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Untertitel: Englisch, Arabischer Raum, Französisch, Italienisch, Portugiesisch
(Brasilien), Vietnamesisch, Deutsch, Russisch, Spanisch

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BERUFSZERTIFIKAT – 6-TEILIGE KURSREIHE

Erwerben Sie eine Karrierereferenz, die Ihre Qualifikation belegt

--------------------------------------------------------------------------------

4.9


(16,023 Bewertungen)

Stufe Anfänger

Empfohlene Erfahrung

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EMPFOHLENE ERFAHRUNG

Stufe „Anfänger“

No degree or prior experience required. Enthusiasm for social media and basic
internet navigation skills are required as well as a Meta account.

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Flexibler Zeitplan
In Ihrem eigenen Lerntempo lernen
Erwerben Sie Credits für einen Abschluss
Mehr erfahren
Alle Kurse anzeigen


ERFAHREN SIE, WIE MITARBEITER FÜHRENDER UNTERNEHMEN GEFRAGTE KOMPETENZEN
ERWERBEN.

Weitere Informationen zu Coursera für Unternehmen



BEREITEN SIE SICH AUF EINE KARRIERE IN SOCIAL MEDIA-MARKETING VOR.

 * Erhalten Sie Schulungen auf professionellem Niveau von Meta
 * Stellen Sie Ihre Kenntnisse in Portfolio-fähigen Projekten unter Beweis.
 * Erwerben Sie ein von Arbeitgebern anerkanntes Zertifikat von Meta.
 * Qualifizieren Sie sich für gefragte Positionen: Social-Media-Manager,
   Social-Media-Spezialist, Social Media-Koordinator

50.000 $+
Durchschnittsgehalt USA für Social Media-Marketing¹
22.000+
Offene Stellen in den USA im Bereich Social Media-Marketing¹


ERHALTEN SIE NACH ABSCHLUSS EXKLUSIVEN ZUGRIFF AUF KARRIERERESSOURCEN.

 * Überprüfung erneut aufnehmen
   
   Optimieren Sie Ihren Lebenslauf und Ihr LinkedIn-Profil mit personalisiertem
   Feedback.

 * Vorbereitung auf Bewerbungsgespräch
   
   Trainieren Sie Ihre Fähigkeiten mit interaktiven Tools und simulierten
   Bewerbungsgesprächen.

 * Karriereunterstützung
   
   Planen Sie Ihren nächsten Karriereschritt mit dem Leitfaden zur Jobsuche von
   Coursera.

¹Bericht zu Stellenangeboten von Lightcast™, USA, 01.07.2022–30.06.2022.
²Basierend auf den Antworten aus einer Befragung von Programmabsolventen, USA,
2021.


ERWERBEN SIE EIN KARRIEREZERTIFIKAT.

Fügen Sie diese Qualifikation zur Ihrem LinkedIn-Profil oder Ihrem Lebenslauf
hinzu.

Teilen Sie es in den sozialen Medien und in Ihrer Leistungsbeurteilung.




BERUFSZERTIFIKAT – 6-TEILIGE KURSREIHE

Want to turn your passion for social media into a career? In this program,
you’ll learn how to create a social media presence on Facebook and Instagram
that people want to follow! Social media marketing jobs are amongst the most
in-demand skills for organizations of all sizes. Whether you’re completely new
to digital marketing or you’ve been tinkering with social media platforms for
your own business, you’ve come to the right place. This six-course program
designed by experts at Meta and Aptly will provide an introduction to digital
marketing and all the major social media platforms such as Facebook, Instagram,
LinkedIn, YouTube, TikTok  and more to prepare you with the skills and tools
needed to grow an engaging social community and run effective social media
advertising.

Upon successful completion of the program, you’ll:

 * Earn both a Professional Certificate and the Meta Digital Marketing Associate
   Certification, showcasing your skills in social media marketing and the use
   of Meta Ads Manager to potential employers.

The Professional Certificate is now ACE® recommendedWird auf einer neuen
Registerkarte geöffnet.  You can learn more hereWird auf einer neuen
Registerkarte geöffnet.

This specialization is also offered in ArabicWird auf einer neuen Registerkarte
geöffnet, PortugueseWird auf einer neuen Registerkarte geöffnet, and SpanishWird
auf einer neuen Registerkarte geöffnet.

Praktisches Lernprojekt

Throughout the program, you’ll get to practice your new skills through hands-on
projects. Our projects offer an opportunity to apply social media marketing
skills practically, such as:

 * Creating a Facebook or Instagram business page

 * Doing a brand exercise for your business

 * Creating posts on Facebook and Instagram

 * Creating a content calendar

 * Creating a creative brief for your social media ad

 * Building your own full ad campaign in Meta Ads Manager

 * Presenting your campaign results

By the end, you’ll have a project-based portfolio you can demonstrate to
recruiters, potential employers or clients to help land the job!

Mehr erfahren


INTRODUCTION TO SOCIAL MEDIA MARKETING

KURS 1•4.8 (12,357 Bewertungen)
Kursdetails

WAS SIE LERNEN WERDEN

 * Understand the landscape of traditional, digital, and social media marketing

 * Understand the major social media platforms, how they function, and what role
   they play in marketing

 * Create SMART goals, identify KPIs, and define your target audience and their
   customer journey

 * Choose the right social media platforms and learn how to create social media
   policies

KOMPETENZEN, DIE SIE ERWERBEN

Kategorie: Meta advertising
Meta advertising
Kategorie: Social Media Marketing
Social Media Marketing
Kategorie: Marketing Strategy
Marketing Strategy
Kategorie: Communication
Communication
Kategorie: Ads Manager
Ads Manager


SOCIAL MEDIA MANAGEMENT

KURS 2•4.9 (4,486 Bewertungen)
Kursdetails

WAS SIE LERNEN WERDEN

 * How to establish and manage a social media presence

 * How to create a brand, tone, and voice for a social media presence

 * How to manage a content calendar for a social media presence

 * How to evaluate the performance of content on social media and how to iterate
   on that performance

KOMPETENZEN, DIE SIE ERWERBEN

Kategorie: Social Media Marketing
Social Media Marketing
Kategorie: Marketing
Marketing
Kategorie: Digital Marketing
Digital Marketing
Kategorie: Social Media Marketing Strategy
Social Media Marketing Strategy


FUNDAMENTALS OF SOCIAL MEDIA ADVERTISING

KURS 3•4.8 (2,079 Bewertungen)
Kursdetails

WAS SIE LERNEN WERDEN

 * How to evaluate on which platforms to run social media ad campaigns and what
   makes an ad effective

 * How to craft compelling and effective visuals and copy for social media ads

 * Build an ad directly from your Facebook business page and your Instagram
   business account

 * Write a creative brief and create a social media ad

KOMPETENZEN, DIE SIE ERWERBEN

Kategorie: Social Media Marketing
Social Media Marketing
Kategorie: Brand Management
Brand Management
Kategorie: Campaign Management
Campaign Management
Kategorie: Ad Management
Ad Management


ADVERTISING WITH META

KURS 4•4.8 (2,202 Bewertungen)
Kursdetails

WAS SIE LERNEN WERDEN

 * Structure campaigns in Meta Ads Manager

 * Build an ad that aligns with your marketing objectives and target it to your
   intended audience

 * Set a budget, placement, and schedule for your ads in Meta Ads Manager

KOMPETENZEN, DIE SIE ERWERBEN

Kategorie: Content Development
Content Development
Kategorie: content management
content management
Kategorie: Social Media Marketing
Social Media Marketing
Kategorie: Content Marketing
Content Marketing
Kategorie: Marketing Content Development
Marketing Content Development


MEASURE AND OPTIMIZE SOCIAL MEDIA MARKETING CAMPAIGNS

KURS 5•4.9 (1,516 Bewertungen)
Kursdetails

WAS SIE LERNEN WERDEN

 * Understand different techniques used to optimize marketing campaigns, such as
   attribution and marketing mix models

 * Implement an A/B test to optimize your campaign

 * Analyze dashboards and evaluate the ROI from your social media marketing
   efforts

 * Present and communicate the results of your campaign to a team

KOMPETENZEN, DIE SIE ERWERBEN

Kategorie: Social Media Marketing
Social Media Marketing
Kategorie: Meta Ads Manager
Meta Ads Manager
Kategorie: Meta advertising
Meta advertising


META SOCIAL MEDIA MARKETING CAPSTONE

KURS 6•4.8 (506 Bewertungen)
Kursdetails

WAS SIE LERNEN WERDEN

 * Present and communicate campaign results to a team

 * Become certified as a Meta Digital Marketing Associate

KOMPETENZEN, DIE SIE ERWERBEN

Kategorie: Marketing Optimization
Marketing Optimization
Kategorie: Digital Marketing
Digital Marketing
Kategorie: Digital Analytics
Digital Analytics
Kategorie: Marketing Strategy
Marketing Strategy
Kategorie: Communication
Communication


DOZENTEN

Anke Audenaert
Meta
27-Kurse•508.569 Lernende
Daniel Kob
Meta
8-Kurse•111.353 Lernende


VON

MetaMehr erfahren
Schließen


VON

Meta

Meta builds technologies that help people connect with friends and family, find
communities, and grow businesses. The Meta Professional Certificates create
opportunities so that anyone regardless of education, background or experience
can learn high-quality skills to land a high-growth career—no degree or
experience required to get started. Meta also offers training courses on the
metaverse to educate people, brands, businesses and professionals on the
opportunities it presents and what it means for our world today and into the
future.

OK



PARTNER IN DER BRANCHE




STARTEN SIE IHREN ABSCHLUSS MIT EINEM VORSPRUNG

Nach Abschluss dieses Zertifikat über berufliche Qualifikation können Sie
College-Credits erwerben, wenn Sie zu einem der folgenden Online-Studiengänge
zugelassen sind und sich dafür einschreiben.<sup>1</sup>

Mögliche Abschüsse anzeigen
Schließen


STARTEN SIE IHREN ABSCHLUSS MIT EINEM VORSPRUNG

Nach Abschluss dieses Zertifikat über berufliche Qualifikation können Sie
College-Credits erwerben, wenn Sie zu einem der folgenden Online-Studiengänge
zugelassen sind und sich dafür einschreiben.<sup>1</sup>

University of Maryland Global Campus


BACHELOR OF SCIENCE IN CYBERSECURITY MANAGEMENT AND POLICY

Abschluss · 48 months

University of Maryland Global Campus


BACHELOR OF SCIENCE IN CYBERSECURITY TECHNOLOGY

Abschluss · 48 months

University of Massachusetts Global


BACHELOR OF ARTS IN PSYCHOLOGY

Abschluss

¹Jede Universität legt die Anzahl der vorab genehmigten Lern-Credits fest, die
gemäß den Richtlinien der jeweiligen Einrichtung auf die Abschlussanforderungen
angerechnet werden können.

OK



ANRECHNUNG FÜR ABSCHLUSS MÖGLICH

Dieser Zertifikat über berufliche Qualifikation ist ACE®-empfohlen. Teilnehmende
US-amerikanischen Colleges und Universitäten vergeben Credits dafür. Hinweis:
Die Entscheidung bezüglich spezifischer Credit-Empfehlungen liegt bei den
einzelnen Institutionen.

Mehr erfahren




WARUM ENTSCHEIDEN SICH MENSCHEN FÜR COURSERA FÜR IHRE KARRIERE?

zur vorherigen Referenz

“

Not only did this certification help expand the skills I already had, but also
taught me new ones, such as creating effective social ads and brand strategies,
developing a content calendar for any industry, scheduling posts, and more. Now,
I’m working with small businesses and a nonprofit organization by providing team
trainings and workshops on how to build their brand and launch successful
marketing campaigns.

Margarette L.

Learning from Canada

Meta Social Media Marketing




“

Not only did this certification help expand the skills I already had, but also
taught me new ones, such as creating effective social ads and brand strategies,
developing a content calendar for any industry, scheduling posts, and more. Now,
I’m working with small businesses and a nonprofit organization by providing team
trainings and workshops on how to build their brand and launch successful
marketing campaigns.

Margarette L.

Learning from Canada

Meta Social Media Marketing



zur nächsten Referenz
 * 
 * 
 * 


NEU AUF MARKETING? HIER GEHT'S LOS.


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15. Juni 2023

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HÄUFIG GESTELLTE FRAGEN

WHAT IS APTLY?

Aptly is an online education provider that specializes in technology and the
tech industry, powered by a team of educators, digital marketers, and
instructional designers. Through their hands-on, applied education programs,
they’ve helped hundreds of thousands of students, employees, and marketers gain
the skills and knowledge to succeed in the digital economy. Meta and Aptly
partnered to produce the series of courses in the Meta Social Media Marketing
Professional Certificate.

WHAT BACKGROUND KNOWLEDGE DO I NEED BEFORE STARTING THIS PROFESSIONAL
CERTIFICATE?

This Professional Certificate program is designed for beginners, no prior
knowledge or experience required. Each course builds upon the previous one to
reinforce fundamental social media marketing skills, including social media
management and advertising. Upon completing this certificate, some entry-level
jobs you may qualify for include social media manager, social media coordinator,
social media specialist, and paid media coordinator.

Learn more about social media jobsWird auf einer neuen Registerkarte geöffnet.

WHAT IS A META CERTIFICATION?

A Meta certification is an industry credential that signifies proficiency on
Meta technologies such as Facebook, Instagram, Messenger, and Whatsapp. Meta
offers several certifications across digital marketing, marketing analytics and
software engineering. As part of the Meta Social Media Marketing Professional
Certificate, you’ll be able to take the Meta Digital Marketing Associate exam to
become a Meta Certified Professional.

WHAT CAN I DO WITH A META CERTIFICATION?

Through this Professional Certificate program, you’ll learn how to develop a
social media presence for a business, including creating engaging content,
interacting with users, managing a content calendar, and evaluating the success
of your posts. You’ll also learn how to create effective ads for social media
and how to create ads in Meta Ads Manager.

Earning your Meta Social Media Marketing Professional Certificate signals to
hiring managers and your professional peers a level of proficiency in these
marketing skills. You can further demonstrate your expertise with the Meta
Digital Marketing Associate Certification. As part of the program, you will be
able to take the exam once for free and will have one free exam retake, if
needed. You can point to both of these credentials during your job search as
evidence of your knowledge, skills, and readiness for beginner social media
marketing roles.

IS THE META CERTIFICATION FREE?

As part of the program, you will be able to take the exam once for free, and
you’ll have one free exam retake, if needed. Any subsequent retakes will cost an
exam fee which varies depending on your residing location. The exam fee will
show up when you proceed to the check out page on the exam registration page.
Sign up for the Meta Digital Marketing Associate Certification Exam in the
Capstone course.

IS A META CERTIFICATION WORTH IT?

The Meta Social Media Marketing Professional Certificate and Meta Digital
Marketing Associate Certification are industry credentials that can signify your
social media expertise to potential employers and clients. In addition to the
resume credential, through each course, you’ll learn and practice key marketing
skillsWird auf einer neuen Registerkarte geöffnet, including content
development, campaign management, and brand marketing, which are particularly
valuable when seeking entry-level marketing jobsWird auf einer neuen
Registerkarte geöffnet. You can leverage the credentials and skills you gain
throughout your job search and as you establish your career.

Learn more about industry-recognized social media marketing certificationsWird
auf einer neuen Registerkarte geöffnet.

WHAT WILL I BE ABLE TO DO UPON COMPLETING THIS PROFESSIONAL CERTIFICATE?

You will know how to create a social media presence for a business. You’ll know
how to create engaging content, interact with users on social media, manage a
content calendar, and evaluate the success of your posts. You’ll also know how
to create effective ads for social media and learn how to create ads in Meta Ads
Manager. You’ll know how to match the ads you create to your marketing
objectives, select the right images and copy for your ads, get your message in
front of your target audience, and measure the impact of your campaign. You’ll
also learn how to communicate your campaign results to other people in the
company. 

HOW LONG DOES IT TAKE TO COMPLETE THE PROFESSIONAL CERTIFICATE?

Approximately 5 months at 5 hours a week.

DO I NEED TO TAKE THE COURSES IN A SPECIFIC ORDER?

You are not required to take courses 1-5 in a specific order, but we highly
encourage you to take them in the order they are presented. However, in order to
access Course 6, Meta Social Media Marketing Capstone,  you will need to
complete courses 1-5, first. 

 1. Introduction to Social Media Marketing

 2. Social Media Management

 3. Fundamentals of Social Media Advertising

 4. Advertising with Meta

 5. Measure and Optimize Social Media Marketing Campaigns

 6. Meta Social Media Marketing Capstone

As you progress through the Meta Social Media Marketing Professional
Certificate, you’ll notice that each course builds upon the knowledge and skills
highlighted in the previous course.



WHAT ARE THE TECHNICAL REQUIREMENTS FOR ME TO TAKE MY META DIGITAL MARKETING
ASSOCIATE CERTIFICATION EXAM?

In the Capstone course for this specialization, you will sign up for and take
the Digital Marketing Associate Certification Exam with Meta. As part of the
program, you will be able to take the exam once for free and have one additional
free exam retake, as needed. If subsequent retakes are needed in order to
successfully pass this exam, they will cost $50 each.

In order to successfully complete the exam you will need access to a laptop or
desktop computer, using a Mac or Windows operating system, with a webcam for 105
Mins, uninterrupted. In addition, you will need a strong internet connection.

WILL I EARN UNIVERSITY CREDIT FOR COMPLETING THIS PROFESSIONAL CERTIFICATE?

You may be able to earn college credit upon successful completion of this
certificate program. The Meta Social Media Marketing Professional Certificate is
ACE® recommendedWird auf einer neuen Registerkarte geöffnet. This means that
many colleges and universities recognize this program as valuable coursework
that can count toward a degree. Once you complete the certificate program, we’ll
share details on how you can send proof of completion to your school.

Please note that the decision to accept specific credit recommendations is up to
each institution and is not guaranteed. Check with your university to find out
their policy, and read more about ACE Credit College & University Partnerships
hereWird auf einer neuen Registerkarte geöffnet. 

WILL I ONLY LEARN ABOUT FACEBOOK AND INSTAGRAM?

No. You’ll gain a basic understanding of how the main social media platforms —
like Twitter, Pinterest, LinkedIn, TikTok, and more — function and how
businesses can use them for their marketing needs. You will learn how to develop
effective ads for different social media platforms, but this program
specifically focuses on how to develop these ads using Meta’s Ads Manager (for
advertising on both Facebook and Instagram). While ad creation tools for
different social media platforms differ, understanding how Meta Ads Manager
works will help you quickly find your way around other advertising tools (though
this program does not focus on how to use other advertising tools). 

DO YOU HAVE QUESTIONS ABOUT YOUR ACCOUNT, PAYMENTS, SUBSCRIPTIONS, AND OTHER
COURSERA POLICIES?

Visit the Learner Help CenterWird auf einer neuen Registerkarte geöffnet for
more information about learning on Coursera.

IS THIS COURSE REALLY 100% ONLINE? DO I NEED TO ATTEND ANY CLASSES IN PERSON?

This course is completely online, so there’s no need to show up to a classroom
in person. You can access your lectures, readings and assignments anytime and
anywhere via the web or your mobile device.

WHAT IS THE REFUND POLICY?

If you subscribed, you get a 7-day free trial during which you can cancel at no
penalty. After that, we don’t give refunds, but you can cancel your subscription
at any time. See our full refund policyWird auf einer neuen Registerkarte
geöffnet.

CAN I JUST ENROLL IN A SINGLE COURSE?

Yes! To get started, click the course card that interests you and enroll. You
can enroll and complete the course to earn a shareable certificate, or you can
audit it to view the course materials for free. When you subscribe to a course
that is part of a Certificate, you’re automatically subscribed to the full
Certificate. Visit your learner dashboard to track your progress.

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work. These cookies do not store any personally identifiable information.

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STORE AND/OR ACCESS INFORMATION ON A DEVICE

Store and/or access information on a device


Cookies, device identifiers, or other information can be stored or accessed on
your device for the purposes presented to you.

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USE PRECISE GEOLOCATION DATA

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Your precise geolocation data can be used in support of one or more purposes.
This means your location can be accurate to within several meters.

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WE CARE ABOUT YOUR PRIVACY

We and our partners store and/or access information on a device, such as unique
IDs in cookies to process personal data. You may accept or manage your choices
by clicking below, including your right to object where legitimate interest is
used, or at any time in the privacy policy page. These choices will be signaled
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WE AND OUR PARTNERS PROCESS DATA TO PROVIDE:

Actively scan device characteristics for identification. Use precise geolocation
data. Select personalised ads. Develop and improve products. Measure content
performance. Create a personalised content profile. Apply market research to
generate audience insights. Select basic ads. Select personalised content.
Measure ad performance. Create a personalised ads profile. Store and/or access
information on a device. List of Partners (vendors)

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