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Submitted URL: http://www.techcrunch.com/2010/01/20/opera-buys-admarvel/
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Effective URL: https://techcrunch.com/2010/01/20/opera-buys-admarvel/
Submission: On March 24 via api from CA — Scanned from CA
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TechCrunch Login Join TechCrunch+ Searchsearch * TechCrunch+ * Startups * Venture * Security * AI * Crypto * Apps * Events * More Close Screen twitter(opens in a new window)facebook(opens in a new window)linkedin(opens in a new window)reddit(opens in a new window)mail(opens in a new window)Copy Share Link Link CopiedLink Copied TC OPERA BUYS MOBILE AD STARTUP ADMARVEL FOR $8M IN CASH PLUS A $15M EARNOUT / Invalid DateTime• comment Comment This morning, Norwegian browser maker Opera Software announced that it has agreed to acquire AdMarvel, a small privately-held mobile advertising company based in San Mateo, California. Opera is buying the startup for approx. $8 million in cash plus a $15 million earnout, which will be paid in cash only if “certain aggressive financial targets” are met over the next 24 months, TechCrunch has learned. AdMarvel, founded in 2006, enables publishers and operators to source, manage and track advertising from virtually any ad network. The company works with a wide range of mobile publishers, developers, carriers, ad networks, agencies and advertisers to optimize advertising inventory and revenue. Its services work across mobile web, WAP, SMS and in-application modalities. Formerly named Frengo, the startup was founded by CEO Mahi de Silva (ex-VeriSign and Apple) and a number of other former VeriSign executives. According to our records in CrunchBase, Frengo raised a total of $8 million over the years from investors like Index Ventures, Khosla Ventures and Trilogy Equity Partnership. “In our fast-growing industry, mobile advertising represents an interesting long-term revenue opportunity. Every month, nearly 50 million people access the Web using Opera on their mobile phones and together with AdMarvel, we think we can play an important role in the evolution of mobile advertising,” says Lars Boilesen, who was recently promoted to Chief Executive Officer at Opera. Opera says that the acquisition of AdMarvel will enable it to expand its portfolio of products and services to include ad monetization services for Opera-branded mobile products offered by operators and content partners. This is the latest in a series of acquisitions in the mobile advertising space, although this is a minor one in comparison to Google’s purchase of AdMob ($750 million) and Apple’s acquisition of Quattro Wireless ($275 million). CrunchBase Information Opera Software AdMarvel Information provided by CrunchBase More TechCrunch BELOVED HACKING VETERAN KELLY ‘ALORIA’ LUM PASSES AWAY AT 41 GOOGLE IS LOSING CONTROL A COMPREHENSIVE LIST OF 2023 TECH LAYOFFS COINBASE EXECS WEIGH IN ON THE CRYPTO'S FUTURE IN US AMID REGULATORY SCRUTINY close PLEASE LOGIN TO COMMENT Login / Create Account TECHCRUNCH EARLY STAGE April 20, 2023 Boston, MA Register Now SIGN UP FOR NEWSLETTERS See all newsletters(opens in a new window) Daily Week in Review Startups Weekly Event Updates Advertising Updates TechCrunch+ Announcements TechCrunch+ Events TechCrunch+ Roundup EmailSubscribe twitter(opens in a new window)facebook(opens in a new window)linkedin(opens in a new window)reddit(opens in a new window)mail(opens in a new window)Copy Share Link checkmarkCopy TAGS * admarvel * Opera * opera software TC OPERA BUYS MOBILE AD STARTUP ADMARVEL FOR $8M IN CASH PLUS A $15M EARNOUT Invalid DateTime• This morning, Norwegian browser maker Startups DAILY CRUNCH: IN SEC FILING, ACCENTURE REVEALS PLANS TO DISMISS 19,000 WORKERS OVER THE NEXT 18 MONTHS Christine Hall, Haje Jan Kamps Invalid DateTime• Hello, friends, and welcome to Daily Crunch, bringing you the most important startup, tech and venture capital news in a single package. TechCrunch plus-bold Market Analysis COINBASE EXECS WEIGH IN ON THE CRYPTO’S FUTURE IN US AMID REGULATORY SCRUTINY If the crypto industry doesn’t get clear rules of the road, expertise will move offshore, experts... Jacquelyn Melinek Invalid DateTime• Climate STARTUP SAYS THE SEAWEED BLOBBING TOWARD FLORIDA HAS A SILVER LINING Harri Weber Invalid DateTime• A brown macroalgae native to the Atlantic’s Sargasso Sea is increasingly a menace to coastal ecosystems and communities across the Gulf of Mexico, ever since mats of the normally beneficial s... Apps TIKTOK CEO SAYS COMPANY SCANS PUBLIC VIDEOS TO DETERMINE USERS’ AGES Sarah Perez Invalid DateTime• Amid questioning about TikTok’s use of biometrics in today’s Congressional hearing, TikTok CEO Shou Zi Chew offered some insight into how the company vets potentially underage users on ... AI ENTER THE OBJAVERSE: 800,000 VIRTUAL PROPS FOR AIS TO PLAY WITH Devin Coldewey Invalid DateTime• If AI is going to work its way out of the chat box and into our living rooms, it will need to understand spaces and objects better. To further that work, the Allen Institute for AI has created a gi... Commerce KLARNA PLUGS CHATGPT INTO ITS PLATFORM FOR FASTER PRODUCT RECOMMENDATIONS Christine Hall Invalid DateTime• After installing the Klarna plugin from the ChatGPT plugin store, users can ask the ChatGPT chatbot product recommendation questions, even referencing budget. Transportation HIVEMAPPER IS 1M KILOMETERS CLOSER TO GOAL OF BEATING GOOGLE MAPS Rebecca Bellan Invalid DateTime• Hivemapper, the startup that puts dashcams on ride-hail and delivery vehicles to map the world, is getting a little closer to its goal of toppling the B2B mapping empire that Google has built. With... Featured Article TIKTOK CEO TESTIFIES BEFORE CONGRESS As the Biden administration escalates its threats against TikTok, the company’s chief execu... Taylor Hatmaker Invalid DateTime• Security KIDS TECH CAMP ID TECH STILL SILENT WEEKS AFTER DATA BREACH Zack Whittaker Invalid DateTime• Parents are still looking for answers weeks after hackers stole the personal data of thousands of users from kids’ tech coding camp iD Tech, with some fearing that their children’s data... Crypto SEC CLAMPS DOWN ON COINBASE AND TRON, WHILE DO KWON IS ARRESTED OVERSEAS Jacquelyn Melinek Invalid DateTime• To get a roundup of TechCrunch’s biggest and most important crypto stories delivered to your inbox every Thursday at 12 p.m. PT, subscribe here. Welcome back to Chain Reaction. It was a big week in... Social METAVERSE IS JUST VR, ADMITS META, AS IT LOBBIES AGAINST ‘ARBITRARY’ NETWORK FEE Natasha Lomas Invalid DateTime• Meta, the self-styled “metaverse company” formerly known as Facebook, has taken on a novel role de-hyping the virtual world technology its founder bet the farm on just a few short years... Featured Article CONVENTIONAL WISDOM If you’d told me five years ago that I would be flying to Chicago in March to attend a supply cha... Brian Heater Invalid DateTime• Social TIKTOK CEO SAYS IT WASN’T ‘SPYING’ WHEN BYTEDANCE EMPLOYEES SURVEILLED JOURNALISTS Taylor Hatmaker Invalid DateTime• At Thursday’s House hearing, TikTok CEO Shou Zi Chew faced a barrage of questions over concerns that data collected on U.S. users might be vulnerable to surveillance by China. Chew’s re... Biotech & Health PRAGMA BIO IS SEARCHING FOR CANCER TREATMENTS HIDDEN IN OUR MICROBIOME Devin Coldewey Invalid DateTime• The natural world has produced many of our most important medicines, but instead of looking under a leaf or rock for the next big cancer drug, Pragma Bio is searching within the human body — its sw... Venture INDIAN EDTECH GIANT BYJU’S NOT ACQUIRING UNACADEMY Manish Singh Invalid DateTime• Indian edtech giant Byju’s said on Thursday the firm and any of its subsidiaries are not engaging with rival Unacademy to explore an acquisition or merger, refuting a media report at a time when we... AI OPENAI CONNECTS CHATGPT TO THE INTERNET Kyle Wiggers Invalid DateTime• OpenAI’s viral AI-powered chatbot, ChatGPT, can now browse the internet — in certain cases. OpenAI today launched plugins for ChatGPT, which extend the bot’s functionality by gran... TechCrunch plus-bold Market Analysis NOW IS THE TIME TO INVEST IN BLACK-OWNED BANKS It’s essential to consider this moment as an opportunity to start banking with some of the ... Dominic-Madori Davis Invalid DateTime• AI CHATGPT: EVERYTHING YOU NEED TO KNOW ABOUT THE AI-POWERED CHATBOT Alyssa Stringer, Kyle Wiggers Invalid DateTime• ChatGPT, OpenAI’s text-generating AI system, has taken the world by storm. It’s able to write essays, code and more given short text prompts, hyper-charging productivity. But it also ha... Apps TIKTOK QUESTIONED ON INEFFECTIVE TEEN TIME LIMITS IN CONGRESSIONAL HEARING Sarah Perez Invalid DateTime• In hopes of heading off concerns over the addictiveness of its app, TikTok earlier this month rolled out new screen time controls that limited minors under the age of 18 to 60-minute daily screen t... Social TIKTOK CALLED OUT FOR MISUSING CITIZEN LAB RESEARCH Amanda Silberling Invalid DateTime• TikTok CEO Shou Zi Chew was questioned in a U.S. government hearing on Thursday over the relationship between the fast-growing social media platform and its Chinese parent company, ByteDance. In Ch... * About * TechCrunch * Staff * Contact Us * Advertise * Crunchboard Jobs * Site Map * Legal * Terms of Service * Privacy Policy * TechCrunch+ Terms * Privacy Dashboard * Code of Conduct * About Our Ads * Trending Tech Topics * Silicon Valley Bank news and updates * Tech Industry Layoffs * ChatGPT * CES 2023 FacebookFacebook(opens in a new window)TwitterTwitter(opens in a new window)YouTubeYouTube(opens in a new window)InstagramInstagram(opens in a new window)LinkedInLinkedIn(opens in a new window)MastodonMastodon(opens in a new window) © 2023 Yahoo.All rights reserved.Powered by WordPress VIP(opens in a new window).