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Courtesy of Disney Advertising


ABC’S OSCARS TELECAST SELLS OUT OF ADS, WITH FRESH BRAND INTEGRATIONS ON DECK

Don Julio will have an “in-show moment” while TikTok is hosting a red carpet
livestream for the event riding the “Barbenheimer” afterglow. Read more ➔


TOP STORIES


 1. THE BAD AD ECOSYSTEM: HERE’S WHAT THE RESEARCH SAYS


 2. MICHAELS PROMOTES ONLINE MAKERPLACE WITH ‘RESPECT THE HANDMADE’

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    SOCIABLE: TIKTOK CALLS ON US USERS TO OPPOSE LATEST PROPOSAL TO BAN APP


 4. HUGO BOSS LANDS ON ROBLOX TO PROMOTE NEW DENIM-INSPIRED CLOTHING LINE


 5. APPLE BLOCKS EPIC’S RIVAL APP STORE


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 * Courtesy of TBWA\Media Arts Lab Tokyo
   
   
   APPLE HIGHLIGHTS IPHONE 15 PRO IN LIVE-ACTION MANGA FILM
   
   The tech giant’s latest “Shot on iPhone” campaign film, directed by Takashi
   Miike, is a live-action adaptation of manga series “Midnight.”
   
   Mobile
 * Courtesy of DiGiorno
   
   
   DIGIORNO’S RESCUE PROGRAM USES AI TO TURN PIZZA MISHAPS INTO COUPONS
   
   Starting on Pi Day, the Nestlé frozen pizza brand will assess delivery or
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   The Diageo brand tapped the action star to co-direct and produce a new
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   BILLBOARD BRINGS SHOPPABLE LIVESTREAM TO INSTAGRAM USING TALKSHOPLIVE
   
   TalkShopLive’s Shoppable Simulcast integration on Instagram notably follows
   the latter’s move to eliminate live shopping from its own offerings.
   
   Mobile
 * 
 * Rodin Eckenroth/WireImage via Getty Images
   
   
   CORONA ANOINTS PEDRO PASCAL TOP BRAND AMBASSADOR TO CONNECT TO CULTURE
   
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   Updated March 6, 2024
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   TARGET TO LAUNCH PAID MEMBERSHIP PROGRAM TO RIVAL AMAZON PRIME, WALMART+
   
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 * 
 * Courtesy of Diageo
   
   
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   The experience will immerse consumers in four key steps of the Diageo brand’s
   creation process as part of its “Por Amor” global campaign.
   
   Mobile
 * Retrieved from Whirlpool USA on March 05, 2024
   
   
   WHIRLPOOL HELPS SINGLES CLEAN UP THEIR DATING PROFILES
   
   Research from the brand found the ability to do household chores is a top
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   Social Media
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   UTA BUYS GEN Z-FOCUSED CONSULTANCY AMID MARKETING SERVICES EXPANSION
   
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   Agencies
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   WOLVERINE WORKS TO PUT ‘WOMAN-MADE’ IN THE DICTIONARY
   
   The 140-year-old brand, which is highlighting women in the skilled trades,
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   Mobile
 * Permission granted by Gap
   
   
   GAP REWORKS JUNGLE’S TIKTOK HIT TO SHOW OFF SPRING LINEN COLLECTION
   
   New ads directed by Jungle members emulate the music video for “Back on 74,”
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   HOW ESTÉE LAUDER BALANCES BRAND AND PERFORMANCE MARKETING AS THE PENDULUM
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   The company’s commitment to brand equity and marketing mix modeling was the
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   GOOGLE ROLLS OUT SLATE OF AI-POWERED ANDROID UPDATES
   
   Revealed at Mobile World Congress, the new features include the ability to
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   TUBI REFRESHES BRAND TO BUILD ON MOMENTUM WITH YOUNG, DIVERSE AUDIENCES
   
   The most-watched free ad-supported streaming service in the U.S. rolled out
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   The leading sports drink brand’s first unflavored water launches with a
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MOST POPULAR

 1. Dove tackles Gen Alpha anti-aging craze with Drew Barrymore
 2. ABC’s Oscars telecast sells out of ads, with fresh brand integrations on
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 3. Apple highlights iPhone 15 Pro in live-action manga film
 4. Wolverine works to put ‘woman-made’ in the dictionary


LIBRARY RESOURCES

 * Webinar - on demand
   CMO Signals: Evolving from Influencer Marketing to Word-of-Mouth Commerce
   Custom content for Aspire
 * Webinar - on demand
   How to Use Your Marketing Data Effectively Custom content for Northwestern
   University
 * Trendline
   Inside the changing data landscape in marketing Supported by Acronym

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COMPANY ANNOUNCEMENTS

 * Linearity Introduces Game-Changing Animation Software for Social Media
   Marketers From Linearity
 * Valuedynamx Powers Emirates Skywards with the Launch of “Pay with Points /
   Miles” Offering V… From Valuedynamx
 * The Jel Sert Company Expands Its Brand Portfolio Into Food & Beverage
   Licensing From Broad Street Licensing Group
 * Booking.com, Dunkin’, Volkswagen drive biggest post-Super Bowl lift: YouGov
   Report From YouGov America

View all | Post a press release


WHAT WE'RE READING

 * The Wall Street Journal The Latest in the Ride-Booking and Delivery Wars:
   More Ads in Your Apps
 * The New York Times Big American Tech Profits From Chinese Ad Spending Spree
 * Variety Jake Paul to Fight Mike Tyson in Live Netflix Boxing Event

View all


EVENTS

 * 14 MAR
   Webinar | 2 p.m. ET CMO Signals: Evolving from Influencer Marketing to
   Word-of-Mouth Commerce Presented by studioID and Aspire
 * 21 MAR
   Webinar | 2 p.m. ET How CPG Brands Can Reach Consumers at Scale and Drive
   Impact with Contextual Commerce Presented by studioID and Chicory
 * 26 MAR
   Webinar | 2 p.m. ET Take Control of Returns: How to Save Costs & Boost
   Customer Convenience Presented by studioID and Pitney Bowes
 * 03 APR
   Webinar | 2 p.m. ET Enabling Creativity: How Automation Can Amp Up Your Ad
   Campaigns Presented by studioID and Celtra

View all events


INDUSTRY INTEL

 * Next-Gen eCommerce Search and Product Discovery Solutions for
   Forward-Thinking Retailers & Wholesalers Webinar • Provided by GroupBy, Grid
   Dynamics, and Google Cloud
 * Hit Subscribe: How Creative Subscriptions Are Changing the Marketing Game
   Webinar - on demand • Provided by Design Pickle
 * Master the Art of Driving Webinar Registration and Attendance Webinar - on
   demand • Provided by ON24




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