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View On Demand


LEARNING BY ASSOCIATION


HOW ANZ’S TOP ASSOCIATIONS ARE UNLOCKING REVENUE AND DIVERSIFYING THEIR MEMBER
VALUE PROPOSITION THROUGH LEARNING

Date: 31 January 2024 | Time: 12 PM AEDT, 2 PM NZDT

D2L Australia are excited to launch a brand-new webinar series: “Learning by
Association”

In the ever-evolving landscape of professional associations, one thing is clear:
the dynamics of member behaviour and expectations have undergone a profound
transformation. This shift has not only challenged the status quo but has also
posed a significant threat to traditional revenue streams. To navigate this new
reality, professional associations must adapt and explore innovative avenues for
financial growth. Relying solely on conventional revenue sources may hinder the
potential for expansion. Diversifying revenue streams is the key to unlocking
exciting opportunities for sustainable growth and ensuring your association’s
future success.

Join Tony Maguire, regional director for Australia and New Zealand at D2L, as he
leads our panel of speakers, Sam Bonwick, Optometry Australia and Deanna Varga,
Mayvin Global.

WATCH NOW

*
Work Email




*
First Name



*
Last Name




*
Organization



*
Industry

Select...AssociationsCorporatePrivate Education Providers or
ServicesGovernmentHigher EducationK-12Non-ProfitProfessional
TrainingOtherSelect...




* Required



Yes, I would like to receive marketing communications from the D2L family of
companies.

Yes, I would like to receive marketing communications from the D2L family of
companies.






View now

DATE

Jan 31, 2024
12:00 PM – 12:45 PM AEDT

DURATION

45 Minutes

LOCATION

Virtual


TOGETHER WE DISCUSSED:

 * Understanding the Shift: Analyse the evolving dynamics of member behaviour
   and expectations that have redefined revenue prospects.
 *  The Power of Diversification: Discover the potential of diversifying revenue
   streams and how it can reshape your association’s financial trajectory.
 * Innovating for Sustainability: Learn about cutting-edge approaches to revenue
   generation that align with the interests and needs of your members, ensuring
   long-term sustainability.
 * Case Studies and Best Practices: Gain insights from real-world examples and
   best practices that showcase successful diversification strategies in action.
 * Q&A Session

Don’t miss this opportunity to learn from experts and peers alike. Join us in
unlocking new revenue streams and diversifying your member value proposition
through the power of learning and register today!


PANEL MEMBERS

Sam Bonwick Head of Education, Optometry Australia



Sam Bonwick is Head of Education at Optometry Australia, where he leads a team
responsible for the planning, development and delivery of high-quality education
content, tools, and resources to meet the continuing professional development
needs of members. Sam has a background in educational publishing and is
passionate about applying learning design and product management principles to
continuously improve learning.



Deanna Varga CEO, Mayvin Global



Deanna specialises in revenue generation, diversification and financial
sustainability for associations and the business events sector. With 25 years’
experience, Deanna possesses comprehensive knowledge for revenue-raising,
measuring ROI, membership models, fundraising, sponsorship, relationship
management and stakeholder engagement, self-generated revenue streams and a
strategic framework for financial sustainability.

Deanna began her career in the business events sector, working with Australian
and international associations to bid for their international congresses. She
has continued to work with associations as a Non Executive Director, and through
her company Mayvin Global. Deanna’s company has supported associations with
projects such as revenue roadmaps and generation and strategy with clients such
as: Destinations International, Business Events Sarawak, Consumer Healthcare
Products Australia, Community Broadcasting Radio Association, Institute of
Quarrying Australia, Assistive Technology Suppliers Australia, Property Council
of Australia and the Australasian College of Physical Scientists and Engineers
in Medicine.

She has also spoken on this topic at association conferences internationally
including, International Congress and Convention Association (ICCA),
Professional Convention Management Association (PCMA), Australasian Society of
Association Executives (AuSAE) and Answers for Associations. In November 2023,
Deanna released a second white paper on this topic, titled Diversifying Revenue
– An Association’s Guide to Kick Start Commercial Thinking.



Tony Maguire Regional Director, ANZ, D2L



Tony leads the D2L team and focuses on executive-level engagement across the ANZ
region.  He is a seasoned executive and industry leader whose experience ranges
from Fortune 500 companies including Apple and Oracle to advising
entrepreneurial Australian start-ups and leading regional market entries for
global companies.

He has created deep and lasting local and international networks over his 25
years in the EdTech space – always with a focus on collaboration and using
learning to drive business transformation.



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