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RUN YOUR DEALERSHIP YOUR WAY

by Lindsay Lauck on December 6, 2021December 2, 2021


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When it comes to data, it’s not just about what you know, accuracy, access, and
speed matter as well. Battle lines have been drawn, and dealerships with access
to faster customer data are winning the competition for modern customers. Does
your DMS partner work to provide flexible reporting options and role-specific
dashboards, helping you access, manage, and protect your dealership’s data?
Let’s take a look at how to deal with data management and your DMS and
technology partners below.

KEEP YOUR CRM DATA UP TO DATE

Keeping data up to date doesn’t sound like anyone’s ideal job description,
especially salespeople who are busy interacting with actual customers. But to
succeed in today’s digital world, ongoing data housekeeping is an absolute must.
In fact, 75% of thriving dealerships proactively keep their CRMs updated.

Make sure your customer records are up-to-date and filled with as much
first-party data as possible. And, there’s some good news for salespeople (and
everyone else)—comprehensive technology integrations allow your systems to
communicate with each other. These integrations can automatically record
customer interactions, eliminating a lot of manual labor and data entry.



LEVERAGE COX AUTOMOTIVE DATA

Your dealership’s own data can only take you so far. It’s certainly helpful, but
it’s also limited to the interactions you’ve had with your specific customers.
Cox Automotive data, touch 75% of vehicle transactions in North America—that’s 3
out of every 4 buyers—giving you access to a world of customer information.

With brands like Autotrader, Kelley Blue Book, and Dealer.com, Cox Automotive
data can help you know where customers are shopping, what they’re looking for,
and when they’re ready to buy, giving you a significant advantage in the
competition for customers.

PARTNER WITH A DMS THAT DOESN’T RESTRICT DATA ACCESS

Who really owns all this data anyway? It’s a hot button topic in today’s digital
industry, and opinions vary from person to person, and even from technology
provider to technology provider. Some providers restrict your data under the
guise of customer privacy. Others take your side and support your rights to your
use your data.

As the competition for online customers ramps up, you want a technology partner
that doesn’t restrict your access to your data. You want a partner that can help
you segment your customers lists, target shoppers and personalize messages. In
short, you want a partner that can help you win deals. It’s no surprise that the
vast majority of thriving dealers (86%) agree that having accurate and complete
customer data is a top priority.

GIVE YOUR DEALERSHIP SOME MUSCLE

Whatever your position at the dealership, having clear insights into the future
outlook of your business is no longer just a ‘nice to have,’ it’s critical. Get
the data you need delivered to your team in fast, clear, and easy-to-decipher
reports and dashboards with Critical Analytics using the data directly from your
DMS.

As buying preferences shift and the industry evolves, the more you know about
your customers, the better off your dealership will be. Data is the future of
the industry, and the future is now. Win the war on data (and partner with a
technology provider that can help manage and fight for your data rights),
download Thrive and Survive: A Handbook for Dealing with (Almost) Anything.

 

 

LEARN HOW TO THRIVE AGAINST THE COMPETITION WITH THE NEW GUIDE, THRIVE AND
SURVIVE: A HANDBOOK FOR DEALING WITH (ALMOST) ANYTHING.



 

Tags: DMS, Thrive and Survive

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