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GOOD NEWS FOR PRIME DAY: MOST US ONLINE SHOPPERS START PRODUCT SEARCHES ON
AMAZON




Article by Sara Lebow  |  Jul 10, 2023

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Topics
Retail Ecommerce Sales
United States



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For more insights and key statistics on the biggest trends in today’s most
disruptive industries, subscribe to our Chart of the Day newsletter.



E-Mail ChartDownload


Key stat: Some 57% of US consumers started their online shopping searches on
Amazon as of Q2 2023, according to Jungle Scout. That’s more than those who
started on a search engine (42%), the Walmart website (39%), or TikTok (17%).

Beyond the chart:

 * Amazon’s popularity is also apparent in a June CivicScience study, which
   found 49% of US adults started their product searches on Amazon.
 * “[Prime Day is] very competitive for the sellers. They’re fighting for
   visibility, and the best way to guarantee visibility is to ramp up your ad
   spend,” said our principal analyst Andrew Lipsman.

Use this chart:

 * Budget Amazon retail media ad spend.
 * Explore the most useful channels outside of Amazon.

More like this:

 * Amazon Prime Day 2023 (Insider Intelligence subscription required)
 * How Amazon Prime Day and other July sales events will drive in-store sales,
   from Target, Walmart, and Best Buy
 * Amazon, with more Prime users than ever, will top $8 billion in US Prime Day
   sales
 * What Amazon Prime Day’s growth means for retail media

More Chart of the Day:


 * 7/10 - Prime expectations
 * 7/7 - Gen Z’s mind over matter
 * 7/6 - Beauty on a budget
 * 7/5 - Making ad-justments
 * 7/3 - Summer inflation

Methodology: Data is from the June 2023 Jungle Scout "Consumer Trends Report: Q2
2023." 1,000 US adults ages 18+ were surveyed online during May 8-9, 2023.



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