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INNOVATIVE RESEARCH GROUP


MARKET RESEARCH


TORONTO, ONTARIO 1,452 FOLLOWERS

NATIONAL OPINION RESEARCH AND CONSULTATION FIRM. BUILDING UNDERSTANDING,
CONNECTING WITH AUDIENCES. DISCOVER MORE BELOW.

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ABOUT US

As a national opinion research consultancy, we ensure key decisions are informed
decisions by connecting you to your audiences. When INNOVATIVE is at the table,
we bring a real-world understanding of your sector, the challenges you face,
today’s most successful analytic techniques and practical solutions that can
make a difference. We thrive on challenges. Our track record shows that we can
help solve yours.

Website http://innovativeresearch.ca/

External link for Innovative Research Group

Industry Market Research
Company size 11-50 employees
Headquarters Toronto, Ontario
Type Public Company
Founded 1998
Specialties Public Affairs, Corporate Communications, Research, Branding
Research, Marketing Research, and Stakeholder & Public Consultations


LOCATIONS

 * Primary
   
   56 The Esplanade
   
   Toronto, Ontario M5E 1A6, CA
   
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EMPLOYEES AT INNOVATIVE RESEARCH GROUP


 * GREG LYLE
   
   FOUNDER AND PRESIDENT, INNOVATIVE RESEARCH GROUP INC.


 * VANESSA AGRAWAL
   
   DIRECTOR AT INNOVATIVE RESEARCH GROUP


 * JULIAN GARAS
   
   VICE PRESIDENT AT INNOVATIVE RESEARCH GROUP


 * ДЕНИС БИБКО
   
   РУКОВОДИТЕЛЬ (INNOVATIVE RESEARCH MARKETING GROUP)

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UPDATES

 * Innovative Research Group
   
   1,452 followers
   
   2w
    * Report this post
      
   
   Greg Lyle
   
   Founder and President, Innovative Research Group Inc.
   
   2w
   
   Federal Conservative ads are building feelings of hope . The law of the
   jungle is eat or be eaten. The law of politics is define or be defined. Erin
   O’Toole, Andrew Scheer, Stephane Dion, and Michael Ignatieff were all defined
   by their opponents. Pierre Poilievre is defining himself. In 2015, Justin
   Trudeau and the Liberals also defined themselves. Despite an effort by the
   Conservatives to define Trudeau as ‘not ready’, the Liberals jumped from
   third to first thanks in no small part to a remarkably successful series of
   ads that left struggling middle-class Canadians with a feeling of hope. In
   2023, starting from a stronger position, the Poilievre Conservatives are
   doing the same. Global TV highlighted the results of a new INNOVATIVE poll
   that tested 7 CPC videos pulled from their YouTube channel. Usually,
   political ads do well with the sponsor’s supporters, but fall flat with
   supporters of other parties. Not these ads. Not only did the CPC ads do well
   with Conservatives, but in English Canada, 43% of Liberal partisans agreed
   with the information presented in the CPC ads and 48% had a positive
   impression. You can check out the global story here. https://lnkd.in/gtTzEhJj
   For the full results, check out the INNOVATIVE post
   here. https://hubs.ly/Q02dBJ8d0 #canpoli
   
   
   POLL FINDS 2023 POILIEVRE ADS SPUR SAME VOTER RESPONSE AS 2015 TRUDEAU ADS
   
   HTTPS://GLOBALNEWS.CA
   
   1
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 * Innovative Research Group
   
   1,452 followers
   
   1mo
    * Report this post
      
   
   Some thoughts from me on the federal political scene. More to follow in
   coming days.
   
   Greg Lyle
   
   Founder and President, Innovative Research Group Inc.
   
   1mo
   
   Is it Dead Parrot time for the Trudeau Liberal Government? In a famous Monty
   Python skit, Michael Palin plays a pet shop owner trying to convince John
   Cleese that his clearly dead parrot is just ‘resting’. The Liberals may not
   be quite as dead as the Monty Python parrot, but signs of life are faint. How
   bad is it? My first quote in a Hill Times article on November 27th is “It’s a
   Liberal slaughter”. I rarely use such definitive language. I believe that
   campaigns matter. But the federal Liberals are in a very deep hole and the
   path forward is far from clear. On Friday, INNOVATIVE posted a deep dive into
   our October federal vote data. The snapshot numbers do not look good for the
   Liberals. ·      At 70%, time for a change is 8-points higher than in
   Harper's 2015 loss. ·      Trudeau’s net favourables are at -26%, 30 points
   lower than Pierre Poilievre. ·      Poilievre now enjoys a 15-point lead as
   best to be PM. ·      The CPC lead by 14 points in the decided vote. We
   compared our October results to our April survey to see which groups shifted
   the most. Again, the results are not good for the Liberals. ·      Liberal
   declines are focused in 55 plus voters, the people most likely to vote in an
   election. ·      55 plus are now the most to feel it is time for a change.
   ·      Women are now more negative towards Trudeau, almost even with men.
   What has saved the Liberals in previous lows was “voter efficiency”. Since
   2015, the Liberal vote has been focused to deliver pluralities in critical
   swing seats. But this new low is destroying that pattern of voting. ·      34
   seats (primarily in Ontario) went from CPC wins averaging about 10% before
   2015 to Liberal margins of about 15% in the last 3 elections. The CPC now
   hold a 10-point CPC lead – Harper territory. This move alone puts the CPC
   slightly ahead of the Liberals. ·      The CPC are now winning the 30 Ontario
   Lib-CPC swing seats by 10 points and the 31 non-Ontario Lib-CPC swing seats
   by 18 points. This is likely enough to deliver a CPC majority. ·      The CPC
   now hold marginal leads in the 29 seats that are most consistently NDP and
   the 28 seats that can swing NDP. These seats push the CPC ahead of the 2011
   Harper victory. ·      To add insult to injury, the CPC are within 3 points
   of the Liberals in the 42 Strong LPC seats won by over 20% margins in the
   last 3 election. ·      Finally, there is a swing from an 8-point lead to a
   10-point deficit among the 22 battleground seats in the suburbs of Montreal
   where the Liberals face a Bloc challenge. So, to pull it all together, the
   Liberal benchmarks are crashing, they are losing likely voters and key parts
   of their coalition, and when we overlay that onto seats, election night turns
   into a slaughter. Think I am too harsh? Check the detailed results for
   yourselves here: https://lnkd.in/gNS_5CGY
   
   
   SIX MONTHS THAT SHOOK THE LIBERALS’ WORLD
   
   HTTPS://INNOVATIVERESEARCH.CA
   
   2
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 * Innovative Research Group
   
   1,452 followers
   
   1mo
    * Report this post
      
   
   Some reflection on Doug Ford's latest apology and what other politicians can
   learn from his experience.
   
   Greg Lyle
   
   Founder and President, Innovative Research Group Inc.
   
   1mo
   
   A quick post on Ontario politics for your weekend reading pleasure. Doug and
   Rob Ford have built a brand. First and foremost, it's a brand about populism.
   The authentic feeling many voters take from the Fords is that they bring a
   customer service ethos to their politics. The customer is always right. That
   has served Doug Ford well when he makes mistakes. With many other
   politicians, their policies are associated with their ideology. To retreat
   from their policy is to retreat from their principles. Think of Justin
   Trudeau and the Atlantic carve out. Doug Ford obviously has an "open for
   business" approach to policy, but it lives along side his known commitment to
   the principle of customer service. So, when his customers tell him they are
   unhappy, it strikes the voters likely to vote for him as authentic when he
   reverses course. We saw this play out in April 2021 when he apologized for
   his management of COVID 19, reversed course and recovered to win re-election.
   Now faced with rising criticism of his management of the Greenbelt, he has
   apologised once again. Are Ontarians willing to forgive him a second time?
   The answer so far appears to be yes. Slightly more people agree he has taken
   responsibility for his mistake and is trying to do better. And in a First
   Past the Post system with two significant opposition parties, that is more
   than enough to retain the PC lead in the vote. In fact, a federal halo has
   seen the provincial PC lead grow. There is a lesson here for other
   politicians. Whether you establish yourself as populist or pragmatic, or just
   a small businessperson bringing customer service to politics, building a
   reputation for listening and responding to voter concerns can serve you well
   when mistakes are inevitably made. Check out our full report.
    https://hubs.ly/Q028yWQX0
   
   
   SAYING ‘SORRY’ IS WORKING SO FAR FOR FORD ON THE GREENBELT CONTROVERSY
   
   HTTPS://INNOVATIVERESEARCH.CA
   
   1
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 * Innovative Research Group
   
   1,452 followers
   
   4mo
    * Report this post
      
   
   INNOVATIVE's President, Greg Lyle, posted his presentation deck on The Art of
   Communicating Complex Regulation at the 8th World Forum on Energy Regulation
   (WFER). Check out his insights, illustrated with policy and rate examples
   from Canada. #WFERPERU2023
   
   Greg Lyle
   
   Founder and President, Innovative Research Group Inc.
   
   4mo Edited
   
   I am looking forward to participating in the panel on The Art of
   Communicating Complex Regulation at the 8th World Forum on Energy Regulation
   (WFER). If you are here and want to follow along during my presentation, we
   have posted the deck here. https://hubs.ly/Q02094Yl0 If you are not here, but
   you are curious, the deck covers: 1) The need to demonstrate both the
   relevance to consumers AND what difference consumer engagement can make. 2)
   The role of pictures and graphics to convey complicated information. 3) The
   need to be upfront about issues and risks. I illustrate these points with
   actual examples from publicly released consultations on policy and rates from
   Canada. As always, questions and comments welcomed! Thank you OSINERGMIN and
   ICER -International Confederation of Energy Regulators ERSE for an excellent
   conference! #WFERPERU2023
   
   
   CONNECTING WITH A BUSY CUSTOMER: THE ART OF COMMUNICATING COMPLEX REGULATION
   
   HTTPS://INNOVATIVERESEARCH.CA
   
   4
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 * Innovative Research Group
   
   1,452 followers
   
   7mo
    * Report this post
      
   
   Public engagement with the election interference controversy remains low, but
   it's not going away. #cdnpoli Read the full report below!
   
   
   ELECTION INTERFERENCE CONTROVERSY REMAINS A LURKING POLITICAL THREAT
   
   HTTPS://INNOVATIVERESEARCH.CA
   
   7
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 * Innovative Research Group
   
   1,452 followers
   
   8mo
    * Report this post
      
   
   I really enjoyed speaking with Canada's energy regulators today at CAMPUT. I
   wrote a short post highlighting some of the findings I shared today.
   
   Greg Lyle
   
   Founder and President, Innovative Research Group Inc.
   
   8mo Edited
   
   𝐓𝐡𝐞 𝐁𝐮𝐦𝐩𝐲 𝐑𝐨𝐚𝐝 𝐭𝐨 𝐭𝐡𝐞 𝐄𝐧𝐞𝐫𝐠𝐲 𝐓𝐫𝐚𝐧𝐬𝐢𝐭𝐢𝐨𝐧
   Climate denial is no longer a mainstream point of view. The vast majority of
   Canadians agree climate change is real. But that doesn’t mean we are ready to
   do much about it. In April, 63% of Canadians told Innovative Research Group
   that climate change is definitely happening and another 23% say it is
   probably happening. That isn’t new. We have been seeing numbers like that
   since 2015. Canadians also tend to like the idea of an energy transition.
   More than four-in-ten (41%) say it is a good thing. Just 10% say it is a bad
   thing. But they are more divided when they consider their own finances with
   26% saying they expect the energy transition to leave their household
   finances better off and 26% saying they expect to be worse off. That
   sentiment is reflected in the public’s willingness to pay more for
   electricity to implement the energy transition. We asked a third of our
   respondents if they would pay 1% more for transition costs, another third 3%
   more, and a final third 5% more.  On average, Canadians were almost perfectly
   divided with 44% supporting a price increase and 42% opposed. While asking
   support in the abstract is not ideal, it highlights the challenge of building
   public permission to invest in the energy transition. The bigger concern is
   when we ask people to chose between a transition leadership narrative and a
   transition skeptic narrative. Support for the leadership narrative has held
   basically stable around 39% since we first posed the question 18 months ago.
   But support for the skeptic narrative has jumped 11-points, from 29% in
   November 2021 to 40% now. See the rest of our Innovative Research Group poll
   results here. https://hubs.ly/Q01PnJVG0 #energytransition #climatechange
   
   
   GOOD NEWS AND BAD NEWS FOR CANADA’S ENERGY TRANSITION
   
   HTTPS://INNOVATIVERESEARCH.CA
   
   6 2 Comments
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 * Innovative Research Group
   
   1,452 followers
   
   9mo
    * Report this post
      
   
   A new INNOVATIVE poll shows that while the controversy surrounding China’s
   alleged interference in Canada’s 2019 and 2021 elections has not yet captured
   the attention of most Canadians, early signs suggest that it is damaging the
   Liberals’ reputation and could potentially become more significant. #cdnpoli
   
   
   EARLY SIGNS OF POTENTIAL DAMAGE TO LIBERAL REPUTATION OVER CHINA’S ELECTION
   INTERFERENCE CONTROVERSY
   
   INNOVATIVE RESEARCH GROUP ON LINKEDIN
   
   11 1 Comment
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 * Innovative Research Group
   
   1,452 followers
   
   9mo
    * Report this post
      
   
   What you think about Alberta’s budget depends on how you feel about political
   parties more broadly. Read the post to find out more. #abpoli
   
   
   ALBERTA BUDGET UNLIKELY TO TILT ELECTION RACE
   
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