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THE ROLE OF ARTIFICIAL INTELLIGENCE IN DIGITAL TRANSFORMATION FOR MEMBER-BASED
ORGANIZATIONS



Bisma Hanif,

Content Writer

•

May 13, 2022

Share:


Artificial intelligence is one of the core technologies in digital
transformation that is helping businesses scale up. In fact, according to the
latest report by Research and Markets, AI is expected to achieve a compound
annual growth rate of 52% by 2025, indicating its rapid adoption by global
businesses.

AI is now being integrated into and deployed across a variety of sectors, such
as national security, healthcare, logistics, and education. Let’s see how it's
helping member-based organizations in accelerating their journey of digital
transformation.


QUICK READS

 * What Is Artificial Intelligence (AI)?
 * How Can AI Help Organizations Accelerate Digital Transformation?
 * How Is Artificial Intelligence Different from Automation?
 * How Is Glue Up Helping Membership Organizations with Digital Transformation?
 * Organizations Driving Digital Transformation With Glue Up - Success Stories


WHAT IS ARTIFICIAL INTELLIGENCE (AI)?



Artificial intelligence is the ability of computers and machines to mimic the
functions of the human brain. Typically, AI refers to the process of developing
systems with the capabilities of human intelligence, such as the ability to
learn from past experiences, reason, discover meaning, and generalize.

The four main types of Artificial Intelligence include reactive machines,
limited memory, theory of mind, and self-awareness. They together enable
technologies such as Natural Language Processing (NLP), computer vision, facial
recognition, machine learning, and deep learning.

Most AIs with machine learning work as assistive technology, recommending the
best actions to the organizations. As a result, they can maximize revenues,
personalize processes, make accurate use of data, and provide better customer
service.


HOW CAN AI HELP ORGANIZATIONS ACCELERATE DIGITAL TRANSFORMATION?

Artificial intelligence (AI) is a driving force behind digital transformation,
encompassing innovations such as machine learning, natural language processing
(NLP), data labeling platforms and predictive analytics.

As a result of these technologies, organizations can analyze data to anticipate
the future and suggest the most effective strategies.

By using AI-driven automation, service providers can deliver reliable services
with 24/7 support through chatbots. In addition, smart data analytics can
personalize interactions, optimize workflows, and reduce support costs.

With AI's ability to learn and improve with more data, it can also assist
organizations in developing successful digital transformation roadmaps.


HOW IS ARTIFICIAL INTELLIGENCE DIFFERENT FROM AUTOMATION?

While AI and automation may seem similar, they are fairly different terms.

An automated program follows pre-programmed rules to carry out tasks without the
intervention of a human. The purpose of automation is to save time and money
spent on repetitive, voluminous tasks, thus allowing employees to work on more
complex tasks.

Artificial Intelligence (AI), on the other hand, simulates human thought
processes. It analyzes a large amount of data to learn and recommend what’s best
for the organization.

Though most of the automation occurs with traditional software, in some cases,
it uses artificial intelligence along with other digital transformation
technologies in the process called AI automation.

Using this powerful digital technology, business processes can benefit from
automation i.e. increasing speed, and efficiency, saving time with the insights,
flexibility, and processing power of artificial intelligence.

AI automation in associations can play a crucial role in keeping their members
happy and satisfied. It provides first-hand knowledge of what your members want,
what attracts their interest, and how you can improve.


BENEFITS OF DIGITAL TRANSFORMATION COUPLED WITH AI FOR MEMBER-BASED
ORGANIZATIONS

Digital AI is being used in many ways by organizations to innovate, improve, and
scale up. Let’s see how AI is making a positive impact on member-based
organizations and helping them accelerate their digital transformation.


360-DEGREE VIEW OF MEMBERS' NEEDS AND SATISFACTION



Member-based organizations can gain a much more accurate understanding of their
customers by combining AI and machine learning for analyzing social, historical,
and behavioral data. Several digital transformation platforms use AI to offer a
360-degree view of members' needs based on their browsing history, EDM analysis,
and click-through rates.

Unlike traditional data analytics software, AI constantly learns from the data
it analyses, anticipating customer behavior from it. By doing so, brands can
create valuable content, boost revenue, and enhance customer experiences.

It is difficult for companies to predict which marketing technique will work
best without AI. Organizations can develop much more accurate members’ profiles
by using Big Data and AI analytics.

The AI algorithms that track the behaviors and interactions of each customer
further assist in determining which marketing strategies work best. These
algorithms also optimize advertising campaigns, set the right pricing
strategies, and drive more memberships.


PROFITABLE GROWTH



Digitalization has enabled organizations to grow and generate revenue using
advancements in Artificial intelligence. The use of AI increases revenue in
various ways for any company. For instance, it allows businesses to detect very
weak areas and generate accurate predictions about prospects, competitors, and
market trends.

More importantly, AI is extremely fast and automatically analyzes a vast amount
of data in real-time to help improve decision-making.


EFFECTIVE DECISION-MAKING

AI makes processes efficient and smooth while providing managers with critical
information that can assist them in making informed decisions. As a result, they
can rethink how they integrate information, analyze data, and use the resulting
insights.

Once the AI solution is implemented in the operations, it starts processing data
and analyzing the trend to identify the best course of action which appear in
the form of suggestions. AI becomes more accurate over time, as you feed more
data to it. Once the AI has analyzed data for months, it can make accurate
predictions.

AI can help member-based organizations in understanding their customers and
tailor their membership marketing strategies accordingly. It analyzes the CRM
data to segment members by demographics and similar interests. It can also
suggest improvements in the membership processes based on the feedback and
experiences of the current members for retention and engagement.

All in all, making decisions with AI is far more accurate than making decisions
by humans, free of emotions and biases. Moreover, computers can execute complex
decisions quickly, something that would take humans months to accomplish.


IMPROVED PRODUCTIVITY

Automating specific manual tasks through Artificial Intelligence enables
organizations to become more productive. This is verified by several studies
that show that AI increases productivity by 40% or more.

Artificial intelligence can increase productivity in several ways. They are able
to crawl and collect information quickly, saving employees time so they can
focus on their core missions. Additionally, they can perform complex
calculations, identify patterns and automate routine tasks, giving organizations
a competitive edge in gaining insights to make informed decisions.


EXCEPTIONAL CUSTOMER SERVICE



Efficient customer service requires employees to have back and forth
conversations with members and prospects, which is often time-consuming and
requires a lot of effort. In many cases, artificial intelligence can handle
low-level communication steps, reducing employee stress.

Chatbots, for instance, can handle the initial steps of customer support like
gathering their name, account information, and the type of support they need.
This information is then relayed to a human representative, who can take over
from there if needed.


ENHANCED MEMBERS’ EXPERIENCE

According to a Forbes report, 75% of the businesses that use AI systems can
enhance customer satisfaction by more than 10%.

Using AI-driven qualitative methods can help member-based associations identify
what they are missing and what their customers want. Members' data can be
extracted directly from their accounts (interests, engagement, and retention
rates) or via questionnaires and surveys.

In conjunction with data analytics, it also provides access to real-time user
data. In this way, they can keep up with the changes in their behavior and
expectations and offer highly relevant content to improve their members’
journey.


INCREASED MEMBERS’ TRUST AND LOYALTY

Using Artificial Intelligence, businesses can offer hyper-personalized content
and a comprehensive marketing strategy aimed at retaining members through
long-lasting relationships.

The predictive analysis through AI processes members’ data to provide valuable
insights. These insights enable them to know the pain points and retain them
with effective strategies.

Using data-based loyalty programs through AI, organizations can create audience
personas for their businesses based on interests and other factors. The AI
transformation technologies are also used to make personalized recommendations
to members and to engage them through conversational bots.

All these transformative AI initiatives make them feel heard, which in turn
increases their trust and loyalty to the organization.


PERSONALIZED SKILL TRAINING



With the use of AI in member-based organizations, employees can learn new skills
according to their capabilities, understanding, and intelligence. An AI-powered
training program can be tailored to the needs of each employee by modifying the
modules. For instance, certain employees might receive video tutorials through
the LMS, but others might receive text-based articles, depending on their needs.

AI offers a personalized learning path based on individual learning styles and
progress. It involves video tutorials, written materials, gamification,
audio-guided presentations, or live training.

Insights gained through AI are also useful in developing predictive capabilities
since they can reveal learner behavior more deeply. Organizations can utilize
the insights to develop content that is relevant, engaging, and tailored to each
employee’s needs.


HOW IS GLUE UP HELPING MEMBERSHIP ORGANIZATIONS WITH DIGITAL TRANSFORMATION?

Glue Up is a leading digital transformation platform helping membership
organizations build long-lasting relationships with their members. The ecosystem
modules cover every aspect of these organizations, leveraging their strengths as
well as providing excellent user experience to their members.


FOR MEMBER-BASED ORGANIZATIONS

Glue Up’s digital transformation platform automates all the membership
management processes to retain as well as grow your members’ community. It helps
you save time and money so that you can focus on your core mission i.e.
providing a premium experience to your members.



The membership management module helps you get members effortlessly through
custom application forms, a user-friendly interface, and several membership
types. The platform automatically synchronizes information from the moment an
application is created.

From there, you can create events using the drag and drop model, send email
campaigns and collect payments. The platform also helps in retaining your
members by automating the membership renewal process. The membership renewal
workflows detect outstanding payments and send renewal reminders through
automated emails and push notifications.


FOR MEMBERS

Glue Up offers a customer-centric approach, giving your members a digital place
to connect and create long-lasting business relationships. Members can easily
sign up from the seamless UI integrated into your website.

As soon as they sign up, they can access a professional digital community
through My Glue Community, where they can engage in 1-on-1 chats and exchange
business cards. In addition, they can share events, post updates, or create
groups with other members, forming meaningful connections.


ORGANIZATIONS DRIVING DIGITAL TRANSFORMATION WITH GLUE UP - SUCCESS STORIES


ITE MET SECTION GOING PAPERLESS WITH GLUE UP

ITE Metropolitan Section of New York and New Jersey in the United States needed
a solution for running their events more efficiently. They were looking for
software that would reduce their paperwork and allow them to retrieve more data
so that they could evaluate the success of their events and improve future ones.

After integrating Glue Up into its events strategy, the ITE Met Section noticed
commendable improvements to their check-in process, time-saving, and data
quality.

Along with getting rid of time-consuming paperwork, Glue Up also helped the ITE
Met Section in other ways. ITE Met Section was able to compile pre and
post-meeting reports within its system where they could be tracked and easily
followed up with event attendees. Glue Up's drag-and-drop dashboards also made
ITE Met Section's data analysis dynamic and interactive.

Instead of spending hours on paperwork, ITE is now are now able to analyze data
generated by the Glue Up platform to get a broader view of the success of an
event. Aside from helping them with time-consuming paperwork, Glue Up provides
them with tools such as CRMs and Emails to streamline their processes.


ALE ASSOCIATION AUTOMATING PROCESSES WITH GLUE UP’S ASSOCIATION CRM

ALE Association is a philanthropic organization that aims to give access to
health care and good quality of life to the less fortunate.

The association simplified several of its manual tasks by implementing Glue Up
software. From creating events to sending mass invitations, they can manage all
their membership tasks seamlessly.

Aside from tracking who receives an invitation, they can also see who opens it
by using Glue Up's analytics.

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WE MEAN IT WHEN WE SAY IT’S ALL-IN-ONE

CRM

Manage all your contacts in one place and leverage analytics.

Community

Give your community a digital space where they can engage.

Online & Offline Events

Plan, promote, execute, and evaluate all your events.

Memberships

Automate membership processes and provide members premium experience.

Email Campaigns

Create, send, and deliver professional email campaigns of any kind.

Finance & Invoicing

Streamline all your finance-related processes and grow revenue.

Tasks

Get things done from an idea to a successful completion.

Surveys

Find answers to your questions with surveys, quizzes, and polls.

CPE/CPD Credits

Manage and scale up your trainings and certification courses.

Website

Upgrade your online presence with a fully integrated website.

My Glue

Provide attendees and members a mobile app to engage anywhere.

Manager App

Manage your operations and stay in the know on the go.

A Best-In-Class Solution


WE ARE VERY PLEASED WITH THE SIMPLICITY OF THE SYSTEM. WE RARELY SPEND TIME
TRAINING STAFF AS MOST USERS SIMPLY “GET IT". IT’S SIMPLE AND FAST
OUT-OF-THE-BOX SOLUTION. WE NOW HAVE 4 CLIENT ACCOUNTS RUNNING ON GLUE UP
SOFTWARE.

Marcel Ewals, Director, Community Development, MCI Group




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