migroup.com
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URL:
https://migroup.com/
Submission: On May 16 via api from US — Scanned from DE
Submission: On May 16 via api from US — Scanned from DE
Form analysis 2 forms found in the DOM
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Skip to content * About Us * The Insights Blog * Case Studies * Resources * For Marketers * For Agencies * Our Clients * Contact * Agency Registration Menu * About Us * The Insights Blog * Case Studies * Resources * For Marketers * For Agencies * Our Clients * Contact * Agency Registration Search Search Close this search box. Join us at our next proposal writing workshop! Learn More MERCER ISLAND GROUP MEETING YOUR BUSINESS NEEDS Meeting your business needs is the ultimate aim of every project we undertake with you. Using our well-defined processes that have delivered repeated success over our 30 years of consulting, we take pride in helping marketers and agencies meet and surpass their goals. Learn More DEDICATED TO YOUR SUCCESS What sets us apart is our dedication to achieving the right outcomes for your business. MIG consultants work tirelessly to collaborate with your team and any key stakeholders you identify, delivering research and recommendations to meet your specific needs. Each and every project is given senior attention to ensure you receive the appropriate support from initiation to implementation. Previous Next Our mission at Mercer Island Group is to help organizations succeed beyond their wildest dreams by engaging deeply and personally in what matters most. Our experience runs decades deep, and we are confident we can provide you with the strategic vision and tactical guidance to help your business succeed. OUR AREAS OF EXPERTISE FOR MARKETERS We dig deep into your business issues, drawing on our long history of consulting clients of all sizes and structures across multiple industries in the private, government and nonprofit spaces. Learn More HOW WE HELP: Marketing & Sales Effectiveness Our “virtual team” of consultants lends your business decades of combined experience in marketing and sales strategy. Operating outside of internal politics, we streamline the strategic process and allow leadership and management voices to give balanced, actionable input. Business & Product Line Strategy We conduct thorough consumer and competitor research to best align your product portfolio with current market needs. Past work in this space includes leading Microsoft’s successful entry into the hardware space with their first line of keyboards. Agency Relationship Management We work with your agency-facing team to refine processes, train staff (briefing, creative review, etc.), and define decision makers to help create efficient client-agency relationships, and our 360-degree relationship reviews help maintain success over many years. Organization Design & Effectiveness Your organization may lack the perspective, focus and time to candidly examine the effectiveness of its structure and workflow processes. As a third-party expert, we seek efficiencies wherever they can be found, regardless of any “sacred cows.” FOR AGENCIES We help your agency, large or small, improve its business development efforts, from agency positioning to the pitch and everything in between. Learn More HOW WE HELP: Client Relationship Management Even the best relationships need upkeep. Bringing in our third-party-led, 360-degree solution allows your team and your client a chance to be heard and to seek improvements together. Agency Pitch Support Every agency wants to win more new business. We’ve seen 100s of pitches and have heard the conversations that happen after. Our process turns dry, generic pitches into engaging, interactive, business-winning presentations. Positioning & Readiness Your agency may do consistently fantastic positioning work on behalf of your clients, but it’s often difficult to do the same for your own business. We help agencies align to their best strengths and develop the right positioning to be able to stand out in a volatile marketplace, and to truly stand out from the crowd. Agency Search Our vast industry experience and well-honed process (perfected over several dozen agency reviews), removes the burdens of initial research, scheduling and agency interaction from the client, allowing them to focus on choosing the right partner for their needs. WHAT WE BRING TO THE TABLE: * Extensive Experience Advancing Large, Global Brands * Senior-Level Attention on Every Project * A Massive Network of Specialists and Industry Leaders * Fearless Communication, Transparency, and a Strong Point of View * A Customized Approach to Our Work * Invested, Passionate, and Energized team * Forward-thinking Leadership * Highly Versatile, Can Quickly Shift Between Client & Agency Mindset to Cover All Audience Needs THE COMPANY WE KEEP We support companies ranging from global Fortune 100s to midsize firms and startups. We dive deep, providing an effective examination of business strategy, infrastructure, partner relationships and workflow processes to drive success. Our success rate is extraordinary; many of our client relationships have remained strong after 10, 15 or even 20 years, like those with Microsoft, Sprint and Starbucks. FEATURED CASE STUDY FEATURED POSTS LATEST MIG INSIGHTS USCELLULAR 360 REVIEWS Read More → Agency HOW AGENCIES CAN WORK MORE EFFECTIVELY WITH AGENCY SEARCH CONSULTANTS: THE 4 R’S Read More → Marketer STEP 1 IN YOUR AGENCY SEARCH: DEVELOPING A NEEDS ASSESSMENT Read More → MEET OUR STANDOUT TEAM Our success is driven by the thorough, intentional service we provide clients to handle their problems and challenges. Below are just some of the things clients have had to say about working with MIG. STEVE BOEHLER FOUNDER & PARTNER Learn More ROBIN BOEHLER FOUNDER & PARTNER Learn More LINDSAY O'NEIL DIRECTOR Learn More BARRY O'NEIL DIRECTOR Learn More JOHN VICORY CONSULTANT Learn More IRIS LIN CONSULTANT Learn More HINAL DAND CONSULTANT Learn More JOHN VICORY CONSULTANT Learn More IRIS LIN ASSOCIATE CONSULTANT Learn More WHAT PEOPLE ARE SAYING Our success is driven by the thorough, intentional service we provide clients to handle their problems and challenges. Positive client and agency relationships are integral to what we do, and below are just some of the things clients have had to say about working with MIG. We’ve had success with every agency search – the process results in established long term agency partnerships who have a strong business and culture fit. Also, the consistent approach allowed us to find agencies that are like-minded and able to work well together. The result is that we’ve delivered record business results the last two years. Melanie AllenCMO Brooks Running AMI has partnered with Mercer Island Group for more than a decade and they are one of our most valuable resources! They generously share their decades of insight and knowledge that agencies of all sizes need to hear. My agency members swear by their counsel and many attribute their largest client wins to MIG’s advice and teachings. Drew McLellanCEO Agency Management Institute As a smaller CPG company, we needed support as we built marketing capabilities. Mercer Island Group has been an amazing partner. They really got to know us, our business and our challenges. That depth helped them find us excellent agency partners for both creative and media. They also delivered a highly effective training on brief writing and evaluating creative, which was a game changer for our marketing team and agency partners. Caroline PlattMarketing Director Continental Mills We love working with the team at MIG because they always push us to a better place. Their process works – the interviews pull out strong insights and identify where we need to clarify or align on our needs, they clearly synthesize our objectives and requirements, their knowledge of the agency landscape results in a strong list of agencies, they coach all parties through the process, play many roles well (therapist, mediator, cheer section, negotiator, etc!), and always deliver! Melanie AllenCMO Brooks Running We’ve had success with every agency search – the process results in established long term agency partnerships who have a strong business and culture fit. Also, the consistent approach allowed us to find agencies that are like-minded and able to work well together. The result is that we’ve delivered record business results the last two years. Melanie AllenCMO Brooks Running AMI has partnered with Mercer Island Group for more than a decade and they are one of our most valuable resources! They generously share their decades of insight and knowledge that agencies of all sizes need to hear. My agency members swear by their counsel and many attribute their largest client wins to MIG’s advice and teachings. Drew McLellanCEO Agency Management Institute Previous Next PO Box 1599 Mercer Island, WA 98040 Tel: 206-236-0447 Fax: 206-236-1147 Company * About Us * For Marketers * For Agencies * Contact Social Facebook-square Linkedin Subscribe to Our Newsletter * SUBSCRIBE * CAPTCHA * Phone This field is for validation purposes and should be left unchanged. Δ Copyright © 2024 Mercer Island Group Sitemap | Privacy Policy | Powered by WT Digital Agency Notifications