telfars.us Open in urlscan Pro
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Submitted URL: https://telfars.us/?page_id=22615/
Effective URL: https://telfars.us/about-us/
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TELFAR IS A UNISEX LINE EST. IN 2005 IN NYC BY TELFAR CLEMENS. IT’S NOT FOR YOU
— IT’S FOR EVERYONE.

Chic Report


WHO IS TELFAR? WHAT TO KNOW ABOUT THE DESIGNER BEHIND ‘THE BUSHWICK BIRKIN’

by Freya Drohan August 26, 2020
written by Freya Drohan August 26, 2020
Telfar Clemens (Patrick McMullan), Telfar Shopping Bag
21.7K


Unless you’ve been under a rock—and considering how chaotic 2020 has been, we
wouldn’t exactly blame you if you were hiding it out—you’ll have heard all about
the Telfar bag. The now-ubiquitous tote certainly adheres to the brand’s
tagline—”It’s not for you. It’s for everyone”—as it has found fans in everyone
from congresswomen to the city’s coolest club kids.

The Shopping Bag, with its top handle and signature T logo, was introduced back
in 2014, and in the ensuing years it’s become so prevalent on the arms of hip
Brooklynites that it became referred to as “the Bushwick Birkin.”



So what’s the deal? The elevator pitch: it’s rendered in vegan leather, priced
between $150-$257, and notoriously difficult to get your hands on. Limited
edition e-commerce drops of the Telfar site are now anticipated with fever pitch
excitement, and unsurprisingly, it seems the harder it is to get one, the more
people are yearning.

Granted, it’s not just about the ‘who’s who’ of people holding it or the rarity
of them either, it’s the idea that the bag is a symbol of universal luxury at a
democratized price point that has further served to make its cool factor even
more apparent.

A surprise restock earlier this summer caused a Twitter frenzy as Telfar bags
sold out in a flash—sometimes when they were already in shoppers’ carts on way
to checkout—only to emerge on resale sites with excessive markups.

After the much-talked about incident, Queens-born designer Telfar Clemens simply
told Vogue that he thought the frenzy around his pieces was “beautiful”—while
others vented about suspected bots buying up all the stock.

The brand later clarified that they would close their online store to weed out
what the technical issue was and figure out a way to make the shopping
experience more seamless.

(Telfar.net)

But it’s not exactly as if the bag’s slow-burning success makes things easier
for this small label. As they wrote, “Telfar is a black-owned, non-gendered
fashion project… but we are not about hype and scarcity. The whole point of our
bag is accessibility and community. But when thousands of bags sell per second
we can’t even know how many to make. We plan production [six] months in advance.
It takes time and money to make bags and we are 100% self financed.”

Thanks to all the commotion, the brand then introduced what it called the Bag
Security Program, a 24-hour window that allows anyone, anywhere, to preorder the
accessory in their desired size and color. Paying up front guaranteed that the
bags will be delivered sometime between December 2020 and January 2021.



In the midst of it all, Alexandria Ocasio-Cortez proudly hauled hers around New
York and Washington D.C. as she celebrated Clemens as a “hometown hero” from her
neighborhood.







The result? Her 6.3 million Instagram followers also keen to know how they could
claim their own. (A rep for Telfar confirmed to GQ that Ocasio-Cortez purchased
the bag herself.)

For now, take your chances by keeping an eye on the brand’s Instagram account to
find out when the next drop is.  Fastest fingers first!




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