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GET https://www.thornburg.com/registration/

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  <input type="email" name="email" placeholder="Enter email address" required=""><input type="submit" value="Submit">
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POSITION DESCRIPTION


Senior Specialist, Digital Demand Generation
Location Santa Fe
Job Code 513
# of openings 1
Apply Now

Thornburg Investment Management is a privately-owned global investment firm
offering a range of solutions for investors around the world. Founded in 1982
and headquartered in Santa Fe, NM, we manage U.S. mutual funds, separate
accounts for high net-worth investors and institutional accounts, and UCITS
funds for non-U.S. investors.

At Thornburg, it’s more than what we do; it’s how we do it. A flexible
perspective built on collaboration and cross-pollination of ideas, an
unconventional approach to portfolio construction, and a reputation of integrity
are important aspects of how we do business. Far from the groupthink of Wall
Street, Thornburg is positioned to offer a different point of view and a broader
frame of reference in our global search for relative value opportunities.

The Senior Specialist, Digital Demand Generation is a key member of the Digital
Marketing team at Thornburg Investment Management. He/She is responsible for the
company’s email, mobile app and website demand generation efforts with the goal
of constantly improving their end-to-end ‘Impression-to-Lead Conversion’ KPI
performance in driving qualified lead volume growth.  Email is a very important
channel at Thornburg, allowing us to directly engage with our customer segments
throughout their lifecycle. The successful candidate will have the winning mix
of creative energy; experience successfully driving engagement through email
campaigns, mobile apps and landing pages; adept at hands-on technical execution;
an analytical mindset; and being extremely detail-oriented.

 

DUTIES AND RESPONSIBILITIES:

 * Understand business goals and requirements for all email and website
   projects. Assist in monthly planning, creating detailed project work-back
   schedules, communicating project needs and gaining consensus among
   cross-functional teams
 * Manage and update corporate web properties in support of the company’s
   business objectives (e.g., revenue, qualified leads, brand presence,
   awareness)
 * Work directly in our Marketing Automation platform (Pardot), establish
   campaigns in our CRM (Salesforce), develop landing pages and forms using our
   Content Management System (WordPress)
 * Leverage data to target, personalize and schedule emails and surveys to
   appropriate house file/contact list segments
 * Work with senior management to develop and implement A/B tests to realize
   constant KPI improvements
 * Design, Program, Track and Report on marketing campaign KPIs and test results
   with Salesforce Datorama, Google Analytics, Medallia, and more…
 * Leverage test results, survey tool respondents, digital metrics (e.g., site
   traffic, visitor paths, conversion rates) and best practices to recommend and
   implement campaign strategies designed to realize greater production
   efficiencies
 * Own QA and usability.  Ensure emails and website are functioning properly.
 * Own documentation, maintenance and communication of the email and site
   content delivery schedules; work with team to ensure accuracy.

 

MINIMUM EXPERIENCE AND FORMAL REQUIREMENTS:

 * 6-8 years of managing and optimizing digital marketing campaigns in an
   e-Commerce or Demand Generation environment with deep email experience
 * Skilled in hand coding HTML and inline CSS related to email template design
 * Strong email, KPI reporting web design, and UX fundamentals
 * Experience with Marketing Automation Platforms (Pardot) and using Content
   Management Systems (WordPress)
 * Performance marketing, A/B testing, campaign optimization experience making
   data-driven decisions and implementing growth strategies in support of Demand
   Generation objectives
 * Able to multi-task, juggle and prioritize multiple projects to meet deadlines
 * Excellent communication skills; able to communicate professionally and
   effectively across all levels of the organization from external vendors to
   senior leadership
 * Positive self-starter willing and able to take direction and thrive in a
   fast-paced, ever-changing environment
 * Detailed with exceptional program and project management skills

 * Thrives in building business, motivated to learn business processes and
   systems, and use knowledge to suggest and help implement new ideas designed
   to realize production efficiencies.

 * Working knowledge of digital marketing reporting and diagnostic tools (Google
   Analytics, Google Tag Manager, etc.), Google and Google Analytics
   certifications preferred but not mandatory. Datorama and Journey Mapping
   understanding preferred but not necessary.
 * General knowledge of the financial services and/or asset management industry
   a plus.
 * Bachelor’s degree

 

Remote option possible for the right candidate.  

 

*The COVID vaccine is mandatory for all Thornburg employees unless granted an
accommodation under applicable state or federal law. This requirement will apply
to those working on-site, those teleworking, and all new hires.

 

Santa Fe is the capital of New Mexico. Founded in 1610 and nicknamed “The City
Different,” Santa Fe captures hearts and minds with its museums, restaurants,
theater, opera, and adobe-style architecture. With an average of over 300 sunny
days per year and picturesque landscape, it’s no wonder that outdoor activities
such as skiing and hiking in “The Land of Enchantment” attract visitors from
around the world.

Thornburg believes that diversity and inclusivity are vital to positive
long-term success for our strategies and the firm’s broader business outcomes.
We are proud to be an equal opportunity employer. All qualified applications
receive consideration for employment without regard to race, creed, color,
religion, sex, gender, gender identity, sexual orientation, marital status,
national origin, disability, age, or veteran status. The firm provides annual
progress reports to the investment management team, shareholders, and executive
management to highlight multiple diversity and inclusivity metrics and
continually work to bring awareness to the importance of this issue.

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CONTACT

 * Thornburg Investment Management, Inc.
 * 2300 North Ridgetop Road
   Santa Fe, NM 87506
 * 800.847.0200
 * Contact Us

 * Thornburg Investment Management Ltd.
 * Berkeley Square House
   Berkeley Square
   London W1J6BD
   United Kingdom
 * +44 20 7887 62 79
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