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Submitted URL: https://pma.productmarketingalliance.com/e/c/eyJlbWFpbF9pZCI6ImRnVHEtZ1lBQUxmT0ZMYk9GQUdMLUJqRUdUbkR6eDd0LUZzOFRJbz0iLCJocmVmIjoiaHR0cHM6...
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Submission: On November 22 via api from ES — Scanned from ES
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đ You can get PMM Leadership Certified with PMA in: 0 0 Days 0 0 Hours 0 0 Minutes 0 0 Seconds Pre-order đ Master retention & amplify growth with the Customer Marketing Summit. Starting in: 0 0 Days 0 0 Hours 0 0 Minutes 0 0 Seconds GRAB A FREE PASS đ You can get PMM Leadership Certified with PMA in: 0 0 Days 0 0 Hours 0 0 Minutes 0 0 Seconds Pre-order Log in Membership INDIVIDUAL TEAMS Membership PRO MEMBERSHIP All you need to succeed BECOME A PRO MEMBER BECOME A PRO+ MEMBER YOUR PRO TASTER PACK EXEC MEMBERSHIP For product marketing leaders BECOME AN EXEC+ MEMBER YOUR EXEC+ TASTER PACK TEAM MEMBERSHIP Level up your PMM team INSPIRE YOUR TEAM GET A TEAM MEMBERSHIP WHY PICK PMA? See what our members say MEMBERSHIP REVIEWS MEMBERSHIP CASE STUDIES SAMPLE WHATâS INSIDE GET FREEMIUM MEMBERSHIP TEMPLATES FOR SUCCESS Resources CONTENT HUB Unlimited resources on tap ARTICLES EBOOKS GUIDES PODCASTS REPORTS WEBINARS RESEARCH & REPORTS Industry insights from us 2023 SALARY SURVEY STATE OF PRODUCT MARKETING STATE OF PRODUCT MARKETING LEADERSHIP STATE OF GO-TO-MARKET SALES ENABLEMENT LANDSCAPE PMM TOOLS OF CHOICE TOP 100 PMM INFLUENCERS COMPETITIVE INTELLIGENCE TRENDS VIEW ALL REPORTS GUIDES Brush up on the essentials WHAT IS PRODUCT MARKETING? PRODUCT MARKETING FRAMEWORK COMPETITIVE INTELLIGENCE PRICING OKRS POSITIONING GO-TO-MARKET VIEW ALL GUIDES BEST OF THE REST Highlights from the site PRODUCT MARKETING LEADERSHIP PORTAL NEWSLETTER PMM BOOKS PMM TECH STACK SALARY CALCULATOR CREATE AND CONTRIBUTE Certification PRODUCT MARKETING CORE The A to Z of PMM essentials PMM CERTIFIED: ONDEMAND LIVE & ONLINE [PART TIME] LIVE & ONLINE [FULL TIME] LIVE & IN-PERSON PMM CERTIFIED: TEAMS CUSTOMER MARKETING CERTIFIED: CORE B2C PRODUCT MARKETING CERTIFIED: CORE VIEW ALL CORE ADVANCED PMM & MASTERS CERTIFIED Establish your influence and strategic value ADVANCED PRODUCT MARKETING CERTIFIED MESSAGING CERTIFIED NARRATIVE DESIGN CERTIFIED POSITIONING CERTIFIED COMPETITIVE INTELLIGENCE CERTIFIED STORYTELLING CERTIFIED ALL PMM MASTERS PMM LEADERSHIP CERTIFIED The ultimate roadmap for PMM leaders PMM CERTIFIED: LEADERSHIP [ONDEMAND] PMM LEADERSHIP ACCELERATOR C-SUITE MASTERCLASS ALL PMM COURSES PMM TRAINING ACADEMY Individual & org-wide options VIRTUAL WORKSHOPS ENTERPRISE & CUSTOM TRAINING PMA CONSULT PMM HIRED SCHOLAR PROGRAM TALENT PROGRAM CERTIFICATION JOURNEY WHY PMMS â¤ď¸ PMMC Events VIRTUAL EVENTS & MEETUPS Connecting our global community PRODUCT MARKETING CERTIFIED: CORE Q&A SESSION PRODUCT MARKETING TRAILBLAZERS 2023 | DECEMBER 6 PMM TALKS PMM MEETUPS | REGIONAL CHAPTERS PMM NOW - EXCLUSIVE LIVE STREAMS IN-PERSON SUMMITS Coming to a city near you PMM SUMMIT | LONDON | NOVEMBER 29 & 30 PMM SUMMIT | TORONTO | DECEMBER 6 & 7 PMM SUMMIT | AUSTIN | FEB 13 & 14, 2024 PMM SUMMIT | NEW YORK | MAR 19 & 20, 2024 SUMMIT CALENDAR 2023/2024 IN-PERSON PMM MEETUPS QUICK LINKS & ONDEMAND Plan ahead or catch up CATCH UP ONDEMAND APPLY TO SPEAK ALL EVENTS ALL COURSES About THE BASICS Our journey & how to reach us MISSION CONTACT PARTNER WITH US PRESS RESOURCES CASE STUDIES HELP CENTRE OUR PEOPLE AKA the building blocks of PMA PMA TEAM EXPERTS IN RESIDENCE PMA FOUNDING MEMBERS CAREERS GET INVOLVED Get your name published GET THE MEDIA GUIDE COMMUNITY PARTNERSHIPS PMA PULSE PRODUCT MARKETING AWARDS CREATE & CONTRIBUTE QUICK LINKS Our bread & butter SLACK COMMUNITY PMA CONSULT GET CERTIFIED MEMBERSHIP PRODUCT MARKETING FRAMEWORK ARTICLES ALL REPORTS Jobs Community PMA COMMUNITIES Connect and collaborate SLACK COMMUNITY MEETUPS PMA LINKEDIN SLACK NEWSLETTER MEET THE AMBASSADORS BECOME AN AMBASSADOR What's new? 1 x close Nothing to display... or view by: Competitive intelligence Go-to-Market Positioning & messaging Sales Enablement Research OKRs INDIVIDUAL MEMBERSHIP PLANS. Your gateway to continued professional product marketing development. Monthly Yearly INSIDER MEMBERSHIP $0 / month A taste of everything you need to excel. Choose this plan * Monthly newsletter * Slack community network * Virtual meetups & festivals * Local, in-person meetups * 6 Templates & frameworks * 9 Exclusive articles * Ungated access to all reports * Salary calculator * 65+ hoursâ presentations * PMM GPT * Competency framework * PMA Academy * Quarterly bonus content Choose this plan PRO MEMBERSHIP $49 / month Full access to premium product marketing content Choose this plan Everything in Insider membership Including đ * Exclusive content * 90+ Frameworks & templates * PMM mentorship program * PMM learning paths * PMM toolkits * Peer Councils * 500+ hoursâ presentations * 300+ PMM Slide decks * Free PMM Festival Access * Live stream to all Summits * PMM Summits on-demand * 40% discount on Summits * 10% Discount on Certifications * Members-only Events * Members-only Network * Recruitment hub * Talent network Choose this plan INSIDER MEMBERSHIP $0 / month  Worth $1,440+ (save 65%) A taste of everything you need to excel.        Choose this plan * Monthly newsletter * Slack community network * Virtual meetups & festivals * Local, in-person meetups * 6 Templates & frameworks * 9 Exclusive articles * Ungated access to all reports * Salary calculator * 65+ hoursâ presentations * PMM GPT * Competency framework * PMA Academy * Quarterly bonus content Choose this plan PRO MEMBERSHIP $42 / month billed annually Worth $1,440+ (save 65%) Full access to premium product marketing content Choose this plan Everything in Insider plan Including đ * Exclusive content * 90+ Frameworks & templates * PMM mentorship program * PMM learning paths * PMM toolkits * Peer Councils * 500+ hoursâ presentations * 300+ PMM Slide decks * Free PMM Festival Access * Live stream to all Summits * PMM Summits on-demand * 40% discount on Summits * 10% Discount on Certifications * 4 x fundamentals courses * Members-only Events * Members-only Network * Recruitment hub * Talent network Choose this plan PRO+ MEMBERSHIP $167 / month billed annually Worth $15,000+ (save 90%) L&D for PMMs with 0-4 yearsâ experience. Choose this plan Everything in Pro membership Including đ * PMM Certified: Core * PMM Certified: Advanced * 20+ Masters certifications * Advanced-micro courses * PMM Hired * In-person PMM Summit ticket Choose this plan EXEC+ MEMBERSHIP $209 / month billed annually Worth $15,500+ (save 85%) L&D for PMMs with 4+ yearsâ experience. Choose this plan Everything in Pro+ membership Including đ * PMM Certified: Advanced * PMM Certified: Leadership * 20+ Masters certifications * Executive breakfast briefings * PMM Director dinners * Advanced-micro courses * In-person PMM Summit ticket * PMA annual retreat Choose this plan GOT A TEAM OF 3 OR MORE? View team subscriptions ALL THE TOOLS YOU NEED TO SUCCEED. Not bits, not pieces, just everything you could possibly pine for. 90+ TEMPLATES & FRAMEWORKS. Discovery, Personas, Positioning, Go-to-Market, Sales Enablement, Onboarding and more. Streamline your day-to-day with ready-to-use templates. 500+ HOUR OF VIDEO CONTENT. Insights OnDemand from global summits with PMM leaders from Google, Salesforce, Amazon, Slack, LinkedIn and more. Plus free live stream access to every single one of our in-person summits. WEEKLY EXCLUSIVE INTEL. Revel in expert insights every Friday courtesy of the members-only blog, with articles, guides and case studies from kick-ass PMMs. FREE FUNDAMENTALS COURSES. A suite of courses to give you the frameworks, skills, advice and info you need to forge a successful career in product marketing, at no cost to annual members (Valued at $745). EXCLUSIVE RESOURCES, TEMPLATES, SLIDE DECKS, VIDEOS, AND MORE PUT TOGETHER FOR PRODUCT MARKETERS BY PRODUCT MARKETERS FROM THE LIKES OF: CHECK OUT HOW A PRO MEMBERSHIP PLAN WORKS. đ Whether youâre in the B2B or B2C market, physical or SaaS, are an experienced product marketer or a newcomer to the industry, weâve covered all bases to provide a premium product marketing experience. And hereâs a breakdown of every single template, framework, and video you can expect once youâre logged in: đ Templates & frameworks đŹ OnDemand video library 4000+ PMMS HAVE ALREADY SIGNED UP... WHY PMMS â¤ď¸ OUR MEMBERSHIP PLANS. âPMA is the business standard/market standard for all product marketers. It has excellent materials for any product marketing team to get started on new initiatives or start a product marketing team.â Rhiannon Naslund, CMO, Kalderos "An hour a day of PMA content is a game-changer for me. I really feel like I am learning a lot from the member-only content itâs worth way more than what we are paying for it." Mathew Sedze, Product Marketing Manager at Hubspot "Getting access to the videos and templates through this membership is more than worth the cost. As someone looking to break into the PMM role, I love learning what the top PMMs are doing." Jonathan Recinos, Digital Marketing Project Manager, Duke University âIf you're a Product Marketing professional, this is "the" organization to join.â Kenneth Oestreich, Marketing Leader âAs a member, you have access to templates, frameworks and examples across every aspect of product marketing. These have been extremely helpful to leverage in my work and I've found other leaders we work with respond well when they know it's coming from an outside, credible resource. And the PMA community is an even stronger resource too! The conversations amongst the members, the sharing of tips and best practices, the success stories (and failures) to learn from, are all invaluable. There is a healthy stream of online events, webinars, newsletters, industry reports and more that I am consistently finding new ways to approach my work.â Mike Wessel, VP of Product Marketing, Attane "The Product Marketing Alliance and its membership area has become an essential source of valuable and actionable insights, discussions, templates, interviews, events, the list goes on. I feel my product marketing knowledge, experience, and passion for the role has only deepened after a few months of near-daily interactions and references back to the Slack community and my membership area. Highly recommend!" Abby Hehemann, Senior Product Marketing Manager at GetResponse WHY YOU SHOULD BECOME A PMA MEMBER đ For lots more glowing reviews like these and to see what's new: Membership reviews Recent releases FAQ THIS SOUNDS GREAT, HOW CAN I SELL IT TO MY MANAGER? Easy. At just $49 a month, if one idea sparks one change that converts just one customer, youâll already have made your money back. In reality, you and I both know the results will span far wider than that though. Still unsure? Donât sweat it. Our convince the boss template outlines the many benefits of a PMA membership. HOW LONG WILL I HAVE ACCESS TO THE CONTENT FOR? Forever. Once youâve signed up, providing you keep your subscription active, all the content, frameworks, templates, videos and slides are yours to access as much as you want, for as long as you want. I WORK IN B2C, DO YOU STILL HAVE STUFF FOR ME? Absolutely. We know the majority of product marketers tend to sit on the B2B side of the fence but all our materials are transferrable and weâve got plenty of B2C-specific resources too. CAN I REQUEST FOR SOMETHING TO BE ADDED? Sure. We donât rest on our laurels and weâre always looking for ways to improve what weâve already got so if you canât see something you think would be useful, let us know and weâll see what we can do. As a product marketer though, we donât need to tell you we canât say yes to everyoneâs one-off requests. đ WHAT ARE THE MEMBERS-ONLY NETWORK Q&AS? Awesome, thatâs what! We put senior-level product marketing managers under the spotlight and members - and members only - can ask them questions specific to their set-up. Think of it is an online roundtable but with no topic off-limit and total exclusivity. ARE THE MENTORS INCLUDED IN THE FEE? Yes...and no, but either way, only when you pay annually. All our mentors are uber-experienced and qualified but some are newer than others - the ones whoâre just starting out are free, the crème de la crème coaches charge per hour. AND WHAT ABOUT THE PMM CERTIFICATION? Afraid not. These are larger commitments and require a lot more resource at our end so theyâre priced separately. If you take out a 12-month subscription though, we do offer discounted rates. Product Marketing Alliance was founded in February 2019 with a mission of uniting product marketers across the globe. And it did just that. Letâs elevate product marketing together. ABOUT * Contribute * Media Guide * Ambassadors * Privacy Policy * Terms of Service * Help Centre RESOURCES * Podcasts * Reports * PMM tools * AMAs GENERAL * PMM Certification * Events * Membership * Community Learn Product marketing Positioning & messaging Customer & market research OKRs Personas Go-to-market Sales enablement Competitor analysis English * Đ ŃŃŃкиК * PortuguĂŞs * Nederlands * Italiano * ćĽćŹčŞ * EspaĂąol * ä¸ć (çŽä˝) * Français * Deutsch * PortuguĂŞs Brasileiro