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Marketing Strategy Template from Crack the Customer Mind Code by Gary Hennerberg
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NEW MARKETING STRATEGY TEMPLATE | FIND MORE CUSTOMERS

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BUSINESS & MARKETING ANALYST | STRATEGIST | CONTENT CREATOR





AVAILABLE NOW AT AMAZON, BARNES & NOBLE, BOOKS-A-MILLION, CHAPTERS, AND
POWELL'S.

Advertisers and marketers can find more customers using innovative advice from
Crack the Customer Mind Code. This new book, with the step-by-step subtitle
Seven Pathways from Head to Heart to YES! teaches businesses how to find more
customers by aligning marketing and advertising with the natural flow of
pathways through the human mind. This approach, researched and written by
marketing analyst Gary Hennerberg, upends customary marketing and sales tactics
by taking a deeper approach to why certain marketing campaigns work.

Hennerberg shows you how to align sales messaging with the natural flow of
pathways through the primitive human mind. Each pathway passes from one area of
the brain to another, stimulating thinking and emotion, leading prospective
customers to say “Yes!” This approach upends customary marketing tactics and
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Hennerberg’s new book, Crack the Customer Mind Code, is now available here at
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Blog RSS


CUSTOMER MIND CODE BLOG SUMMARIES

Featured

Mar 17, 2017

How To Uncover the Big Idea
Mar 17, 2017


How do you find big ideas? Ask “what if” questions. Ask “why” questions. Ask
what the driving emotion is that tips a prospect into becoming a customer.

Read More →
Mar 17, 2017

Mar 14, 2017

Why do people unsubscribe from email?
Mar 14, 2017


Energize your online articles, email subject lines and even direct mail
headlines using these tips and you should find yourself writing more powerfully.

Read More →
Mar 14, 2017

Feb 24, 2017

A Fill-in-the-Blank Strategy and Copy Framework
Feb 24, 2017


Follow this 7-step framework and your strategy will reveal itself. Then use the
information to start writing copy, and your message practically writes itself.

Read More →
Feb 24, 2017

Feb 10, 2017

Power Headlines and Keyword Copywriting
Feb 10, 2017


The right combination of truly shareable words and ideas will energize marketing
without crossing the line of becoming fake news. So, even if you don’t use
content marketing to support your overall campaigns, every marketer and
copywriter can learn something from an analysis of 11,541 viral articles that
reveals the top seven formulas that not only grab your reader’s attention, but
gets shared to their friends.
 

Read More →
Feb 10, 2017

Jan 25, 2017

Why Facts Don't Matter
Jan 25, 2017


In a time when opinions are strong, and consensus and compromise are elusive,
remember that facts don't matter, and your prospects and customers engage and
buy from (or donate to) organizations that align with their worldview.

Read More →
Jan 25, 2017

Jan 4, 2017

Pivoting and Repositioning: 10-Point Checklist
Jan 4, 2017


The start of a new year is a good time to pause and reflect about your
organization’s 2016 revenue performance. At least once annually, it’s smart to
step back and consider if it’s time to reposition your brand, story, and unique
selling proposition—especially if sales are off.

Read More →
Jan 4, 2017

Dec 15, 2016
Marketing
Lessons Learned from My First Viral Video
Dec 15, 2016
Marketing

The outcomes of a viral video are dizzying, honestly. The numbers are
impressive, but it’s the demand created—without asking for it—that are truly a
surprise.

Read More →
Dec 15, 2016
Marketing
Dec 13, 2016
Marketing
Writing Concise Copy the Mind Will Comprehend
Dec 13, 2016
Marketing

With concise copy, you have a greater likelihood that your reader (or listener)
will focus on your story, minimizing the chance of distraction or disinterest.

Read More →
Dec 13, 2016
Marketing
Nov 17, 2016

Customer Acquisition on a Shoestring Budget
Nov 17, 2016


Need customers on a shoestring budget? Here's a way to get there faster.

Read More →
Nov 17, 2016

Sep 30, 2016
Marketing
Altercasting
Sep 30, 2016
Marketing

Altercasting is when an individual projects the identity of a role they want you
to assume so you’re encouraged to behave in a desired manner.

Read More →
Sep 30, 2016
Marketing

Marketing Book | Crack the Customer Mind Code by Gary Hennerberg RSS


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MARKETING STRATEGY TEMPLATE FROM CRACK THE CUSTOMER MIND CODE BY GARY HENNERBERG

Free Guide to Find More Customers AND Link to
7 Pathway Videos



A proven, step-by-step sales guide, based on a new marketing and selling
approach from Gary Hennerberg's book. Free, when you sign up to be notified of
late-breaking information, publish dates, and blog posts.

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your free Marketing Process Guide PDF file now.


 




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Check out my recent Webinar for Catalog University: “Eight Seconds to Stimulate
Emotion and Calm the Mind.”




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