www.flowell.co Open in urlscan Pro
54.194.170.100  Public Scan

Form analysis
0 forms found in the DOM

Text Content

Coaches
Schedule An Appointment




APP

Coaches

Blog

Connect

Press & Media

COnTACT US


Blog

5 Reasons Your Why Your Coaching Business is Not Growing



5 REASONS YOUR WHY YOUR COACHING BUSINESS IS NOT GROWING

Jessica Graiser
May 11, 2023
•
5 min read



Business
Marketing
Sales
Success Mindset



5 REASONS WHY YOUR HEALTH COACHING BUSINESS ISN'T GROWING

Hey there, health coaches! Starting your own health coaching business can be an
exciting and fulfilling journey. You have a passion for helping others improve
their health and well-being, and you're ready to make a positive impact. 

However, despite your best efforts, you might be wondering why your business
isn't growing as fast as you'd like. Or, you could be experiencing the dreaded
plateau that you can’t seem to move past.  Don't worry! In this blog post, we'll
explore five common reasons why your health coaching business may be struggling
to take off. Let's dive in and uncover some solutions to help you thrive! 


‍1. SELF-SABOTAGE: YOUR BIGGEST OBSTACLE

‍Picture this: you have all the knowledge, skills, and certifications required
to be an amazing health coach, but deep down, you doubt your abilities. 🤯 Guess
what?  This is called IMPOSTER SYNDROME and we all experience it throughout our
career.

Self-sabotage can take many forms, such as fear of failure and even the
inability to promote yourself confidently. It's crucial to address these
internal barriers head-on.

‍How do we overcome this?  Boost Your Confidence

Remember why you became a health coach in the first place. Embrace your
knowledge and expertise, and understand that you have the power to make a
difference. Surround yourself with positive influences, practice self-care, and
continuously work on personal and professional development. By nurturing your
self-belief, you'll be better equipped to overcome self-sabotage and pave the
way for growth.

What other steps can you take to boost your confidence?  PRACTICE YOUR
COACHING!  Sounds silly, but it is not done nearly enough.  Practice any chance
you can get.  Work with friends and family for free.  Conduct practice sessions
with people closest to you and ask for feedback.  The more coaching you do (paid
or not) the more confident you will become.  That confidence will shine through
so bright and prospective clients will feel it immediately. 

‍


2.LACK OF FOCUS OR NICHE: TRYING TO DO IT ALL

Health coaches are natural “helpers”.  We want to solve all of the problems for
everyone we encounter. News flash. IMPOSSIBLE! 

You possess a wide range of skills, and it's natural to want to help everyone
with every health concern. However, spreading yourself too thin can hinder your
business growth. It's important to find your niche and establish yourself as an
expert in that area.

‍How To Find Your Specialization

Identify a specific population or health concern that resonates with you. Maybe
it's weight loss for busy professionals, stress management for college students,
or holistic nutrition for new moms. By focusing on a niche, you'll attract
clients who are specifically looking for your expertise. This will differentiate
you from general health coaches and allow you to build a strong brand identity.

‍


3. POOR MESSAGING: FAILING TO CONNECT WITH YOUR AUDIENCE

You may be incredibly knowledgeable about health and wellness AND you worked
super hard to narrow down your niche.  So why are you still struggling to grow?

Answer this question honestly: Does your content speak directly to your target
audience?  After reviewing your messaging, would a potential client think to
themselves, “wow! He/She is speaking directly to me!”

If the answer is no, then it’s time to change your brand messaging and content
strategy. Effective communication is key to building trust and establishing
meaningful connections. How do we accomplish this?

‍Speak Your Audience's Language

Take the time to understand your target audience deeply. What are their pain
points, goals, and aspirations? Craft your messaging in a way that directly
addresses their needs and desires. Use simple, jargon-free language that
resonates with them. Show empathy and create content that educates, inspires,
and engages. By doing so, you'll build a community of loyal followers who see
you as their go-to health coach.

‍


4. NOT EFFECTIVELY DELIVERING RESULTS: WALK THE TALK

Results, results, results! Without delivering value and results to your clients,
you can fully expect your business to not only come to a stand-still, but
possibly decline. Your clients are looking to you for guidance and results. If
you're not effectively delivering on your promises, your business growth will be
stunted for sure! 

Maybe you deliver fantastic results!  Ahh-mazing!  So what’s the issue?
Testimonials, my friend!  How are you using those results in your favor? Your
clients' success stories are your most potent marketing tool.

‍It’s Time To Prioritize Client Success

Focus on delivering tangible and sustainable results to your clients.
Continuously educate yourself on the latest research, methodologies, and
techniques. Develop personalized and realistic action plans that address your
clients' unique needs. Celebrate their victories, and don't be afraid to ask for
testimonials and referrals. By prioritizing your clients' success, your
reputation will grow, and your business will thrive.

‍


5. NOT SEEKING OUT A MENTOR OR BUSINESS COACH: UNLOCK YOUR POTENTIAL

Building a successful health coaching business requires a blend of skills,
knowledge, and experience. Sure, that’s obvious and we know it to be true.  But
there is something missing there.  Finding a mentor or business coach is a must!

‍I’ll say it again.  Finding a mentor or business coach is a must!!!

In this day and age we are bombarded with information every single day.  Not
only that, we get hit with it at lightning speed.  Information overload alert!! 
What do we do with all of this information?  How do we possibly sift through and
find what we need now?

‍Seek Guidance and Mentorship

At Flowell, we work with hundreds of health coaches who made the choice to join
our mentor network and utilize 1:1 business coaching services.  The interesting
part about that is, most of them were resistant to seeking help or guidance
until they realized that they could not grow their business alone. Recognize
that you don't have to navigate the journey alone. Consider finding a mentor or
business coach who has already achieved success in the health coaching industry.
A mentor or business coach can help you avoid common pitfalls and provide you
with a roadmap to success.

‍


THE WRAP-UP

Congratulations on taking the leap to start your health coaching business 👏 We
are well aware that this was a major step! While the road to success may have
its ups and downs, it's important to remember that growth takes time and
persistence. By addressing these five common reasons why your health coaching
business may be struggling, you'll be able to create a solid foundation for
growth and set yourself up for long-term success.

Remember to overcome self-sabotage by boosting your confidence and nurturing
your belief in yourself. Find your niche and specialize in an area that
resonates with you and your target audience. Craft your messaging to directly
address your audience's needs and desires, and connect with them on a deeper
level. Prioritize delivering results to your clients and use their success
stories as a powerful marketing tool. Finally, seek out a mentor or business
coach who can provide guidance and support along the way. Flowell is a perfect
solution!  We would love to help ignite your business growth.  Contact us to get
set up with a business coach!

As always, stay passionate, stay committed, and keep learning. Your health
coaching business has the potential to thrive, and by implementing these
strategies, you'll be well on your way to building a successful and fulfilling
career as a health coach.

Embrace the journey, celebrate your wins, and always remember the positive
impact you're making in the lives of others.

‍

Share this post

Tag one
Tag two
Tag three
Tag three

Full name
Job title, Company name


RELATED POSTS

No items found.
View all
CoachesBlogCoach ClubhouseContact UsSocials
© Flowell. 2023. All Rights Reserved.