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‘RIDING WITH THE BRAND’ TOUR: FOLLOW THE NATIONAL ROAD TRIP

May 4, 2023
Being a Real Estate Professional

Be a part of the National Association of REALTORS®’ year-long trek across the
country.

Members of the CALIFORNIA ASSOCIATION OF REALTORS® fill the streets near the
state capitol building in Sacramento.

SACRAMENTO, CALIF.: MAKING A DIFFERENCE FOR WORKING FAMILIES

The CALIFORNIA ASSOCIATION OF REALTORS® closed down an entire Sacramento,
Calif., city block on May 2 for a Riding with the Brand event showcasing the
value of REALTORS® and the importance of real estate and REALTORS® to local
communities. The event took place during C.A.R.’s 50th Legislative Day in
Sacramento.

More than 1,800 REALTORS® participated in the C.A.R. Riding with the Brand Block
Party, which featured food trucks and drinks, a disc jockey, games, and photo
opportunities to celebrate the real estate profession and the collective goal of
creating pathways to homeownership for all Californians.

Members support Riding with the Brand during the CALIFORNIA ASSOCIATION OF
REALTORS®’ Legislative Day.

“The CALIFORNIA ASSOCIATION OF REALTORS® was proud to host its first-ever Riding
with the Brand Block Party. It was a joy to gather with so many passionate
professionals and REALTOR® colleagues to celebrate our brand,” said C.A.R.
President Jennifer Branchini, a REALTOR® practicing in Pleasanton, Calif.
“REALTORS® working to make a difference for working families is something of
which we can all be proud. It truly begins with us.”

Attendees enjoyed the opportunity to connect with fellow REALTORS® and National
Association of REALTORS® leadership, Branchini said. NAR’s 2023 President-elect
Tracy Kasper, a broker from Eagle, Idaho, was on hand to thank C.A.R. members
for their commitment.

The fun and momentum continue next week in Washington, D.C., for the REALTOR®
National Block Party on May 9 at Nationals Park(link is external). REALTORS®
from around the country will host their Congressional representatives and staff,
highlighting how REALTORS® from every district are protecting the American dream
of homeownership.

–DeAnn Kerr

--------------------------------------------------------------------------------

Illinois REALTORS® President Michael Gobber championed the Riding with the Brand
campaign.

SPRINGFIELD, ILL.: SPEAKING WITH ONE VOICE

Triumphantly raising the Riding with the Brand belt buckle above his head,
Illinois REALTORS® President Michael Gobber told more than 600 members who were
gathered near the state Capitol building in Springfield on April 25 that their
voices are powerful. During the state association’s Capitol Conference and Lobby
Day—which brought members face to face with their elected officials to discuss
housing policy—the REALTOR® brand loomed large.

Gobber emphasized the importance of statewide advocacy efforts aligning with
NAR’s nationwide initiative to ensure a well-oiled machine supporting the
REALTOR® voice. “Our Capitol Conference today is a proud recognition of our
statewide advocacy efforts and reminds us of the value we bring to our
communities and this industry,” Gobber said.

NAR Vice President of Association Affairs Jennifer Wauhob said it’s important
for REALTORS® to tell their story.

Jennifer Wauhob, NAR’s newly appointed vice president of association affairs,
spoke to the crowd about the importance of authenticity to branding. “When you
share your stories—really show people what you do—that helps protect our brand,”
she said.

After inspiring speeches and meetings with state representatives, members still
had time for interpersonal connection and fun. Many took photos with Riding with
the Brand signage, enjoyed a live band and played cornhole. They posted selfies
and reels on various social media platforms, showcasing their support for the
campaign.

Monica Nia Jones, who was crowned Miss Illinois in 2022, made a surprise
appearance at the closing reception, expressing her admiration for the Riding
with the Brand campaign after learning more about it. Nia Jones also posed for
photos with members and leadership. It was a pleasant end to an inspirational
day.

–Anthony Hebron, vice president of marketing and communication, Illinois
REALTORS®

--------------------------------------------------------------------------------

Members of the Montana Association of REALTORS® brave a late-April snowfall to
celebrate the REALTOR® brand.

HELANA, MONT.: A STATE THAT UNDERSTANDS BRANDING

Montana REALTORS® put on their dancing boots to welcome the Riding with the
Brand motorcoach to the state association’s Spring Business Meetings, which were
held April 19-20.

Even in the April snowfall, 110 members clamored for photos with the bus and the
REALTOR®-branded motorcycle. Jay Bodner of the Montana Department of Livestock’s
Brands Enforcement Division kicked off the event with a speech about the power
of branding—Montana style. The state’s approach to brand enforcement is similar
to NAR’s trademark enforcement program, and members had the chance to learn more
about the history of livestock brands in Montana. (And for those who watch the
TV show “Yellowstone”—no, a livestock agent is not a real job.)

NAR President-elect Tracy Kasper and Region 12 Vice President Connie Fogle were
on hand to promote the power of the REALTOR® brand not only at a national
level—but right in our communities and neighborhoods. “The energy and enthusiasm
from members at this event was contagious, and it was fantastic to see so many
of our members taking the opportunity to engage with NAR leadership,” said Mark
Dobrenski, president of the Montana Association of REALTORS®. “Many of our
members who are thinking about joining state leadership were certainly inspired
by what they heard from NAR leadership at our event.”

–Nicole Riebe, communications director, Montana Association of REALTORS®

--------------------------------------------------------------------------------

Attendees at NAR’s 2023 REALTOR® Broker Summit take selfies at the Riding with
the Brand booth.

REALTOR® BROKER SUMMIT: PASSING DOWN THE POWER OF THE BRAND

The philosophy behind Riding with the Brand was on full display April 17-18
during the 2023 REALTOR® Broker Summit in Kansas City, Mo. The more than 400
brokers who turned out for the event—many of whom were first-time
attendees—marveled at the sheer volume of tools, resources and support NAR
provides members. They also shared their pride for the real estate profession
and learned new ways to connect their agents to the REALTOR® brand.

“This is incredible,” said attendee Michelle Grafton, broker-owner of Talan
Properties in Toccoa, Ga. Grafton, who oversees 17 agents, said she learned
insights at the summit that will help her agents better understand the value of
being a REALTOR®. “It’s pretty amazing that our membership gives us access to
all these tools and resources. This is exactly what I needed to communicate to
my agents why we are REALTORS®.”

NAR President Kenny Parcell, left, poses for a photo with NAR First Vice
President Kevin Sears at the REALTOR® Broker Summit.

NAR President Kenny Parcell and CEO Bob Goldberg reminded attendees at the
standing-room-only event that the REALTOR® brand wouldn’t exist if it weren’t
for the participation of members. Riding with the Brand represents the symbiotic
relationship between members, who are at the forefront of the real estate
business, and the association, which provides support in the background,
Goldberg said. “Part of Riding with the Brand is remembering that you—our most
successful professionals—are the brand. You provide the value to the brand,” he
added.

Marki Lemons Ryhal, host of REALTOR® Magazine’s Drive With NAR podcast and
managing broker of Exit Strategy Realty in Chicago, said two of the most
important benefits of being a REALTOR® for her and and her team are education
and advocacy. “The reason that I’m here 20 years later is because of the
education that NAR has provided me,” Lemons Ryhal said. “We stand over 1.5
million members strong. There’s power in numbers, and together, we have made
homeownership more affordable and more accessible. We’re saving buyers and
sellers money.”

That message also resonated with Wyoming REALTORS® President Scott Richard, who
is also broker-owner of Richard Realty in Cody, Wyo. Riding with the Brand “is
bringing our REALTOR® family under the single idea that it’s not just about you
and it’s not just about me. But together we make up the brand.”

Richard added that the more he gives to the association, the more he receives
back. His travels, education and speaking engagements as a part of the
association have made him a more skilled and knowledgeable real estate
professional. “Through all of this, I’ve learned more and more about how the
industry works, and I’ve found that the opportunities are incredible,” he said.

–Nicole Slaughter Graham, REALTOR® Magazine

--------------------------------------------------------------------------------

The Riding with the Brand motorcoach made a big splash at the Idaho state
capitol building in Boise.

BOISE, IDAHO: REALTORS® AS SHEPHERDS OF THE GREAT OUTDOORS

Idaho’s scenic outdoor wonders inspired REALTOR® pride as the Riding with the
Brand motorcoach rolled into Boise on a brisk morning April 13. More than 200
Idaho REALTORS® gathered around the bus at the state Capitol not only to
celebrate the REALTOR® brand but also to show their numbers on a bike ride along
the Boise River Greenbelt, which was led by Idaho REALTORS® President Denise
Lundy and Kenny Parcell, president of the National Association of REALTORS®.

NAR President-elect Tracy Kasper rides a mechanical bull at Idaho’s Riding with
the Brand event.

Idaho Gov. Brad Little and NAR President-elect Tracy Kasper—an Idaho REALTOR®
based in the town of Nampa—joined Parcell to discuss topics such as advocacy and
brand identity. The event also included a variety of activities and contests,
such as cornhole, putt-putt golf and even a mechanical bull. A raffle was held,
with winners taking home prizes such as a new Traeger grill, a cruiser bike in
REALTOR® blue, tickets to a local rodeo and passes for a whitewater rafting
trip. Touring the bus was a highlight of the day, providing members with a
unique opportunity to connect with colleagues, snap photos and learn more about
the Riding with the Brand message.

The afternoon bike ride was a meaningful culmination of the day: NAR leadership
interacted directly with Idaho members, which epitomized the philosophy behind
Riding with the Brand. The REALTOR® brand has come to be known as a family of
community representatives who are connected on local, state and national levels.

“Idaho was thrilled to host Riding with the Brand and bring together our members
to celebrate REALTOR® pride and community involvement,” Lundy said. “Between the
activities, prizes, and our incredible speakers, we had an amazing celebration
for Idaho. Thank you to everyone who joined us on the Capitol steps.”

–Pete Katsilometes, membership director, Idaho REALTORS®

--------------------------------------------------------------------------------

Oregon House Minority Leader Vikki Breese-Iverson, fourth from right, joins a
group of her constituents to celebrate the REALTOR® brand.

SALEM, ORE.: ‘WHEN REALTORS® SHOW UP, WE GET RESULTS’

About 500 REALTORS® greeted the Riding with the Brand motorcoach as it pulled up
to the Oregon state capitol building in Salem on April 11 to support the
REALTOR® Day at the Capitol, an annual Oregon REALTORS® event that brings
members and state lawmakers together to discuss housing policy, private property
rights and their communities’ needs.

Oregon Gov. Tina Kotek was on hand to provide an update on the state’s housing
affordability efforts; Pete Kopf, vice president of advocacy for the National
Association of REALTORS®, discussed the association’s legislative priorities;
and Jonathan Jwayad, cofounder of local sports apparel company Baseballism,
explained the importance of branding and how to make it and keep it successful.

The RWTB bus, which was parked in front of the capitol building, served as a
giant symbol to state legislators that REALTORS® were present and were using
their collective voice to affect change. “When REALTORS® show up, we get
results,” said Oregon REALTORS® President Grace Bergen. “We are a united front
that comes together to do what is best for homeownership, private property
rights and our community. The Riding with the Brand bus served as an epic symbol
for all to see what we have and can accomplish as REALTORS®.”

Oregon REALTORS® also were able to use the bus itself as a meeting space with
several legislators as well as a backdrop for photo opportunities, networking
and even as a resting spot to get off their feet for a few minutes. Bergen said
that the RWTB tour stop was a perfect addition to such an important day. “The
big blue bus, decorated with the iconic REALTOR® logo, became the centerpiece of
the event and symbolized the pride and strength of REALTORS®,” she said.

–Benjamin Caulder, director of communications and marketing, Oregon REALTORS®

--------------------------------------------------------------------------------

0:40

LA VISTA, NEB.: RIDING A BLUE WAVE

REALTOR® blue swept through the center of the country April 3 as hundreds of
Nebraska REALTORS® turned out for an exciting Riding with the Brand event during
their 2023 Convention & Expo in La Vista, Neb. The dinner event was a huge
success, giving Nebraska REALTORS® a chance to connect, network, and learn more
about the value of the REALTOR® brand, says state association President Doug
Dohse.

The Swamp Boy Blues Band performed, and NAR First Vice President Kevin Sears
joined the festivities, speaking briefly to thank Nebraska REALTORS® for Riding
with the Brand. Members enjoyed numerous branded photo opportunities with the
Riding with the Brand swag, especially the motorcoach and motorcycle!

“The Nebraska REALTORS® Association has always been at the forefront of
providing professional development opportunities for its members,” says Dohse,
an agent with Berkshire Hathaway Home Services Ambassador Real Estate in Omaha,
Neb. “The Riding with the Brand event is a testament to the association’s
commitment to creating unique and engaging experiences for our members.”

–Hanna Oltman, communications director, Nebraska REALTORS® Association

--------------------------------------------------------------------------------

From left, Piper Knoll, Jairo Rodriguez, Yared Rivera and Christina Chipman show
their Region 11 spirit.

RENO, NEV.: A GATHERING OF LEADERS

More than 300 REALTORS® and guests participated in Riding with the Brand
festivities April 10, kicking off the Rocky Mountain Region 11 Conference in
Reno, Nev. The conference brings together leaders from Arizona, Colorado,
Nevada, New Mexico, Utah and Wyoming to address regional challenges and advance
common goals.

Attendees Becky Mecham and Denise Taylor are happily Riding with the Brand.

Regional Vice President Kevin Sigstad, CCIM, CPM, welcomed National Association
of REALTORS® President Kenny Parcell and First Vice President Kevin Sears to the
RWTB event, which took place poolside at the Grand Sierra Resort in Reno.
Sigstad who served as Nevada REALTORS® president in 2015, is broker-owner of
RE/MAX Premier Properties in Reno.

Combining a networking mixer, cornhole tournament, and variety of RWTB props for
photo-taking, the event brought participants together to share stories, tell
jokes and talk about what it means to be a REALTOR®. After a winter with
record-breaking snow and rain, REALTORS® were pleased to welcome in the first
warm spring day as they met new friends and colleagues from across the region.

–Dan Eckles, communications director, Nevada REALTORS®

--------------------------------------------------------------------------------

Members of Florida REALTORS® take selfies in front of the Riding with the Brand
motorcoach.

TALLAHASSEE, FLA.: REALTOR® BRAND IN THE SUNSHINE

More than 1,000 Florida REALTORS® gathered around the Riding with the Brand
motorcoach when it pulled up near the state capitol building in Tallahassee on
March 30—just as a historic housing bill was signed into state law.

The Live Local Act(link is external), a comprehensive, statewide workforce
housing plan, marked a hard-fought success for the Florida REALTORS®
association, which has been advocating for such a law for more than three
decades to help alleviate a growing housing crisis. The powerful presence of the
REALTOR® brand at such an important moment in state housing history was felt
throughout the crowd.

“I can’t stress enough how amazing it was to be able to rally around the
REALTOR® brand in the backdrop of such a historic event for our state,” said
Florida REALTORS® President Mike McGraw. “This bill would never have happened if
it wasn’t for the REALTOR® voice. It made this year’s event all the more
special, demonstrating that as a profession, we are strong, we are influential
and, most importantly, we are united in our efforts to bring the dream of
homeownership to all.”

Members of Florida REALTORS® take photos with the Riding with the Brand
motorcycle.

The arrival of the motorcoach coincided with Great American REALTOR® Days, an
annual Florida REALTORS® event that takes place during state legislative
sessions. GARD provides an opportunity for REALTORS® throughout the state to
visit their capital and speak directly with lawmakers as they advocate for real
estate industry priorities. Though always an energetic and meaningful affair,
the presence of the RWTB bus took things to a whole new level.

“Our members always look forward to GARD each year because it gives them a
chance to get directly involved in Florida’s legislative process,” McGraw said.
“Their camaraderie is always strong, but what I witnessed when that bus arrived
knocked my socks off. Members were smiling from ear to ear as they high-fived,
hugged and generally beamed with REALTOR® pride.”

Typically a three-day event, GARD consists of dozens of hill visits with
lawmakers, legislative briefings for different member groups and a huge street
party next to the capitol building. Members were handed blue block “R” shirts as
they took over Adams Street. Two blocks were closed off specifically for the
street party, which also housed the RWTB motorcoach. The result was a sea of
people in “REALTOR® blue” playing cornhole, taking pictures, shaking hands with
lawmakers and dancing the night away.

“The really cool thing about our annual GARD street party is that legislators
get a first-hand view of the passion and commitment of REALTORS® to their
profession and their state,” says McGraw. “And when I say ‘literal,’ I mean it,
because they looked out their office windows of the capitol, and all they saw
was this wall of blue surrounding this huge block R-branded bus. It was a sight
to behold. There is no way that a Florida lawmaker witnessed that and thought to
themselves that REALTORS® are a group to be ignored.”

–Tom Butler, public policy communications director, Florida REALTORS®

--------------------------------------------------------------------------------

NAR President-elect Tracy Kasper, front row center, leads thousands of Texas
REALTORS® to the state capitol building in Austin.

AUSTIN, TEXAS: ‘SEA OF PURPLE’ SHOWS COMMITMENT TO POLICY, NOT POLITICS

The south mall of the Texas capitol building in Austin turned into a sea of
purple March 22 as REALTORS® showed their passion for protecting property rights
and championing housing policies in the state—an issue that largely brings
people in the blue and red corners of the political spectrum together.

The Riding with the Brand motorcoach was flanked by about 3,500 members of Texas
REALTORS®, some of whom traveled more than 500 miles across the state for the
association’s REALTOR® Day at the Texas Capitol. Attendees started the day with
a rally on the capitol’s steps, which was led by leaders from Texas REALTORS®
and the National Association of REALTORS®, before holding meetings with elected
officials.

Texas REALTORS® Chairman Marcus Phipps thanked the crowd, decked out in purple
jackets, shirts and shoes, for being part of the “purple solution.” “Our policy
positions are never red; they are never blue,” Phipps said. “Our positions are
based on policy, not politics.”

NAR President Kenny Parcell, second from left, chats with members and leaders of
Texas REALTORS® during the Riding with the Brand event.

In meetings with 181 legislators and statewide leaders, Texas REALTORS®
discussed the association’s legislative priorities, including reining in
property taxes through effective, sustainable and equitable methods; protecting
property owners from undue burdens; making investments in the state’s
infrastructure; and supporting the day-to-day business activities of REALTORS®.

Resolutions were read in the Texas House and Senate, declaring Texas REALTORS®
Day at the State Capitol and praising REALTORS® for their vital role in their
communities. “We are more than a transaction,” said NAR Region 10 Vice President
Cindi Bulla. “We are building communities across the nation.” Bulla, NAR
President Kenny Parcell and NAR President-elect Tracy Kasper greeted REALTORS®
who took tours of the Riding with the Brand bus and motorcycle, played cornhole
and talked about a range of topics.

“I wanted to be here in person,” said a Texas commercial real estate specialist
who was a first-time attendee at the REALTOR® Day at the Texas Capitol. “It’s
one thing to interact with your association from a computer, but there’s nothing
like being here.”

–Marty Kramer, director of communications, Texas REALTORS®

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Georgia REALTORS® came out in droves to check out the Riding with the Brand bus
and motorcycle.

ATLANTA: GEORGIA HAS REALTOR® PRIDE ON ITS MIND

More than 800 Georgia REALTORS® greeted the Riding with the Brand motorcoach as
it pulled into Atlanta on March 1 for the state association’s annual REALTOR®
Days at the Dome Legislative Conference. A longstanding tradition for the
Georgia Association of REALTORS®, the conference provides members a chance to
get face time with their elected officials and discuss issues pertaining to
private property rights, homeownership and the real estate industry in Georgia.

GAR President Lisa Scully notes that members raised $100,000 for RPAC at an
auction the night before the RWTB event, excitement was in the air from the
first moment. “As soon as everyone arrived at the [RWTB] event, they went
directly to the bus and started snapping photos, recording videos and sharing
them across their social media channels,” Scully says. “I was eager to check it
all out myself—and even got the chance to ‘drive’ the bus!”

Joey Tucker, member services liaison for the National Association of REALTORS®,
kicked off the event with a rousing speech noting the intersection of real
estate and policymaking. “I’m thrilled that Riding with the Brand was able to
interact with two of our audiences: our members and our elected officials,”
Tucker says. “When our legislators were done speaking to our group, many of them
walked over to check out the bus and motorcycle. Attorney General Chris Carr
recorded a message for his social media followers in front of the REALTOR® bus,
and Gov. Brian Kemp and First Lady Marty Kemp stopped by as well. [RWTB] was
definitely a popular addition to the conference!”

GAR presents Georgia Gov. Brian Kemp with a Riding with the Brand belt buckle in
his office. From left to right: GAR Past President Linda Carol Porterfield;
Georgia Real Estate Commission Board Member Brenda Thompson; NAR Member Services
Liaison Joey Tucker; Georgia Gov. Brian Kemp; Georgia First Lady Marty Kemp; GAR
President Lisa Scully; and GAR CEO Deb Junkin.

Both Scully and Tucker visited Kemp’s office to present him with a Riding with
the Brand belt buckle.

GAR members enjoyed having a new element to explore during the event. Members
took turns taking selfies with the REALTOR®-branded motorcycle, exploring the
motorcoach and playing cornhole between meetings with elected officials. There
also were a couple of bus photo ops inside the event, which were a huge hit.

Rodney Rawls, a member from Savannah, says he was thrilled to see NAR have a
bold presence at a GAR event. “I am so grateful that NAR decided to put REALTOR®
Days at the Dome on the Riding with the Brand schedule,” he says. “It takes an
event that is already great up another notch.”

One memorable moment was when conference attendees filed out of the venue for a
large group shot. “I think this will encourage Georgia REALTORS® to attend NAR
events,” Scully says. “By coming to us on this tour, NAR is building pride and
cultivating active and engaged members at every level of the REALTOR®
organization.”

–Brandie Miner, director of communications and marketing, Georgia Association of
REALTORS®

--------------------------------------------------------------------------------

Members of Arkansas REALTORS® met with state legislators in Little Rock and
celebrated the REALTOR® brand during the association’s annual REALTOR® Day at
the Capitol. In the foreground, from left, are Halie Struecker, Sarah Perkins,
and Silje Antonsen.

LITTLE ROCK, ARK.: THE POWER OF UNITING BEHIND A COMMON PURPOSE

More than 250 REALTORS® assembled at the Arkansas State Capitol in Little Rock
Feb. 21 for a Riding with the Brand event as part of the Arkansas REALTORS®
annual REALTOR® Day at the Capitol. REALTOR® Day at the Capitol highlights the
association’s legislative and advocacy efforts, while providing the chance for
members to meet with their state legislators and talk about advocacy goals.

Pete Kopf, 2023 vice president of advocacy for the National Association of
REALTORS®, was on hand to talk about what it really means to ride with the
REALTOR® brand.

“We thoroughly enjoyed having Pete with us to remind our members of the
importance of always ‘Riding with the Brand,’ as well as the impact we can have
when we come together and unite in our purpose,” says 2023 Arkansas REALTORS®
President Paulette Richie. “Fighting for private property rights in Arkansas is
something we take pride in, and having 250 REALTORS® show up to meet with their
state legislators just reinforces our commitment to fighting for Arkansans
across the state.”

Kopf presented a Riding with the Brand belt buckle to Frankie Rivers, ABR, GRI,
an agent with RE/MAX Elite in Benton, Ark. Arkansas REALTORS® leadership chose
Rivers—for her work at both the local and the state level—as someone who truly
embodies the REALTOR® spirit.

In addition to Kopf, Arkansas Speaker of the House Matthew Shepherd, Arkansas
Senate President Pro Tempore Bart Hester, and Arkansas State Rep. Clint Penzo, a
REALTOR® from Fayetteville, Ark., joined REALTORS® for the event.

“Having members of the legislature and special guests from NAR in attendance was
such a special treat for our members,” says Richie. “The Riding with the Brand
event is the perfect way to showcase that REALTOR® spirit and show off all the
hard work our members put back into their communities each and every day.”
– B.J. Matthews, director of public relations and meeting planning,
Arkansas REALTORS®

--------------------------------------------------------------------------------

Members of Kentucky REALTORS® learned at their Riding with the Brand event how
NAR is advocating for their business.

LEXINGTON, KY.: REALTORS® FIND THEY HAVE ADVOCATES, TOO

The Riding with the Brand motorcoach stopped in the Bluegrass State on Feb. 17
during the annual Kentucky REALTORS® Legislative Meetings in Lexington, Ky.,
with more than 200 members gathering to take selfies with the RWTB bus and
motorcycle, play cornhole, and discuss the power of the REALTOR® brand. Members
croded onto the bus throughout the chilly morning for meetings and photo
opportunities. They were asked to show off their REALTOR® pride on social media.

Some members got a sneak preview of the RWTB setup while participating in an
RPAC mixology event, where they taste-tested signature cocktails at the Malone’s
Prime venue in Lexington. Later, members crowded into the venue to hear NAR
First Vice President Kevin Sears and Vice President of Advocacy Pete Kopf
discuss what being a REALTOR® means to both the real estate industry and
consumers. It was the first time ever that the Kentucky association had two NAR
leaders in the room at the same time. It also was Sears’ first time visiting
Kentucky, so members enjoyed introducing him to the state’s famed bourbon.

The Riding with the Brand event capped off the weeklong Kentucky REALTORS®
Legislative Meetings, where members conveyed the importance of homeownership and
consumer protections in meetings with their legislators at the state Capitol.
“The brand encapsulates who we are not only as REALTORS® but industry
professionals who have the best interests of our communities at heart,” says
Kentucky REALTORS® President Elizabeth Monarch. “When a member of the public
sees the ‘R,’ we want them to know that REALTORS® are on Capitol Hill fighting
and advocating for the importance of homeownership.”

Kentucky REALTORS® viewed the Riding with the Brand tour as creating synergy
between the local, state and national associations, and it emphasized that
members have advocates for their business at every level of the REALTOR®
organization.

–Kentucky REALTORS® COO Kyle Tetzlaff

--------------------------------------------------------------------------------

More than 200 Oklahoma REALTORS® get ready to meet with their state senators and
representatives at the state capitol in Oklahoma City to promote pro-real estate
policy.

OKLAHOMA CITY: REALTORS® PUT THE ‘HOME’ IN ‘OKLAHOMA’

Welcoming National Association of REALTORS® Treasurer Greg Hrabcak, Oklahoma Lt.
Gov. Matt Pinnell, and former Oklahoma City Mayor Mick Cornett, more than 200
REALTORS® from across the state of Oklahoma were Riding with the Brand in style
Feb. 14.

The Capitol Conference kicked off with a welcome reception at the National
Cowboy and Western Heritage Museum in Oklahoma City, where Oklahoma REALTORS®
had the chance to network with fellow members as well as state senators and
representatives. A western theme got REALTORS® ready for Riding with the Brand.

NAR Treasurer Greg Hrabcak kicked off the next morning with a message about the
power of the REALTOR® brand and the financial strength of the National
Association of REALTORS®. Afterward, Oklahoma REALTORS® heard from Lt. Gov. Matt
Pinnell, who recently used his leadership position to build the state of
Oklahoma’s brand and show that Oklahoma is more than just “OK.”

Oklahoma Gov. Kevin Stitt, third from right, stops by the Riding with the Brand
motorcoach for a photo opp with state and national REALTOR® association leaders.
From left, Oklahoma REALTORS® Government Affairs Committee Chair Josh Woodward,
Oklahoma REALTORS® President-Elect Renee Hoover-Payton, Oklahoma REALTORS® Past
President Susanna Long, NAR Treasurer Greg Hrabcak, Oklahoma REALTORS® President
Julie Smith, and Residential Real Estate Council Immediate Past President Holli
Woodward.

From there, we headed to the state capitol to meet with state legislators and
other elected officials. Our REALTORS® were able to promote the REALTOR® brand
to their state representatives and senators, as well as Oklahoma Gov. Kevin
Stitt and House Speaker Charles McCall, who both stopped by the Riding with the
Brand motorcoach when it was parked in front of the state capitol.

Last, we headed back to the museum for a keynote lunch with former Oklahoma City
Mayor Mick Cornett. Named one of the “World’s 50 Greatest Leaders” by Fortune in
2018, Mayor Cornett shared his expertise in building Oklahoma City’s brand
during his four terms as mayor and talked with REALTORS® about how to build
their personal brands.

Being a REALTOR® in Oklahoma is something that our members should be proud of.
Oklahoma’s state motto is labor omnia vincit, or work conquers all. As
REALTORS®, we know the truth of that, showing up every day to help our clients
reach their dreams.

As for Riding with the Brand, we are not finished just because the event ended.
This ride is a lifelong journey, from protecting property rights to promoting
the American dream of home ownership. That’s the REALTOR® brand. That’s who we
are.

–Oklahoma Association of REALTORS® President Julie Smith

--------------------------------------------------------------------------------

Leaders from NAR and the Colorado Association of REALTORS® held their Riding
with the Brand event just steps from the Colorado state capitol building. From
left to right: CAR CEO Tyrone Adams; Kristy Hairston, NAR’s RPAC fundraising
liasison; CAR Treasurer Dana Cottrell; CAR Appointed Past President Greg Zadel;
CAR Member Services Division Vice President Pam Cass; CAR Legal and Risk
Division Vice President Sean Dougherty; CAR Metro District Vice President Laura
Ruch; CAR Immediate Past President Matthew Hintermeister; CAR AE Representative
Amanda Erickson; CAR Western District Vice President Marjorie Genova; CAR
President-elect Jason Witt; CAR Government Affairs Division Vice President Sunny
Banka; CAR Southeast District Vice President Hank Poburka; and CAR President
Natalie Davis.

DENVER: ROCKY MOUNTAIN HIGH ON REALTOR® SPIRIT

Climbing more than 5,000 feet in elevation, the Riding with the Brand motorcoach
came to the Rocky Mountains, pulling into Denver’s bustling downtown to the
fanfare of more than 220 Colorado REALTORS®. Members from every corner of the
state came together Feb. 8–9 for the Colorado Association of REALTORS®’ Economic
Summit and REALTOR® Day, which also drew state lawmakers and industry experts
who outlined their predictions for the real estate market.

Throughout the two-day event, CAR President Natalie Davis, AHWD, SRES, C2EX, and
CEO Tyrone Adams, CAE, RCE, discussed with members how the REALTOR® brand
impacted their careers as well as how to embrace and prepare for change, achieve
work-life balance and make a difference in the real estate industry. Economists
spoke about ways in which Colorado is leading the nation in affordable-housing
development and credit-building programs. Eleni Angelides, deputy legislative
director for Colorado Gov. Jared Polis, joined lawmakers from the state House
and Senate to talk about housing policy and bills currently under consideration.
And Kristy Hairston, EPRO, SFR, C2EX, NAR’s RPAC fundraising liaison, explained
the importance of supporting REALTOR® candidates for state and local offices.

CAR members hold a meeting inside the Riding with the Brand motorcoach in
Denver.

Colorado REALTORS® raised more than $53,000 for RPAC at the REALTOR® Day
reception.

The Riding with the Brand motorcoach, which was only a block from the Colorado
state capitol building, attracted both REALTORS® and Denver residents alike. CAR
members were encouraged to post a photo of themselves with the bus on social
media and talk about why they are proud to be a REALTOR®.

“We created an opportunity to showcase the value of a REALTOR® with our members
as well as with our local elected officials and community partners,” Davis says
of CAR’s Riding with the Brand event. “One distinct difference about working
with a REALTOR® can be found in our advocacy work. This year, we had the
opportunity to identify proposed bills that could directly impact homeownership
and property rights for Coloradans. When it comes to Riding with the Brand,
REALTORS® are the brand—and the brand is us. Together, we are working to protect
private property rights and advocate for housing availability and
attainability.”

“We came together to share perspectives, gain insights on our state and national
economy, meet with our state’s elected leaders and celebrate the strength and
power of the REALTOR® brand and our work on behalf of consumers across the
country,” Adams adds.

–Lisa Hansmeier, vice president of member engagement and public relations,
Colorado Association of REALTORS®

--------------------------------------------------------------------------------

South Carolina REALTORS®, including CEO Nick Kremydas, front left, and President
Rob Woodul, front right, do the “Parcell ‘L’” in honor of NAR President Kenny
Parcell.

COLUMBIA, S.C.: LEARNING FROM A REALTOR® CHAMPION

The memory of NAR leader Margo Wheeler, who died of cancer Jan. 28, was on the
minds of the more than 300 REALTORS® who welcomed the Riding with the Brand
motorcoach to Columbia, S.C., on Feb. 2. The bus pulled into the South Carolina
REALTORS®’ annual Capitol Conference & Leadership Training, a two-day event that
highlights the association’s legislative and advocacy efforts and supports
future real estate leaders.

NAR Regional Vice President Amy Hedgecock, who serves Kentucky, North Carolina,
South Carolina and Tennessee, kicked off the leadership training day with a
tribute to Wheeler and a passionate speech about the purpose and importance of
the REALTOR® brand. Columbia Mayor Daniel Rickenmann and state association
President Rob Woodul also were on hand during the welcome event.

SCR CEO Nick Kremydas presented Woodul with a set of spurs as a gift from
Wyoming REALTORS®, which hosted the previous stop on the tour. Kremydas also
gave away two Riding with the Brand belt buckles and held a drawing for a grand
prize, a Cowboy electric bike.

“We were all so excited to be a part of the nationwide Riding with the Brand
tour to spread the word about the REALTOR® volunteer spirit, community spirit,
commitment to excellence, Code of Ethics and relentless defense of property
rights—all of which encompass the REALTOR® brand,” Woodul said.

At the end of the event, he symbolically passed the torch to the next stop on
the tour, Denver, by tossing a football into the stands of Williams-Brice
Stadium in downtown Columbia.

–Sharon Delia Stone, senior vice president of communications and marketing,
South Carolina REALTORS®

--------------------------------------------------------------------------------

Wyoming REALTORS® Immediate Past President Duncan Bonine, center, rallies
members at the state association’s Riding with the Brand event in Cheyenne.

CHEYENNE, WYO.: A SMALL BUT MIGHTY FORCE LIFTS THE REALTOR® BRAND

Wyoming REALTORS® may be a small association, but its members are a tour de
force. More than 200 descended on the capital of Cheyenne—some traveling
hundreds of miles across the state in snowy conditions—for the Riding with the
Brand event at the association’s annual legislative meetings Jan. 23.

Tracy Kasper, president-elect for the National Association of REALTORS®, gave a
powerful and inspiring speech about what it means to be a REALTOR®. Then,
attendees met with industry leaders, toured the Riding with the Brand motorcoach
and played in a fundraising cornhole tournament before greeting their
legislators and community leaders that evening. “Wyoming knocked it out of the
park,” Kasper says. “They were so gracious to everyone who attended. It was so
perfectly stated that Wyoming’s association may be small, but they’re mighty.”

Wyoming REALTORS® raised more than $20,000 for RPAC during the event, which
shows the power even a small association can wield. As the president of Wyoming
REALTORS®, I can say that our legislators, members and community leaders
witnessed firsthand the meaning of “REALTOR® Strong.”

–Wyoming REALTORS® President Scott Richard

--------------------------------------------------------------------------------

Arizona REALTORS® CEO Scott Drucker, President-elect Shelley Ostrowski,
Treasurer Mandy Neat, President Eric Gibbs, First Vice President Sindy Ready and
Immediate Past President Gary Nelson meet with NAR President Kenny Parcell at
Chase Field in Phoenix.

PHOENIX: REALTORS® HAVE A ‘FIELD DAY’ CELEBRATING THEIR BRAND

From the Jersey Shore to downtown Phoenix, the National Association of
REALTORS®’ Riding with the Brand motorcoach drove cross-country, arriving at
Chase Field, Home of the Arizona Diamondbacks, for REALTOR® Day on Jan. 10.

This first-of-its-kind Arizona REALTORS® event, formerly known as REALTOR® Day
at the Capitol, combined real estate, political advocacy, and Riding with the
Brand—providing approximately 500 Arizona REALTORS® an opportunity to meet with
their state legislators, learn about advocacy goals for the 2023 legislative
session and hear insights from NAR Political Representative Jack Greacen, and
2023 NAR President Kenny Parcell.

“It was exciting to see how many of our members, elected officials and community
leaders embraced Riding with the Brand through a better understanding of the
importance of real estate and REALTORS® throughout Arizona,” says Arizona
REALTORS® CEO Scott Drucker.

Members of Arizona REALTORS® play cornhole at the Riding with the Brand event in
Phoenix.

The Riding with the Brand pop-up added a unique and exciting experience for
members, who descended in droves to climb aboard the REALTOR® motorcoach, play a
friendly game of cornhole and take selfies in front of the branded REALTOR®
motorcycle parked near home plate.

“Whenever you have the Speaker of the [Arizona] House, NAR President Parcell,
and Arizona REALTORS® President Gibbs under one roof, engaging everyday
REALTORS®, it’s a win,” says Arizona REALTORS® Government Affairs Director,
Matthew Contorelli.

Aside from the exhilarating Riding with the Brand experience, REALTORS® had the
opportunity to consider what their brand truly means and their role in driving
home the REALTOR® difference.

“What excites our members the most is that Riding with the Brand is not
something that Kenny Parcell and NAR leadership is doing for us. Rather, it’s
something they are doing with us, which makes this event even more special,”
says Drucker. Members left REALTOR® Day empowered and unified, with the
knowledge that the brand is not defined by one person but rather by a shared
responsibility. “We are the Brand; and we can make a difference in our
communities, and our state at large.”

“What an honor it was to have President Kenny Parcell and NAR with us for
REALTOR® Day at Chase Field,” says Arizona REALTORS® 2023 President, Eric Gibbs.
“The Riding with the Brand experience reminded us of who we R: REALTORS®. We’re
thrilled to continue Riding with the Brand in 2023 and beyond.”

–Teleia Galaviz, social media manager, Arizona REALTORS®

--------------------------------------------------------------------------------

From left: NJ REALTORS® Immediate Past President Robert White, First Vice
President Kathleen Morin, Treasurer Gloria Siciliano, President-elect Gloria
Monks, CEO Jarrod Grasso and President Nick Manis.

ATLANTIC CITY, N.J.: ROAD TRIP BEGINS

The REALTOR® brand rode into Atlantic City, N.J., in early December as part of
the National Association of REALTORS®’ Riding with the Brand member activation
tour.

More than 6,500 REALTORS® from New Jersey, New York and Pennsylvania were
gathered for the Triple Play REALTOR® Convention and Trade Expo. In the expo
area, members followed the Riding with the Brand logos on the floor to reach the
branded motorcoach and motorcycle and to connect with state association leaders
and 2023 NAR President Kenny Parcell.

Over the next 12 months, the Riding with the Brand tour is engaging with members
nationwide to highlight their role in shaping the REALTOR® brand and emphasize
opportunities to strengthen market conditions for U.S. consumers. The campaign
kicked off at NAR’s REALTOR® Party Conference in Philadelphia, Nov. 29–Dec. 1,
before heading to the Jersey Shore.

State and national leaders take a ride with the REALTOR® brand at Triple Play.
From left, National Association of REALTORS® Vice President of Advocacy Pete
Kopf, Pennsylvania Association of REALTOR® President Chris Beadling, NAR 2021
President Charlie Oppler, North Central Jersey Association of REALTORS® 2022
President Bill Flagg, and NAR President Kenny Parcell.

“It was truly an honor to be the second stop for NAR's Riding With the Brand
campaign,” said New York State Association of REALTORS®(link is external)
President Jennifer Vucetic. “Members who attended our tri-state convention in
Atlantic City felt supported by our national association, and it made Triple
Play [now in its 21st year] that much more special. We appreciate the
opportunity to be part of the campaign.”

“Triple Play is a unique experience where we are able to connect with members
from all over the tri-state area,” said NJ REALTORS®(link is external) 2022
President Robert White. “Welcoming the national brand and association into that
mix created an even more meaningful and successful convention.”

‘PROTECT THE REALM’

Brand building was a big theme of Triple Play. Keynote speaker Bethenny Frankel,
founder and CEO of lifestyle brand Skinnygirl, spoke to a packed room about
staying true to your authentic brand.

“Before my success, I didn’t think of the word ‘brand.’ It wasn’t discussed, but
it is really important,” said Frankel, who gained fame as a cast member of
Bravo’s “Real Housewives of New York.” In addition to founding Skinnygirl,
Frankel is a New York Times bestselling author and a TV producer. She hosts a
business podcast, Just B(link is external), and founded and launched
BStrong(link is external), a worldwide initiative in partnership with Global
Empowerment Mission to collect aid and donations to help people affected by
natural disasters.

“The concept [of brand] is so important,” Frankel said, “even if it’s your own
moral compass. I always know what my brand is: Protect the realm.”

That’s just what Riding with the Brand aims to do.

“Our members look forward to attending Triple Play every year to network with
each other and gain valuable business insights,” said Pennsylvania Association
of REALTORS®(link is external) President Christopher Beadling. “Hosting NAR
President Kenny Parcell, the Riding with the Brand bus and motorcycle, and
keynote speaker Bethenny Frankel added an extra level of excitement to the
event.”

–Colleen Oliver, director of public relations and marketing, NJ REALTORS®

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