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* Undergraduate
UNDERGRADUATE PROGRAM
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TRUSTED LEADERS TO SHAPE THE FUTURE OF BUSINESS.
See how
Danielle Tiedt (BBA ’96), chief marketing officer of YouTube, helps guide the
largest economy of creators.
FIND YOUR UNIQUE PATH IN BUSINESS
Customize your education. Find a program for every milestone you seek.
UNDERGRADUATE
10 majors + unparalleled career prep make you ready to take on anything.
See the Business Badger experience
SPECIALIZED MASTER’S
Hands-on programs give you focused skills for your dream career.
Explore career-boosting programs
MBA
Full-time, flexible, and executive options to jumpstart your ambition.
Find the MBA program for you
DO BUSINESS DIFFERENTLY. FIND YOURSELF OUT IN FRONT.
Be part of the next generation of business leaders.
Wisconsin School of Business | Trusted to Lead When There is No Blueprint |
UW–Madison
MIDWEST VALUES. GLOBAL INFLUENCE.
Forward-thinking academics at a world-renowned university.
7
best public undergraduate business program
— U.S. News & World Report, 2023-2024
12
best public university
— U.S. News & World Report, 2023-2024
18
best public full-time MBA program
— U.S. News & World Report, 2023-2024
16
public part-time MBA program
— U.S. News & World Report, 2021
8
MS in Business Analytics program in the U.S.
— QS World University Rankings, 2022
13
public executive MBA program
— The Economist, 2020
THERE’S NO ONE PATH INTO BUSINESS
Our students are pursuing visions of a healthier, more sustainable, and more
equitable world. Trusted to lead, they’re broadening the scope of what’s
possible in business.
See their stories
INCLUSION, EMPATHY, AND COLLABORATION DRIVE US FORWARD
Read about diversity at WSB
A NEW KIND OF LEADER THROUGH ENTREPRENEURSHIP AND INNOVATION
See our big ideas
THE EXPERTS WRITING BUSINESS’ NEW STORY
Remi Daviet studies consumer decisions using insights from neuroscience,
cognitive science, genomics, and economics. His recent work explores how DNA
data is used in microtargeting marketing strategies.
Aziza Jones (BBA ’13) researches how other people impact our consumption. Her
work takes place at the intersection of branding, community, privacy, and
decision-making.
Minjeong (MJ) Kim looks at how incentive systems affect executives’ behaviors.
Her research illuminates how business leaders’ decisions impact the economy,
environment, and welfare of others.
Russ Coff is a leading scholar in strategic human resources. His research
focuses on the role a company’s people play in innovation, creativity, and
competitive advantage.
Neeraj Arora develops evidence-based answers to critical business and societal
questions. His current research includes online experimentation and machine
learning tools for marketing analytics.
Karla Zehms’ research advances all aspects of the auditing function, including
the economics of auditing, portfolio management, fraud detection, and internal
control.
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SEE WHY MORE THAN 45,000 ALUMNI CHOSE MADISON AS AN INCUBATOR FOR THEIR BUSINESS
CAREERS.
Explore Madison
SEE WHY MORE THAN 45,000 ALUMNI CHOSE MADISON AS AN INCUBATOR FOR THEIR BUSINESS
CAREERS.
Explore Madison
CATCH UP WITH STUDENTS, FACULTY, AND ALUMNI
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