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MasterCamp In


STRATEGIC
MARKETING & AI

Co-designed & delivered by Grandeur Net Academic




PROGRAMME HIGHLIGHTS


COURSE DURATION

45 days / 3 months / 6 months / 9 Months Includes Live project Internship
Includes 3-month virtual Internship


SUITED FOR ASPIRING MARKETERS

Students, Early Marketing Professionals, Professionals looking to switch


FORMAT HANDS-ON

Training on AI tools used Industry-wide


MODE HYBRID

Theoretical + Practical


FORBES HAS LISTED MARKETING AS ONE OF THE TOP 5 FASTEST-GROWING CAREERS

Due to high demand for skilled marketers, the career and salary grows in leaps
with increasing years of experience




OPEN DOORS TO A WIDE VARIETY OF ROLES

Our courses are integrated & covers the entire lifecycle of marketing, starting
from market research to the last step of campaign launch & optimization.


ADVERTISING & PROMOTIONS

⯈ Ad Account Manager
⯈ Art Director
⯈ Media Buyer



CONTENT MANAGEMENT

⯈ Social Media Manager
⯈ In-house Content Creator
⯈ Influencer Manager



DIGITAL MARKETING

⯈ SEO/SEM Specialist
⯈ Email Marketing Specialist
⯈ E-commerce Marketing Specialist


MARKETING ANALYTICS

⯈ Market Research Analyst
⯈ Marketing Data Analyst
⯈ Consumer Insights Specialist



BRAND MANAGEMENT

⯈ Employer Branding Manager
⯈ Public Relations Specialist
⯈ Community Manager



GROWTH MARKETING

⯈ Retention Marketing Manager
⯈ Marketing Strategist
⯈ Affiliate Marketing Manager


GET AN INTEGRATED, INDUSTRY-IMMERSIVE EXPERIENCE


INTERNSHIP EXPERIENCE WITH GRANDEURNET

Work on projects to gain valuable experience in the 3-month virtual internship
with Grandeurnet


GET EXPERT TRAINING IN ESSENTIAL TOOLS

Gain hands-on training in widely-used modern marketing tools like ChatGPT, Mid
journey, Dall-e 3, Adobe Firefly, etc.


KEEP UP WITH THE CHANGING LANDSCAPE

Learn how to keep up with emerging trends using moment marketing,
hyper-personliasation of content, AI-integration etc.


HOLISTIC & INTEGRATED CURRICULUM

The course is integrated & covers the entire lifecycle of marketing, starting
from market research to the last step of campaign launch & optimisation


FIND A MENTOR

Get individual mentorship from a dedicated marketing expert to guide you and
build a customised career development plan


HYBRID PROGRAMME

Take classes on-campus, execute group projects, participate in fests, join clubs
and network on Discord and in person




PROGRAMME OUTCOMES

Grandeur Net will help you Gain hands-on training in widely-used modern
marketing tools like ChatGPT, Mid journey, Dall-e 3, Adobe Firefly, etc.


INTERN WITH LEADING MARKETING AGENCY

Top 20 students get a 2-month paid offline internship with Schbang and work on
exciting projects with actual clients


INTERVIEW PREP & MOCKS

20% of the course is focused on career development. You get access to exhaustive
interview prep from MasterCamp’s highly decorated Careers Advisory Team


INTENSIVE SKILL DEVELOPMENT

Cultivate a comprehensive skill set and master diverse tools to set you up for a
successful career in marketing


BUILD AN IMPRESSIVE PORTFOLIO

Develop a body of work by compiling all the creative output you’ve generated
throughout the challenges, workshops and the internship


MEET OUR TEAM

Our Expert with help you Learn how to keep up with emerging trends using moment
marketing, hyper-personliasation of content, AI-integration etc.


MR. AAYAN


SEO SPECIALIST

Teaching : AI in Marketing Case Studies &
Tools

Clients : Britannia, Prime Video, Marvel +
Disney

Facebook Twitter Linkedin Instagram


MR. MUKUL


SMM SPECIALIST

Teaching : AI in Marketing Case Studies &
Tools

Clients : Britannia, Prime Video, Marvel +
Disney

Facebook Twitter Linkedin Instagram


MS. KOMAL


WORDPRESS DEVELOPER

Teaching : AI in Marketing Case Studies &
Tools

Clients : Britannia, Prime Video, Marvel +
Disney

Facebook Twitter Linkedin Instagram


MR. AYUSH


MARKETING SPECIALIST

Teaching : AI in Marketing Case Studies &
Tools

Clients : Britannia, Prime Video, Marvel +
Disney

Facebook Twitter Linkedin Instagram


MR. PRIYANSHU


MARKETING SPECIALIST

Teaching : AI in Marketing Case Studies &
Tools

Clients : Britannia, Prime Video, Marvel +
Disney

Facebook Twitter Linkedin Instagram


MR. RAHUL


WORDPRESS DEVELOPER

Teaching : AI in Marketing Case Studies &
Tools

Clients : Britannia, Prime Video, Marvel +
Disney

Facebook Twitter Linkedin Instagram


  TEACHING PLAN

 * 120 hours of live classroom teaching by expert
 * Interactive community0led workhop every month

 * 12 weeks virtual internship with Grandeur Net
 * Get expert training in universally0used tools like ChatGPT, Mid journey,
   Dall-e 3, Adobe Firefly, etc.


TERM 1


MODULE 1 : BRANDING

 * Brand Architecture
 * Brand StoryTelling & Brand Narrative

 * Brand Identity Creation
 * Undertanding Need, Want, Demand, Deire


MODULE 2 : MARKETING STRATEGY

 * Need Gap Analysis
 * Market Scanning Exercise
 * Positioning Analysis

 * Basics of Marketing
 * Identifying the Target Audience
 * Marketing Mix Analysis


TERM 2


MODULE 3 : KNOWING YOUR CUSTOMER

 * Crafting Perceptual Maps
 * Mapping Consumer Journey
 * Behavioural Economics and Diffusion of Innovation

 * Attitude Formation and Multi-Attribute Model - Consumer Selection Sets
 * Impact of Culture and Reference Groups


MODULE 4 : MARKET RESEARCH

 * Decoding the market research process
 * The Art of Survey Making
 * Creating & Testing a product

 * Quantitative & Qualitative Research Methods
 * Cluster Analysis


MODULE 5 : BRANDING & ADVERTISING

 * Introduction to Brand Management
 * Brand Positioning
 * Advertising

 * Strategic Brand Management Process
 * Brand Equity and Brand Resonance
 * Digital advertising


MODULE 6 : SOCIAL MEDIA & DIGITAL MARKETING

 * Campaign Planning
 * Content Creation (Different formats)
 * Copyrighting Writing for Brands
 * Using AI in Content creation with exploring AI tools
 * Influencer marketing
 * Community driven brands & Marketing
 * Community Management and Cult Constructions
 * Crisis Communications

 * Social Media & Marketing
 * Growth Hacking
 * Script Writing
 * Public Relations - Digital & Offline
 * Content & Community - An Introduction
 * Community events & Brand activations
 * Community Creations & Relations


TOOLS OF THE TERM:

 * Google Analytics

 * Ads Manager


OUTCLASS CHALLENGE: CREATOR’S CHALLENGE


TERM 3


MODULE 7 : AI TECH & DESIGN IN MARKETING LANDSCAPE

 * Intro to Marketing Technology & Analytics Marketing Automation
 * AI in marketing (Case Study+Examples)
 * Creating Visual Experiences Performance Marketing

 * SEO & SEM
 * Touch basing 3D Modelling and Augmented Reality
 * Industry Relevance of AI Tech


TOOL: AI TOOL FOR MARKETING


MODULE 8 : DISTRIBUTION, PROMOTIONS, PRICING & CLOSING THE LOOP

 * Distribution Frameworks - Pentagon and Triangle Model Distribution Strategies
   - Franchising and Hybrid Models
 * Price Discrimination and Applications Playing with Price - Bringing Revenue
   into the Organisation
 * Prints, Illustrations & Creatives Design principles How to critique Design
   How to write a brand brief

 * Omnichannel and Seamless Retail Experience Promotion Plans - 6M Framework
 * Purchase Inducements - Bundling to Sales Promotions Price Principles -
   Perceived Value and Value Pricing
 * Website & Brand Aesthetics Using no code tools to design websites


TOOL: BASICS OF PHOTOSHOP


TOOL: FINAL CUT PRO


BRAND REGENESIS/GTM STRATEGY FOR A START UP/BRAND


EXPERIENTIAL INTERVENTIONS


THE CONSULTING CHALLENGE

Make teams, identify a local small business and consult to help them grow by:

 * Assisting with marketing strategy & execution
 * Run marketing initiatives
 * Track growth & revenue


THE DROP SHIPPING CHALLENGE

Market and sell your goods and services to compete for maximum profit by:
 * Creating a journey video
 * Listing products on your website
 * Run marketing campaign
 * Sell and generate revenue!




THE CREATOR’S SUMMIT

Create & Scale up your own personal brand on Social Media by:

 * Creating great content
 * Tracking analytics
 * Compete to gain maximum traction!


OFFLINE MARKETING TREK

Explore a local Indian market with your cohort and bring a traditional business
online by:

 * Going on-ground to discover a vendor
 *  Interact with various business owners
 *  Gain insight on traditional marketing systems
 *  Bring their marketing presence online




LEARN WITHIN A CREATIVE COMMUNITY OF MARKETERS


PERSONALISED MENTORING BUILT INTO THE PROGRAM

Receive 1:1 mentorship from marketing experts who will specifically help you
chalk out your career goals and trajectory.
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GAIN DIRECT INSIGHTS FROM PASSIONATE MARKETERS

Experts teach what they hire for. They share real-life case studies and projects
from their day-time jobs.
Facebook Twitter Linkedin Instagram


BUILD EXPERTISE IN ESSENTIAL TOOLS

Get hands-on training from experts in marketing tools used industry-wide like:
ChatGPT, Mid journey, Dall-e 3, Adobe Firefly, etc.
Facebook Twitter Linkedin Instagram


BUILD A LIFELONG NETWORK

Create lasting relationships in the industry with peers, mentors and masters.
Facebook Twitter Linkedin Instagram


CAREER DEVELOPMENT JOURNEY

We provide individual mentorship from a dedicated marketing expert to guide you
and build a customised career development plan


JOIN US ON WHATSAPP
+91 9149050623


MASTER CAMP IN STRATEGIC MARKETING & AI

FOUNDATIONS OF STRATEGIC MARKETING

Learn essential principles and frameworks to craft effective marketing
strategies in the digital age.

HARNESSING AI IN MARKETING CAMPAIGNS

Explore how artificial intelligence can revolutionize customer insights,
personalization, and campaign optimization.

Case Studies and Practical Applications

Dive into real-world examples and hands-on exercises to apply strategic
marketing concepts enhanced by AI technologies.

 * Live Sessions By Experienced Marketers from Grandeur Net Academic
 * The Only Hybrid Programme With On-Campus Classes
 * Upto 30% Scholarships Available On Tuition Fee
 * Pursue Without Leaving Your Current Job
 * Get certified 3 Month Virtual Internship At Grandeur Net Academic


THE COURSE FEE IS PAYABLE THROUGH NET BANKING AND CREDIT/DEBIT CARDS. WITH OUR
CORPORATE FINANCIAL PARTNERSHIPS, YOU CAN AVAIL EDUCATION LOANS AT 0% INTEREST
RA




FEES & FINANCING




 * MENTOR ALLOCATION
   
   1:1 Mentor Allocation
   Domain Specific Resume Tailoring


 * PERSONAL BRANDING
   
   Create & Deliver Your Own Elevator Pitch
   Strategic LinkedIn Profiling


 * PRESENTATION WORKSHOPS
   
   Improving presentation skills
   Navigating professional situations


 * INTERVIEW PREPERATION
   
   Mock Interviews & Group Discussions
   Salary Negotiation Workshop


 * DOMAIN WORKSHOPS
   
   Teamwork and Conflict Management Workshops
   Industry/Functional/Role-Based Workshops


ADMISSION PROCESS


ONLINE APPLICATION

Submit the online application along with the required documents.


INTERVIEW PREP & MOCKS

20% of the course is focused on career development. You get access to exhaustive
interview prep from MasterCamp’s highly decorated Careers Advisory Team


INTENSIVE SKILL DEVELOPMENT

Cultivate a comprehensive skill set and master diverse tools to set you up for a
successful career in marketing


BUILD AN IMPRESSIVE PORTFOLIO

Develop a body of work by compiling all the creative output you’ve generated
throughout the challenges, workshops and the internship


ADMISSION PROCESS




 * ONLINE APPLICATION
   
   Submit the online application along with the required documents.


 * ATTEND INTERVIEW
   
   Shortlisted candidated will be required to go through an online interview


 * ADMISSION DECISION
   
   Selected candidates will be provided with an offer of admission to the
   programme.


ELIGIBILITY

 * College students/ Freshers looking to kickstart their career in Marketing
 * Working professionals with 0-2 years of experience aiming to upskill
   themselves
 * Professionals looking to transition to a career in Marketing


GET IN TOUCH

Email us at:
info@grandeurnet.com

© 2017-2024 Grandeur Net. All rights reserved l Celebrating 8+ Years of Digital
Marketing Excellence