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Why Crystal?
Overview

Tools + Features

Discover the features and tools in our platform


Data

Learn how our AI generates personality data


Privacy + Security

We prioritize privacy and security above all else

Capabilities
Prospecting

Understand the person behind the name


Writing

Hyper-personalize every message


Hiring

Hire candidates with the perfect fit

Playbooks

Be prepared for every meeting with a playbook


Enrichment/API

Enrich your contacts with rich personality data


Integrations

Integrate personality data into your tech stack

Meetings

Leverage personality data for your online meetings

Understand the revenue impact of personality data for your company with our
ROI calculator
Calculate your ROI
Solutions
Roles
Sales

Know your buyer before you sell
‍


Management

Run internal 1:1 and group meetings more effectively


Customer Success

Understand the personality of your customers.

Marketing

Segment your contacts into accurate buyer personas


HR Professionals

Hire more intelligently with access to rich personality data

Understand the revenue impact of personality data for your company with our
ROI calculator
Calculate your ROI
Pricing
Resources
Learn
Case Studies

Discover Crystal's potential with case studies


Blog

Read up on the latest personality insights


Updates

See our latest product updates

ROI Calculator

Understand the revenue impact of personality data


Partner Directory

View our list of certified partners


Become a Partner

Inquire about becoming a Crystal Partner

About Us
Company

Crystal's vision and mission for business communication


Career

Open roles at Crystal
‍

Understand the revenue impact of personality data for your company with our
ROI calculator
Calculate your ROI
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crystal updates


THE LITTLE UPDATES THAT PACK A PUNCH: SEE HOW OUR LATEST CHANGES TRANSFORM THE
WAY YOU COMMUNICATE WITH OTHERS.


NEWEST FEATURES



CRYSTAL FOR VIRTUAL MEETINGS

NEW FEATURE

Automatically view DISC personality and quick communication tips about everyone
you meet with virtually.



CALENDAR INTEGRATION

NEW FEATURE

Connect your calendar and receive automated emails that provide a quick overview
of everyone's DISC type before your meeting starts.


PAST UPDATES



FILTER ENRICHED PROFILES

PROFILE LIBRARY

Segment and filter profiles viewed within the organization by using DISC type,
traits or user types.



BULK ADD PROFILES

NEW FEATURE

Add profiles in bulk by asking individuals to take DISC assessments or inputting
a list of LinkedIn profiles

UNDERSTAND ORGANIZATIONAL WIDE USAGE OF CRYSTAL

ADMIN TOOLS

The Usage Page provides details of organizational and individual usage across
all of Crystal's tools - playbooks, writing assistant, and more



CRAFT CUSTOM CONTENT FOR EVERY DISC TYPE

CHROME EXTENSION

Create industry-specific or methodology-based content for each DISC type and
access it in the Dashboard & Chrome Extension

PAUSE WRITING PROMPTS

WRITING ASSISTANT

Hit the Snooze Button on the Writing Assistant when you need a break from the
suggestions.



QUICK TIPS AT A HOVER

CHROME EXTENSION

Get instant personality & communication insights with a simple hover over any
profile in LinkedIn

USE THE WRITING ASSISTANT ON LINKEDIN

WRITING ASSISTANT

Get DISC insights directly within LinkedIn messaging to craft hyper-personalized
messages



EDIT YOUR PERSONALITY TYPE

DASHBOARD

Quickly edit and refine your DISC personality type to reflect the real you


HERE'S WHAT OUR CUSTOMERS HAVE TO SAY


Hear what business professionals from different industries and sizes say about
our personality data.
"They're (stakeholders) really leaning forward based on the way that we’ve
changed our approach using the information we gather through Crystal Knows."
Nicole Bergen
Founder, Elevate Marketing
"Crystal is like magic. It gives us x-ray vision — allowing us to see and
understand someone really quickly, just based on their LinkedIn profile."
Matt Kesby
Founder, GoTeam
"Crystal gives me insights and helps me connect with my clients at a far deeper
level than any Google search ever could."
John Barrows
Founder & CEO, Sell Better
"The first 5 minutes of any meeting is absolutely crucial. That's where Crystal
helps my team the most."
Brett Johnson
AVP of Global Engagement, High Radius
"When I started personalizing my emails with Crystal's advice, I started getting
way more responses. Much better ones, too!"
Isaac Garcia
Founder, Salesinsider.io
"I don't know where we would be without Crystal Knows as far as our company
culture and our hiring process. I absolutely love it."
Kayla Edwards
HR Director, Window World of North Atlanta
"With Crystal, I would say I'm at least 30%-35% quicker at building meaningful
relationships"
Heather Heefner
Founder & Owner, Dart Design Studio
"Crystal is like a cheat sheet in the sales process. You can use the right
communication style for every prospect, even in the first call."
Ben Jackson
VP of Sales, Flywheel
"As someone who’s focusing on understanding people’s pains, talking to them in a
language that's meaningful to them absolutely encourages and improves the
relationship.”
Richard Harris
Founder, The Harris Consulting Group
Slide 4 of 7.



Product
ProspectingwritingmanagementintegrationsenrichmentHiringLearn DISCupdates
Personality
Personality typefree personality testfree disc testfree enneagram test16
personality testBig 5 test
Content
revenue calculatorBook: Predicting PersonalityResources & blogSupport & FAQEmail
Templatescrystal for introvertscrystal for extrovertscrystal for logical
thinkersCrystal for emotional thinkers
Company
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