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WHAT IS A SOCIAL MEDIA KIT & HOW TO USE FOR YOUR COMPANY OR BRAND

Written by:
Lucia Qouy

Mar 01, 2023

With the never-ending scroll of content on social media platforms, how do you
want to make your brand splash and stand out? If you're still wondering, then
it's time to get yourself a social media kit.

But what exactly is a social media kit? It's a toolkit filled with all the
goodies you need to effectively promote your brand or company on social media.
The kit will give you a competitive edge and make a lasting impression on your
audience.

Ready to take your social media game to the next level? Keep reading and learn
how to leverage a social media kit to create engaging content.

Here’s a short selection of 8 easy-to-edit social media kit templates you can
edit, share and download with Visme. View more templates below:




TABLE OF CONTENTS

 * What Is a Social Media Kit?
 * Media Kit vs. Social Media Kit
 * What’s Included in a Social Media Marketing Kit?
 * 10 Social Media Kit Templates to Make Your Own
 * 5 Social Media Kit Mistakes to Avoid

 



  




HIGHLIGHTS

 * A social media kit includes a collection of branded materials and resources
   for promoting a company or brand on social media.
 * It includes logos, brand colors, hashtags, images and graphics.
 * PR and marketing managers use social media kits to create consistent and
   effective messages across all social media channels.
 * On the other hand, a media kit is for journalists and other media members,
   providing information about a brand, product, or event.
 * Both kits should include high-quality images and well-written content and be
   updated regularly.
 * A social media marketing kit includes brand guidelines, a content calendar,
   pre-written social media posts, profile pictures and bios.





 


WHAT IS A SOCIAL MEDIA KIT

Marketing and PR managers understand the significance of having a robust online
presence, but managing multiple social media platforms can be daunting. A social
media kit serves as a solution to this problem.

A social media kit is a set of branded materials and resources companies can use
to create engaging content. It typically includes logos, brand colors, hashtags,
images, or graphics you can easily share and publish.

This kit is a powerful tool for PR and marketing managers looking to amplify
their brand on social media. It consolidates all the essential materials in one
convenient location, creating consistent, cohesive messages across all social
media platforms.

This streamlines the promotional process and helps establish a clear brand
identity and voice. A company can create a recognizable and memorable brand
presence online by using the same logos, colors and messaging across all social
media channels.


HEY MARKETERS! NEED TO CREATE SCROLL-STOPPING VISUAL CONTENT FAST?

 * Transform your visual content with Visme’s easy-to-use content creation
   platform
 * Produce beautiful, effective marketing content quickly even without an
   extensive design skillset
 * Inspire your sales team to create their own content with branded templates
   for easy customization

Sign up. It’s free.

 


MEDIA KIT VS. SOCIAL MEDIA KIT

You should be well acquainted with media and social media kits if you're a
marketing or PR manager. But do you know the difference between the two? And
more importantly, do you know how to leverage both to improve your online brand
presence?

First things first: what exactly are media kits and social media kits?

A media kit is a collection of materials that gives journalists and other
members of the media all the information they need to cover your brand, product,
or event. This includes press releases, biographies, fact sheets,
high-resolution images and more.

Looking to take your media game to the next level? Look no further than our wide
range of media kit templates! With our professionally designed templates, you
can create eye-catching and engaging media kits in no time.

Here’s an excellent example of a media press kit created with Visme.

Customize this template and make it your own! Edit and Download

Watch this video to learn more about creating an effective media kit for your
business.



On the other hand, a social media kit is a collection of materials specifically
designed for social media platforms. Social media kit examples include profile
pictures, bios, hashtags and pre-written social media posts.

One major difference is the intended audience. Media kits are meant for
journalists and other media members, while social media kits are meant for your
brand's followers. This means that the content of each kit will differ based on
the needs and interests of the intended audience.

Another difference is the format. Media kits are often presented in a physical
folder or binder. Social media kits are usually digital files or templates that
can be easily shared and accessed online.

Despite these differences, there are similarities between the two:

 * Media and social media kits are valuable tools for marketing and PR managers.
   Knowing how to utilize them can help you build a recognizable brand presence.
 * Both are designed to help you grow your social media brand and communicate
   your message to the world.
 * Media and social media kits include high-quality images and well-written
   content that accurately represents your brand.
 * They should be regularly updated to ensure their information is current and
   relevant.

So, how can marketing and PR managers use media and social media kits to their
advantage? Here are a few tips:

 * Use media kits to establish relationships with journalists and other media
   members. By providing them with all the information they need in one
   convenient package, you’ll help them cover your brand and generate more media
   coverage.
 * Use social media kits to create a consistent brand image across all your
   social media platforms. Giving followers the same profile pictures, bios, and
   hashtags can create a strong social media aesthetic.
 * Regularly update both your media kit and social media kit. As your brand
   evolves, so should the information in your kits. Keeping them current and
   relevant ensures that you accurately represent your brand.



Made with Visme Infographic Maker

 

 


WHAT IS INCLUDED IN A SOCIAL MEDIA MARKETING KIT

If you're a PR or marketing manager, you know the importance of having a solid
online presence. A social media marketing kit is your secret weapon for boosting
your brand's visibility and increasing its reputation.

So, what exactly is included in this handy toolkit? Let's dive in and unlock the
mystery!

Brand Guidelines - A consistent brand image is key in social media. So, your kit
should have a set of guidelines for your visual and messaging style. These brand
guidelines ensure your business is recognizable and memorable, from logos and
color schemes to tone and voice.

Don’t have a brand guideline? Don't waste time coming up with a design from
scratch - our brand guidelines templates are already optimized for your needs.

Customize this template and make it your own! Edit and Download

Content Calendar - The content calendar or a social media calendar is your
roadmap for the next quarter, month, or year. It includes the content you plan
to share on social media, when you plan to share it and why it's relevant to
your audience.

Staying organized with your social media calendar helps you avoid missing
important dates. It also ensures your social media presence stays active and
engaging. Watch the video below to see how Visme’s content calendar works.



Sample Posts - You don't have to reinvent the wheel whenever you post. Your
social media marketing kit should have sample posts you can easily customize and
use. This can be anything from motivational quotes to industry news and updates.

Analytics: Numbers don't lie. Social media analytics help you determine what's
working and what needs improvement.

One of the perks of leveraging Visme social media templates is the effective
analytics feature. Visme’s Analytics allows you to track the metrics and traffic
for projects you’ve created and published.

Influencer Outreach - Collaborating with influencers can be a game-changer for
your brand. Your social media marketing kit should include a list of potential
influencer partners and a plan for reaching out to them.

 


10 SOCIAL MEDIA KIT TEMPLATES TO MAKE YOUR OWN

A social media kit template is a time-saving digital document for businesses,
influencers and brands to execute successful social media campaigns
effortlessly. And using a template provides a consistent design pattern that
appeals to your followers and eliminates the hassle of building ideas from
scratch every time.

Visme offers a vast selection of social media kit templates to help you level up
your social media strategy. Find an ideal match for your brand, say goodbye to
time-consuming design tasks and hello to an effortless way of managing your
social media presence.


1. FASHION SOCIAL MEDIA KIT PRESENTATION

Let your followers know what's hot and what's not with a visually stunning
fashion social media kit. This template lets you easily create visually stunning
graphics to showcase your latest collections and fashion events.

Customize your branding with a wide range of design options and access to free
design assets while incorporating customizable charts and widgets to visualize
data. Add animation, interactivity, audio, video and links to make your message
pop.

Leverage Visme's flipbook effect to create an engaging social media kit that you
can easily share online or embedded on your website.



Customize this template and make it your own! Edit and Download




2. E-COMMERCE SOCIAL MEDIA KIT PRESENTATION

Visme's E-commerce Social Media Kit Presentation is perfect for showcasing your
products attractively. It’s also ideal for promoting special deals to attract
new customers and increase conversions.

With its sleek design and customizable features, you can tell your brand's story
and share customer testimonials, highlighting your products in the best light
possible.

Take advantage of Visme’s dynamic fields feature to easily update information
and Brand Wizard for automatically adding your brand's assets to your project.
Use Visme's icons, stock photos and videos and add an extra page to capture more
information.

Customize this template and make it your own! Edit and Download


3. B2B SOCIAL MEDIA KIT PRESENTATION

Visme's B2B social media kit template is designed to create a professional and
engaging B2B social media kit as simple and stress-free as possible. With this
template, you can create a professional and engaging social media kit that truly
reflects your brand and its values.

The template offers flexible design options, high-quality graphics and engaging
visual elements, all customizable to meet your unique needs. Add Visme's
interactive media tools, charts, graphs, maps, widgets and other data
visualization tools to enhance your message.

You can also easily share and publish your social media kit and use Visme's
analytics to see who has viewed it.

Customize this template and make it your own! Edit and Download


4. SKINCARE BRAND SOCIAL MEDIA KIT PRESENTATION

Use this powerful Visme template to enhance your skincare brand's social media
presence. This Social Media Kit Presentation allows you to enhance your brand's
social media presence with pre-designed graphics and layouts that align with
your brand's image and message.

Showcase your products attractively and appealingly, making it easier to reach
and engage with your target audience. Customize your branding with Visme's
flexible design options and access to free design assets.

Add animation, interactivity, audio, video and links to make your message pop
and download your final product in multiple formats such as PDF, JPG, PNG and
HTML5.

Customize this template and make it your own! Edit and Download


5. REAL ESTATE SOCIAL MEDIA KIT PRESENTATION

With the Visme real estate social media kit, you can take your real estate
marketing efforts to the next level. Our template is designed to showcase your
properties in the most visually appealing way, making it easy for you to attract
potential buyers and sellers.

This template allows you to create stunning graphics, eye-catching posters and
informative flyers to promote your listings, open houses and local events. Add
Visme's interactive media tools, charts, graphs, maps, widgets and other data
visualization tools to enhance your message.

Easily share and publish your project online with a link or embed it on your
website.

Customize this template and make it your own! Edit and Download


6. TECH BRAND SOCIAL MEDIA KIT PRESENTATION

Elevate your tech brand's social media presence with this Visme template. You
can easily customize colors, fonts and other design elements to match your
brand's unique style.

The template also includes built-in design assets and customizable charts and
widgets to help you showcase your products, company culture and thought
leadership.

With Visme, you can add animation, interactivity, audio, video and links to your
social media kit and download it in various formats. Use the flipbook effect to
create an engaging experience for your audience and share it online or embed it
on your website.

Customize this template and make it your own! Edit and Download


7. FITNESS SOCIAL MEDIA KIT PRESENTATION

Get your followers inspired with this Visme fitness social media kit template.
You can use this template to create visually stunning graphics that showcase
your fitness brand's mission and values.

With customizable charts, graphs and widgets, you can also share data and trends
that highlight the benefits of a healthy lifestyle.

The template also includes Visme's icons, stock photos and videos, making it
easy to create professional-looking content. Add extra pages to capture more
information and easily share and publish your social media kit online.

Customize this template and make it your own! Edit and Download


8. CORPORATE PR SOCIAL MEDIA KIT PRESENTATION

Establish your brand's credibility with a corporate PR social media kit. This
Visme template allows you to share news, events and thought leadership in a
consistent and professional design.

You can easily add your brand's assets using the brand wizard feature
and update information with dynamic fields. Use Visme analytics to track the
traffic of the social media kit you’ve created and published using the Share
button in the editor.

Leveraging this Visme template also ensures that your content is consistent in
design and messaging, further enhancing your brand image.

Customize this template and make it your own! Edit and Download


9. SPORTS BRAND SOCIAL MEDIA KIT PRESENTATION

Showcase your sports brand's athletes, events and merchandise with this Visme
template. You can create a visually appealing and impactful social media
presence in no time.

With customizable charts, graphs and maps, you can share data and trends that
resonate with your audience. You can also use the flipbook effect to create a
page-turner experience for your fans and easily share and publish your social
media kit.

Take advantage of this Visme template and start getting your fans excited with a
sports brand social media kit today.

Customize this template and make it your own! Edit and Download


10. PRODUCT SOCIAL MEDIA KIT PRESENTATION

The template is easy to customize, allowing you to add brand colors, images and
text. With its modern design and intuitive layout, you can create a
professional-looking product social media kit in no time.

The template is also optimized for different social media platforms, so you can
use it to create content for popular networks.

Customize this template and make it your own! Edit and Download

 


5 SOCIAL MEDIA KIT MISTAKES TO AVOID

Social media kits are essential for promoting your brand and improving your
online presence. However, it's easy to fall into the trap of making common
mistakes that can hinder your success.

To help you avoid these mistakes, we've compiled a list of 5 social media kit
mistakes and actionable tips to overcome them.


FAILING TO ALIGN WITH YOUR BRAND'S VISUAL IDENTITY

Your social media kit should align with your brand's visual identity and tone of
voice. Ensure that your design elements, colors and fonts are consistent with
your brand's aesthetic to create a cohesive look and feel.

Create a brand style guide to serve as a reference for your social media kit
design.


NOT INCLUDING ALL NECESSARY INFORMATION

A social media kit should include all the essential information your target
audience should know about your brand. This can include your brand's story,
values, products or services, target audience and more.

Use a checklist to ensure you have all the necessary information in your social
media kit.


IGNORING THE TARGET AUDIENCE

Ensure your social media kit speaks directly to your target audience. Know their
needs, preferences and pain points and tailor your messaging and visuals
accordingly. Also, conduct market research to understand your target audience
and their needs better.


OVERLOADING WITH TOO MUCH INFORMATION

To create an effective social media kit, you have to strike a balance between
providing enough information and overwhelming your audience. Keep it concise and
focus on the most important details to ensure your key messages are communicated
clearly.

Focus on the core message and values of your brand and the main points you want
to communicate through your social media content. Prioritizing your information
will help you stay on track and make sure your social media kit has the greatest
impact.


NOT UPDATING REGULARLY

Your social media kit should be updated regularly to reflect your brand's
changes and offerings. Neglecting to do so can result in outdated information
and negatively impact your online presence.
Schedule regular updates to your social media kit to ensure that it remains
accurate and relevant. Create a social media plan, stick to it and ensure your
kit has updated information about your brand.

 


CREATE STUNNING SOCIAL MEDIA KITS WITH VISME

A social media kit contains all the branded materials and resources, such as
logos, brand colors, images and graphics, used to promote a brand on social
media. It's a useful tool for PR and marketing managers to create consistent and
effective messages across all social media channels.

Create stunning social media kits to captivate your audience and elevate your
brand with Visme. With its user-friendly interface and a vast library of
templates, Visme empowers you to design professional-looking social media kits
in minutes without the need for any design experience.

Whether you want to promote your brand on Facebook, Instagram, or Twitter, Visme
has a template that will suit your needs. Sign up today and join the millions of
satisfied users who have already taken their social media marketing to the next
level!

 

 

CREATE EFFECTIVE SOCIAL MEDIA KITS FASTER USING VISME

Sign up. It’s free!

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ABOUT THE AUTHOR



”Lucia Qouy is a copywriter at Visme, an all-in-one visual content platform
,that helps create professional presentations, interactive infographics,
beautiful design and engaging videos, all in one place. Previously, Lucia worked
as a freelance copywriter at Fiverr. She graduated with a Bachelor Degree in
Information Technology ”



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