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Submitted URL: http://wappier.com/
Effective URL: https://wappier.com/
Submission: On March 22 via api from GB — Scanned from GB

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Text Content

Skip to content
 * Products
   * NFT SaaS Platform
   * AI-Powered Lifecyle Performance Optimization
   * Global pricing
   * Promotional Pricing
   * Next Best Action
   * Engagement Amplification
   * Cinderella: 3D Visualization
 * Customer Solutions
   * Game Publishers
   * NFT first Publishers & Marketplaces
   * Brands and Web3
 * Resources
   * Mobile Game Retention Guide
   * Global Pricing Guide
   * Newsroom
   * Events
   * Videos
   * Case Studies
 * Blog
 * Company
   * Vision, Mission & Company Culture
   * Manifesto
   * About us
 * Join us
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Menu
 * Products
   * NFT SaaS Platform
   * AI-Powered Lifecyle Performance Optimization
   * Global pricing
   * Promotional Pricing
   * Next Best Action
   * Engagement Amplification
   * Cinderella: 3D Visualization
 * Customer Solutions
   * Game Publishers
   * NFT first Publishers & Marketplaces
   * Brands and Web3
 * Resources
   * Mobile Game Retention Guide
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REINVENTING OFF & ON-CHAIN TECHNOLOGY FOR BRANDS AND PUBLISHERS
IN THE METAVERSE ERA


REQUEST A DEMO


Auto-adjust the optimal price for each in-app product per individual country and
experience significant revenue lift!

Learn more about our Global Pricing product here


REINVENTING OFF & ON-CHAIN TECHNOLOGY FOR BRANDS AND PUBLISHERS
IN THE METAVERSE ERA

Convergence of AI-powered optimization tech with on chain
and off-chain apps, economies
and markets .

Convergence of AI-powered
optimization tech with on chain
and off-chain apps, economies
and markets .
REQUEST A DEMO

Game & crypto publishers can maximize revenue through our AI-powered product
stack and accelerate their on-chain go to market through our NFT SaaS Platform.

Global brands can build their on-chain presence and enable cross-reality
interactions for their customers through our Web3 acceleration tech.

HIGH CALIBER, DATA-DRIVEN BRANDS, WORK WITH WAPPIER




WHAT WE OFFER

AI-powered Performance Optimization

Model, predict, and optimize the behavior of your customers in real time, to
skyrocket their lifetime value.

Our software suite takes advantage of our powerful AI engine that analyzes
billions of data facts each day, and acts at the right moment to keep your
customers engaged: They stay with your products longer and convert to more
purchases faster.

SEE MORE


AI-powered Lifecycle Performance Optimization

Model, predict, and dynamically optimize consumer behavior and lifetime value

Our powerful AI engine analyzes billions of data facts per day to generate
optimal, actionable signals at the right moment, and powers up a sophisticated
products suite, that dynamically understands what each individual needs to
engage more, to stay with your app longer, to convert quicker, and acts on it.

Even if you simultaneously interact with millions of consumers, you optimize
each one’s experience real-time, maximizing their lifetime value and your
revenues.

SEE MORE
NFT Enablement and Acceleration
 

Use an end-to-end cloud-based set of tools and technologies to unleash and
maximize the power of Crypto and NFTs.

Get a head start in your on-chain presence and make the most of your current
blockchain solutions using our multi-chain cloud-based platform. Launch new
crypto projects, boost your NFT economies, improve your visibility, and optimize
your apps and games.

SEE MORE

NFT SaaS Platformv

Use an end-to-end cloud-based set of tools and technologies to unleash and
maximize the power of Crypto and NFTs.

Build multichain crypto applications, launch smart wallets and crypto-payments
with cross-chain interoperability, and create a marketplace with strong social
elements that can be driven by the community.

Our NFT SaaS solution provides all the tools needed to launch your
crypto-projects, while can also help optimize your games and apps performance
through an ML-powered optimization engine.

Now you can leverage the full potential of your NFT projects through a powerful
developer and user experience.

SEE MORE


ENTER A NEW WORLD OF AI-FIRST OPTIMIZATION AND TOKEN-BASED ECONOMIES





ENTER A NEW WORLD OF AI-FIRST OPTIMIZATION AND TOKEN-BASED ECONOMIES




A product portfolio designed around your needs


GAME PUBLISHERS

Our software suites are perfect for game publishers. The AI-Powered Optimization
suite boosts your pricing, retention, and loyalty efforts, and the NFT suite
helps you take your first steps into the blockchain or optimize your NFT
economies.

SEE MORE


NFT-FIRST PUBLISHERS

Invest in the blockchain world and optimize your infrastructure with multi-chain
solutions that will keep your economy in top shape, and people coming back to
your ecosystem. Our accellaration and tokenomics optimization platform is
designed to meet the needs of both newcomers and existing NFT players.
 
SEE MORE


BRANDS

From consumer brands to entertainment, the Web3 is going to change the way you
interact with your customers. Take advantage of our blockchain tech stack to
take your efforts where the future is: create marketplaces, mint NFT
collections, and explore cross-reality interactions.

SEE MORE


Our software suites are perfect for game publishers. The AI-Powered Optimization
suite boosts your pricing, retention, and loyalty efforts, and the NFT suite
helps you take your first steps into the blockchain or optimize your NFT
economies.

SEE MORE
Invest in the blockchain world and optimize your infrastructure with multi-chain
solutions that will keep your economy in top shape, and people coming back to
your ecosystem. Our accellaration and tokenomics optimization platform is
designed to meet the needs of both newcomers and existing NFT players.
 
SEE MORE


From consumer brands to entertainment, the Web3 is going to change the way you
interact with your customers. Take advantage of our blockchain tech stack to
take your efforts where the future is: create marketplaces, mint NFT
collections, and explore cross-reality interactions.

SEE MORE

wappier in numbers


5

Inspiring years


105

Cool tech geeks


4M

Lines of code


4B

Data facts per day


1.65T

ML calculations per day

Hot off the press

Blog / Newsroom / Events


BLOCKCHAIN GAMES: THE ULTIMATE GUIDE


THE BIG LIST OF BLOCKCHAIN GAMES


WHAT IS A BLOCKCHAIN GAME?

[COUNTER_NUMBER id=19296]

A Guide to Behavioral Economics
For In-app Purchase Pricing

Use an end-to-end set of tools and solutions to unleash the power of Crypto and
NFTs.

FREE DOWNLOAD

A Guide to Behavioral Economics
for In-app Purchase Pricing

See how you can maximize IAP revenue and engagement.

FREE DOWNLOAD



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© 2021 wappier. All rights reserved.

Products

NFT SaaS Platform

AI-Powered Lifecycle Performance Optimization

Global Pricing

Promotional Pricing

Next Best Action

Engagement Amplification

Cinderella: 3D Visualization

Customer Solutions

Game Publishers

NFT first Publishers & Marketplaces

Company

Vision, Mission & Company Culture


About us

Join us

Resources

Mobile game retention guide

Global pricing guide

Newsroom

Events

Videos

Case Studies

Blog

Log in

Knowledge Base

Like what you see?

LET'S TALK
Facebook Twitter Youtube Linkedin
Email
SUBSCRIBE

© 2021 wappier. All rights reserved.

Products

NFT SaaS Platform

AI-Powered Lifecycle Performance Optimization

Global Pricing

Promotional Pricing

Next Best Action

Engagement Amplification

Cinderella: 3D Visualization

Customer Solutions

Game Publishers

NFT first publishers & Marketplaces

Company

Vision, Mission & Company Culture


About us

Join us

Knowledge Base

Resources

Mobile game retention guide

Global pricing guide

Newsroom

Events

Videos

Case Studies

Blog

Log in

Like what you see?

LET'S TALK
Facebook Twitter Youtube Linkedin
Email
SUBSCRIBE

© 2021 wappier. All rights reserved.

Products

NFT SaaS Platform

AI-Powered Lifecycle Performance Optimization

Global Pricing

Promotional Pricing

Engagement Amplification

Next Best Action

Cinderella: 3D Visualization

Customer Solutions

Game Publishers

NFT first Publishers & Marketplaces



Company

Vision, Mission & Company Culture


About us

Join us

Resources

Mobile game retention guide

Global pricing guide

Newsroom

Events

Videos

Case Studies

Blog

Knowledge Base

Log in

Like what you see?

LET'S TALK
 * Products
   * NFT SaaS Platform
   * AI-Powered Lifecyle Performance Optimization
   * Global pricing
   * Promotional Pricing
   * Next Best Action
   * Engagement Amplification
   * Cinderella: 3D Visualization
 * Customer Solutions
   * Game Publishers
   * NFT first Publishers & Marketplaces
   * Brands and Web3
 * Resources
   * Mobile Game Retention Guide
   * Global Pricing Guide
   * Newsroom
   * Events
   * Videos
   * Case Studies
 * Blog
 * Company
   * Vision, Mission & Company Culture
   * Manifesto
   * About us
 * Join us
 * Log in
 * Let’s talk

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PIN IT ON PINTEREST






POCKET GAMER CONNECTS DIGITAL #7 – MAXIMISING IAP REVENUE WITH GLOBAL PRICING



 

As presented at Pocket Gamer Connects Digital #7 in July 2021.

Learn more at https://www.pocketgamer.biz/





GAMESFORUM ONLINE – THE ART OF MOBILE GAME RETENTION



 

As presented at GamesForum Online, Autumn 2021.

Learn more at https://www.globalgamesforum.com/


GAMESFORUM ONLINE – THE ART OF MOBILE GAME RETENTION



 

Watch our own Ted Verani discussing Mobile Game Retention joined by Sophie Vo
(Voodoo), Jeremy Stein (SYBO Games) and Robin Scannell (Hutch) in Global
Gamesforum webinar “The Art of Mobile Retention”.

Learn more at https://www.globalgamesforum.com/gamesforum-online/


GAMES FORUM ONLINE: THE GAME DEVELOPER’S GUIDE TO MOBILE RETENTION



 

Summary We were pleased to be a part of Games Forum Online’s webinar: ‘The Game
Developers Guide to Mobile Retention’ you can watch a full recap here. Our own
Ted Verani was joined by Patrick McGrath from Ten Square Games, Nacho Marin from
Gameloft and Rimmy Spanjer from Hyper Hippo.

Learn more at https://www.globalgamesforum.com/gamesforum-online/


GAMES FORUM ONLINE PANEL DISCUSSION: ‘TRENDS IN MOBILE GAMING TODAY’



 

We were pleased to be a part of Games Forum Online Panel discussion: ‘Trends in
Mobile Gaming Today’ published online October 7th at 9AM EDT. Our own Ted Verani
moderated a discussion with Pete Staley from Jam City, Barak David from Murka,
and Vladimir Funtikov from Creative Mobile.

Learn more at: www.globalgamesforum.com


DESIGNING GAMES FOR MAXIMUM MONETIZATION



 

While social distancing has prevented us from our usual mobile gaming events and
meetups, we were thrilled to participate in Games Forum Ltd’s Online Panel
discussion on ‘Designing Games for Maximum Monetization’. The panel was
moderated by our VP of Global Business Development, Ted Verani.

Ted was joined by Vladimir Funtikov from Creative Mobile, Simo Piispanen from
Sulake, and Patrick McGrath from Wooga. Topics include taking games from concept
to launch, managing titles for the long term, as well as thoughts on covid19,
current monetization trends, and favorite games.

Register for free here to access the full recording.


BEYOND GAME ECONOMY DESIGN – INCREASING PROFIT THROUGH INTELLIGENT REVENUE
OPTIMIZATION



 

On January 21, 2020,  Ted Verani, VP of Business Development took the stage at
Pocket Gamer Connects London as part of the Monetizer track to present Beyond
Game Economy Design – Increasing Profit Through Intelligent Revenue
Optimization.

Building a profitable mobile game takes more than a well-designed virtual
economy. The most successful titles measure user-level behavior to create
personalized retention and monetization systems that exist outside the core
gameplay loop. True revenue optimization requires comprehensive analysis of
every available data point to determine the ideal offers and ‘next best actions’
for each player. In this video, Ted shares how to build automated loyalty
programs that improve engagement and retention across genres including
hyper-casual, as well as tips on using Behavioral Economics to optimize IAP
pricing strategies.


WAPPIER @POCKET GAMER CONNECTS LONDON 2020







wappier in heading to London for Pocket Gamer Connects, January 20-21. 

Interview Title: “How Loyalty Programs can Improve Mobile Game Retention”

Our VP of Business Development, Ted Verani discusses Global Pricing, Intelligent
Revenue optimization, and wappier’s AI driven approach to Loyalty & Retention
with James Gilmour – Pocket Gamers January 22nd


WAPPIER DOES #GDCONNECT2019 



 

Our own Ted Verani moderated the Mobile Gaming Today panel with industry leaders
at GameDaily Connect USA on August 27, 2019.

The mobile market represents around half of all global games revenues, and
opportunities abound for savvy developers, but it is very challenging for game
makers stand out from the crowd in app stores.  This led off a free wheeling
conversation about how to not oly acquire players but to retain them,  as well
as discussion on market trends and keys to success for the booming mobile space.
 Our panel of experts shared perspectives and  vital points developers need to
understand.

 

PANELISTS:

 * Brian Sapp, VP of User Acquisition Marketing, Jam City
 * Henry Lowenfels, SVP of Business Development, Scopely
 * Casey Dickinson, CEO, FTX Games
 * Catherine Silvestre, Executive Producer, N3TWORK

 

MODERATOR:

Ted Verani, Vice President Business Development, wappier


WAPPIER FEATURED @ POCKETGAMER.BIZ 📹







12 September 2018: Video Interview for PocketGamer.biz

Interview Title: “wappier on Using Dynamic Pricing in Mobile Games to Increase
Spending and Retention”

Last September, wappier joined forces with Pocket Gamer Connects Helsinki 2018
and was part of this amazing mobile gaming gathering. On day 2, our Founder and
CEO, Alex Moukas, met with James Gilmour, Video Production Editor at
PocketGamer.biz. Alex chatted with James about Dynamic Pricing and how we are
using machine learning to automate the pricing of IAPs in mobile games leading
to a positive impact on both user spending and player/payer retention.


WAPPIER DOES #PGCLONDON2019 



21-22 January 2019: Pocket Gamer Connects London 2019

Session Title: “Loyalty Programs – Increasing Engagement and Retention Outside
of Gameplay”

Our Founder and CEO, Alex Moukas, took the stage this January and shared his
insights on why app developers need to invest in loyalty and retention to make
more out of their existing users.

Summary: Leading brands and organizations around the world use Loyalty Programs
as a way to engage meaningfully with their customers. Why not in mobile gaming?
Loyalty Programs are an easy and effective way to improve engagement and
retention outside of gameplay. Even a 5% increase in retention can lead to
30-100% increase in revenue. Plus, it’s cheaper to retain an old customer than
acquiring a new one.

In this session, Alex Moukas will demonstrate how game developers can get
revenue and retention boosts of 30%+ by enabling an Automated Loyalty Program
for their existing players on top their game. He will focus on specific loyalty
tactics, how to set up a program without affecting the underlying gameplay, and
share case study results from over 30 mobile games.


WAPPIER DOES #GDCONNECT2019 



28-30 May 2019: wappier part of GameDaily Connect London 2019. With over 7,000
attendees each year, GameDaily Connect, ex Casual Connect, is one of the largest
mobile gaming trade shows across the world with events in China, Serbia, Kyiv,
Tel Aviv, London, Seattle, Anaheim, San Francisco, and more.

Panel Session Title: “Mobile Gaming Today”

Awesome Panelists:

 * Kyu Lee, President @ GAMEVIL
 * Enric Cabestany, General Manager Europe @ IGG
 * Fraser MacInnes, Director Of Business Development @ Scopely
 * Vera Rabkina, Product Manager @ Gismart

Awesome Moderator: Our own Ted Verani, VP of Business Development @ wappier

The mobile market represents around half of all global games revenues, and
opportunities abound for savvy developers, but how can today’s game makers stand
out from the crowd on the App Store and Google Play? How can they not only
acquire users but retain them? What are the keys to success and what lies ahead
for the booming mobile space? Our panel of experts will discuss the vital points
developers need to understand.


WAPPIER DOES #PGCHELSINKI2019 



1-2 October 2019: wappier proudly being part of Pocket Gamer Connects Helsinki
in October 2019. The mobile gaming industry was there and so were we! On day 1,
our Ted Verani, VP of Business Development at wappier, took the stage to wow the
crowds.   

Session Title: “IAP Pricing Optimization: Timing and Place”

Summary: Knowing the right price in the right location at the right time is the
first step towards maximizing revenue from in-app purchases. This tour of
factors proven to impact IAP purchasing decisions will offer attendees a
collection of low-cost, high-impact techniques for developing profitable mobile
gaming environments combined with a case study on Global Pricing (per country
optimization) results.


WAPPIER @ POCKETGAMER.BIZ YOUTUBE CHANNEL




WAPPIER FEATURED @ POCKETGAMER.BIZ 📹

23 January 2018: Video Interview for PocketGamer.biz

The wappier team traveled to London this January to take part in Pocket Gamer
Connects London 2018.

Interview Title: “wappier on Improving Mobile Game Monetization by up to 50%”

On day 1, Alex Moukas, Founder and CEO at wappier, gave a very insightful
interview to James Gilmour, Video Production Editor at PocketGamer.biz. Alex
shared with James his insights about the mobile gaming industry and how wappier
is here to help it by building a cloud-based platform that optimizes revenue for
mobile apps and games through Engagement and Loyalty Programs and Dynamic
Pricing.

 


WAPPIER @ WHITE NIGHTS ST. PETERSBURG 2018




WAPPIER DOES #WN2018

4-5 June 2018: White Nights Conference @ Saint Petersburg

Alex Moukas, Founder and CEO at wappier, took the stage last June and shared his
insights on why it is crucial to starts investing effort and intelligence on
post-acquisition.

Session Title: “Users Acquired … Now What? Mastering Your Game’s Loyalty &
Pricing”

 Summary: Established industries, multinationals, the Fortune-500 companies
around the world use Processes and Systems that deliver 30-50% revenue increase
from existing customers. Why are they literally non-existent in the Mobile
Gaming World? It’s cheaper to retain an old user than acquire a new one, right?
For the first time in history, 50-people companies are called to manage 50
million users, this cannot happen with typical marketing automation,
segmentation, and workflows. Case studies show it’s time to start thinking of
ways to reduce user churn and increase revenue from existing customers.

 


WAPPIER @ DEV.PLAY BUCHAREST 2018




WAPPIER DOES #DEVPLAY2018 ✈️

4-5 October 2018: Dev.Play Conference in Bucharest powered by the Romanian Game
Developers Association (RGDA), wappier was there!

Our VP of Global Business Development, Ted Verani, was there to talk Mobile
Gaming and explain how wappier’s Intelligent Revenue Management Platform is
transforming the way app developers and marketers maximize consumer revenue with
powerful AI that moves beyond marketing automation.

Session Title: “Users Acquired … Now What? How to Use Loyalty Programs and
Pricing Optimization to Maximize Revenue”


WAPPIER @ CASUAL CONNECT BELGRADE 2018








WAPPIER DOES #CCBELGRADE! ✈️

1-3 October 2018: Casual Connect this October 2018 in Belgrade was just awesome!
Ted Verani, wappier’s VP of Business Development, was there to meet old and new
industry folks and moderate a #NotToBeMissed panel with:

 * Bryan Mashinter, VP of Live Games @ Wooga
 * Chris O’Kelly, Head of Publishing @ Huuuge
 * Jure Rasic, Head of Product @ NANOBIT

Panel title: “Designing Games for Optimal IAP”

What did we talk about? While the vast majority of mobile game revenue is earned
through in-app purchases, designing games for optimal IAP remains a major
challenge, requiring deep knowledge of UX design, virtual economy tuning,
pricing economics, and many other disciplines. Featuring experts across these
fields, this panel will give attendees concrete and proven advice for designing
free-to-play, IAP-driven mobile games that consistently drive IAPs without
alienating the player base.