provide a full written version of
the speech in the video. This makes it easier for everyone to access and
understand the content without watching the clip.




DELIVERS HIGHER SERP RANKINGS

Transcription allows content creators to make their video content more easily
discoverable and indexed by search engines since they can now read it like text.
It means that their videos will be more likely to appear in searches, allowing
them to achieve higher SERP rankings.

Video transcription also increases the chance that viewers will watch the entire
video since they contain added context. By providing transcripts, content
creators can give their audience more information about what someone is saying
in a video before they commit to watching it. This move can increase the
likelihood of people engaging with the content, resulting in higher SERP
rankings.


DRIVES EASIER CREATION OF DERIVATIVE CONTENT

Video transcription leads to easier creation of derivative content.
Transcription services provide a text-based transcript of the audio or video
content, allowing creators to have an easier time creating spin-off content from
their media. A transcript can be extremely helpful for repurposing the same
video for multiple platforms.



With a transcript, creators can easily search for specific parts of the video,
edit them out, and use them in a different format. For example, they can take
quotes from the transcript and create graphics or text easily shared as an image
or post on social media.


ENRICHES PPC CAMPAIGNS

Video transcription helps to enrich pay-per-click (PPC) campaigns. Transcription
of video content provides marketers with a wealth of information used to create
highly-targeted advertising campaigns.

By transcribing video content, marketers can identify words, phrases, and topics
viewers find interesting and relevant. Marketers can better tailor their PPC ads
to reach potential customers by understanding what people want to hear or watch.



Additionally, transcribing video content also allows marketers to include
relevant keywords and phrases in their PPC campaigns, which can help to increase
click-through rates and conversion.


PROVIDES GREAT OPPORTUNITIES FOR LINK BUILDING

Transcribing videos results in text documents that one can use to link to other
website pages. It is especially beneficial if you have content in the video that
explains a process or service you offer. By transcribing that content and
creating internal links back to your website, you’re improving the overall SEO
of your website by increasing visibility.

Internal link building is one of the essential SEO techniques that you can use
to increase traffic and your search engine rank. Transcribing videos also helps
in other aspects of SEO. For example, you can use the transcribed text to create
new blog posts or articles based on the video content. Ultimately, it will keep
your website content fresh and lead to more people visiting it.



FINAL THOUGHTS

Videos are essential for businesses to expand their audience and build brand
recognition. With engaging visuals, audio, and interactive features, it’s no
surprise that videos have become a top trending marketing tool.

If you’re unfamiliar with video transcription, consult a company like
GoTranscript. Visit https://gotranscript.com/video-to-text, and the company will
supply you with transcribers with extensive SEO experience.


Follow Us on Instagram (@uniquenewsonline) and Facebook (@uniquenewswebsite) to
Get Regular News Updates for Free

Heana SharmaMarch 28, 2023
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