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Contact Sales:Phone1-800-405-0844 Does my company subscribe? Newsletter sign-up Envelope IndustriesProductsInsightsEventsPricingAbout Search Log inLogin Become a Client Become a ClientGet a DemoPricing Calendar INDUSTRIES OVERVIEW Our research focuses on the five core coverage areas below. We apply our rigorous research methodology to our reports, charts, forecasts, and more to keep our clients at the forefront of key developments and trends before they hit the mainstream. Advertising & MarketingSocial MediaContent MarketingEmail MarketingVideoBrowse All → Ecommerce & RetailEcommerce SalesMcommerceRetail SalesSocial CommerceBrowse All → Financial ServicesBankingPaymentsFintechWealth ManagementBrowse All → GeographiesAsia-PacificCentral & Eastern EuropeLatin AmericaMiddle East & AfricaNorth AmericaWestern Europe HealthValue-Based CareDigital TherapeuticsTelehealthOnline PharmacyBrowse All → TechnologyConnected Devices5GArtificial Intelligence (AI)Browse All → More IndustriesReal EstateCustomer ExperienceB2BTravelSmall Business (SMB)Browse All → All Topics LATEST ARTICLES Browse All → WALMART+ OUTPACES INSTACART, DOORDASH, AMAZON FRESH IN AD SPEND Article | Dec 12, 2023 4 TRENDS THAT HAVE THE POTENTIAL TO SHAPE GROCERY IN 2024 Article | Dec 12, 2023 US ADVERTISING AND AGENCY HIRING SOARS AMID FORECASTS CALLING FOR 2024 SPENDING GROWTH Article | Dec 12, 2023 ‘CREATOR CONTENT IS NOW A VITAL PART OF THE MIX,’ IAB SAYS. HERE’S WHAT THAT MEANS FOR BRANDS Article | Dec 12, 2023 2024 TREND WATCH: SHORT VIDEO WILL FACE A RECKONING AS MONETIZATION PROBLEMS PERSIST AND MESSAGING GROWS Article | Dec 12, 2023 GET READY WITH ME: 3 WAYS BEAUTY BRANDS CAN SUCCESSFULLY LEVERAGE AI-INFUSED AD STRATEGIES | SPONSORED CONTENT This article was contributed by Meta. Article | Dec 12, 2023 PRIVACY CONCERNS DON’T GET IN THE WAY OF GEN Z’S ENTHUSIASM ABOUT AI-ENABLED BANKING Article | Dec 11, 2023 FOR MANY GEN ZERS, PRODUCT AND BRAND DISCOVERY HAPPENS ON SOCIAL MEDIA Article | Dec 11, 2023 KLARNA PLANS TO REPLACE WORKERS WITH AI TO DRIVE PROFITABILITY Article | Dec 11, 2023 4 HOLIDAY PARTNERSHIPS AND WHY THEY MATTER BEYOND THE SEASON Article | Dec 11, 2023 Explore our Research → PRODUCTS Insider Intelligence delivers leading-edge research to clients in a variety of forms, including full-length reports and data visualizations to equip you with actionable takeaways for better business decisions. Reports In-depth analysis, benchmarks and shorter spotlights on digital trends. Learn More → Forecasts Interactive projections with 10k+ metrics on market trends, & consumer behavior. Learn More → Charts Proprietary data and over 3,000 third-party sources about the most important topics. Learn More → Industry KPIs Industry benchmarks for the most important KPIs in digital marketing, advertising, retail and ecommerce. Learn More → Briefings Client-only email newsletters with analysis and takeaways from the daily news. Learn More → Analyst Access Program Exclusive time with the thought leaders who craft our research. Learn More → ABOUT INSIDER INTELLIGENCE Our goal at Insider Intelligence is to unlock digital opportunities for our clients with the world’s most trusted forecasts, analysis, and benchmarks. Spanning five core coverage areas and dozens of industries, our research on digital transformation is exhaustive. Our Story Learn more about our mission and how Insider Intelligence came to be. Learn More → Methodology Rigorous proprietary data vetting strips biases and produces superior insights. Learn More → Our People Take a look into our corporate culture and view our open roles. Join the Team → Contact Us Speak to a member of our team to learn more about Insider Intelligence. Contact Us → Newsroom See our latest press releases, news articles or download our press kit. Learn More → Advertising & Sponsorship Opportunities Reach an engaged audience of decision-makers. Learn More → Events Browse our upcoming and past events, recent podcasts, and other featured resources. Learn More → Podcasts Tune in to eMarketer's daily, weekly, and monthly podcasts. Learn More → Open Menu Menu Search Industries Advertising & Marketing Social MediaContent MarketingEmail MarketingVideoBrowse All → Ecommerce & Retail Ecommerce SalesMcommerceRetail SalesSocial CommerceBrowse All → Financial Services BankingPaymentsFintechWealth ManagementBrowse All → Health Value-Based CareDigital TherapeuticsTelehealthOnline PharmacyBrowse All → Technology Connected Devices5GArtificial Intelligence (AI)Browse All → More Industries Real EstateCustomer ExperienceB2BTravelSmall Business (SMB)Browse All → Geographies Asia-PacificCentral & Eastern EuropeLatin AmericaMiddle East & AfricaNorth AmericaWestern Europe All Topics Products Reports In-depth analysis, benchmarks and shorter spotlights on digital trends. Forecasts Interactive projections with 10k+ metrics on market trends, & consumer behavior. Charts Proprietary data and over 3,000 third-party sources about the most important topics. Industry KPIs Industry benchmarks for the most important KPIs in digital marketing, advertising, retail and ecommerce. Briefings Client-only email newsletters with analysis and takeaways from the daily news. Analyst Access Program Exclusive time with the thought leaders who craft our research. InsightsEventsLatest Articles Walmart+ outpaces Instacart, DoorDash, Amazon Fresh in ad spend4 trends that have the potential to shape grocery in 2024US advertising and agency hiring soars amid forecasts calling for 2024 spending growth‘Creator content is now a vital part of the mix,’ IAB says. Here’s what that means for brands2024 trend watch: Short video will face a reckoning as monetization problems persist and messaging growsBrowse All → PricingAbout Our StoryMethodologyOur PeopleContact UsNewsroom User Log inEnvelope Newsletter sign-upPhone1-800-405-0844 Become a Client Close Menu Close Search EXCLUSIVE ACCESS TO THOUGHT LEADERS Insider Intelligence’s NEW Analyst Access Program now gives you direct access to the analysts behind our leading research, data and insights. Learn More Become a Client Search LATEST RESEARCH Unlock insights and trends about your target audiences with research built on vetted and transparently sourced data put through our proprietary research methodology. Arrow WALMART+ OUTPACES INSTACART, DOORDASH, AMAZON FRESH IN AD SPEND Article December 12, 2023 4 TRENDS THAT HAVE THE POTENTIAL TO SHAPE GROCERY IN 2024 Article December 12, 2023 PRIVACY CONCERNS DON’T GET IN THE WAY OF GEN Z’S ENTHUSIASM ABOUT AI-ENABLED BANKING Article December 11, 2023 FOR MANY GEN ZERS, PRODUCT AND BRAND DISCOVERY HAPPENS ON SOCIAL MEDIA Article December 11, 2023 Insider Intelligence KLARNA PLANS TO REPLACE WORKERS WITH AI TO DRIVE PROFITABILITY Article December 11, 2023 4 HOLIDAY PARTNERSHIPS AND WHY THEY MATTER BEYOND THE SEASON Article December 11, 2023 US ADVERTISING AND AGENCY HIRING SOARS AMID FORECASTS CALLING FOR 2024 SPENDING GROWTH Article December 12, 2023 Insider Intelligence ‘CREATOR CONTENT IS NOW A VITAL PART OF THE MIX,’ IAB SAYS. HERE’S WHAT THAT MEANS FOR BRANDS Article December 12, 2023 2024 TREND WATCH: SHORT VIDEO WILL FACE A RECKONING AS MONETIZATION PROBLEMS PERSIST AND MESSAGING GROWS Article December 12, 2023 GET READY WITH ME: 3 WAYS BEAUTY BRANDS CAN SUCCESSFULLY LEVERAGE AI-INFUSED AD STRATEGIES | SPONSORED CONTENT Article December 12, 2023 Arrow Featured New Upcoming Arrow EBOOK: 3 KEY TRENDS SHAPING THE ADVERTISING INDUSTRY Resources August 21, 2023 EBOOK: TRENDS IN COMMERCE AND PAYMENTS Resources August 21, 2023 EBOOK: 3 TRENDS HELPING ADVERTISERS MEET AUDIENCES WHERE THEY CONSUME MEDIA Resources August 14, 2023 5 CHARTS ON GEN Z - WHAT YOU NEED TO KNOW Resources August 1, 2023 RETAIL MEDIA CHEAT SHEET - WHAT YOU NEED TO KNOW Resources June 21, 2023 PRODUCT UPDATE - LEARN HOW TO LEVERAGE OUR LATEST FEATURES AND RESEARCH Event June 15, 2023 THE GLOBAL REMITTANCES FORECAST Report Preview May 8, 2023 ANALYST PANEL DISCUSSION: CHATGPT AND GENERATIVE AI: BALANCING EFFICIENCY AND CREDIBILITY Webinar April 20, 2023 GEN Z AND BANKING Report Preview March 20, 2023 FORECAST TRENDS TO WATCH FOR 2023 Report Preview March 20, 2023 Arrow IN THE NEWS The world’s leading media publications regularly cite Insider Intelligence to inform their readers. Arrow AFTER LIQUIDATING STORES, BANKRUPT RETAILERS ARE STAGING A COMEBACK December 12, 2023 DISNEY+, NETFLIX SEE GROWTH IN AD REVENUES, AD-TIER VIEWERS IN 2023 December 12, 2023 AD BUDGETS: QUESTIONS WE ASKED GOOGLE IN 2023 December 11, 2023 HOLIDAY SHOPPING PULLED ONE WAY BY THE ECONOMY, PUSHED ANOTHER BY TECH December 11, 2023 THINK TWICE BEFORE SCANNING A QR CODE — IT COULD LEAD TO IDENTITY THEFT, FTC WARNS December 8, 2023 WHY THE FUTURE OF RETAIL MEDIA IS NOT MEDIA BUT SHOPPER DATA December 8, 2023 23ANDME BUCKS THE LINEAR TV DECLINE WITH ITS RETURN TO THE AD CHANNEL December 8, 2023 QR CODES MAY BE A GATEWAY TO IDENTITY THEFT, FTC WARNS December 7, 2023 EMARKETER CTV AD FORECAST: +22% IN 2024 TO $30B, +73% TO $42B BY 2027 December 7, 2023 AMAZON PRIME VIDEO PREPARES TO INTRODUCE ADS WITH IPG MEDIABRANDS COLLAB December 7, 2023 Arrow EXPLORE WHAT INSIDER INTELLIGENCE CAN PROVIDE FOR YOUR INDUSTRY. Learn More Plans & Pricing ADVERTISING, MEDIA AND MARKETING→ Learn how marketers and advertisers are maximizing revenue through optimized spend and efficient targeting. Our research covers how they most effectively reach consumers and which channels have the most growth potential – both now and in the coming years. RETAIL & ECOMMERCE→ Our Retail & Ecommerce research dives into how the world’s biggest retailers (and those with rising market share) are maximizing their revenue by reaching new buyers and refining their delivery processes. Understand where consumers are spending, what channels they are using to make purchases and how brands are reaching shoppers. FINANCIAL SERVICES→ Today’s leading financial services companies are winning the battle for customer loyalty by anticipating disruption and meeting consumer demand for a frictionless experience. Learn how incumbents and startups are managing their financial health, streamlining transactions, lowering barriers to entry and driving revenue through better digital experiences. TECHNOLOGY→ Stay ahead of emerging technologies such as generative AI, AR/VR, wearables and more and how they are disrupting and shaping the future of business. COMPLETE COVERAGE AREAS→ All of our research, data and insights covers a span of categories that are relevant for your key initiatives, from strategy, to planning and execution. HERE’S WHAT OUR CLIENTS HAVE TO SAY. Key decision-makers at the world’s leading brands share why they find Insider Intelligence research so critical to their operations. * “There are very few places that I feel like I’m getting interesting information that might spark an idea or get me to rethink what we’re doing—and eMarketer is one of them.” Ann Lewnes Executive Vice President and CMO, Adobe * “I’m constantly going into the database to look up the macro numbers, constantly benchmarking and asking, ‘At what pace does eMarketer think things are going to grow?’” Jeff Green CEO and Co-Founder, The Trade Desk * “eMarketer is a valuable resource that helps us navigate our customers’ changing landscape and understand their evolving needs.” Stan Pavlovsky CEO, Shutterstock BECOME A CLIENT. Find out how Insider Intelligence research, data and insights empowers you to make informed strategic decisions for your company and teams. 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