partner.booking.com Open in urlscan Pro
2a05:d014:efd:9c00::4  Public Scan

Form analysis
1 forms found in the DOM

POST /en-us/click-magazine/trends-insights/key-takeaways-bookingcom%E2%80%99s-2023-travel-predictions?_hsmi=253684539&_hsenc=p2ANqtz-9slWWad4yG00TSDQrDd3XR4zAYs-F0rEN-4x1hudgMf9FQkfHViym9Jr1y5R-lSCGeIlcITAEPOIK19W5n3EkcOGMBsA

<form class="custom-search-form block--search" data-drupal-selector="custom-search-form"
  action="/en-us/click-magazine/trends-insights/key-takeaways-bookingcom%E2%80%99s-2023-travel-predictions?_hsmi=253684539&amp;_hsenc=p2ANqtz-9slWWad4yG00TSDQrDd3XR4zAYs-F0rEN-4x1hudgMf9FQkfHViym9Jr1y5R-lSCGeIlcITAEPOIK19W5n3EkcOGMBsA" method="post"
  id="custom-search-form" accept-charset="UTF-8">
  <div class="bui-form__group bui-spacer--large js-form-item form-item js-form-type-textfield form-type-textfield js-form-item-search-keyword form-item-search-keyword form-no-label">
    <label for="edit-search-keyword" class="visually-hidden">Search by keyword</label>
    <input placeholder="Try “Preferred Partner Programme”" class="bui-form__control form-text ui-autocomplete-input" autocomplete="off" data-drupal-selector="edit-search-keyword" type="text" id="edit-search-keyword" name="search_keyword" value=""
      size="60" maxlength="128">
    <ul id="ui-id-1" tabindex="0" class="ui-menu ui-widget ui-widget-content ui-autocomplete ui-front" style="display: none;"></ul>
  </div>
  <button data-twig-suggestion="search_submit" data-drupal-selector="edit-submit" type="submit" id="edit-submit" name="op" value="Search" class="button js-form-submit form-submit bui-button">
    <span class="bui-button__icon">
      <svg xmlns="http://www.w3.org/2000/svg" data-width="17" data-icon-name="magnifying_glass" viewBox="0 0 128 128">
        <path d="M118.8 113.2l-31-31A4 4 0 0 0 85 81a44 44 0 1 0-4 4 4 4 0 0 0 1.2 2.8l31 31a4 4 0 0 0 5.6-5.7zM52 88a36 36 0 1 1 36-36 36 36 0 0 1-36 36z"></path>
      </svg>
    </span>
    <span class="bui-button__text">Search</span>
  </button>
  <button class="bui-button bui-button--tertiary button__reset" type="reset">
    <svg width="14" height="14" fill="none" xmlns="http://www.w3.org/2000/svg">
      <path d="M7.907 7.057l5.217-5.217a.607.607 0 00-.834-.833L7.074 6.224 1.857.982a.608.608 0 10-.833.833L6.24 7.057 1 12.274a.608.608 0 00.858.858L7.074 7.89l5.216 5.217a.617.617 0 00.834 0 .616.616 0 000-.833L7.907 7.057z"></path>
    </svg>
  </button>
  <input autocomplete="off" data-drupal-selector="form-dbf5mzei3arhgydesdzd6chm8xhgdfjaiptcyg-oqea" type="hidden" name="form_build_id" value="form-DBF5mZeI3ArHGYdESdZd6Chm8xHgdfjaIPtCYg-oqeA" class="bui-form__control">
  <input data-drupal-selector="edit-custom-search-form" type="hidden" name="form_id" value="custom_search_form" class="bui-form__control">
</form>

Text Content

Click. Magazine-499|Trends & Insights-6|Key takeaways from Booking.com’s 2023
Travel Predictions-102246
Skip to main content
Search by keyword
Search
Switch Language
English (US)
 * Europe
   * English
   * Български
   * Čeština
   * Deutsch
   * Ελληνικά
   * Español
   * Français
   * Hrvatski
   * Italiano
   * Magyar
   * Nederlands
   * Polski
   * Português
   * Română
   * Русский
   * Srpski
   * Svenska
   * Türkçe
 * List additional actions
 * Americas
   * Español (AR)
   * Español
   * Português do Brasil
   Middle East and Africa
   * English
   * العربية
   * עברית
   Asia & Oceania
   * English
   * Bahasa Indonesia
   * 繁體中文
   * 简体中文
   * 한국어
   * 日本語
   * ไทย
   * Tiếng Việt

Sign In


MAIN NAVIGATION

 * Partner Help
   
    * Browse by topic
      * Your Reservations
      * Commission, Invoices & Tax
      * Your Rates & Availability
      * Guest Policies & Payments
      * Working together with Booking.com
      * Your First Steps with Booking.com
      * Account and log-in
      * Guest Reviews
      View all
    * Featured article
      
      
      SETTING UP DEALS AND PROMOTIONS
      
      Your Rates & Availability

 * Solutions
   
    * Browse by business goal
      * Grow your revenue
      * Ease your workload
      * Deliver great experiences
      View all
    * Featured opportunities
      * Genius
      * Mobile rates
      * Online Payments
      View all
    * Featured business advice
      * Marketplace Toolkit
      * Pricing Toolkit
      * Managing cancellations
      * Make your rooms more appealing to key travelers
      View all

 * Community
   
    * Browse by topic
      * Booking.com updates and announcements
      * Hospitality and guests
      * New to Booking.com
      * Payments, commission, and invoices
      * Property management
      View all
    * Join popular discussions
      * guest review
      * invoice
      * new listing
      * payment
      * seeking advice
      View all

 * News & Insights
   
    * Explore topics
      * Trends & Insights
      * Booking.com News
      * Industry Perspectives
      View all
    * Featured story
      
      
      BUILDING CUSTOMER LOYALTY BY MAKING GUESTS FEEL LIKE PART OF THE FAMILY
      
      Five-time Traveller Review Award winner Georgiana George, owner...

 * Our Partnership
   
    * Our promise
      * Growing Together
    * Key initiatives
      * Traveller Review Awards 2023
      * Travel Proud
      * Travel Sustainable
    * Featured effort
      
      
      TRAVELLER REVIEW AWARDS 2023
      
      Thanks for creating special guest experiences




SECONDARY NAVIGATION

 * Join Booking.com
 * Extranet

--------------------------------------------------------------------------------

Trends & Insights


KEY TAKEAWAYS FROM BOOKING.COM’S 2023 TRAVEL PREDICTIONS

3 Nov 2022 | 3 min read
 | Save
Discover insights from Booking.com’s most extensive annual travel predictions
research to date to understand the wants and needs of future travelers


BREADCRUMB

 1. Home
 2. Click. Magazine
 3. Trends & Insights

 4. Key takeaways from Booking.com’s 2023 Travel Predictions


Craig Beadle

Click. Magazine writer 



As we look toward 2023, global traveler sentiment appears to be overwhelmingly
positive. In fact, 73% of global travelers are feeling more optimistic about
traveling in 2023 compared to 2022. 

Even against a backdrop of global instability, 72% of travelers say traveling
will always be worth it. And 43% plan to spend more lavishly to make up for
missed travel opportunities.

To understand how travel will be reimagined in 2023, we spoke to over 24,000
travelers across 32 countries and territories. Here, we unpack what travelers
will be looking for in the new year, along with ways you can prepare to meet
their needs. 




1. TRAVELERS WANT TO FEEL “OFF-THE-GRID” (TO AN EXTENT)

For their 2023 trips, most travelers (55%) are looking for off-the-grid style
vacations to escape reality. Almost half (44%) want their travel experiences to
have a more back-to-basics feel, while 58% are interested in learning survival
skills, including how to source clean water (53%) and light a fire from scratch
(42%).

This may lead to a rise in out-of-city breaks, with properties that can fuel
travelers’ desire for a remote trip potentially proving most popular.

But going back to basics doesn’t necessarily mean roughing it. Many travelers
(48%) will only consider venturing off-the-grid if it doesn’t come at the
expense of indulgence, and the majority (53%) say that having a phone and
internet connection is non-negotiable.

How you can prepare:

As people look to move away from cities and get back to nature, we expect to see
a rise in more eco-friendly stays that embrace natural surroundings and have
strong sustainability credentials.

If you’ve already been investing in sustainability, make sure guests are aware
to attract their interest. You can do this by indicating which sustainability
practices you’ve implemented on the Extranet. We’ll display them on your
property page as part of our Travel Sustainable program.


2. TRAVELERS WANT TO PUSH THEIR BOUNDARIES

Local excursions are likely to become increasingly popular as guests search for
authenticity in destinations with cultures different from theirs. This comes as
73% of respondents are looking forward to experiencing “out of comfort zone”
travel that pushes them to the limit.

Half of respondents (50%) want to experience a complete culture shock in 2023,
whether through completely different cultural experiences and languages (51%) or
by exploring lesser-known cities with hidden gems that aren’t already on the
radar (30%). 

How you can prepare:

As travelers seek new cultural experiences, now is the time to really lean into
what makes your location—and your property—unique. Give travelers a glimpse into
traditions, cuisine, immersive adventures, or anything else that can make their
stay a truly memorable one.


Most travellers (55%) will be looking for off-grid style vacations in 2023, with
44% wanting their travel experiences to have a more back-to-basics feel.


3. TRAVELERS ARE EMBRACING NOSTALGIA AND FAMILY TIME

We found that 88% of travelers want nostalgic getaways in 2023 – things like
visits to retro film locations or bus travel to evoke school trips. Almost a
quarter (23%) want to disappear into the romanticism of a pre-digital era – even
millennials and Gen Z travelers who never lived it.

Of course, millennials are now becoming parents themselves and will be the first
to book emerging era-themed accommodations that will transport them back to a
time they hold close to their hearts. This means destinations popular in the
'80s and '90s are likely to make a comeback – such as Budva in Montenegro and
Bolzano in Italy, which are both featured on our list of 2023 trending
destinations.

Many hope to take family along too, with 54% planning for multi-generational
“family reunion” trips.

How you can prepare:

If you want to attract the demand for family bookings, one effective method is
offering competitive Child Rates. The increased flexibility and transparency can
really appeal to guests and result in an increase of family bookings by up to
15% on average.


4. TRAVELERS ARE USING TRAVEL TO SUPPORT THEIR HEALTH

Travel is often linked to wellness, and in 2023, travelers will be looking to
take this to the next level.

Our survey showed that nearly half of travelers (44%) are hoping to book
meditation and mindfulness getaways next year, and 42% are eager to go on a
“health hiatus” to focus on mental or transformative health, or to help with
milestones such as pregnancy or menopause. Two in five (40%) are even interested
in booking a silent retreat.

How you can prepare:

On top of highlighting any wellness facilities you currently offer, such as spas
or gyms, consider partnering with local businesses that provide additional
wellness experiences, which you can then offer to your guests.


5. TRAVELERS ARE RECONSIDERING THEIR SPENDING

While many are open to spending more lavishly to make up for the past few years,
the current economic climate is still a strong driver toward value for money. As
a result, travelers in 2023 will be more mindful of how to make the most of
their travel budget and what takes priority. 

For some travelers, this will be about budgeting tightly to take advantage of
deals, hacks, and smartly-timed travel (63%), with 53% looking outside the usual
peak booking seasons to find deals. We also expect to see a decrease in the
number of short city breaks, with 55% of travelers believing that taking one or
two longer vacations is a better use of their budget.

The majority (61%) will plan their trips more in advance in the hope of securing
a better deal, while 60% will prioritize taking advantage of discounts and
loyalty schemes to drive even further savings.

How you can prepare:

Becoming a Genius partner can help you attract budget-savvy travelers. On
average, partners who join Genius see 70% more search result views, 45% more
bookings, and 40% more revenue even once the cost of the discount is accounted
for.

To secure early and off-peak bookers, make sure your availability is up to date
so you’re visible in search results. 


Almost half (49%) of travellers are not interested in working while away but
would consider clocking in for a company retreat or trip. 


6. TRAVELERS ARE OPEN TO WORK TRIPS – BUT DON’T WANT TO WORK ON THEIR VACATIONS

As much as remote working has allowed people to work from anywhere, many people
are putting strong restrictions on when and where they’re willing to work, with
two-thirds of people (66%) wanting their trips to be strictly work-free in 2023.

However, people will make exceptions for dedicated work trips. Almost half (49%)
are not interested in working while away but would consider clocking in for a
company retreat or trip. 

In fact, people are hoping for more corporate group travel, with 51% saying they
would like to see their employer use the money saved from moving to
remote/hybrid working models for more corporate travel or retreats, and 44%
looking forward to “real life” work trips to bring people together.

How you can prepare:

If you want to capture demand from businesses, highlight the kinds of features
that cater to corporate travel. This could include facilities such as meeting
rooms, dedicated working spaces, and strong Wifi, as well as any helpful
services you offer – like invoicing and on-site printing.


7. TRAVELERS ARE CURIOUS ABOUT THE RISE OF VIRTUAL REALITY TECHNOLOGY

Topics like the metaverse and virtual or augmented reality used to be niche, but
they’re becoming increasingly mainstream.

When it comes to virtual reality, 43% of global travelers report that they’ll be
turning to tech to inspire their 2023 vacation choices, with 46% saying they’re
more likely to travel to destinations that they wouldn’t have previously
considered after experiencing them virtually.

While the metaverse offers people a new way to experience travel in the year
ahead, the majority of travelers (60%) don’t believe such experiences are
fulfilling enough to check locations off their bucket list, so it’s unlikely to
replace in-person travel any time soon.

How you can prepare:

While travelers expecting a complete virtual reality experience is likely some
way off, investing in high-quality pictures and virtual property tours can help
potential guests really imagine themselves in your property. It can also
highlight all the unique features that make your property stand out.

--------------------------------------------------------------------------------

Travel Predictions 2023 research commissioned by Booking.com and conducted among
a sample of adults who plan to travel for business or leisure in the next 12–24
months. In total, 24,179 respondents across 32 countries and territories were
polled (including 1,014 from Argentina, 1,006 from Australia, 505 from Austria,
504 from Belgium, 1,009 from Brazil, 503 from Canada, 1,009 from China, 1,010
from Colombia, 505 from Croatia, 505 from Denmark, 1,010 from France, 1,001 from
Germany, 500 from Hong Kong, 1,005 from India, 504 from Ireland, 504 from
Israel, 1,008 from Italy, 1,003 from Japan, 504 from Mexico, 502 from The
Netherlands, 1,007 from New Zealand, 1,009 from Portugal, 507 from Singapore,
1,008 from South Korea, 1,001 from Spain, 505 from Sweden, 508 from Switzerland,
500 from Taiwan, 504 from Thailand, 1,006 from the UK, 1,009 from the US, and
504 from Vietnam). Respondents completed an online survey in August 2022.




WHAT DO YOU THINK OF THIS PAGE?


Save


CRAIG BEADLE

Click. Magazine writer 

More by Craig Beadle


PARTNER HUB ROUND-UP EMAILS

The latest news, insights, and support to help grow your business – straight to
your inbox

Sign up

Topics
Industry Insights
Takeaway
 * 73% of global travelers are feeling more optimistic about traveling in 2023
   compared to 2022, with almost half (43%) planning to spend more lavishly to
   make up for missed travel opportunities
 * Most travelers (55%) will be looking for off-the-grid vacations, with 44%
   wanting their travel experiences to have a more back-to-basics feel
 * Local excursions are likely to increase in popularity since half of
   respondents want to experience a complete culture shock next year
 * 53% plan to look outside the usual peak booking seasons to find deals, and
   61% will plan their trips more in advance to drive even further savings
 * Two thirds of travelers (66%) want their trips to be strictly work-free.
   However, 49% would consider joining a company retreat or trip


RELATED CONTENT

Save



KEY INDUSTRY TAKEAWAYS FROM BOOKING.COM’S 2022 TRAVEL PREDICTIONS

Trends & Insights
Booking.com has delved into all aspects of the travel experience to reveal the
needs and wants of tomorrow’s travelers
Nicola Donovan

Click. Magazine Writer

11 Nov 2021
Save



BOOKING.COM PREDICTS THE TOP TRENDS FOR THE FUTURE OF TRAVEL

Booking.com News
From accelerated innovations in technology to travelers adopting a more
eco-conscious mindset, here are the travel trends set to shape the future
Nicola Donovan

Click. Magazine Writer

20 Oct 2020
Save



BOOKING.COM PREDICTS THE TOP TRAVEL TRENDS FOR 2020

Booking.com News
From tech-generated recommendations, to ‘second city’ exploration taking a front
seat - here is a look at what will be big in travel in the year ahead

Katrina Visser

Click. Magazine Writer

10 Oct 2019


FOOTER MENU

 * Tools
   * Extranet
   * Booking Pulse app
 * Join Booking.com
   * List your property
   * Why choose us?
 * Partner Help
   * Browse by topic
   * Partner agreement, policies, and local laws
   * Contact us
   * Submit a complaint
 * Solutions
   * All solutions
   * Genius Business
 * Partner Community
   * Start a conversation
   * Explore topics
   * About
 * Travel Industry
   * Click. Magazine

Switch Language
English (US)
 * Europe
   * English
   * Български
   * Čeština
   * Deutsch
   * Ελληνικά
   * Español
   * Français
   * Hrvatski
   * Italiano
   * Magyar
   * Nederlands
   * Polski
   * Português
   * Română
   * Русский
   * Srpski
   * Svenska
   * Türkçe
 * List additional actions
 * Americas
   * Español (AR)
   * Español
   * Português do Brasil
   Middle East and Africa
   * English
   * العربية
   * עברית
   Asia & Oceania
   * English
   * Bahasa Indonesia
   * 繁體中文
   * 简体中文
   * 한국어
   * 日本語
   * ไทย
   * Tiếng Việt

Copyright © 1996-2023 Booking.com. All rights reserved.  About
Booking.com | Privacy and Cookies Statement

All references to “Booking.com”, including any mention of “us”, “we” and “our”
refer to Booking.com BV, the company behind Booking.com™





MANAGE COOKIE PREFERENCES

By clicking "Accept," you agree to the use of analytical cookies (used to gain
insight on website usage and to improve our site and services) and tracking
cookies (both from Booking.com and other trusted partners) that help decide
which products to show you on and off our site, measure the audience visiting
our websites, and enable you to like or share things directly on social media.
By clicking here, you can manage your consent and find more info about the
cookies we use.

Manage settings Accept