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Submitted URL: https://click.e.dealertrack.com/?qs=ee06a4edc62b81da8ba14513999946a7a81d9aabda8b73fbed48f410c3b015c22087a64edd5c4712a4563598af2e...
Effective URL: https://us.dealertrack.com/blog/runyourdealershipyourway/?utm_source=dms&utm_medium=marketing-email&utm_campaign=dms-tl-blo...
Submission: On December 20 via manual from US — Scanned from DE
Effective URL: https://us.dealertrack.com/blog/runyourdealershipyourway/?utm_source=dms&utm_medium=marketing-email&utm_campaign=dms-tl-blo...
Submission: On December 20 via manual from US — Scanned from DE
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GET https://us.dealertrack.com/content/dealertrack/en/search.html
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Skip to content * Support * Contact * Request a demo * Credit App Enrollment Search For : DEALERTRACK Technology That Drives You Login * Solutions For Dealers * DMS * Overview * DMS Testimonials * Performance Management * Opentrack * DMS Options * F&I * Overview * F&I Workflow * Credit Application * Compliance * Menu * Aftermarket * Digital Contracting * Payoff and Title Release * F&I Reporting * Registration and Title * Overview * Trade-in Titling * In-State Registration & Title * Out-of-State Registration & Title * Solutions For Lenders * Lender Overview * Digital Retailing * Application Processing * Credit Application Network * CreditConnection * BookOut/Vehicle Valuations * Contract Processing * Digital Contracting * Digital Document Services * Contract Recoveries * Title Management * Collateral Management Services * Electronic Lien & Title * Accelerated Title * About Us * Partners * Dealers * OEM: Digital Retailing * OEM: Sales and F&I * OEM: DMS * Contact Us * Locations * Our Team * News * Careers * Learning Center * Webinar Training * DMS Onboarding * F&I eLearning * Resource Library * Blog * Events * Testimonials * Login * Dealertrack DMS Login * Support * Contact * Credit App Enrollment * Search For : * Request a demo * Login * Dealertrack DMS Login * DEALERTRACK INSIGHTS Back to the Blog RUN YOUR DEALERSHIP YOUR WAY by Lindsay Lauck on December 6, 2021December 2, 2021 SHARE THIS: * Twitter * Facebook * LinkedIn * Email * When it comes to data, it’s not just about what you know, accuracy, access, and speed matter as well. Battle lines have been drawn, and dealerships with access to faster customer data are winning the competition for modern customers. Does your DMS partner work to provide flexible reporting options and role-specific dashboards, helping you access, manage, and protect your dealership’s data? Let’s take a look at how to deal with data management and your DMS and technology partners below. KEEP YOUR CRM DATA UP TO DATE Keeping data up to date doesn’t sound like anyone’s ideal job description, especially salespeople who are busy interacting with actual customers. But to succeed in today’s digital world, ongoing data housekeeping is an absolute must. In fact, 75% of thriving dealerships proactively keep their CRMs updated. Make sure your customer records are up-to-date and filled with as much first-party data as possible. And, there’s some good news for salespeople (and everyone else)—comprehensive technology integrations allow your systems to communicate with each other. These integrations can automatically record customer interactions, eliminating a lot of manual labor and data entry. LEVERAGE COX AUTOMOTIVE DATA Your dealership’s own data can only take you so far. It’s certainly helpful, but it’s also limited to the interactions you’ve had with your specific customers. Cox Automotive data, touch 75% of vehicle transactions in North America—that’s 3 out of every 4 buyers—giving you access to a world of customer information. With brands like Autotrader, Kelley Blue Book, and Dealer.com, Cox Automotive data can help you know where customers are shopping, what they’re looking for, and when they’re ready to buy, giving you a significant advantage in the competition for customers. PARTNER WITH A DMS THAT DOESN’T RESTRICT DATA ACCESS Who really owns all this data anyway? It’s a hot button topic in today’s digital industry, and opinions vary from person to person, and even from technology provider to technology provider. Some providers restrict your data under the guise of customer privacy. Others take your side and support your rights to your use your data. As the competition for online customers ramps up, you want a technology partner that doesn’t restrict your access to your data. You want a partner that can help you segment your customers lists, target shoppers and personalize messages. In short, you want a partner that can help you win deals. It’s no surprise that the vast majority of thriving dealers (86%) agree that having accurate and complete customer data is a top priority. GIVE YOUR DEALERSHIP SOME MUSCLE Whatever your position at the dealership, having clear insights into the future outlook of your business is no longer just a ‘nice to have,’ it’s critical. Get the data you need delivered to your team in fast, clear, and easy-to-decipher reports and dashboards with Critical Analytics using the data directly from your DMS. As buying preferences shift and the industry evolves, the more you know about your customers, the better off your dealership will be. Data is the future of the industry, and the future is now. Win the war on data (and partner with a technology provider that can help manage and fight for your data rights), download Thrive and Survive: A Handbook for Dealing with (Almost) Anything. LEARN HOW TO THRIVE AGAINST THE COMPETITION WITH THE NEW GUIDE, THRIVE AND SURVIVE: A HANDBOOK FOR DEALING WITH (ALMOST) ANYTHING. Tags: DMS, Thrive and Survive SUBSCRIBE TO OUR BLOG Sign up today to receive updates on the latest news. Please enter a valid email address. Subscription Successful! Subscribe Top OTHER RESOURCES THRIVE AND SURVIVE: A HANDBOOK FOR DEALING WITH (ALMOST) ANYTHING Are You Prepared to Survive in an Industry Filled with Adventure? … Read More SIX WAYS YOUR DMS CAN MAXIMIZE YOUR PROFIT POTENTIAL The accelerated digital landscape is here to stay.… Read More THE DEALER’S GUIDE FOR MAXIMIZING PROFITABILITY The Dealer’s Guide for Maximizing Profitability … Read More * Corporate Information * News * Blog * Careers * Contact * Site Requirements * * * https://us.dealertrack.com/blog/ * https://www.facebook.com/DealertrackTechnologies * http://www.linkedin.com/company/dealertrack-technologies/careers?trk=top_nav_careers * https://twitter.com/Dealertrack ©2021 Dealertrack, Inc. All rights reserved Terms and Conditions | Privacy Policy | Site Requirements This product is covered by one or more US and foreign patents and pending patent applications including the following US patents: 6,208,979 and 6,587,841. Security Matters. 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