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Text Content

English

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About

 * About Sojern
 * Learn more about our story and what we're striving to achieve.
 * Press
 * Stay up to date on all things Sojern in the news.
 * Careers
 * Join our team of Sojernistas dedicated to excellence within the travel
   industry.
 * Contact
 * Looking to learn more or see a free demo? Head over to our contact page.

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Solutions

 * Hotels
 * Find and engage travelers to drive direct bookings.
 * Attractions
 * Boost ticket sales and attendance for your attraction or experience.
 * Destinations
 * Inspire travelers and drive visitors to your destination.

How Travel Marketers are Activating Digital Advertising

Download Report

Platform
Why Sojern
Travel Insights
Resources

 * Blog
 * Read up on the latest digital marketing trends and insights to grow your
   travel business.
 * Webinars
 * Optimize your digital marketing strategy with thought leaders in the travel
   industry.
 * Reports
 * As your travel marketing partner, we work hard to understand the latest in
   travel marketing so you don’t have to.
 * Success Stories
 * Learn how others have optimized their digital marketing strategies with
   Sojern.

Let's Talk
Solutions

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Platform

Why Sojern

Travel Insights

Resources

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About

About SojernPressCareersContact

English

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Back to Success Stories


ANDAZ SAN DIEGO ACHIEVES A 33:1 ROI AND TRAVEL MARKETING EXPERTISE WITH SOJERN


Results


33X ROI

over a third above goal


MAXIMIZED

the business impact of marketing spend


LEVERAGED

travel and digital marketing expertise

Package Used
Programmatic Media

Channels
Display

Industry
Hotel

Andaz San Diego has partnered with Sojern since 2018, with Sojern running
programmatic display campaigns on their behalf. The team leverages Sojern’s
expertise in travel and digital marketing to drive results and bookings. The
most recent campaign achieved a 33:1 ROI, 37% above target.


“ULTIMATELY WE LOOK AT THE RETURN. THE VALUE IS OBVIOUS, AND SOJERN TAKES CARE
OF SOMETHING THAT WE WOULDN’T HAVE ACCESS TO OTHERWISE. I’VE WORKED IN MULTIPLE
PROPERTIES AND WE’VE ALWAYS WORKED WITH SOJERN. IT’S GREAT TO HAVE A RELIABLE
PARTNER.”

Adam Drescher
Director of Sales, Events and Marketing


GOAL

Besides recovering from setbacks caused by COVID-19, Andaz San Diego has a lean
marketing team. While Hyatt has strong marketing infrastructure, the team sought
a way to raise their individual property presence. “I come from a hotel
background, not necessarily a marketing background,” explains Adam Drescher,
Director of Sales, Events and Marketing, “so we want a partner to help activate
that for us.”


SOLUTION

Sojern ensures that Andaz San Diego’s marketing dollars are hard at work
delivering the best results. Our proprietary travel audiences, technology
platform and team of travel experts ensure we efficiently hit your goals and
maximize the business impact of our customers’ marketing spend. The most recent
campaign achieved an ROI that was 37% above target, at 33:1.

Download PDF




READ SIMILAR STORIES

When you think of thought leaders, think Sojern. It’s no secret that the travel
industry looks to us when it comes to identifying the latest trends and
insights.

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VILA VITA PARC RESORT & SPA

VILA VITA Parc Resort & Spa Win The Direct Booking Battle with Sojern

Read Their Story
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ART HOTEL WROCŁAW

Art Hotel Wrocław Partners with Sojern to Attract New Guests to Their Property

Read Their Story
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ACCOR MEA

Sojern and Accor MEA Collaborate to Drive Recovery During COVID-19, Delivering a
+20% Increase in Direct Booking Revenue

Read Their Story
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Privacy Preference Center
When you visit websites, they may store or retrieve data in your browser. This
storage is often necessary for the basic functionality of the website. The
storage may be used for marketing, analytics, and personalization of the site,
such as storing your preferences. Privacy is important to us, so you have the
option of disabling certain types of storage that may not be necessary for the
basic functioning of the website. Blocking categories may impact your experience
on the website.
Reject all cookiesAllow all cookies
Manage Consent Preferences by Category
Essential
Always Active
These items are required to enable basic website functionality.
Marketing
Essential

These items are used to deliver advertising that is more relevant to you and
your interests. They may also be used to limit the number of times you see an
advertisement and measure the effectiveness of advertising campaigns.
Advertising networks usually place them with the website operator’s permission.
Personalization
Essential

These items allow the website to remember choices you make (such as your user
name, language, or the region you are in) and provide enhanced, more personal
features. For example, a website may provide you with local weather reports or
traffic news by storing data about your current location.
Analytics
Essential

These items help the website operator understand how its website performs, how
visitors interact with the site, and whether there may be technical issues. This
storage type usually doesn’t collect information that identifies a visitor.
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