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MEETING MINUTES ATTRACTS GLOBAL ATTENTION AS IT PICKS UP MOMENTUM

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19.06.2024


By empowering businesses with data-driven insights and streamlining
collaboration, Meeting Minutes is poised to change how organizations conduct and
optimize their meetings. Following its successful start in Europe where over 25
customers in 10 countries use the solution, the company has set foot in the US
in response to the high demand.

Founded in 2023 in Uster (Zurich) by Kevin Leichner and Jedidja Rittri, Meeting
Minutes offers a software-as-a-service solution for boards of directors,
executive leadership teams and committees in large and mid-size companies to
enhance meeting efficiency and decision-making processes. The platform
seamlessly integrates with Microsoft and Google platforms, offering one of the
shortest B2B integration processes available. This integration allows Meeting
Minutes to collect valuable data and provide customers with insightful analytics
through graphs and reports, providing crucial metrics such as meeting costs
(internal, external, recurring, and unique), time spent in meetings, employee
meeting engagement, and attendance rates.

The onboarding process for Meeting Minutes is also straightforward; after a
brief demonstration via video call with prospective clients, the startup handles
the backend integration, allowing customers to log in with their existing
Microsoft or Google credentials and start inviting colleagues through the
platform. While Meeting Minutes caters to businesses with typically between 250
and 2,000 employees, it also serves smaller businesses with as few as 50
employees.

Proven track record and global reach
With only one year since its founding and six months since the go-live, the
startup is picking up momentum quickly, serving 25+ customers in 10 countries
and facilitating a 15-30% reduction in internal meetings within three months of
implementation. The company's customer base spans Switzerland, Germany, Spain,
Sweden, Austria, the United Arab Emirates, and most recently the United States
following high demand from US companies. The startup will initially serve
customers remotely while preparing to establish a physical presence and team in
the region in 2025.

“Our decision to enter the US market was driven by interest from a major US
company wanting to trial Meeting Minutes for their leadership teams. Since then,
we have successfully integrated with two more companies, with additional
customers in the final negotiation phase”, explained Jedidja Rittri, CEO and
co-founder of Meeting Minutes.

Currently, Meeting Minutes with its team of nine employees is still
bootstrapped, with offers for additional external funding on the table.
Alongside financial plans, the company is focusing on enhancing customer
experience through gathering and implementing feedback as well as product
development. “Currently, we are working on industry benchmarking, a highly
requested feature that will allow our customers to evaluate their performance
within their industry. We plan to continue expanding in our home market of
Switzerland and the EU, while gradually entering the US market”, adds Jedidja.

(RAN)




1COMMENTS

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@ 21.06.2024 15:59

That sounds very interesting and is an important topic to focus on in terms of
company culture.

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