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PIMBERLY SUCCESS STORY: EMM INTERNATIONAL BV



“Our first big win was centralising all our product information. Now that we
have that golden record, whoever accesses the information knows it
is 100% correct — Pimberly is the place to be for correct information. That
gives us a lot of confidence. ”

Marketing and Communications, EMM International





3


WEBSITES


125


COUNTRIES


8


LANGUAGES


+ 7,000


PRODUCTS


EMM SET TO PAINT THE WORLD RED WITH ECOMMERCE SUCCESS

EMM International BV is at the forefront of the paint industry, developing,
producing and supplying everything required for effective and efficient paint
applications. EMM’s high-quality varnish processing serves the automotive,
aviation, marine, and manufacturing industries. Founded in the 1980s in the
Netherlands, EMM has been developing innovative solutions for all markets
involved in the world of varnish processing since day one.   
 
Delivering to over 125 countries worldwide, EMM has launched over 40 new
products in the last three years under the brands Colad, Hamach and Ronin
Tools. 


ACHIEVING BUSINESS AGILITY & CREATING HAPPY CUSTOMERS  



Looking back just two years before EMM’s implementation of Pimberly, there were
a lot of manual processes surrounding their product data management. The
business had high aspirations for their eCommerce strategy but, as things
stood, reaching them would not be easy. They wanted to make the most of their
talented team but, if they did not find an efficient solution to manage their,
they would have to hire extra skilled employees.   



Pimberly enabled EMM to reduce laborious tasks, meaning they now work in a more
agile way utilising the current team. This isn’t the only benefit gained from
this extra agility; they can now share information with customers in two
minutes. Previously, this task used to take over an hour, a time saving that has
delighted their customers because they can now access new product information
instantly. 



> Like us,  our customers are working on their online presence,  and the rich
> media and data that comes from  Colad, Hamach and/or Ronin Tools only
> strengthens this.  Using the Pimberly export options and REST API features we
> can respond very quickly to all our customers product data related demands.
> 
> Lodewieke van Stevendaal, Marketing and Communications


WORKING WITH A PLATFORM THAT MAKES A BUSINESS FEEL EMPOWERED 



> The thing we love most about Pimberly is the flexibility. This
> is two-fold; first is how flexible the platform is – we can dream up a
> requirement and we’re always confident that Pimberly can do it. And the second
> is the flexibility the platform has given us as a company.
> 
> EMM International



With Pimberly, the team at EMM haven’t needed to employ an external
partner to add extra elements within Pimberly’s configuration. When they wanted
to make a change, they know this is something they can do very easily – this
confidence in using the platform has given the team a sense of empowerment.   

The flexibility of the platform has also enabled the team to get technical. They
have added an API connection from Pimberly to their live sites which is called
for twice a day, so they can sit back and not have to worry about the content
being updated – it’s all taken care off.  



Adding extra complexity to the workflow wasn’t an option before EMM
had Pimberly. The teams’ time was heavily saturated by sharing and managing
information for over 1000 products, and this level of flexibility and automation
was something they could only dream of.  


MANAGING MULTIPLE WEBSITES WITH EASE CREATING BETTER CUSTOMER EXPERIENCES 



Managing thousands of products across multiple brands is never an easy job. EMM
were struggling to keep all their sites up to date with their old solution. When
they had products sitting on multiple websites, the same
descriptions and digital assets were used across all channels. Tailoring this
data to each audience just wasn’t an option, so they needed to find a smarter
way of working.  The team at EMM were hoping for a more efficient way to manage
data across different brands without having to create multiple records. 



Making use of the scoping functionality within Pimberly, EMM can now easily
release the same product to each of their branded websites with different
descriptions and media. Allowing them to tailor each product for its specific
audience, painting each brand in a better light, gives their customers the
best possible experience.  

> Seeing the changes made within Pimberly instantly reflected across our online
> channels is a huge success, and a huge step forward in terms of getting the
> best results from our technical platform.
> 
> Lodewieke van Stevendaal, Marketing and Communications


TIME TO WORK ON WHAT REALLY MATTERS

The EMM team is now able to work more efficiently thanks to Pimberly, meaning
they have been able to upgrade their Marketing and Communication strategy.  

One area that has seen the most benefit is their SEO
(search engine optimisation).  Centralising the product information within
Pimberly gives them much more control over product descriptions and image
metadata.

 They have also worked closely with one of Pimberly’s consultants to add an HTML
field into Pimberly. This automatically feeds the heading data for the product
pages, saving time allocating resource to add the right tags in afterwards. By
using Pimberly alongside updating their website, EMM have seen a 25% increase
year-on-year in the amount of traffic on-site.   



> We are saving a lot of internal resources thanks to automation. This is what
> working smart looks like.
> 
> EMM International


EMM SET TO SPREAD THEIR BRAND WORLDWIDE WITH A COLOURFUL FUTURE IN STORE



EMM’s main focus for future is growth, and they’re putting their customers at
the heart of this growth – they want to find solutions that help their customers
excel in the work they do.   

To reach their growth aspirations, EMM are making it their mantra to work
smarter and more efficiently. Utilising the features within Pimberly is going
to help them achieve this.  


START YOUR PIMBERLY JOURNEY TODAY…

Request your personalised online demo, and learn how Pimberly can transform your
online strategy.







WHY PIM?

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Digital Transformation & The Shift to D2C Williams Commerce & Pimberly: Creating
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