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2019.11.08 Hyundai Motor Company


HYUNDAI MOTOR GROUP ANNOUNCES HUMAN-CENTERED PHILOSOPHY TO FUTURE MOBILITY AT
MIF 2019

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Hyundai CRADLE’s Mobility Innovators Forum 2019 brings together leaders from
various fields to discuss future opportunities Executive Vice Chairman Euisun
Chung gives keynote speech at MIF 2019, emphasizes human-centered philosophy to
shape future mobility Hyundai Motor Group to study human-centered quality of
cities through advisory group and Future City Project

MENLO PARK, Calif. / SEOUL, November 7, 2019 . Hyundai Motor Group announced
that its direction for future mobility will be shaped by a human-centered
philosophy. In a keynote speech delivered by Executive Vice Chairman (EVC)
Euisun Chung at the Mobility Innovators Forum (MIF) 2019, the Group announced
its commitment to realize innovation for the progress of humanity.

Hyundai Motor Group believes that technology and innovation should be directed
towards serving the needs of people. So this year's theme, human-centered
mobility, was chosen to highlight the importance of designing new mobility
concepts that support the flourishing of people and their communities.


“Cities and mobility services were developed for humans from the very
beginning,” said EVC Chung. “That’s why we are making a wide range of efforts to
study a human-centered future from a broader humanities perspective.”


To this end, Hyundai Motor Group has set up the Human-Centered City Advisory
Group that comprises of experts from various fields such as engineering, urban
planning, and psychology. With input from the advisory group, Hyundai Motor
Group has been developing a blueprint for future cities since early this year
with the aim of publishing the research results by 2020. Hyundai Motor Group has
also been conducting the 2050 Future City Project to make predictions on future
cities in different regions to serve as a guideline for future smart city
development.


The Mobility Innovators Forum 2019 is a conference hosted by Hyundai CRADLE to
bring together leaders from different disciplines like technology, energy,
policy, design, and academia to discuss challenges and opportunities. This
year’s fourth annual event, held at Pier 27 in San Francisco, included
networking meetings and a startup arcade with promising startups from around the
world.


Speakers included architect Peter Calthorpe, H2Energy chairman of the board Rolf
Huber, and Head of Uber Elevate Eric Allison, as well as Rimac Automobili
Founder and CEO Mate Rimac and Grab co-founder Hooi Ling Tan.


Hyundai CRADLE is Hyundai Motor Group’s corporate venturing and open innovation
business, which partners and invests extensively in prominent global startups to
accelerate the development of advanced future automotive technologies. CRADLE
identifies early-stage startups that enable a range of disruptive and
transformative innovations, including mobility services, artificial
intelligence, robotics, smart energy, smart cities, and cyber security.


                        
                        
                         
                    

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