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Trade Shows & Events


PATAGONIA, REI, THE NORTH FACE, AND OTHERS SAY THEY WON’T ATTEND OUTDOOR
RETAILER IF IT MOVES TO UTAH


CITING UTAH'S RECORD ON PUBLIC LANDS, DOZENS OF OUTDOOR BRANDS RELEASED A
STATEMENT TODAY PROTESTING OUTDOOR RETAILER'S POTENTIAL MOVE TO SALT LAKE CITY.

February 14, 2022 Andrew Weaver

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Twenty-five of the outdoor industry’s biggest brands—including Patagonia, REI,
and The North Face—have a message for Outdoor Retailer in advance of the trade
show’s decision about where its next home will be: “We will not support or
attend an event in Utah,” the businesses say.

The statement, published today in a press release by The Conservation Alliance,
cites Utah’s spotty public-lands record as the main reason for the decision.

“Despite widespread industry objections, Emerald [Outdoor Retailer’s parent
company] has demonstrated a continued interest in moving the Outdoor Retailer
trade show to Utah, a state that leads the fight against designated national
monuments and public lands,” the release reads. “Industry leaders are expressing
their support for the Bears Ears Inter-Tribal Coalition and its longstanding
efforts to protect the homeland of the Tribes and Pueblos with cultural ties to
the Bears Ears landscape [in Utah].”


A LONG-SIMMERING DEBATE BOILS OVER

Anyone following Outdoor Retailer in the news over the past several months might
have seen this coming. At the end of 2022, the trade show’s current five-year
contract with the City of Denver will expire, and politicians from both Colorado
and Utah are publicly appealing to Emerald to win the next one.

In January, Colorado Senators Michael Bennet and John Hickenlooper and Colorado
Governor Jared Polis sent a letter to Emerald, urging show organizers to keep
the event in Denver. “The leaders of the outdoor industry have spoken with an
articulate and strong voice that this cornerstone event belongs in a state that
shares its values on public land and recreation,” Bennet, Hickenlooper, and
Polis wrote at the time.

In Utah, Governor Spencer Cox has been busy with his own appeal. In September
2021, he released a video laying out his case for bringing the show back to the
Beehive State. “We’re working with key stakeholders and the Department of the
Interior to establish sustainable ways to manage Bears Ears National Monument
and other cherished public lands,” Cox says in the video, an indication that he
understands how important the issue is to Outdoor Retailer’s customers.







Responding to the news, OR show director Marisa Nicholson told OBJ that Emerald
is still weighing its options and hasn’t come to a decision about where the
trade show’s next home will be.

“We have been in ongoing conversations with many across our industry and are
taking all input and perspectives into consideration,” says Nicholson. “We
appreciate the passion and respect everyone’s point of view. No decisions around
future dates or location have been decided at this time, and we look forward to
sharing our thoughts in the coming days.”

Complicating the situation is the trade show’s already fraught history with the
State of Utah. Prior to staging in Denver, the show lived for years in Salt Lake
City. In 2018, it moved to Denver to protest then-Utah Governor Gary Herbert’s
support of the shrinking of Bears Ears and Grand Staircase-Escalante National
Monuments. Colorado welcomed the show—and the tens of millions of dollars in
local economic impact it promised to bring with it—with open arms.

“We are ready to roll out the welcome mat,” Hickenlooper, then Colorado’s
governor, said when the show came to The Mile High City. “We can’t wait to greet
our new visitors and enjoy the energy and momentum this will bring to the
region.”


CONTINUED RESISTANCE TO A UTAH TRADE SHOW

The announcement about Outdoor Retailer’s next home is expected any day. After
OR Summer in 2021, Nicholson said there’s “a really good chance” the show stays
in Denver, but that if it doesn’t, it will relocate to Anaheim, Las Vegas,
Orlando, or Salt Lake City.

“At the end of the day, this is the industry’s show,” Nicholson said in August
of last year. “We’re going to continue to host the show where the industry wants
it to be.”

As of this week, that decision might be made simpler for OR. Even if show
organizers have softened on Utah, it’s clear many of their customers haven’t—and
it’s difficult to imagine Emerald would go forward with plans for a Utah event
with so many of its prominent exhibitors in fierce opposition.

Read more: The battle for Outdoor Retailer’s future is on

“In 2017, REI strongly supported the decision to move the outdoor industry trade
show out of Utah when the state’s leadership refused to protect duly designated
national monuments and natural treasures,” says Ben Steele, REI’s chief customer
officer, in today’s release. “REI will not participate in any OR trade show in
[Utah]—nor will we send members of our merchandising or other co-op teams—so
long as Utah persists in attacking our public lands and the laws that protect
them.”

Ryan Gellert, Patagonia’s CEO, puts forward a similar sentiment in the release.
“Our position on the location of the Outdoor Retailer trade show remains clear
and unchanged: The show belongs in a state whose top officials value and seek to
protect public lands,” he writes.

It’s possible OR could survive in Utah even without the support of these big
exhibitors. Even with a move to Salt Lake City, hundreds of brands would likely
still attend. The event also wouldn’t be alone on the Utah trade-show circuit.
The Big Gear Show—another of the industry’s prominent events—hosted its
inaugural show in Park City last summer, and plans to return there for a second
iteration this year. Big Gear Show show organizers could not immediately be
reached for comment about their position on hosting a trade event in Utah.


BRANDS JOINING THE PROTEST

The following brands joined The Conservation Alliance in signing the statement
released today.

 * REI
 * Patagonia
 * The North Face
 * Public Lands
 * KEEN Footwear
 * Oboz Footwear
 * Kelty
 * Sierra Designs
 * Peak Design
 * Toad&Co
 * SCARPA
 * MiiR
 * NEMO Equipment
 * Backpacker’s Pantry
 * Smartwool
 * Therm-A-Rest
 * MSR
 * Timberland
 * Helinox
 * GU Energy Labs
 * La Sportiva
 * Alpacka Raft
 * Icebreaker
 * Arc’teryx

Concluding the release, leaders from these brands write, “So long as Utah’s
elected delegation continues its assault on public lands and the laws designed
to protect them, Emerald faces a choice: move the show to Utah and ensure that
many of the key players in the outdoor industry will not return to Utah with the
trade show, or work with the industry leaders to shape a future trade show that
balances the interests and values of industry members and partners.”


DOES ‘NO’ TO UTAH MEAN ‘YES’ TO COLORADO?

The big question, of course, is whether these signatory brands—many of which
have not attended OR since before the pandemic—will come back to the show even
if it does stay in Denver. In the last two years, many have found workable
alternatives to attending OR. And there’s some indication that, while once a
pandemic necessity, these workarounds are starting to become the status quo.

In the coming days, Outside Business Journal will be reaching out to the
businesses on the above list for more details regarding their trade show plans
in 2023 and beyond.

--------------------------------------------------------------------------------


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--------------------------------------------------------------------------------

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 * REI
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 * Utah


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