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50 Best Companies to Work For 2018


ANIMOCA BRANDS: REVOLUTIONIZING THE BRANDED MOBILE GAMING INDUSTRY

The Silicon Review

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With the evolution and development of mobile phones and mobile computing
devices, mobile gaming across the globe has reached new heights. The
multifunctional modern mobile phone, the development of an inexhaustible range
of entertainment apps, and the integration of haptic hardware and software
support for gaming such as motion sensors, are significantly benefiting the
trend of mobile gaming. Moreover, the declining costs and advancements in high
bandwidth 4G networks have increased the anywhere and anytime accessibility to
online games. This explains the reason behind the modern addiction to mobile
games and the power mobile devices possess in transforming the consumer mobile
gaming experience.

According to a market research report on mobile gaming, Asia-Pacific is by far
the largest region where mobile games have performed better than expected. The
market in this region is fast growing, and Animoca Brands is making a
significant contribution to this mobile gaming industry with the convergence of
computing, communications and entertainment. Animoca Brands is a leading global
developer and publisher of mobile games and e-books based on globally popular
brands. It also publishes all-original games in a variety of categories
including action, time management, RPG (role-playing games), simulation and
more.

Genesis of the company

Animoca Brands Corporation Limited was formed in 2014 and listed on the
Australian Securities Exchange in January 2015 through the spinoff of a part of
the app portfolio of Animoca (Appionics Holdings Ltd.) and the consolidation of
a number of partnerships and acquisitions. Animoca Brands is the resulting new
entity with a mission to create and/or publish globally a broad portfolio of
mobile games for smartphones and tablets. Animoca Brands is based in Hong Kong.

Multiple Animoca Brands titles leverage internationally recognized intellectual
properties such as Thomas & Friends™, Beast Quest, Garfield, Ben 10, Doraemon,
and Astro Boy, all licensed by their respective IP owners. Additionally, Animoca
Brands develops and publishes a broad range of original games, and also serves
as global or regional publisher for select games developed by third parties.
Most Animoca Brands sells in-game advertising across its network of hundreds of
games.

Animoca Brands: The market leader in mobile gaming

Animoca Brands continues to be a leading global developer of mobile games and
e-books with one of the largest licensed brand app portfolios. In addition to
mobile app market, the company is expanding its business into fitness & health,
AI & machine learning, and blockchain areas. It recently set up OliveX to
develop and publish mobile products, including AI-powered products designed to
improve users’ health and fitness.

Invested in Zeroth.ai, Animoca Brands receives an equity interest in Zeroth.ai’s
start-up investments in proportion to the Company’s investment in Zeroth.ai. It
also gains direct access to leading AI and machine learning experts as Zeroth.ai
is now co-located with Animoca Brands.

By partnering with the award-winning venture studio Axiom Zen, Animoca Brands is
publishing CrytoKitties, the world’s leading crypto-collectible and the largest
game on the Ethereum blockchain, in Greater China.

Commitment to excellence

Mobile gaming industry is getting more and more competitive; there are many new
games being published each day. It’s becoming harder and harder to grab
attention of players and to retain them. Animoca Brands continues to develop and
publish games that are unique and attractive. For example, Animoca Brands’
recent tower defense and collectible card fantasy mobile game Crazy Defense
Heroes was a success, generating about $1 million in its first month. In
addition, Animoca Brands continues partnering with different IP holders to
launch innovative games.

Animoca Brands is now working with these brands:

Mattel (Thomas & Friends, Masters of the Universe, Hot Wheels, Monster High, and
Ever After High), Beast Quest, MasterChef, Garfield, Doraemon, Ben 10, Astro
Boy, Star Stable, DreamWorks Animation (Trolls), Chibi Maruko-chan, Norm of the
North, and Chocolate Rain.

Knowing the thought leaders behind Animoca Brands

Robby Yung, CEO

Mr. Yung is the Chief Executive Officer of Animoca Brands Corporation Ltd. and
director of Appionics. He was previously the co-founder and CFO of Redgate
Media, a venture-backed Chinese television and outdoor media holding company
sold to Inno-Tech Holdings Limited in 2012. Mr. Yung was also the co-founder and
Chief Strategy Officer of One Media Group Limited, a Hong Kong-based magazine
group whose IPO he oversaw in 2005. Prior to that, he was the founder and CEO of
One Studio Limited, a venture-backed web development company in Hong Kong, and
OSMedia Limited, a Chinese television advertising sales company.

Mr. Yung began his career in Asia as the General Manager of Metromedia Asia
Limited, a subsidiary of Metromedia International Group, building wireless
broadband networks and mobile telecoms services in China and Indonesia. He holds
a Master of Arts from New York University and a Bachelor of Arts with Honors in
Public Policy from the University of Chicago.

Yat Siu, Co-Founder

One of the best known and most experienced technology entrepreneurs and
investors based in Hong Kong, Yat Siu is the founder and CEO of Outblaze, a
conglomerate specializing in cloud, gaming, and smartphone software.

Yat began his career at Atari Germany in 1990. In 1995 he moved to Hong Kong to
establish Hong Kong Cybercity/Freenation, the first Asian free web page and
email provider. In 1998 he set up Outblaze, an award-winning pioneer of
multilingual white label web services. In 2009, he sold Outblaze’s services
business to IBM, and pivoted Outblaze to digital entertainment services and
products.

A classically trained musician, Yat is a member of the advisory board of BAFTA
(British Academy of Film and Television Arts) and a director of the Asian Youth
Orchestra.


“OUR EMPLOYEES ARE HIGHLY CREATIVE PEOPLE FROM ALL OVER THE WORLD, WHO
UNDERSTAND THE NEED TO KEEP ONE EYE ON THE FUTURE IN ORDER TO CATCH THE
OPPORTUNITIES BEING UNLOCKED BY INNOVATION AND TECHNOLOGY.”




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