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MARKETFORCELIVE PRIVACY & COOKIES POLICY


UPDATE:

We’re committed to protecting and respecting your privacy and we believe it
should be easy for you to understand our data and privacy practices. That’s why
we’ve updated and streamlined our privacy and cookies policies. We aim to
explain in clear language what information we collect, how we use it, and the
choices and controls you have.


HERE ARE THE KEY CHANGES:

 * We’ve updated the policies so that they meet the requirements of the General
   Data Protection Regulation. This means we are providing you with more
   information on how we process your personal data. 
 * Specifically, we have updated our policy concerning use of personal data when
   you register to view a webinar or virtual episode, download a report, apply
   to a roundtable and executive briefing. 

Last Modified: 18 April 2019

1. OUR COMMITMENT TO PRIVACY

This privacy policy (‘Privacy Policy’) sets out how Marketforce Business Media
Ltd (‘MarketforceLive’) (‘we’, ‘us’ and ‘our’ being interpreted accordingly)
uses and protects the personal information about you that we collect or that you
provide, whether through one of our
websites marketforcelive.com and stream.marketforcelive.com (each a ‘Website’)
or by other means.

2. CHANGES TO OUR PRIVACY POLICY

Any changes we may make to our Privacy Policy in the future will be posted on
this page and, where appropriate, notified to you by email. Please check back
frequently to see any updates or changes to our Privacy Policy.


3. INFORMATION ABOUT YOU


3.1.
We may collect and process personal information from you in various ways, for
example if you:

 * contact us by phone, email, online using a form on a Website, face-to-face or
   otherwise in writing;
 * become a registered user of a Website;
 * register for a conference, training course, webinar or virtual episode;
 * request further information about a service or product;
 * fill out an online form for access to video content, newsletters or reports;
 * register and purchase services or products from us;
 * participate in our discussion boards on a Website or social media platform;
 * enter a competition or prize draw;
 * complete a survey;
 * submit a job application;
 * visit our Website (please see the ‘Cookies’ section below); or
 * report a problem with a Website, event, product or service.


3.2.
The type of personal information we collect includes your name, job title,
company, postal address, email address, phone number, payment card information,
personal description, photograph, dietary requirements, CV and other information
about your qualifications, job history, and your right to work, if you choose to
provide such details.


3.3.
Such personal information is referred to in this Privacy Policy as ‘Personal
Data.’

 

4. INFORMATION WE RECEIVE FROM OTHER SOURCES


4.1.
We work closely with third parties, for example, event venues, webinar
providers, accommodation, sub-contractors in payment and delivery services,
advertising networks, analytics providers, search information providers, and may
receive Personal Data about you from them.


4.2.
We may record information about you that is available publicly from sources like
LinkedIn, corporate websites, related industry websites and online directories.
We may then research and record further details about you by contacting your
company directly or searching online.


4.3.
If you use the messaging service on our Website, we have access to those
communications.


4.4.
If you‘re applying for a job at MarketforceLive, we may receive information
about you from your referees and former employers.


4.5.
If you use our pages on social media platforms, then we may collect any Personal
Data which you provide via those platforms in accordance with the policies of
the applicable platform.

 

5. PERSONAL DATA ABOUT OTHER PEOPLE

If you provide Personal Data to us about any person other than yourself, such as
your colleagues, personnel, relatives, your next of kin, your referees (if you
are applying for a job), your clients, your advisers or your suppliers, you must
ensure that they have given their permission for you to disclose it to us and
for us to use it in accordance with this Privacy Policy.

 

6. SENSITIVE PERSONAL DATA


6.1.
Unless we make it clear otherwise, our policy is not to ask for any sensitive
Personal Data from you. We may, however, collect sensitive Personal Data if you
provide us with it when you communicate via our Website or directly with us or
via any third parties with whom we put you in contact.  We may also collect
sensitive Personal Data in order it to provide our services to you, or to deal
with your enquiries, for example if we are making special travel arrangements
for you we may need health details.


6.2.
If you choose to provide this sensitive Personal Data to us, either as part of
your interaction with the Website, as part of a particular service (where such
information has been requested and the reasons for that are made clear to you),
or for any other reason, this will mean that you have given your consent for us,
to use that information for the reasons explained at the time you provide that
Personal Data to us.

 

7. USES WE MAKE OF PERSONAL DATA


7.1.
We may use the Personal Data that you provide to us or that we receive from
third parties in the following ways:

 * Direct marketing purposes: where you have expressly consented to us doing so
   in accordance with applicable law, you have purchased services or products
   from us or we otherwise have a legitimate interest or legal right, we may
   contact you by telephone or electronic message (e.g. email or SMS) for the
   purposes of providing information on our services and products, or providing
   information on behalf of our partners. We may also contact you by post from
   time to time, unless you have told us that you do not want to receive these
   communications. If you wish to update your Personal Data or opt-out of
   receiving further marketing communications from us get in touch at the
   address shown in the ‘Contact’ section below or opt-out here [insert
   hyperlink];
 * Transactional purposes: we may process your Personal Data to provide you with
   the information that you request from us, to carry out our obligations
   arising from any contracts entered into between you and us, including
   managing your registration, attendance and participation at an event, which
   may include transferring your information to other organisations (see section
   headed ‘Disclosing Personal Data to third parties’ below); to allow you to
   participate in interactive features of our Website and services when you
   choose to do so; to allow you to communicate with other users and advertisers
   on our Website;
 * Website administration and improvement: we may process your Personal Data to
   manage your access to MarketforceLive content and resources, and the access
   by authorised users within your organisation; to ensure that content from our
   Website is presented in the most effective manner for you and your computer
   or mobile device (see section headed ‘Cookies’); to notify you about changes
   to our events, products, services or Website(s); as part of our efforts to
   keep our Website safe and secure, and for troubleshooting;
 * Marketing analysis and online marketing: to analyse Personal Data with a view
   to identifying how we can improve our marketing materials; provide you with
   products or services that can help to grow your business and send you
   marketing materials accordingly; to make suggestions and recommendations to
   you on our Website about services or goods that may interest you (please see
   ‘Profiling’ and ‘Cookies’ sections below); to match the email we hold for you
   to your Facebook account in order to target advertising to that account.
 * Internal administration and analysis: to process your job application; to
   administer the MarketforceLive database; data analysis, research, statistical
   and survey analysis; to measure or understand the effectiveness of
   advertising we serve to you and others, and to deliver relevant advertising
   to you;
 * Legal compliance: to comply with any relevant legal obligations;
 * Transfer to third parties: where you have consented or requested that a
   sponsor contact you or where you have registered to view a sponsored webinar
   or virtual episode, or to download a sponsored piece of content, or to attend
   a roundtable or executive briefing, we may provide Personal Data to the
   sponsor for them to contact you, which Personal Data may include your name,
   job title, company, country, phone number and email address;


7.2.
We may also contact you for other purposes that you consent to from time to
time.

 

8. PROFILING


8.1.
Please note that we may occasionally use Personal Data to conduct profiling of
individuals on our database. This will help us target communications in a more
focused, efficient and cost-effective way, helping us reduce the chances of
individuals receiving inappropriate or irrelevant communications. To do this
profiling we:


8.1.1.
may cross-check certain Personal Data against public sources (such as a company
website) to get a better understanding of who the individuals on our database
are; and


8.1.2.
combine information an event sponsor tells us about what you are interested with
Personal Data we already hold about you;


8.1.3.
Track your online behaviour in response to our emails and on our Website.


8.2.
You can object to such use of your Personal Data for profiling at any time by
contacting us at the address shown in the ‘Contact’ section below.

 

9. LEGAL OBLIGATIONS


9.1.
We collect and process your Personal Data in accordance with applicable laws
that regulate data protection and privacy. This includes national laws
implementing the EU Data Protection Directive (95/46/EC) and from 25 May 2018
the EU General Data Protection Regulation (2016/679), also commonly referred to
as “GDPR”.


9.2.
For the purpose of the Data Protection Act 1998 (the ‘Act’), the data controller
is Marketforce Business Media Limited whose company number is 02174487 and
registered address is Gate House, 1 St John’s Square, London, EC1M 4DH.

 

10. DISCLOSING PERSONAL DATA TO THIRD PARTIES


10.1.
We never sell, trade or rent Personal Data.


10.2.
We may disclose your Personal Data to the extent necessary to the following
third parties:

 * Third party service providers: if you are enquiring about, registering for,
   or purchasing products, services or events from us, or ask us to make
   arrangements for your travel to and accommodation for at an event, we may
   disclose your information to third parties involved in their delivery and the
   provision of our online systems;
 * Event partners or business partners: for information, please see ‘Uses we
   make of Personal Data’ section above.
 * A purchaser of the business or business assets: if MarketforceLive, its
   business, or its assets are acquired by a third party, in which case personal
   data held by it about its users, suppliers, or customers will be one of the
   transferred assets;
 * Authorities, companies and advisors for legal reasons: we may disclose
   Personal Data to other companies and organisations for the purposes of crime
   prevention and fraud protection or if we are otherwise under a duty to
   disclose or share your Personal Data in order to comply with any legal
   obligation, or in order to enforce or apply our terms and conditions or other
   agreements between us; or to protect the rights, property, or safety of
   MarketforceLive, our Website users, our customers, or others;
 * Referees or employers: if you are enquiring about a job, or making an
   application, then we may disclose your Personal Data to third parties such as
   your referees, or current and previous employers (if you ask us to contact
   them).


10.3.
We always aim to ensure that Personal Data we pass to third parties is used by
them only for lawful purposes in accordance with this Privacy Policy.

 

11. WHERE WE STORE YOUR PERSONAL DATA


11.1.
The data that we collect from you may be transferred to, and stored at, a
destination outside the European Economic Area (‘EEA’), including by our event
hosts and sponsors which may be based outside the UK. It may also be processed
by staff operating outside the EEA who work for us or for one of our suppliers.
Such staff may be engaged in, among other things, the fulfilment of your order,
the processing of your payment details and the provision of support services. By
submitting personal data, you acknowledge that this transfer, storing or
processing may occur.

 

11.2.
We have also contracted with third party providers who may transfer your
Personal Data outside the EEA:

 * Salesforce.com, Inc (‘Salesforce’): manages our customer relationship
   management (‘CRM’) database and provides a marketing automation platform
   (known as ‘Pardot’), so your Personal Data may be hosted by Salesforce in the
   United States. Salesforce is signed up to the EU-US Privacy Shield Framework,
   which means that it is committed to protecting Personal Data to standards
   that are equivalent to EU legal principles for data protection and we shall
   aim to ensure that your data is treated to the same security standards you
   would expect in your own country. For more information about this, please
   see – http://www.salesforce.com/company/privacy/.
 * Pardot: Salesforce provides a marketing automation platform (known as
   ‘Pardot’) and may transfer and store Personal Data outside the EEA as it
   provides the platform. Salesforce has implemented safeguards to ensure an
   adequate level of data protection where your Personal Data is transferred to
   countries outside the EEA. for more information about this, please see
   – https://www.salesforce.com/company/privacy/
 * Sage: provides our accounting systems and may transfer Personal Data outside
   the EEA as it provides the platform. Sage has implemented appropriate
   safeguards for transfers of personal information originating from the EEA to
   Sage group companies and third party service providers located outside the
   EEA. For more information about this, please
   see – https://www.sage.com/company/privacy-notice-and-cookies.
 * Cvent: provides onsite-registration, badging and badge scanning technology
   and may transfer Personal Data outside the EEA as it provides the platform.
   Cvent has implemented appropriate safeguards for transfers of personal
   information originating from the EEA to Cvent group companies and third party
   service providers located outside the EEA. For more information about this,
   please see – https://www.cvent.com/en/cvent-global-privacy-policy.
 * Brella: provides event networking technology and may transfer Personal Data
   outside the EEA as it provides the platform. Brella has implemented
   appropriate safeguards for transfers of personal information originating from
   the EEA to Brella group companies and third party service providers located
   outside the EEA. For more information about this, please see
   – https://www.brella.io/privacy-notice.
 * Grip: provides event networking technology and may transfer Personal Data
   outside the EEA as it provides the platform. Grip has implemented appropriate
   safeguards for transfers of personal information originating from the EEA to
   Grip group companies and third party service providers located outside the
   EEA. For more information about this, please see
   – https://grip.events/privacy-policy.


11.3.
You should be aware that, in general, legal protection for Personal Data under
applicable law in the United States and other non EU countries may not be
equivalent to the level of protection provided in the EU.  However, in all
cases, Personal Data will only be disclosed to third parties who are bound to
treat Personal Data confidentially and in accordance with privacy standards that
reflect this Privacy Policy and applicable law.

 

12. DATA RETENTION

We will retain certain Personal Data in respect of financial transactions for as
long as the law requires us to for tax or accounting purposes (which in the UK
may be up to six years after a particular transaction). In respect of the
holding of Personal Data for direct marketing purposes, we will retain this data
for five years from the date of your last interaction with us. We believe this
period reflects our business cycle, as individuals may get in contact after some
time.

 

13. COOKIES

Our Website uses cookies to distinguish you from other users of our Websites.
For detailed information on the cookies we use and the purposes for which we use
them see our Cookies Policy.

 

14. SECURITY

We employ appropriate technical and organisational security measures to protect
Personal Data from being accessed by unauthorised persons and against unlawful
processing, accidental loss, destruction and damage. We also endeavour to take
all reasonable steps to protect Personal Data from external threats. However,
please be aware that there are always inherent risks in sending information by
public networks or using public computers and we cannot 100% guarantee the
security of all data disclosed or transmitted to us.

 

15. LINKS

Our Websites may, from time to time, contain links to and from the websites of
our sponsors, media partners and other third parties. If you follow a link to
any of these websites, please note that these websites have their own privacy
policies and that we do not accept any responsibility or liability for these
policies or the processing of your data by those websites. Please check these
policies before you submit any Personal Data to these websites.

 

16. YOUR RIGHTS


16.1.
In accordance with your legal rights under applicable law, you can request
information about the Personal Data that we hold about you, what we use that
Personal Data for and who it may be disclosed to.

 

16.2.
You can also request that we:

 * correct Personal Data that we hold about you which is inaccurate or
   incomplete;
 * erase your Personal Data without undue delay;
 * no longer use your Personal Data for marketing purposes (please see the
   ‘Direct Marketing’ section above); or
 * transfer your Personal Data to another organisation, for example, an
   alternative provider.

 

16.3.
We may forward the above requests on to a third party provider who is involved
in the processing of your Personal Data.

 

16.4.
Please note that MarketforceLive is not required to rectify or erase your data
where doing so would prevent you from meeting your contractual obligations to
MarketforceLive or where MarketforceLive is legally required to retain copies of
your Personal Data.

 

16.5.
If you would like to exercise any of the rights set out above, please write to
our data protection contact at the email address in the ‘Contact’ section below.
Where applicable law allows, we may request a fee to cover our administrative
expenses in responding and may also require further information to verify your
identity or locate the specific information you seek before we can respond in
full.

 

16.6.
If you are not satisfied with our response or believe we are processing your
Personal Data other than in accordance with applicable law, you can complain to
the Information Commissioner’s Office (ICO) in the United Kingdom.

 

17. CONTACT

Questions, comments and requests regarding this Privacy Policy are welcomed and
should be sent to our Data Guru, Ana Rew by email at arew@marketforcelive.com or
by post at MarketforceLive, Gate House, 1 St. John’s Square, London, EC1M 4DH.

 

COOKIE POLICY


1. WHAT ARE COOKIES?

Our website uses cookies. A cookie is a small text file which is stored on your
computer, tablet or phone when you visit a website. These cookies allow us to
distinguish you from other users of our website. This helps us to provide you
with a more personalised experience when you browse our website, allows us to
monitor website use and helps us identify how we can improve our website.

There are two main types of cookie:

 * session cookies — these are deleted when you finish browsing a website and
   are not stored on your computer longer than this
 * persistent cookies — these are stored on your computer after you have
   finished using a website so that the website provider can remember your
   preferences the next time you use it

Cookies can be set by the website you have browsed, i.e. the website displayed
in the uniform resource locator (URL) window. These are called first party
cookies. Third party cookies are set by a website other than the one you are
browsing.

 

2. WHY DO WE USE COOKIES?

We use cookies to collect the following information:

 * Technical information including the internet protocol (IP) address used to
   connect your computer to the internet; your site login information; the
   browser and version of the browser that you are using, the time zone setting,
   browser plug-in types and versions; your operating system.
 * Information about your visit to our website including the websites you
   visited before and after ours; products, services or other terms you searched
   for; page response times, download errors, length of visits to certain pages;
   page interaction information (such as scrolling, clicks, mouse-overs), and
   methods used to browse away from the page and any phone number used to call
   our customer service number.

 

3. CONSENT

If you continue to use our website we will assume that you are happy to receive
all cookies from our website. However, if you would prefer to change your cookie
settings, you can do so at any time—see below ‘Controlling our use of cookies’.

 

4. CONTROLLING OUR USE OF COOKIES

Most browsers automatically accept cookies unless you change your internet
browser settings. If you wish to restrict, block or delete the cookies which are
set by any websites, you can generally do this through your browser settings.
These settings are usually found in the ‘options’ or ‘preferences’ menu of your
internet browser.

 * If you set your internet browser preferences to block all cookies, you may
   not be able to access all or parts of our site.
 * If you delete cookies relating to this website we will not remember things
   about you, including your cookie preferences, and you will be treated as a
   first-time visitor the next time you visit the site.

To find out more about cookies, including how to see what cookies have been set
and how to manage and delete them, visit http://www.aboutcookies.org.uk/.

 

5. QUERIES

If you have any questions or comments regarding this Cookies policy, please
email arew@marketforcelive.com.