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* ABOUT
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A WAITWHAT ORIGINAL PODCAST.
MASTERS of
With REID HOFFMAN
LinkedIn Co-Founder & Greylock Partner
SCALE
MASTERS OF SCALE IS AN ORIGINAL PODCAST HOSTED BY REID HOFFMAN, CO-FOUNDER OF
LINKEDIN AND INVESTOR AT GREYLOCK. IN EACH EPISODE, REID SHOWS HOW COMPANIES
GROW FROM ZERO TO A GAZILLION, TESTING HIS THEORIES WITH LEGENDARY LEADERS.
MASTERS OF SCALE IS THE FIRST AMERICAN MEDIA PROGRAM TO COMMIT TO GENDER BALANCE
FOR GUESTS.
Sponsored By
Listen to Rapid Response, our weekly podcast on the real-time lessons of
changing business. Hosted by former Fast Company editor Bob Safian.
Join us for Masters of Scale Live on July 23rd in Boston. Buy Tickets
LATEST EPISODE:
FOCUS ON THE SCALE THAT YOUR CUSTOMERS CAN’T SEE
BETH FORD
CEO,
LAND O'LAKES
Cameo appearances: Tim Maltin (Titanic expert) and Lukas Fricke (farmer).
IN THIS EPISODE:
TOO OFTEN, COMPANIES ONLY FOCUS ON THE TYPE OF SCALE THAT’S VISIBLE: MASSIVE
CAMPUSES, THOUSANDS OF WORKERS, OFFICES AROUND THE GLOBE. BUT AS LAND O’LAKES
PROVES, THERE ARE LESS CONSPICUOUS WAYS TO SCALE – WAYS THAT SUPPLY YOUR
BUSINESS WITH STRUCTURAL INTEGRITY. THIS IS SOMETHING CEO BETH FORD KNOWS WELL.
"WE HAVE TO TREAT OUR BUSINESS LIKE THE ECOSYSTEM IT IS."
– Beth Ford
GO TO EPISODE PAGE>
LISTEN TO THIS EPISODE NOW
DOWNLOAD TRANSCRIPT
Subscribe now for free: Apple Podcasts | Google Podcasts | RSS
Feed
FROM THE MASTERS OF SCALE: RAPID RESPONSE PODCAST
“WE DIED AND WERE REBORN.”
Brian Chesky
Co-founder and CEO, Airbnb
WHY BUSINESS MUST BE A FORCE FOR GOOD
Ken Chenault
Chairman and Managing Director, General Catalyst Partners
HOW BUZZFEED BOUNCED BACK
Jonah Peretti
Co-founder and CEO, BuzzFeed
INSIDE J.CREW’S “PURPOSE-LED” PIVOT
Libby Wadle
CEO, J.Crew
AS SEEN ON:
MORE EPISODES
PAST EPISODES
LESSONS THAT
MATTER MOST
BRIAN CHESKY, TYRA BANKS, ANGELA AHRENDTS
SALLIE KRAWCHECK, FRANKLIN LEONARD
BRIAN CHESKY: “EMBRACE BEING SMALL AND MAKE SOMETHING PERFECT.”
Angela Ahrendts: “To do anything great, you need trust.”
DOWNLOAD TRANSCRIPT
LISTEN TO THIS EPISODE NOW
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MAKE YOUR CUSTOMER THE STAR
JESSICA ALBA
CO-FOUNDER,
THE HONEST COMPANY
Cameo appearances: Derek DelGaudio (sleight-of-hand artist), Greg Steltenpohl
(Califia Farms), Alexandra Samuel (data journalist and author).
“I’M THINKING OF THE EXHAUSTED, SLEEP-DEPRIVED PARENT. HOW CAN I GIVE EASE,
PEACE OF MIND TO THAT PERSON?”
Reid’s Theory: “I believe the more you understand the ‘in real life’ experiences
of your customers, the more magical your product will be.”
DOWNLOAD TRANSCRIPT
LISTEN TO THIS EPISODE NOW
Subscribe now for Free: Apple Podcasts | Google Podcasts | RSS Feed
NO DATA, NO SCALE
SHEILA LIRIO MARCELO
FOUNDER AND FORMER CEO,
CARE.COM
Cameo appearance: Jamison Kerr (ArtFields).
“HAVING A SOCIAL VISION DOESN’T MEAN THAT THAT’S NOT A PROFITABLE VISION.”
Reid’s Theory: “I believe in this simple mantra: no data, no scale. But not all
data is created equal. So look for the most useful – and most cost effective –
data you can, at each phase of growth.”
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HOW TO UNLOCK YOUR TEAM’S CREATIVE POTENTIAL
INDRA NOOYI
FORMER CEO & CHAIR,
PEPSICO
Cameo appearance: Nicole Burke (Gardenary).
“FOR BIG ICONIC COMPANIES TO REMAIN SUCCESSFUL, WE NEEDED THE BEST AND THE
BRIGHTEST TALENT, IRRESPECTIVE OF GENDER, ETHNICITY, ORIENTATION.”
Reid’s Theory: “I believe you need to create an environment that lets talent
thrive.”
DOWNLOAD TRANSCRIPT
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HOW SETBACKS
CREATE MOMENTUM
ROBERT REFFKIN
FOUNDER AND CEO,
COMPASS
Cameo appearance: Dr. Shini Somara (mechanical engineer and science
broadcaster).
“A CORE PART OF MY BELIEF AROUND ENTREPRENEURSHIP IS BELIEVING THAT YOU CAN
CHANGE YOUR STARS.”
Reid’s Theory: “I believe you need to harness the failures, pivots, and false
starts into rapidly growing momentum.”
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WHY WE NEED
RE-FOUNDERS
SATYA NADELLA
CHAIRMAN AND CEO,
MICROSOFT
Cameo appearance: David Mandel (Veep).
“IF YOUR COMPANY IS GOING TO BE SUCCESSFUL, IT WILL OUTLAST YOUR FOUNDERS. IF
IT’S GOING TO OUTLAST THAT FOUNDER, THE HANDOFF IS GOING TO BE SUPER CRITICAL.”
Reid’s Theory: “I believe companies don’t just need founders … they also need
re-founders.”
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THE BEAUTY OF EMPHASIZING THE OBVIOUS
KATIA BEAUCHAMP
CO-FOUNDER & CEO,
BIRCHBOX
Cameo appearance: Don Papson (M.S. Hershey Foundation)
“WHEN WE REALIZED WHAT BIRCHBOX COULD BE, WE WERE THINKING HOW DID THIS NOT SEEM
OBVIOUS TO A LOT OF PEOPLE?”
Reid’s Theory: “I believe you need to make your unconventional idea seem like
the obvious move to everyone else.”
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HOW TO ACCELERATE EXPERTISE
MELLODY HOBSON
CO-CEO,
ARIEL INVESTMENTS
Cameo appearance: Brooke Macnamara (Case Western Reserve University).
“I ADOPTED THE IDEA OF BEING AN EXPERT EARLY IN MY CAREER. WHEN YOU NEED BRAIN
SURGERY, YOU DON’T GO TO YOUR GENERAL PRACTITIONER.”
Reid Hoffman: “I believe learning fast is foundational to entrepreneurship.
Learning well is how you stay in business.”
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ASKING THE UNCOMFORTABLE QUESTIONS
MICHAEL SEIBEL
MANAGING DIRECTOR,
Y COMBINATOR
Cameo appearance: Brian Christian ("The Alignment Problem").
“THE MOST COMMON QUESTION I ASK IS, ‘WHY ARE WE TALKING ABOUT THIS?’ AS OPPOSED
TO, ‘WHAT’S THE RIGHT DECISION TO MAKE?'”
Reid Hoffman: “I believe you need to learn to ask the right questions of the
right people – and then act upon the answer, even if it seems irrational.”
DOWNLOAD TRANSCRIPT
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MAKE ROOM FOR MAGIC
J.J. ABRAMS
CO-FOUNDER,
BAD ROBOT PRODUCTIONS
“THERE’S NOTHING MORE DEADLY THAN BEING INCURIOUS.”
Reid Hoffman: “I believe that great leaders can learn to create the right
conditions for magic.”
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BUILD THE
RIGHT FLYWHEEL
WENDY KOPP
CEO,
TEACH FOR ALL
Cameo appearance: Kaya Henderson (Teach for America).
“PROBLEMS RESOLVE THEMSELVES MUCH MORE QUICKLY IN A NETWORK THAN IN A MORE
CENTRALLY MANAGED STRUCTURE.”
Reid Hoffman: “I believe that networks are the key to amplifying scale.”
DOWNLOAD TRANSCRIPT
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HOW MENTORSHIP
PROVIDES AN EDGE
ALEX RODRIGUEZ
CHAIRMAN & CEO,
A-ROD CORP.
Cameo appearance: Allison Kluger (producer).
“THE GREATEST ENTREPRENEURS ARE INCREDIBLY INQUISITIVE, HAVE A GREAT APPETITE
FOR INFORMATION, AND THEY SHOW UP.”
Reid Hoffman: “I believe that great mentors are key in your journey to scale.
And to find great mentors you must have the mindset of a mentor yourself.”
DOWNLOAD TRANSCRIPT
LISTEN TO THIS EPISODE NOW
Subscribe now for Free: Apple Podcasts | Google Podcasts | RSS Feed
TWO-PART EPISODE
WHEN THE MOMENT CHOOSES YOU, PART 1
HOW TO ADAPT TO CHANGING RULES, PART 2
PRESIDENT BARACK OBAMA
44TH U.S. PRESIDENT
“I’M A BIG BELIEVER IN THE POWER OF PEOPLE’S STORIES AS THE THING THAT MOVES
PEOPLE TO ACTION.”
Reid Hoffman (Part 1): “I believe that the moment almost always chooses you. But
to seize that moment, you have to move fast.”
Reid Hoffman (Part 2): “I believe you need to keep your mission constant, but
your tactics fluid, as you scale.”
DOWNLOAD TRANSCRIPT
LISTEN TO THIS EPISODE NOW
Subscribe now for Free: Apple Podcasts | Google Podcasts | RSS Feed
FRUSTRATION IS
YOUR FRIEND
ADI TATARKO
CO-FOUNDER & CEO,
HOUZZ
Cameo appearances: Karen Kavett (Karen Puzzles), Julia Hartz (Eventbrite).
“IF YOU HAVE THE MINDSET THAT SOMETHING BIG IS WAITING FOR YOU AND YOU HAVE THE
CONVICTION IN THIS, YOU CAN’T GIVE UP.”
Reid Hoffman: “I believe you should embrace frustration, because its flipside –
opportunity – can be a shortcut to scale.”
DOWNLOAD TRANSCRIPT
LISTEN TO THIS EPISODE NOW
Subscribe now for Free: Apple Podcasts | Google Podcasts | RSS Feed
HOW TO TEACH
YOUR CUSTOMER
ETHAN BROWN
FOUNDER AND CEO,
BEYOND MEAT
Cameo appearances: Chris Paul (NBA player).
“I WANTED TO DO SOMETHING THAT WAS UNIQUE AND EXTRAORDINARY.”
Reid Hoffman: “I believe that you need to listen to your customers … even when
what they want is inconvenient, or inconsistent. But you must track their point
of view … and let them know you’re listening.”
DOWNLOAD TRANSCRIPT
LISTEN TO THIS EPISODE NOW
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WHAT INVESTORS
REALLY LOOK FOR
MARK CUBAN
ENTREPRENEUR, INVESTOR,
AND STAR OF SHARK TANK
Cameo appearances: Noel Durity (Twist It Up), Lani Lazzari (Simple Sugars), Brad
Schultz (Future Proof).
“RAISING MONEY MAKES THE FALL A LITTLE BIT LONGER – BUT IT DOESN’T KEEP YOU FROM
HITTING ROCK BOTTOM.”
Reid Hoffman: “I believe you need to act like a founder but also have the
mindset of an investor.”
DOWNLOAD TRANSCRIPT
LISTEN TO THIS EPISODE NOW
Subscribe now for Free: Apple Podcasts | Google Podcasts | RSS Feed
THE POWER OF
PERSONAL BRAND
TYRA BANKS
ENTREPRENEUR,
WRITER, AND MODEL
Cameo appearances: Andy Cunningham (Cunningham Collective).
“THE EASIEST PERSONAL BRAND IS THE ONE THAT YOU DON’T HAVE TO ACT.”
Reid Hoffman: “I believe that building your personal brand is as important as
building your product brand. In a changing world, it’s the constant that will
allow you to adapt.”
DOWNLOAD TRANSCRIPT
LISTEN TO THIS EPISODE NOW
Subscribe now for Free: Apple Podcasts | Google Podcasts | RSS Feed
TWO-PART EPISODE
HOW ACQUISITIONS BECOME AN ECOSYSTEM, PART 1
HOW ACQUISITIONS BECOME AN ECOSYSTEM, PART 2
BOB IGER
EXECUTIVE CHAIRMAN,
THE WALT DISNEY COMPANY
“LET’S EMBRACE TECHNOLOGY AS AN OPPORTUNITY RATHER THAN A THREAT.”
Reid Hoffman (Part 1): “I believe that building a global brand to last means
turning acquisitions into an ecosystem.”
Reid Hoffman (Part 2): “I believe that building a global brand means creating a
diverse and sustainable ecosystem.”
DOWNLOAD TRANSCRIPT
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Subscribe now for Free: Apple Podcasts | Google Podcasts | RSS Feed
THE SECRET
TO BIG LEAPS
RICHARD BRANSON
FOUNDER,
THE VIRGIN GROUP
“IF YOU CAN CREATE A COMPANY THAT BRINGS PEOPLE’S DREAMS TO REALITY, IT’S LIKELY
TO BE SUCCESSFUL.”
Reid Hoffman: “I believe you should never stop asking ‘What if?’ and ‘Why not?’
Take those daring notions seriously, and go all-in on the bold leaps. They will
keep you innovating.”
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HOW TO BE
THE STEWARD
OF YOUR IDEA
RANA EL KALIOUBY
CEO & CO-FOUNDER,
AFFECTIVA
“THE CEO IS THE MOST POWERFUL PERSON FOR CREATING AN EXAMPLE OF GREAT
STEWARDSHIP.”
Reid Hoffman: “I believe you’re not just responsible for scaling your
world-changing idea. You’re also responsible for stewarding its development and
wider use.”
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HOW TO MASTER YOUR EMOTIONS
SAM HARRIS,
AUTHOR, PHILOSOPHER, NEUROSCIENTIST, AND PODCAST HOST
“MEDITATION GIVES YOU A CHOICE: DO YOU REALLY WANT TO FOLLOW THIS NEXT THOUGHT,
WHEREVER IT LEADS?”
Reid Hoffman: “I believe managing your emotions is as critical as managing your
business.”
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THE SECRET POWER
OF ONBOARDING
MELANIE PERKINS,
CO-FOUNDER AND CEO, CANVA
Cameo appearances: Ron White (Memory Expert).
“WHEN IT WAS CLEAR WHERE THE WORLD WAS HEADED, IT SEEMED A LOGICAL STEP TO START
THE BUSINESS.”
Reid’s Theory: “I believe that onboarding is a hidden key to lasting success.”
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BUILDING
BRIDGES
TO SCALE
DANIEL LUBETZKY,
FOUNDER,
KIND
Cameo appearances: Bianca Wylie (Public tech advocate).
“YOUR BRAND HAS TO BE TRUE. YOU CANNOT TRY TO BE EVERYTHING TO EVERYBODY OR
YOU’LL BE NOTHING TO NOBODY.”
Reid’s theory: “I believe that to scale a business, you’ll always need bridges –
to new customers, new verticals and new markets. But for a bridge to last – it
must be built from both sides.”
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HOW TO FIND
HIDDEN VALUE
THAT OTHERS MISS
FRANKLIN LEONARD,
FOUNDER, THE BLACK LIST
Cameo appearances: Tatiana Mac (software engineer).
“HOW CAN WE CREATE SYSTEMS THAT GIVE US MORE INFORMATION TO MAKE SLIGHTLY BETTER
DECISIONS IN A COMPETITIVE ENVIRONMENT?”
Reid’s theory: “I believe that in a crowded field – your competitive edge is in
finding under-valued assets that others overlook.”
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HOW TO SELL WITHOUT SELLING
PHIL KNIGHT
CO-FOUNDER, NIKE
Cameo appearances: Eddy Lu (GOAT).
“AT ONE POINT, WE THOUGHT, ‘WELL MAYBE WE SHOULD TRY SOME ADVERTISING.'”
Reid’s theory: “I believe you need to sell without selling. Great branding is
about identity … and matchmaking.”
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THE EMPATHY FLYWHEEL
SARAH FRIAR
CEO,
NEXTDOOR
Cameo appearances: Mark Pincus (Zynga), Dr. Robert Rosenkranz (dentist).
“A NEIGHBORHOOD IS MUCH MORE THAN JUST RESIDENTS.”
Reid’s theory: “I believe you should first be human. Building one-to-one
connections with your customers isn’t fast — and it isn’t easy — but it can
drive you to scale and more importantly, keep you there.”
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TO SCALE, FIND THE RIGHT VALUES
JIMMY WALES
CO-FOUNDER, WIKIPEDIA
“IF YOUR BELIEFS AND VALUES ARE IN TENSION WITH YOUR BUSINESS MODEL, YOU’VE GOT
A REAL PROBLEM.”
Reid’s theory: “I believe product-value fit is often more important than
product-market fit. And finding it may require a pivot or two.”
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HOW TO FIND – AND KEEP – TRUE NORTH
SUSAN WOJCICKI
CEO, YOUTUBE
Cameo appearances: Dr. Becky Smethurst (astrophysicist), Shishir Mehrotra (Coda,
Google, YouTube).
“OUR GOAL IS TO BE THE BEST HOME FOR CREATORS.”
Reid’s theory: “I believe that to navigate massive scale, you have to find – and
keep – ‘true north.’ Establish clear landmarks that point to your founding
principles. They’ll guide you when you’re at risk of losing your way.”
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HOW TO BUILD AUTHENTIC
CONNECTION AT SCALE
TREVOR MCFEDRIES
CO-FOUNDER, BRUD
Cameo appearances: Alison Darcy (Woebot).
“THE FIRST CHARACTER I BUILT WAS MYSELF.”
Reid’s theory: “I believe that to build an authentic connection with your
customers, you need to do some things that may feel artificial.”
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HOW TO TURN
SKEPTICS INTO FANS
JOHN FOLEY
FOUNDER & CEO
PELOTON
Cameo appearances: Melanie Curtis (professional skydiver).
“PEOPLE THOUGHT FITNESS WAS A DOPEY CATEGORY WHERE THERE’S BEEN NO CAPITAL AND
NO INNOVATION. AND I WOULD SAY, ‘EXACTLY.’”
Reid’s theory: “I believe you can clear a path to scale by converting skeptics
to fanatics.”
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WHY YOUR COMPANY NEEDS NEW RITUALS
SHISHIR MEHROTRA
YOUTUBE, CODA
Cameo appearances: George Kembel (Stanford), Tobi Lütke (Shopify), Dr. Akilah
Cadet (Change Cadet).
“DESIGN YOUR TEAMS, YOUR RITUALS, YOUR SYSTEMS. WHAT DO YOU WANT TO ENCOURAGE OR
DISCOURAGE?”
Reid’s theory: “I believe you need to design rituals that will take you to scale
and evolve with you. Fail to do this, and you may find the rituals that do
emerge will hold you back.”
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BE A PAINKILLER AND A VITAMIN
CLARA SHIH
CO-FOUNDER & CEO,
HEARSAY
Cameos: Shellye Archambeau (MetricStream), Gary Alexander (Interactive Education
Concept). Photography by: Carig Barritt, Frederic Nema, WSJ.
“WE BECAME MISSION-CRITICAL FOR ANY BANK, INSURANCE COMPANY, FINANCIAL FIRM – A
MUST-HAVE, NOT A NICE-TO-HAVE.”
Reid’s theory: “I believe you should strive to make your business a vitamin AND
a painkiller.”
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FOUR CORE PRINCIPLES OF CRISIS MANAGEMENT
ELLEN KULLMAN
CEO
CARBON
Cameos: Amy Shira Teitel (spaceflight historian), Jonah Peretti (BuzzFeed),
Brian Chesky (Airbnb), Neil Blumenthal (Warby Parker), Stacy Brown-Philpot
(TaskRabbit). Photography courtesy of Rachel Bujalski and Carbon Staff
Photographers.
“THE WORLD’S GOING TO THROW A LOT AT YOU. THE QUESTION IS: WHAT CAN YOU DO TO
IMPROVE YOUR COMPANY, YOUR SITUATION, YOUR BUSINESS?”
Reid’s theory: “I believe there’s no such thing as a crisis playbook. To survive
a crisis, you have to double down on who you already are as a company.”
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THE POWER OF SMALL GOALS
CHARLES BEST
FOUNDER & CEO
DONORSCHOOSE
Cameo appearance: Stephen Colbert. Photography courtesy of Charles Best.
“DONORSCHOOSE WAS THE FIRST PLATFORM DEDICATED TO CROWDFUNDING.”
Reid’s theory: “I believe a scalable idea can start small – if you can leverage
the small wins into a sense of greater purpose.”
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TEST. MEASURE. REPEAT.
ERIC RIES
LONG TERM STOCK EXCHANGE
THE LEAN STARTUP
Cameo appearance: Nick Means (GitHub), Pierre Bohanna (feature film prop maker).
Photography by Brittany Hosea Small.
“THERE’S NO MAGIC FAIRY DUST. I DON’T HAVE ANY SUPERPOWERS. THIS IS ABOUT
SYSTEMS AND METHODS.”
Reid’s theory: “I believe that every business is an experiment. For the
experiment to succeed, you need to test your hypothesis, measure the results,
and follow wherever they lead.”
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A MASTERCLASS IN CROWDSOURCING
LUIS VON AHN
FOUNDER & CEO, DUOLINGO
Cameo appearance: Elizabeth Sampat (game designer). Photography by Chandler
Crowell.
“PEOPLE HELP US ADD LANGUAGES TO DUOLINGO, BECAUSE WE’RE MISSION-DRIVEN AND THEY
REALLY SEE THAT.”
Reid’s Theory:
I believe crowdsourcing can scale your business in unexpected ways – as long as
you perfectly align your mission with your crowd’s motivation.
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TWO-PART EPISODE
HOW TO UNITE A TEAM, PART 1
HOW TO UNITE A TEAM, PART 2
ANGELA AHRENDTS
APPLE, BURBERRY
Photography by Brittany Hosea Small.
“MY JOB IS TO MAKE SURE THAT THE TEAM FEELS LIKE A FAMILY.”
Reid’s Theory (Part 1): I believe you need an elevated mission – and everyday
human contact – to unite a team.
Reid’s Theory (Part 2): I believe you need an elevated mission – and everyday
human contact – to unite a team.
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HOW TO START A REVOLUTION
WENCES CASARES
CO-FOUNDER & CEO, XAPO
Cameo appearance: Linda Rottenberg (Endeavor), Anne Wojcicki (23andMe).
Photography by Peter Venus of Capital Headshots, Kelly Sullivan.
“A WORLD WHERE BITCOIN SUCCEEDS IS MORE IMPORTANT THAN ONE WHERE THE INTERNET
SUCCEEDS.”
Reid’s Theory:
I believe: The more revolutionary your product is, the more reassuring you have
to be when you invite consumers on board.
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BE A PLATFORM
TOBI LÜTKE,
FOUNDER & CEO, SHOPIFY
Cameo appearance: Bill Gates, Eric Schmidt, Julia Hartz (Eventbrite).
Photography courtesy of Shopify.
“BUILDING A PLATFORM IS THE MOST VALUABLE THING IN THE WORLD.”
Reid’s theory:
I believe the secret to MASSIVE scale is compressed in three words: Be a
platform.
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WHEN TO ZOOM IN,
WHEN TO ZOOM OUT
JOSH SILVERMAN,
CEO, ETSY
Cameo appearance: Scott Suko (domino artist), Nik Money (mycology professor).
Photography by Brittany Hosea Small.
“THE JOB OF A LEADER IS NOT TO COME UP WITH SOLUTIONS, IT’S TO DEFINE SUCCESS.”
Reid’s theory:
I believe the best scale leaders must be able to zoom out high and wide AND zoom
in close and detailed.
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WHATS THE HIDDEN BUSINESS BEHIND
YOUR BUSINESS?
JENN HYMAN,
CO-FOUNDER & CEO, RENT THE RUNWAY
Cameo appearance: Kevin Venardos (Venardos Circus), Stewart Butterfield (Slack).
Photography courtesy of Rent the Runway.
“RENT THE RUNWAY IS VERY MUCH A TECHNOLOGY BUSINESS AND ALWAYS HAS BEEN.”
Reid’s Theory:
I believe you need to master the business behind your business – it just might
be the critical factor that lets you break out.
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HOW TO SOLVE AN IMPOSSIBLE CHALLENGE
MEGAN SMITH,
U.S. CTO, GOOGLE, SHIFT7
Cameo appearance: Monique Sternin (Tufts University). Photography courtesy of
shift7.
“MY THESIS IS, IF YOU INCLUDE EVERYONE, YOU CAN FIX NEARLY EVERYTHING.”
Reid’s Theory:
I believe that when faced with an impossible challenge, you should scout for
someone who’s already solved it. Then help those inventors to keep inventing.
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LIVE! ALL FOUNDERS HAVE A TROJAN HORSE
ROBERT F. SMITH
FOUNDER, CHAIR, & CEO
VISTA EQUITY PARTNERS
Cameo appearance: Sir Ken Robinson. Live photography by Jaime Fernandez / Summit
LA; other images courtesy of Robert F. Smith.
“WHEN YOU INVEST IN PEOPLE, YOU GET GREATER OUTPUT. THAT’S WHAT I CALL THE
LIBERATION OF THE SPIRIT.”
Reid’s Theory:
I believe every great founder has a second purpose, something outside their main
business they’re trying to get done in the world.
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THE POWER OF CONFLICT
RAY DALIO
FOUNDER, BRIDGEWATER ASSOCIATES
Cameo appearance: Daniel Amen (Amen Clinics), Steve Horgan (USA Field Hockey).
Photography by Brittany Hosea Small.
“YOU JUST WANT THE BEST IDEA – WHEREVER IT COMES FROM.”
Reid’s Theory:
I believe disagreement is the wellspring of great ideas and great companies –
but only if you harness the conflict constructively.
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HOW TO SET THE DRUMBEAT
JEFF WEINER
CEO, LINKEDIN
Cameo appearance: Chris Tomson (Vampire Weekend), Monica Worline
(CompassionLab), Keesa Schreane (Refinitiv). Photography courtesy of Jeff
Weiner.
“MANAGERS TELL PEOPLE WHAT TO DO. LEADERS INSPIRE THEM TO DO IT.”
Reid’s Theory:
I believe every leader has to create a drumbeat for their company. The more
irresistible that drumbeat is to you, the more naturally your team will follow.
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TWO-PART EPISODE
HOW TO ACCELERATE HISTORY, PART 1
THE BIGGEST SUCCESS STORY YOU HAVEN'T HEARD, PART 2
BILL GATES
MICROSOFT, BILL & MELINDA GATES FOUNDATION
Photography by David Ryder.
“WE KNEW: WE’RE GOING TO DO PLATFORMS – A COMPUTER ON EVERY DESK.”
Reid’s Theory (Part 1): I believe that it’s not enough to just take advantage of
inflection points in history – you have to accelerate those inflections if you
want to achieve huge scale.
Reid’s Theory (Part 2): “I believe that it’s not enough to see inflection points
in history – you have to accelerate those inflections.”
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EPISODE 49
MAKE IT EPIC
WILL.I.AM
BLACK EYED PEAS, BEATS, I.AM+
Cameo appearance: Jeremy Siegel (urban designer, Bjarke Ingels Group).
Photography by Brittany Hosea Small & Eric Michael Roy.
“I WANT TO SHOOT FOR THE STARS. IF I SHOOT AWAY FROM HERE, I’LL GET OFF THE
PLANET.”
Reid’s Theory:
I believe you should never settle for a big opportunity when you can leverage it
into something epic.
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EPISODE 48
PATIENCE OR SPEED? BOTH.
TORY BURCH
FOUNDER & EXECUTIVE CHAIR, TORY BURCH
Cameo appearances: Lehua Kamalu (Polynesian Voyaging Society), Rana el Kaliouby
(Affectiva).
Cameo appearances: Lehua Kamalu (Polynesian Voyaging Society), Rana el Kaliouby
(Affectiva).
“WHEN YOU’RE AN ENTREPRENEUR, THINGS COME AT YOU MORNING, NOON AND NIGHT. YOU
HAVE TO BE AGILE.”
Reid’s Theory:
I believe that to scale a sustainable business, you need to combine patience,
patience, patience – and move with explosive speed.
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EPISODE 46
HOW TO TAKE ON GOLIATHS AND WIN
DREW HOUSTON
CO-FOUNDER & CEO, DROPBOX
Cameo appearances: Mark Pincus (Zynga), Shellye Archambeau (MetricStream).
Photography by: Courtesy of Drew Houston
“IF YOUR PLAYBOOK IS THE SAME AS YOUR COMPETITORS, YOU’RE IN TROUBLE – BECAUSE
THEY’RE JUST GOING TO PLAY YOUR PLAYBOOK WITH A LOT MORE RESOURCES.”
“IF YOUR PLAYBOOK IS THE SAME AS YOUR COMPETITORS, YOU’RE IN TROUBLE – BECAUSE
THEY’RE JUST GOING TO PLAY YOUR PLAYBOOK WITH A LOT MORE RESOURCES.”
Reid’s Theory:
I believe you can leave overwhelming competition in the dust – but only if you
know exactly what your advantage is.
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EPISODE 45
EMBRACE THE GATEKEEPERS
ANNE WOJCICKI
CO-FOUNDER & CEO, 23ANDME
Cameo appearances: Daniel Ek (Spotify).
Photography by: Courtesy of Anne Wojcicki.
“THE ONLY WAY WE WILL EVER UNDERSTAND OR BENEFIT FROM THE HUMAN GENOME IS IF WE
TRUST.”
Reid’s Theory:
I believe gatekeepers aren’t an impediment that you should outwit, but an
opportunity that you should embrace.
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EPISODE 44
SMALL CHANGES FOR BIG IMPACT
WHITNEY WOLFE HERD
FOUNDER & CEO, BUMBLE
Cameo appearances: Steve Spohn (AbleGamers) and Marissa Mayer (Google, Yahoo).
Photography by: Peter DaSilva.
“WE WEREN’T TRYING TO RE-INVENT THE WHEEL – WE WERE JUST TRYING TO REVERSE IT.”
Reid’s Theory:
I believe the smallest feature can make – or break – your product. The challenge
is recognizing the impact of that feature – and making sure it’s actually
positive.
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EPISODE 41
HOW PIRATES BECOME THE NAVY
DARA KHOSROWSHAHI
CEO, UBER
Cameo appearances: Arianna Huffington (Thrive Global), Ben Chestnut (Mailchimp).
Photography by: Khaled Sayed.
“DO THE RIGHT THING, PERIOD. YOU KNOW WHAT THAT IS.”
“DO THE RIGHT THING, PERIOD. YOU KNOW WHAT THAT IS.”
Reid’s theory:
I believe that every successful band of roguish pirates must transition into a
disciplined navy.
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EPISODE 40
THE CASE FOR BOOTSTRAPPING
BEN CHESTNUT
CO-FOUNDER AND CEO, MAILCHIMP
Cameo appearances: LeVar Burton ("Star Trek", "Reading Rainbow", "LeVar Burton
Reads"), Don MacKinnon (Milq), Karen Cahn (iFundWomen).
Photography by: Peter DaSilva.
“I WANTED TO BUILD SOMETHING THAT WOULD EMPOWER SMALL BUSINESSES.”
Reid’s theory:
I believe you can bootstrap your way to scale, but you’ll have to catch the
crest of multiple waves of good fortune.
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EPISODE 38
TAKE BIGGER RISKS
SHELLYE ARCHAMBEAU
FORMER CEO OF METRICSTREAM
Cameo appearances: Liv Boeree (champion poker player).
Photography by Khaled Sayed.
“YOU’VE GOT TO HAVE THE STRENGTH AND THE RESILIENCE TO BELIEVE IN YOURSELF AND
TAKE BIG RISKS.”
Reid’s theory:
I believe that the surest way to succeed is to take startling – yet intelligent
– risks, again and again.
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EPISODE 37
CHECK YOUR BLINDSPOT
SALLIE KRAWCHECK
CO-FOUNDER AND CEO OF ELLEVEST
Cameo appearances: Steven Johnson (author, host of "American Innovations").
Photography by Khaled Sayed.
“I THINK ABOUT MANAGEMENT TEAMS LIKE SOLVING A RUBIK’S CUBE.”
Reid’s theory:
I believe you need a diverse portfolio of viewpoints to see the opportunities
others are missing.
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TWO-PART EPISODE
THE REID HOFFMAN STORY, PART 1
THE REID HOFFMAN STORY, PART 2
REID HOFFMAN
LINKEDIN, GREYLOCK, PAYPAL
Photography by Khaled Sayed.
“LIFE IS A TEAM SPORT, NOT AN INDIVIDUAL SPORT. ONCE YOU START THINKING THAT
WAY, EVERYTHING GOES A LOT BETTER.”
June’s theory: “I believe that to chart a truly epic journey to scale, you need
to make everyone you enlist a hero. Not just in your story, but in their own.”
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EPISODE 34
LET YOUR CUSTOMERS BE YOUR SCOUTS
JULIA HARTZ
CO-FOUNDER & CEO OF EVENTBRITE
Cameo appearances: Tamara Mendelsohn (Eventbrite); Mark Pincus (Zynga).
Photography by Khaled Sayed.
“WE MANIACALLY FOLLOW WHAT OUR USERS ARE DOING.”
Reid’s theory:
I believe customer feedback is the coiled spring that catapults your company
forward. It will continually adjust your trajectory, while keeping you on
target.
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EPISODE 33
TO SCALE, YOU MUST MASTER THE ART OF STORYTELLING
SCOTT HARRISON
FOUNDER & CEO OF CHARITY: WATER
Cameo appearance: Jonathan Gottschall (fellow at Washington & Jefferson College
& author)
Photography Courtesy of Charity: Water
“IF YOU CAN INSPIRE SOMEONE TO GIVE AND THEN SHOW THEM HOW THEIR MONEY TRAVELED
ACROSS THE WORLD AND DID GOOD, YOU CREATE THIS VIRTUOUS CYCLE.”
Reid’s theory:
I believe that great companies are built on great stories. And great stories are
completely, transparently honest.
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EPISODE 31
THE ELUSIVE FORMULA FOR GREAT HIRING
ANEEL BHUSRI
CO-FOUNDER & CEO OF WORKDAY
Cameo appearances: Joyce Nethry (Jeptha Creed Distillery), Michael Bush (Great
Place to Work), Arianna Huffington (Thrive)
Photography from Aneel Bhusri
“IN FIVE TO TEN YEARS, YOUR FIRST EMPLOYEES WILL CONTINUE TO UPHOLD YOUR
COMPANY’S CULTURE AND VALUE SYSTEM.”
Reid’s theory:
The first 150 hires are your cultural co-founders. It’s up to you, the founder,
to get every one right.
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EPISODE 30
WHEN TO IGNORE CONVENTIONAL WISDOM
DANNY MEYER
FOUNDER OF SHAKE SHACK
Cameo appearance: Rick Barry (Former NBA player)
Photography Courtesy of Danny Meyer
“CULTURE IS DRIVEN BY LANGUAGE, AND A COMPANY CEO IS THE SHAMAN OF THE CULTURE.”
Reid’s theory:
I believe you must cast off received wisdom in order to revolutionize an
industry.
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EPISODE 29
WHAT GREAT FOUNDERS DO AT NIGHT
ARIANNA HUFFINGTON
FOUNDER OF THE HUFFINGTON POST AND THRIVE GLOBAL
Cameo appearances: Chris Yeh (co-author, Blitzscaling), Matt Walker (author,
professor of neuroscience and psychology)
Photography Courtesy of Peter DaSilva
“I CAN TRACE BACK ALL MY HIRING MISTAKES TO BEING TIRED. NOBODY SHOULD INTERVIEW
WHILE TIRED.”
Reid’s theory:
I believe that a founder who has pushed themselves too far, and is running on
empty, becomes a liability—to themselves, their employees and their investors.
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EPISODE 28
HOW TO BUILD TRUST FAST
DANIEL EK
CO-FOUNDER & CEO OF SPOTIFY
Cameo appearances: Miles Daisher (Red Bull Air Force), Gustav Söderström (Chief
Research & Development Officer of Spotify)
Photography Courtesy of Daniel Ek
“AT THE END OF THE DAY, IT’S ABOUT TRUST. IF YOU SAY WHAT YOU’RE GOING TO DO,
AND KEEP ON DOING THAT—YOU’LL DO PRETTY WELL.”
Reid’s theory:
I believe that to quickly build the foundations of a long-term relationship, you
have to find shortcuts to trust.
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EPISODE 27
HOW TO KEEP IT SIMPLE WHILE SCALING BIG
KEVIN SYSTROM
CO-FOUNDER OF INSTAGRAM
Cameo appearances: Rohan Gunatillake (Buddhify)
Photography by Peter DaSilva
“IF YOU DON’T CHANGE THE SERVICE, YOU BECOME LESS RELEVANT. SO, WHEN YOU CHANGE
IT, HOW DO YOU KEEP IT FEELING SIMPLE?”
Reid’s theory:
I believe simple ideas can soar to massive scale but only if you steer them to
catch the prevailing winds.
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EPISODE 26
HOW TO MAKE THE STAR EMPLOYEES YOU NEED
MARISSA MAYER
LUMI LABS, YAHOO, GOOGLE
Cameo appearances: Karen Kirkland (Nickelodeon)
Photography Courtesy of Marissa Mayer
“I AM REALLY PROUD OF THE APM PROGRAM. THEY’RE SUCH AMAZING INDIVIDUALS. BUT I
DON’T FEEL LIKE I GET TO CLAIM CREDIT FOR THEIR ACHIEVEMENTS. “
Reid’s theory:
I believe when you can’t find the right people to help your company scale, you
have to make them.
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EPISODE 25
HOW TO KILL YOUR BAD IDEAS
MARK PINCUS
FOUNDER OF ZYNGA
Cameo appearances: Andrea Jones-Rooy (FiveThirtyEight analyst), Matt Ruby
(founder of Vooza)
Photography Courtesy of Mark Pincus
“I’LL TRY ANYTHING, AND I’LL KILL ANYTHING. AND I’LL KILL IT QUICKLY.”
Reid’s theory:
I believe you have to be relentless about pursuing a big opportunity — and
ruthless about killing your own bad ideas along the way.
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EPISODE 24
KEEP HUMANS IN THE EQUATION
STACY BROWN-PHILPOT
CEO OF TASKRABBIT
Cameo appearances: DeLashea Strawder (Mosaic Youth Theatre in Detroit), Whitney
Johnson (Author, Build An A Team), Davette See (TaskRabbit Tasker)
Photography by Khaled Sayed
“THE COMMUNITY OF TASKERS — THEY REALLY TAKE PRIDE IN THE WORK THAT THEY DO.
EVERYBODY SEEKS TO GET BETTER AT SOMETHING.”
Reid’s theory:
I believe you can harness the power of the human cloud to solve almost any
problem — as long as you keep “human” in the equation.
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EPISODE 23
HOW TO FIND YOUR BIG IDEA
SARA BLAKELY
FOUNDER OF SPANX
Cameo appearances: Andrés Ruzo (National Geographic Explorer), Michelle Lee
(former director of the US Patent & Trademark Office), Linda Rottenberg
(founder, Endeavor)
Photography Courtesy of SARA BLAKELY
“LOOK AT 15 THINGS IN YOUR LIFE. WRITE DOWN HOW THEY COULD BE BETTER. YOU’LL
HAVE A BIG IDEA RIGHT THERE.”
Reid’s theory:
I believe there’s only one way to find your big idea: look for it, look for it,
look for it. And then act.
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EPISODE 22
HOW TO DO GOOD — AND DO GOOD BUSINESS
HOWARD SCHULTZ
CHAIR & FORMER CEO OF STARBUCKS
Cameo appearances: Leila Janah (Samasource, LXMI)
Photography Courtesy of Starbucks
“STARBUCKS IS VALUES-DRIVEN, AND AS A RESULT OF THOSE VALUES, WE HAVE BECOME
VERY PROFITABLE.”
Reid’s theory:
I believe you can scale positive social impact along with your business. But
only if you’re as creative and cash-conscious about doing good as you are about
your business itself.
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EPISODE 21
NEVER UNDERESTIMATE YOUR FIRST IDEA
EV WILLIAMS
CO-FOUNDER OF MEDIUM & TWITTER
Cameo appearances: Angela Duckworth (psychologist), Sheryl Sandberg (Facebook)
Photography by Christopher Schodt
“DON’T FEEL FATIGUED BY REPETITION. INSTEAD, CELEBRATE YOUR SINGLE-MINDEDNESS.”
Reid’s theory:
I believe you can never know the full reach of your first idea. It could span
your entire career.
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EPISODE 20
HOW TO PRICE YOUR PRODUCT TO SCALE
PAYAL KADAKIA
FOUNDER & CHAIR OF CLASSPASS
Cameo appearances: Mark Zuckerberg (Facebook), Brian Chesky (Airbnb), Linda
Rottenberg (Endeavor)
Photography courtesy of Khaled Sayed
“YOU HAVE TO KNOW WHAT IT IS ABOUT YOUR SERVICE THAT YOUR CUSTOMERS FIND
INVALUABLE.””
Reid’s theory:
I believe the price that bleeds your business may save your business.
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EPISODE 19
HOW TO BUILD YOUR COMPANY TO LAST
JOHN ELKANN
CHAIR OF FIAT CHRYSLER AUTOMOBILES
Cameo appearances: Robert Pasin (Radio Flyer), Paulette Mae Cole (ABC Home &
Carpet), Tony Tjan (Cue Ball)
Photography courtesy of John Elkann
“FORGET BEING A UNICORN. LEARN TO BE A PHOENIX.”
Reid’s theory:
I believe you can scale a business that lasts a century or more — but you have
to learn to rise and fall and rise again.
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EPISODE 18
HOW TO WIN USER LOVE
SAM ALTMAN
PRESIDENT OF Y COMBINATOR
Cameo appearances: Dominique Ansel (Dominique Ansel Bakery), Aubrie Pagano (Bow
& Drape), Sara Blakely (Spanx)
Photography By Christopher Schodt
“THE TRUE SEED OF SCALE BEGINS WITH A TINY KERNEL OF DIE HARD FANS.”
Reid’s theory:
I believe it’s more important to have 100 people who LOVE your product than one
million who just sort of like it.
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EPISODE 16
BUILD A MORE HUMAN INTERNET
CATERINA FAKE
YES VC, SHOULD THIS EXIST?, FLICKR
Photography courtesy of Caterina Fake
“IN EVERY KIND OF COMMUNITY — FROM A COMPANY TO AN ONLINE PHOTO-SHARING SITE —
CULTURE CEMENTS VERY QUICKLY.”
Reid’s theory:
I believe every founder of an online community has a responsibility to shape the
culture from day one, because the tone you set is the tone you’re going to keep.
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TWO-PART EPISODE
INFINITE LEARNER, PART 1
LEARN TO UNLEARN, PART 2
BARRY DILLER
CHAIR OF IAC
Photography By Angelica Ekeke
“I BELIEVE THERE ARE NO TRUE ‘MASTERS OF SCALE.’ WE ARE ALL, AT BEST, INFINITE
LEARNERS.”
Reid’s theory (Part 1): “Almost every scalable idea forces you to grapple with
an emerging phenomenon. Everything around you is changing — your business, your
market, your team.”
Reid’s theory (Part 2): “I believe the essential skill set of a serial
entrepreneur comes down to a simple habit: You have to learn to unlearn.”
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EPISODE 14
THE BIG PIVOT
STEWART BUTTERFIELD
CO-FOUNDER OF SLACK, FLICKR
Cameo appearances: Tim Lefler (Slack)
Photography By Christopher Schodt
“YOU CAN PIVOT FROM FAILURE TO SUCCESS, BUT ONLY IF YOU SLASH AND BURN THE REST
OF YOUR BUSINESS.”
Reid’s theory:
There’s more to a pivot than a sharp left turn. First, there’s the opportunity
you’re pivoting toward. Can you see it clearly enough to navigate toward it? Can
you convince others to come along?
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EPISODE 13
LOOK SIDEWAYS
DIANE GREENE
CO-FOUNDER OF VMWARE
Cameo appearances: Chris Costa (Victorinox)
Photography By Christopher Schodt
“SCALEABLE IDEAS OFTEN COME AT YOU SIDEWAYS.”
Reid’s theory:
Quiet conversations are critical for ideas that come at you sideways. You ask
‘Are you seeing what I am seeing?’ Your own vision gets sharper.
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EPISODE 12
ESCAPE THE COMPETITION
PETER THIEL
CEO OF PAYPAL
Cameo appearances: Darryl Woodson (USATF Track Coach), Natasha Hastings (Olympic
champion), Umber Ahmad (Ma Zeh Dar Bakery), Brian Chesky (Airbnb)
Photography By Christopher Schodt
“YOUR GOAL IS NOT TO BEAT THE COMPETITION. YOUR GOAL IS TO BREAK FREE OF
COMPETITION ENTIRELY.”
Reid’s theory:
If you really want to scale a business, escape the competition. Change the
playing field.
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EPISODE 11
LET FIRES BURN
SELINA TOBACCOWALA
CEO OF EVITE, GIXO
Cameo appearances: Cheryl Kellond (Apostrophe, Inc.), Brian Chesky (Airbnb),
Lisa Curtis (Kuli Kuli), Hadi Partovi (Code.org), Jerry Chen (Greylock Partners)
Photography By Christopher Schodt
“I BELIEVE SMART MANAGERS KNOW WHEN TO LET FIRES BURN.”
Reid’s theory:
The best entrepreneurs? They let fires burn. Knowing which problems not to solve
is just as critical as knowing which problems must be solved.
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EPISODE 10
THE NEXT SILICON VALLEY IS...?
LINDA ROTTENBERG
CEO OF ENDEAVOR
Cameo appearances: Kristen Marhaver (TED, CARMABI), Sam Altman (Y-Combinator),
Juliana Rotich (Ushahidi), Yossi Vardi (investor), Andrew Ng (Baidu)
Photography By Christopher Schodt
“THERE WILL SOON BE CONTENDERS TO SILICON VALLEY, ESPECIALLY IN … CHINA.”
Reid’s theory:
Today, no region can match Silicon Valley’s collective wisdom for scaling a
business. But — from Buenos Aires to Boston, Tel Aviv to Shenzen — there are
fledgling startup scenes that could ultimately give Silicon Valley a run for its
money.
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EPISODE 9
THE TEN COMMANDMENTS OF STARTUP SUCCESS
TIM FERRISS
AUTHOR & ENTREPRENEUR
Cameo appearances: Mark Zuckerberg (Facebook), Brian Chesky (Airbnb), Linda
Rottenberg (Endeavor)
Photography Courtesy of Tim Ferriss
“FOLLOW THESE 10 COMMANDMENTS AND YOU’LL BE ON YOUR WAY TO STARTUP SUCCESS, LIFE
SUCCESS, AS WELL AS YOUR HERO’S JOURNEY.”
Reid says:
All of the advice I give entrepreneurs comes from lessons that I have personally
learned.
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EPISODE 8
CULTURE SHOCK
REED HASTINGS
CEO & FOUNDER OF NETFLIX
Cameo appearances: Jeff Weiner (LinkedIn), Aneel Bhusri (Workday), Margaret
Heffernan (entrepreneur), Tristan Walker (Walker & Co.), Mariam Naficy (Minted)
Photography By Christopher Schodt
“A WINNING CULTURE ONLY EMERGES WHEN EVERY EMPLOYEE FEELS THEY PERSONALLY OWN
THE CULTURE.”
Reid’s theory:
The company’s famous “culture deck” offers a 100-slide description of how
Netflix sees itself — not a “family” but a high performing sports team. It won’t
appeal to everyone — and that’s the point.
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EPISODE 6
INNOVATION = MANAGED CHAOS
ERIC SCHMIDT
FORMER CEO OF GOOGLE
Cameo appearances: Margaret Heffernan (Entrepreneur, CEO), Omid Kordestani
(Twitter), Mark Pincus (Zynga)
Photography By Jacqui Ipp
“THE SMARTEST COMPANIES DON’T TELL THEIR EMPLOYEES HOW TO INNOVATE, THEY MANAGE
THE CHAOS.”
Reid’s theory:
Eric Schmidt—CEO of Google since 2001 and now Chairman of parent company
Alphabet—shares the controversial management techniques he created to cultivate
an environment of free-flowing ideas plus disciplined decision making that lead
to breakthrough ideas.
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EPISODE 5
LEAD, LEAD AGAIN
SHERYL SANDBERG
COO OF FACEBOOK
Cameo appearances: Bill Gates (Microsoft, Bill and Melinda Gates Foundation),
Margaret Heffernan (Entrepreneur, CEO), Selina Tobaccowala (Evite, Gixo)
Photography By Jacqui Ipp
“YOU HAVE TO BE AS SKILLED AT BREAKING PLANS AS YOU ARE AT MAKING THEM.”
Reid’s theory:
Great scale leaders know how to pivot. Every day, there are new competitors, new
threats, new opportunities. There’s no simple, straightforward set of marching
orders.
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EPISODE 4
IMPERFECT IS PERFECT
MARK ZUCKERBERG
FOUNDER & CEO OF FACEBOOK
Cameo appearances: Kara Goldin (Hint), Susan Danziger (Ziggeo), Sheryl Sandberg
(Facebook), Dick Stockton (Hall of Fame sportscaster)
Photography By Jacqui Ipp
“IF YOU’RE NOT EMBARRASSED BY YOUR FIRST PRODUCT RELEASE, YOU’VE RELEASED IT TOO
LATE”
Reid’s theory:
Imperfect is perfect. Why? Because your assumptions about what people want are
never exactly right. Most entrepreneurs create great products through a tight
feedback loop with real customers using a real product. So don’t fear
imperfections; they won’t make or break your company
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EPISODE 3
THE BEAUTY OF A BAD IDEA
TRISTAN WALKER
FOUNDER & CEO OF WALKER AND CO.
Cameo appearances by Kathryn Minshew (The Muse), Josh Kopelman (First Round
Capital), Kara Goldin (Hint)
Photography By Jacqui Ipp
“THE BEST BUSINESS IDEAS OFTEN SEEM LAUGHABLE AT FIRST GLANCE.”
Reid’s theory:
If you’re hearing a chorus of “No’s” it may actually be a good sign… Google,
Facebook, LinkedIn, Airbnb — they all sounded crazy before they scaled
spectacularly. So don’t be discouraged by rejection. Instead, learn to hear the
nuance between the different kinds of “no.”
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EPISODE 2
THE MONEY EPISODE
MARIAM NAFICY
FOUNDER & CEO OF MINTED
Cameo appearances by Selina Tobaccowala (Evite, Gixo), Daniel Kahneman (Nobel
Prize-winning psychologist)
Photography By Jacqui Ipp
“ALWAYS RAISE MORE MONEY THAN YOU THINK YOU NEED.”
Reid’s theory:
Think you’ve raised enough money for your startup? Think again. You’ll have to
run through a minefield of unexpected expenses. So always, always raise more
money than you think you need.
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EPISODE 1
HANDCRAFTED
BRIAN CHESKY
CO-FOUNDER & CEO OF AIRBNB
With cameo appearances by Patrick Collison (Stripe), Nancy Lublin (Dress for
Success)
Photography By Jacqui Ipp
“IN ORDER TO SCALE YOU HAVE TO DO THINGS THAT DON’T SCALE.”
Reid’s theory:
If you want your company to truly scale, you first have to do things that don’t
scale. Hand-craft the core experience. Serve your customers one-by-one. Then
figure out how and what to scale.
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EPISODE 2
THE MONEY EPISODE
WITH MARIAM NAFICY
FOUNDER AND CEO OF MINTED
Cameo appearances by Selina Tobaccowala (Evite, Gixo), Daniel Kahneman (Nobel
Prize-winning psychologist) and more.
Photography By Jacqui Ipp
COMING MAY 10
IMPERFECT IS PERFECT
WITH MARK ZUCKERBERG
FOUNDER & CEO OF FACEBOOK
Cameo appearances: Kara Goldin (Hint Water), Susan Danzinger (Ziggeo), Sheryl
Sandberg (Facebook) and Dick Stockton (Hall of Fame sportscaster)
Photography By Jacqui Ipp
COMING SOON
REID HOFFMAN IS THE HOST OF MASTERS OF SCALE. AN ICONIC SILICON VALLEY
ENTREPRENEUR AND INVESTOR, HE’S KNOWN FOR HIS SPOT-ON INSIGHTS ON HOW TO SCALE
AN ORGANIZATION FROM ZERO TO 100 MILLION USERS OR MORE. HE’S A PARTNER AT
GREYLOCK PARTNERS AND CO-FOUNDER OF LINKEDIN. HE SERVES ON THE BOARDS OF AIRBNB,
CONVOY, EDMODO AND MICROSOFT.
WAITWHAT IS GRATEFUL TO OUR MASTERS OF SCALE PARTNERS
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