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TIGER OF THE WEEK LUKE ARMOUR ’13 HELPS PRINCETON TECH STARTUPS SUCCEED



By Allie Wenner
Published online May 31, 2017
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Luke Armour ’13
Chaac Ventures
A little over a year after graduating from Princeton, Luke Armour ’13, who was
working at a Los Angeles-based software equity firm, found himself in an
interesting position. He had become inundated with emails, phone calls, and
LinkedIn messages from Princeton alumni who wanted to tell him about their new
tech startups and ask his opinion on where they could go to raise capital.



After talking to people working in the tech industry who did not go to
Princeton, Armour found that colleagues who attended other schools had a much
clearer sense of where they could go to raise funds and who they could turn to
for company and career advice. And that’s when the light bulb went off, Armour
says.

“I saw an opportunity to build a company with a strategy that focused
exclusively on Princeton founders, many of whom I had already connected with,”
he says.

So Armour left his job in early 2015 to found Chaac Ventures, a seed and
early-stage venture capital firm that focuses on investing in startups that have
at least one founding member with a degree from Princeton. And through a large
database of Princeton alumni — generally founders, investors, and advisors to
startups — Chaac also helps facilitate introductions between alums from all
sectors of the tech industry who are looking for advice on their companies. And
the Princeton theme doesn’t end there. Chaac’s team is primarily made up of
Princeton alums and Armour says that in the future, the company is looking to
hire interns and analysts from the Princeton alumni network.

“That’s really what makes us different,” he says. “Most people on our platform
bear this common bond, and there’s a real family feel to what we’re building at
Chaac because of that.”

At 27 years old, Armour is younger than the average venture capitalist. He has
immersed himself in the company, overseeing all facets of the business, from
leading investments, to fundraising, portfolio management, and administrative
and accounting processes. A typical week may include dozens of meetings and
phone calls as well as travel, and Armour meditates twice daily and practices
yoga at on a weekly basis to keep himself grounded and focused.

He says he already sees the importance of mentoring the younger generation of
tech-oriented Princetonians. Last spring, he traveled to campus to give a talk
with Kristen Sonday ’09, co-founder of legal industry-focused startup Paladin,
to encourage students to consider careers in entrepreneurship.

“My path was uncanny in that most of my friends [from Princeton] moved to New
York to work on Wall Street or at banks … and we want to inform students about
different career paths,” Armour says. “I think that the next Jeff Bezos [’86] or
Tim Ferriss [’00] does exist in the current student body.”

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