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Michael Dell declares ‘on-prem vs. off-prem’ debate over, bets on data and
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CLOUD SOLUTIONS GROUP STREAMLINES ACCESS MANAGEMENT FOR JOHN HOLLAND GROUP
MICHAEL DELL DECLARES ‘ON-PREM VS. OFF-PREM’ DEBATE OVER, BETS ON DATA AND
MULTI-CLOUD
Tech giant attempts to assume primary role of industry orchestrator providing
customer and partner choice.
James Henderson (ARN) 03 May, 2022 05:00
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Michael Dell (Dell Technologies)
Credit: Dell Technologies
Michael Dell took 68 seconds to emphasise the importance of data to channel
partners and customers during the opening keynote of Dell Technologies World,
taking centre stage following a three-year in-person hiatus to place market bets
on the emergence of a multi-cloud ecosystem.
Addressing more than 5000 attendees in Las Vegas -- spanning partners,
distributors, alliance vendors, customers and employees -- Dell declared the
“on-prem vs. off-prem” debate over, instead redirecting focus to leveraging data
to create competitive advantage at the edge.
At the centre of such change? An attempt by Dell to assume the primary role of
industry orchestrator providing customer and partner choice.
“We’re taking the next leap forward with a multi-cloud ecosystem that
encompasses the edge in which artificial intelligence [AI] processes and moves
data through 5G networks in highly automated environments,” said Dell, speaking
as chairman and CEO of Dell Technologies.
“All possibilities hinge on how effectively companies use data and that means
data has to compromise by location. The ‘on-prem vs. off-prem’ debate is over,
the future is multi-cloud with workloads and data flowing seamlessly across the
entire environment.”
According to Dell, 90 per cent of customers already house both on-premises and
public cloud environments with 75 per cent using three or more different clouds.
“We’re building an ecosystem to enable true multi-cloud and to deliver the edge
which is the next frontier in which data becomes managed at the point of
creation,” Dell added. “This is an automated and intelligent synchronous cycle
of data connection, protection, analysis and improvement.”
Bringing the power back to the people, wherever they may be
More from Dell Technologies
Whether embracing the metaverse, autonomous vehicles or robotics -- perhaps even
space exploration or augmented or virtual reality (AR / VR) -- Dell said all
future projects irrespective of technology focus will create “tremendous
amounts” of distributed data and distributed computing power.
“10 per cent of the data in the world today is processed outside of the data
centre but by 2025, 75 per cent of enterprise data will be processed outside of
the traditional, centralised data centre or cloud,” Dell noted. “5G will handle
the volume of data at the edge meaning the distributed future will be much
bigger than we can imagine.
"But so will the attack surface. Ransomware attacks are the number one threat to
most organisations and are occurring every 11 seconds with an average cost of
$13 million.”
At the forefront of the market opportunity ahead, according to Dell, will be the
channel -- specifically more than 200,000 partners housed within the vendor’s
network across the world.
“There’s an enormous role for partners and they form an incredible part of our
ecosystem,” Dell confirmed. “Over 50 per cent of our orders last year were
delivered via the channel and we’re seeing a super active and engaged ecosystem.
We have an aggressive roadmap of adding more capabilities, features and
functions to build out that opportunity.”
Ecosystem on show
Read more Kyndryl rolls out Dell partnership for disaster recovery and security
Dell Technologies World has always been an event with an edge -- not so much
from a solution standpoint because all vendors thrive on product release after
product release, rather its ability to put the cat firmly among the pigeons.
As far as annual conferences go, this has a track record of throwing sizeable
market curveballs -- think the acquisition of EMC, the buyout and subsequent
spin-off of VMware and cameo roles of Pat Gelsinger and Satya Nadella among
other high-profile executives.
A forum which unpacks the inner thought process of one of the world’s most
successful entrepreneurs with his bold business decisions regularly having
significant industry implications for partners and customers alike.
Yet 2022 has proved different -- a hell-raising announcement was not required.
The fact that this event ran in a face-to-face capacity -- one of the first to
run at such size and scale from the tier-1 vendors since COVID-19 -- has proved
enough to get the pulses racing in the corridors of The Venetian and along Las
Vegas Boulevard.
Countless one-on-one meetings, channel sync ups, customer briefings and partner
appreciation dinners -- the ecosystem is just happy to be back under one roof,
collaborating.
Likewise, with technology investments rising and talk of transformation projects
returning to customer conversations, the focus is more on execution rather than
persuasion. The opportunity is evident so now is the time to capitalise.
Read more VMware officially spins-off from Dell
But of course, a genuine appreciation of being out and engaged -- plus litres
and litres of customary kool-aid -- was not enough to sustain a 5000-strong
audience. And as expected, Dell as a drawcard speaker packed a punch with an
opening keynote centred on data and multi-cloud.
“During the past two years, technology has become even more important and even
more essential,” he said. “The pandemic put an exclamation point on the
importance of digital technology for everybody.
“In terms of creating this ecosystem, we bring numerous advantages given we’re
number one across every area of technology from PCs to cloud. We also have the
industry’s most strongest and resilient supply chain.”
In acknowledging that customer focus is transitioning from infrastructure to
developers, the vendor has also committed to “embracing developers” to support
multi-cloud ambitions.
“We’re making all of our solutions API-driven and developer-ready,” he added.
“We’re also embracing high levels of automation to ensure our infrastructure
fully supports containers and modern application development requirements such
as Kubernetes, Tanzu and OpenShift.
“Containerised applications are transforming IT and modern applications -- we
are partnering closely with VMware to deploy Tanzu to transform how we build,
manage and securely run cloud applications. And with APEX, we’re making
everything available as-a-service, focused on outcomes."
James Henderson attended Dell Technologies World as a guest of Dell.
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