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   * Data is Your Greatest Strategic Asset
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 * Home
 * Check Out My Blog
   * Data is Your Greatest Strategic Asset
 * Let’s Connect


I'M NOT AN AUDIOLOGIST.

However, my journey speaks volumes. With two decades in healthcare, the recent
five years in the hearing aid/audiology field, I’ve faced substantial
resistance, not just to my ideas, processes, and methods, but to change itself.
This opposition often stems from my title—MHA, not Au.D.—fueling a misconception
that I lack valuable contributions to this rapidly evolving community. Yet, I
see firsthand how swiftly our industry is changing. Private practices must be
proactive to stay relevant, lest they be overshadowed by managed care, wholesale
stores, or absorbed through nominal manufacturer buyouts. Against the backdrop
of such resistance, my stance when told my efforts are futile is rooted deeply
in my character: ‘Bet.’




OUTSIDE PERSPECTIVE

My journey in audiology, although accidental, has been enriched by my experience
in other healthcare sectors and a keen interest in technology and innovation. My
unique position, lacking prior audiology experience, allowed me to question and
understand the industry differently, particularly the challenges patients face
in navigating hearing aid options.


READ THE NUMBERS

By leveraging artificial intelligence, I’ve embarked on a comprehensive
exploration of our patient database, seeking out patterns and insights that
remain invisible to the naked eye. This meticulous analysis sheds light on
purchasing behaviors, service plan engagement, and the distinct profiles of
those most likely to revisit or modify their hearing aid choices. It’s here,
amidst the digits and data, that the nuanced needs of patients are uncovered.


UNCERTAINTY

In a world where reimbursement rates are shrinking, inflation is rising, and
managed care plans are cutting into profits, private hearing aid practices need
a solid foundation to thrive. Relying on gut feelings or outdated metrics won’t
cut it anymore. It’s time to dive deep into your data and let it guide your
strategic decisions.


WHY I WRITE...

My mom was a writer. My dad has an innate understanding of ones and zeros. What
seems so obvious now took me almost 40 years to see.  My analytical and creative
skills had always been in conflict because my right brain told me I had to be
one or the other.

One day it finally clicked and I realized I could write about ones and zeros-
but more on how I came to the realization later. My left brain reminds me to
focus on conveying what I’ve learned and my desire to share and I will write my
autobiography later.



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