www.wandsworth.gov.uk Open in urlscan Pro
51.140.153.150  Public Scan

Form analysis
2 forms found in the DOM

/search

<form class="form-inline" action="/search" id="site-wide-search">
  <input id="site-search" class="form-control searchfield ui-autocomplete-input" type="text" name="qt" placeholder="Enter your search" aria-label="Search" autocomplete="off">
  <button type="submit" class="btn searchbtn">Search</button>
  <a href="#" id="search-close" class="menu-link"><span class="sr-only">Close</span><span id="menu-circle" class="fas fa-times-circle" aria-hidden="true"></span></a>
</form>

/my-property

<form action="/my-property">
  <h3>Find local information</h3>
  <div class="form-row align-items-center">
    <div class="col-auto">
      <label class="sr-only" for="PostcodeInput">Postcode</label>
      <input type="text" class="form-control mb-2" id="PostcodeInput" placeholder="Postcode" name="postcode">
    </div>
    <div class="col-auto">
      <button type="submit" class="btn btn-light mb-2">Go</button>
    </div>
  </div>
</form>

Text Content

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How data is usedThird party vendors

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PURPOSES

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STORE AND/OR ACCESS INFORMATION ON A DEVICE



Vendors can:

* Store and access information on the device such as cookies and device
identifiers presented to a user.



purpose 0OnOff

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SELECT BASIC ADS



To do basic ad selection vendors can:

* Use real-time information about the context in which the ad will be shown, to
show the ad, including information about the content and the device, such as:
device type and capabilities, user agent, URL, IP address

* Use a user’s non-precise geolocation data

* Control the frequency of ads shown to a user.

* Sequence the order in which ads are shown to a user.

* Prevent an ad from serving in an unsuitable editorial (brand-unsafe) context

Vendors cannot:

* Create a personalised ads profile using this information for the selection of
future ads without a separate legal basis to create a personalised ads profile.

* N.B. Non-precise means only an approximate location involving at least a
radius of 500 meters is permitted.



purpose 1OnOff

I accept the processing of personal data on the grounds of Legitimate Interest
for the purpose:Select basic ads

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CREATE A PERSONALISED ADS PROFILE



To create a personalised ads profile vendors can:

* Collect information about a user, including a user's activity, interests,
demographic information, or location, to create or edit a user profile for use
in personalised advertising.

* Combine this information with other information previously collected,
including from across websites and apps, to create or edit a user profile for
use in personalised advertising.



purpose 2OnOff

I accept the processing of personal data on the grounds of Legitimate Interest
for the purpose:Create a personalised ads profile

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SELECT PERSONALISED ADS



To select personalised ads vendors can:

* Select personalised ads based on a user profile or other historical user data,
including a user’s prior activity, interests, visits to sites or apps, location,
or demographic information.



purpose 3OnOff

I accept the processing of personal data on the grounds of Legitimate Interest
for the purpose:Select personalised ads

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CREATE A PERSONALISED CONTENT PROFILE



To create a personalised content profile vendors can:

* Collect information about a user, including a user's activity, interests,
visits to sites or apps, demographic information, or location, to create or edit
a user profile for personalising content.

* Combine this information with other information previously collected,
including from across websites and apps, to create or edit a user profile for
use in personalising content.



purpose 4OnOff

I accept the processing of personal data on the grounds of Legitimate Interest
for the purpose:Create a personalised content profile

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SELECT PERSONALISED CONTENT



To select personalised content vendors can:

* Select personalised content based on a user profile or other historical user
data, including a user’s prior activity, interests, visits to sites or apps,
location, or demographic information.



purpose 5OnOff

I accept the processing of personal data on the grounds of Legitimate Interest
for the purpose:Select personalised content

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MEASURE AD PERFORMANCE



To measure ad performance vendors can:

* Measure whether and how ads were delivered to and interacted with by a user

* Provide reporting about ads including their effectiveness and performance

* Provide reporting about users who interacted with ads using data observed
during the course of the user's interaction with that ad

* Provide reporting to publishers about the ads displayed on their property

* Measure whether an ad is serving in a suitable editorial environment
(brand-safe) context

* Determine the percentage of the ad that had the opportunity to be seen and the
duration of that opportunity

* Combine this information with other information previously collected,
including from across websites and apps

Vendors cannot:

*Apply panel- or similarly-derived audience insights data to ad measurement data
without a Legal Basis to apply market research to generate audience insights
(Purpose 9)



purpose 6OnOff

I accept the processing of personal data on the grounds of Legitimate Interest
for the purpose:Measure ad performance

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MEASURE CONTENT PERFORMANCE



To measure content performance vendors can:

* Measure and report on how content was delivered to and interacted with by
users.

* Provide reporting, using directly measurable or known information, about users
who interacted with the content

* Combine this information with other information previously collected,
including from across websites and apps.

Vendors cannot:

* Measure whether and how ads (including native ads) were delivered to and
interacted with by a user.

* Apply panel- or similarly derived audience insights data to ad measurement
data without a Legal Basis to apply market research to generate audience
insights (Purpose 9)



purpose 7OnOff

I accept the processing of personal data on the grounds of Legitimate Interest
for the purpose:Measure content performance

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APPLY MARKET RESEARCH TO GENERATE AUDIENCE INSIGHTS



To apply market research to generate audience insights vendors can:

* Provide aggregate reporting to advertisers or their representatives about the
audiences reached by their ads, through panel-based and similarly derived
insights.

* Provide aggregate reporting to publishers about the audiences that were served
or interacted with content and/or ads on their property by applying panel-based
and similarly derived insights.

* Associate offline data with an online user for the purposes of market research
to generate audience insights if vendors have declared to match and combine
offline data sources (Feature 1)

* Combine this information with other information previously collected including
from across websites and apps.

Vendors cannot:

* Measure the performance and effectiveness of ads that a specific user was
served or interacted with, without a Legal Basis to measure ad performance.

* Measure which content a specific user was served and how they interacted with
it, without a Legal Basis to measure content performance.



purpose 8OnOff

I accept the processing of personal data on the grounds of Legitimate Interest
for the purpose:Apply market research to generate audience insights

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DEVELOP AND IMPROVE PRODUCTS



To develop new products and improve products vendors can:

* Use information to improve their existing products with new features and to
develop new products

* Create new models and algorithms through machine learning

Vendors cannot:

* Conduct any other data processing operation allowed under a different purpose
under this purpose



purpose 9OnOff

I accept the processing of personal data on the grounds of Legitimate Interest
for the purpose:Develop and improve products

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SPECIAL PURPOSES

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ENSURE SECURITY, PREVENT FRAUD, AND DEBUG



To ensure security, prevent fraud and debug vendors can:

* Ensure data are securely transmitted

* Detect and prevent malicious, fraudulent, invalid, or illegal activity.

* Ensure correct and efficient operation of systems and processes, including to
monitor and enhance the performance of systems and processes engaged in
permitted purposes

Vendors cannot:

* Conduct any other data processing operation allowed under a different purpose
under this purpose.

Note: Data collected and used to ensure security, prevent fraud, and debug may
include automatically-sent device characteristics for identification, precise
geolocation data, and data obtained by actively scanning device characteristics
for identification without separate disclosure and/or opt-in.



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TECHNICALLY DELIVER ADS OR CONTENT



To deliver information and respond to technical requests vendors can:

* Use a user’s IP address to deliver an ad over the internet

* Respond to a user’s interaction with an ad by sending the user to a landing
page

* Use a user’s IP address to deliver content over the internet

* Respond to a user’s interaction with content by sending the user to a landing
page

* Use information about the device type and capabilities for delivering ads or
content, for example, to deliver the right size ad creative or video file in a
format supported by the device

Vendors cannot:

* Conduct any other data processing operation allowed under a different purpose
under this purpose



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FEATURES

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MATCH AND COMBINE OFFLINE DATA SOURCES



Vendors can:

* Combine data obtained offline with data collected online in support of one or
more Purposes or Special Purposes.



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LINK DIFFERENT DEVICES



Vendors can:

* Deterministically determine that two or more devices belong to the same user
or household

* Probabilistically determine that two or more devices belong to the same user
or household

* Actively scan device characteristics for identification for probabilistic
identification if users have allowed vendors to actively scan device
characteristics for identification (Special Feature 2)



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RECEIVE AND USE AUTOMATICALLY-SENT DEVICE CHARACTERISTICS FOR IDENTIFICATION



Vendors can:

* Create an identifier using data collected automatically from a device for
specific characteristics, e.g. IP address, user-agent string.

* Use such an identifier to attempt to re-identify a device.

Vendors cannot:

* Create an identifier using data collected via actively scanning a device for
specific characteristics, e.g. installed font or screen resolution without
users’ separate opt-in to actively scanning device characteristics for
identification.

* Use such an identifier to re-identify a device.



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SPECIAL FEATURES

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USE PRECISE GEOLOCATION DATA



Vendors can:

* Collect and process precise geolocation data in support of one or more
purposes.

N.B. Precise geolocation means that there are no restrictions on the precision
of a user’s location; this can be accurate to within several meters.



specialFeatureOptins 0OnOff

--------------------------------------------------------------------------------


ACTIVELY SCAN DEVICE CHARACTERISTICS FOR IDENTIFICATION



Vendors can:

* Create an identifier using data collected via actively scanning a device for
specific characteristics, e.g. installed fonts or screen resolution.

* Use such an identifier to re-identify a device.



specialFeatureOptins 1OnOff

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