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Developing employees


HOW TO ASK FOR THE FEEDBACK YOU REALLY NEED

Three steps to move past generic, unhelpful conversations.
by
 * Liane Davey

by
 * Liane Davey

May 16, 2024
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Summary.    When we ask for feedback on our work, we often get poor-quality
feedback that’s not useful or that makes us feel attacked or defensive. Part of
the reason is in how we’re asking for feedback. Most requests are too generic,
too open, and too late. The result is that...more
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You’ve probably heard of “the gift of feedback,” but have you ever actually
received it? When delivered well, the gift of feedback is candor, and it comes
when someone exposes how your behavior affected their own thoughts and feelings
— for example, “When you spoke over me, I felt like my perspective wasn’t
valued.”

Unfortunately, it’s more likely that what you’re receiving is decidedly less
valuable (or appealing) than a gift. Instead, what your manager or colleagues
pass off as feedback is probably a vague or subjective description of what was
good or bad about your behavior, with little or no insight into their subjective
thoughts and feelings — “You were rude and interrupted me.” That’s not helpful.

Part of why you get poor-quality feedback is how you ask for it. Most requests
for feedback are too generic, too open, and too late. The result is that you’re
more likely to get a heap of opinion rather than a helping of insight.


A THREE STEP PROCESS FOR ASKING FOR FEEDBACK

Instead of saying, “I’d love it if you could provide some feedback,” try setting
the other person up to add more value by being more prescriptive about what
you’re looking for. Use this three step process, particularly when it comes to
setting and achieving your own career goals:


STEP 1: CHOOSE ONE AREA OF PERSONAL DEVELOPMENT PER QUARTER.

Each quarter, reflect on your performance objectives, skills, and ambitions and
choose one area that you want to work on. This development goal should be
central to what you need to achieve in your role so that you’re motivated to
improve, and so others are keen to help. For example, you might focus on
thinking more strategically, being a better team player, or enhancing your
executive presence. Discuss this choice with your manager and any other trusted
colleagues or mentors who would have insight into the greatest opportunities for
your growth. With their input, settle on your development focus.


STEP 2: HOME IN ON A SPECIFIC TARGET SKILL OR BEHAVIOR WITHIN YOUR CHOSEN
DEVELOPMENT AREA.

Once you have the general area you’d like to work on, select a specific skill or
behavior for the short term. For example, if you’re working on being more
strategic, you might choose to reference your industry competitors more often.
Alternatively, if your goal is to be a better team player, you could work on
paraphrasing your colleagues ideas and then building your ideas off of theirs.
Again, people who know you well or have opportunities to see you in action will
have valuable ideas about what areas would be most beneficial for you to work
on. Once you’ve decided on your specific target area, that becomes the core of
your feedback request.


STEP 3: ASK SOMEONE TO OBSERVE YOU WORKING ON YOUR NEW SKILL OR BEHAVIOR AND
SHARE WHAT THEY THOUGHT OR FELT IMMEDIATELY AFTERWARD.

Shape your request in a way that increases the likelihood that you’ll get useful
feedback. Remember, you want the person to tell you the subjective impact of
your behavior (e.g., when your presentation didn’t include a SWOT analysis, I
lacked context to understand your strategy), not judgment about what they think
is “good” or “bad” (e.g., your presentation was too internally focused).
Structure your request as follows: start with your development focus, then
specify the target area you’re working on. Note when the other person might have
an opportunity to observe your behavior in action and ask for them to share the
impact of your behavior on what they thought or felt. In our example about being
more strategic, you might ask, “I’m working on being more strategic and,
specifically, focusing on our competitive positioning. In our meeting tomorrow,
could you note how the competitors I reference impact your perception of me as
being more strategic or not?”

In a nutshell, the process looks like this: development focus, target area,
observation opportunity, impact assessment.

Let’s use the good team player goal to create a second example. You might ask,
“I’m working on being a better team player and specifically on building upon
others’ ideas. At the offsite next week, could you watch for examples of how and
when I contribute and let me know how my choices land in terms of being a good
team player or not?”

Now, you’ve set both yourself and the person giving feedback up for a more
constructive interaction.


WHY TARGETED FEEDBACK REQUESTS WORK

There are several reasons why a targeted ask is superior to a generic request
for feedback.

Most post hoc requests for feedback rely on the person to recall from memory how
you behaved and how they reacted, but memory is fallible and highly susceptible
to biases. Even without intentional bias, the other person’s recollections might
be vague, and their impressions of what they thought or felt in response to your
behavior are likely to be reconstructions. When you ask for feedback in advance
and specify the behaviors you’d like the person to reflect on, the feedback
giver knows what to look for and can pay attention, take notes, and be better
prepared to provide specific and objective information about what you did, with
more insightful reflections on how those choices affected them. Targeted
feedback requests increase the validity of the data.

When you ask for feedback without setting boundaries, you give the other person
free rein to choose any domain that’s salient to them. If you ask for feedback
about your presentation, you might hear anything from the questionable quality
of evidence to the preposterousness of using a purple Pantone. When you’re
specific about what you’re working on and what valuable perspective the other
person might provide, you receive information that’s timely and pertinent to
what you’re actively working to improve. From a learning perspective, this
provides more relevant insights that you can apply immediately. The alternative
is opening yourself up to irrelevant feedback that distracts from your focus, or
relevant but premature instruction that comes too soon for you to put it into
action.

A common problem with most generic feedback is that it comes without warning, or
from a direction you aren’t expecting. The result is that it can feel
confrontational, adversarial, and even unsafe. That’s more likely to trigger
your defensiveness and shut down learning rather than fostering openness and a
growth mindset. When you exert some control over the topic of the feedback, you
can be mentally prepared to hear a negative or uncomfortable message that would
otherwise be off-putting or upsetting. Because it’s an area you’re working on
and paying attention to, it’s possible that you’ve already realized what they’re
going to tell you — you might have even assessed yourself more harshly than they
will. The point is that you’ve enlisted help, and your counterpart is delivering
feedback as an ally who is invested in your development rather than an adversary
who is trying to tear you down. Targeted feedback requests bolster psychological
safety.


CREATING A VIRTUOUS CYCLE

As you make significant progress in one target area, move to the next area
within the same development focus. For example, you can evolve your strategic
thinking from studying your current competitors to learning from other
industries. Each time, take the feedback, reflect on what you’ve learned, make
new choices, and then move on to the next target area. After two or three months
of dedicated effort on one developmental focus, you’re ready to move on to
another domain.

To select your next quarterly development focus, revisit your past performance
reviews and your current developmental plan to identify areas that might be
important for you to work on. Take your shortlist and ask for input from others.
Remember, you’re not asking for feedback yet; you’re not ready to ask for it in
a way that will be helpful. Instead, solicit ideas about what your colleagues or
manager think might be the next development area for you to begin working on.
This is their opportunity to help you see any blind spots. Yet, it does so in a
way that’s safe and manageable because you retain control. Repeat the process so
that your manager and colleagues always know how they can contribute
constructively to your development.

As organizational psychologist Tasha Eurich taught us, we’re not as self-aware
as we think.  The best remedy is to ask for feedback that helps you understand
the impact of your behavior on others. If you frame your request properly, what
you get in return is likely to be a gift of candor that supports your growth,
strengthens your relationships, and accelerates your career.

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Support and challenge your direct reports to help them reach their potential.
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IP addresses, Non-precise location data, Privacy choices, User-provided data,
Browsing and interaction data

more

Cookie duration resets each session. Uses other forms of storage.


View details | Privacy policylaunch
Consent


YAHOO EMEA LIMITED

Cookie duration: 397 (days).

Data collected and processed: Device characteristics, Device identifiers, Users’
profiles, Probabilistic identifiers, IP addresses, Non-precise location data,
Privacy choices, Precise location data, Browsing and interaction data

more

Cookie duration resets each session.


View details | Storage details | Privacy policylaunch
Consent


ADVENTORI SAS

Cookie duration: 90 (days).

Data collected and processed: Device identifiers, Probabilistic identifiers, IP
addresses, Non-precise location data, User-provided data, Browsing and
interaction data

more

Cookie duration resets each session. Uses other forms of storage.


View details | Privacy policylaunch
Consent


TRIPLELIFT, INC.

Cookie duration: 90 (days).

Data collected and processed: Device characteristics, Device identifiers,
Authentication-derived identifiers, Users’ profiles, IP addresses, Non-precise
location data, Privacy choices, Precise location data, Browsing and interaction
data

more

Cookie duration resets each session. Uses other forms of storage.


View details | Privacy policylaunch
ConsentLegitimate interesthelp_outline


XANDR, INC.

Cookie duration: 90 (days).

Data collected and processed: Device characteristics, Device identifiers,
Authentication-derived identifiers, Users’ profiles, IP addresses, Non-precise
location data, Privacy choices, Precise location data, Browsing and interaction
data

more

Cookie duration resets each session. Uses other forms of storage.


View details | Storage details | Privacy policylaunch
ConsentLegitimate interesthelp_outline


NEORY GMBH

Cookie duration: 90 (days).

Data collected and processed: Device characteristics, Device identifiers,
Authentication-derived identifiers, Users’ profiles, Probabilistic identifiers,
IP addresses, Non-precise location data, Privacy choices, User-provided data,
Browsing and interaction data

more

Cookie duration resets each session.


View details | Privacy policylaunch
Consent


NEXXEN GROUP LLC

Cookie duration: 365 (days).

Data collected and processed: Device characteristics, Device identifiers, Users’
profiles, Probabilistic identifiers, IP addresses, Non-precise location data,
Privacy choices

more

Cookie duration resets each session.


View details | Storage details | Privacy policylaunch
ConsentLegitimate interesthelp_outline


NEURAL.ONE

Cookie duration: 365 (days).

Data collected and processed: Device characteristics, Probabilistic identifiers,
IP addresses, Non-precise location data, Privacy choices, Browsing and
interaction data

more

Cookie duration resets each session. Uses other forms of storage.


View details | Storage details | Privacy policylaunch
Consent


ADITION (VIRTUAL MINDS GMBH)

Cookie duration: 365 (days).

Data collected and processed: Device characteristics, Device identifiers, Users’
profiles, Probabilistic identifiers, IP addresses, Non-precise location data,
Privacy choices, User-provided data, Precise location data, Browsing and
interaction data

more

Cookie duration resets each session.


View details | Storage details | Privacy policylaunch
Consent


ACTIVE AGENT (VIRTUAL MINDS GMBH)

Cookie duration: 365 (days).

Data collected and processed: Device characteristics, Device identifiers, Users’
profiles, Probabilistic identifiers, IP addresses, Non-precise location data,
Privacy choices, User-provided data, Precise location data, Browsing and
interaction data

more

Cookie duration resets each session.


View details | Storage details | Privacy policylaunch
Consent


TABOOLA EUROPE LIMITED

Cookie duration: 366 (days).

Data collected and processed: Device characteristics, Device identifiers, Users’
profiles, Probabilistic identifiers, IP addresses, Non-precise location data,
Privacy choices, Browsing and interaction data

more

Cookie duration resets each session. Uses other forms of storage.


View details | Storage details | Privacy policylaunch
Consent


EQUATIV

Cookie duration: 396 (days).

Data collected and processed: Device characteristics, Device identifiers,
Authentication-derived identifiers, Users’ profiles, Probabilistic identifiers,
IP addresses, Non-precise location data, Privacy choices, Precise location data,
Browsing and interaction data

more

Uses other forms of storage.


View details | Storage details | Privacy policylaunch
Consent


ADFORM A/S

Cookie duration: 3650 (days).

Data collected and processed: Device characteristics, Device identifiers,
Authentication-derived identifiers, Users’ profiles, Probabilistic identifiers,
IP addresses, Non-precise location data, Privacy choices, User-provided data,
Browsing and interaction data

more

Cookie duration resets each session.


View details | Privacy policylaunch
ConsentLegitimate interesthelp_outline


MAGNITE, INC.

Cookie duration: 365 (days).

Data collected and processed: Device characteristics, Device identifiers,
Probabilistic identifiers, IP addresses, Non-precise location data, Privacy
choices, Precise location data, Browsing and interaction data

more

Cookie duration resets each session. Uses other forms of storage.


View details | Storage details | Privacy policylaunch
ConsentLegitimate interesthelp_outline


RATEGAIN ADARA INC

Cookie duration: 730 (days).

Data collected and processed: Device characteristics, Device identifiers,
Authentication-derived identifiers, Users’ profiles, IP addresses, Non-precise
location data, Privacy choices, User-provided data, Browsing and interaction
data

more




View details | Storage details | Privacy policylaunch
Consent


SIFT MEDIA, INC

Doesn't use cookies.

Data collected and processed: Device characteristics, Device identifiers, IP
addresses, Non-precise location data, Precise location data

more




View details | Privacy policylaunch
Consent


RAKUTEN MARKETING LLC

Cookie duration: 730 (days).

Data collected and processed: Device characteristics, Device identifiers,
Authentication-derived identifiers, Users’ profiles, Probabilistic identifiers,
IP addresses, Non-precise location data, Privacy choices, User-provided data,
Browsing and interaction data

more

Cookie duration resets each session. Uses other forms of storage.


View details | Privacy policylaunch
ConsentLegitimate interesthelp_outline


LUMEN RESEARCH LIMITED

Doesn't use cookies.

Data collected and processed: Device characteristics, IP addresses, Non-precise
location data, Browsing and interaction data

more




View details | Privacy policylaunch
Legitimate interesthelp_outline


AMAZON AD SERVER

Cookie duration: 396 (days).

Data collected and processed: Device characteristics, Device identifiers,
Authentication-derived identifiers, Users’ profiles, IP addresses, Non-precise
location data, Privacy choices, Browsing and interaction data

more

Cookie duration resets each session. Uses other forms of storage.


View details | Storage details | Privacy policylaunch
ConsentLegitimate interesthelp_outline


OPENX

Cookie duration: 365 (days).

Data collected and processed: Device characteristics, Device identifiers, IP
addresses, Non-precise location data, Privacy choices, Browsing and interaction
data

more

Cookie duration resets each session. Uses other forms of storage.


View details | Storage details | Privacy policylaunch
Consent


YIELDLAB (VIRTUAL MINDS GMBH)

Cookie duration: 365 (days).

Data collected and processed: Device characteristics, Device identifiers, Users’
profiles, IP addresses, Non-precise location data, Privacy choices,
User-provided data, Precise location data, Browsing and interaction data

more

Cookie duration resets each session.


View details | Storage details | Privacy policylaunch
Consent


ROKU ADVERTISING SERVICES

Cookie duration: 396 (days).

Data collected and processed: Device characteristics, Device identifiers,
Authentication-derived identifiers, Users’ profiles, Probabilistic identifiers,
IP addresses, Non-precise location data, Privacy choices, User-provided data,
Precise location data, Browsing and interaction data

more

Cookie duration resets each session. Uses other forms of storage.


View details | Storage details | Privacy policylaunch
ConsentLegitimate interesthelp_outline


NANO INTERACTIVE GROUP LTD.

Doesn't use cookies.

Data collected and processed: Device characteristics, Non-precise location data,
Browsing and interaction data

more




View details | Privacy policylaunch
Consent


SIMPLIFI HOLDINGS LLC

Cookie duration: 366 (days).

Data collected and processed: Device identifiers, IP addresses, Precise location
data

more

Uses other forms of storage.


View details | Privacy policylaunch
Consent


PUBMATIC, INC

Cookie duration: 365 (days).

Data collected and processed: Device characteristics, Device identifiers,
Authentication-derived identifiers, Users’ profiles, Probabilistic identifiers,
IP addresses, Non-precise location data, Privacy choices, User-provided data,
Precise location data, Browsing and interaction data

more

Uses other forms of storage.


View details | Storage details | Privacy policylaunch
ConsentLegitimate interesthelp_outline


COMSCORE B.V.

Cookie duration: 720 (days).

Data collected and processed: Device characteristics, Device identifiers,
Authentication-derived identifiers, Probabilistic identifiers, IP addresses,
Privacy choices, User-provided data, Browsing and interaction data

more

Cookie duration resets each session. Uses other forms of storage.


View details | Privacy policylaunch
Consent


FLASHTALKING

Cookie duration: 730 (days).

Data collected and processed: Device characteristics, Device identifiers,
Authentication-derived identifiers, Users’ profiles, Probabilistic identifiers,
IP addresses, Non-precise location data, Privacy choices, Browsing and
interaction data

more




View details | Privacy policylaunch
Consent


PULSEPOINT, INC.

Cookie duration: 365 (days).

Data collected and processed: Device characteristics, Device identifiers, IP
addresses

more

Cookie duration resets each session. Uses other forms of storage.


View details | Privacy policylaunch
Consent


SMAATO, INC.

Cookie duration: 21 (days).

Data collected and processed: Device characteristics, Device identifiers,
Authentication-derived identifiers, Users’ profiles, IP addresses, Non-precise
location data, Privacy choices, User-provided data, Precise location data,
Browsing and interaction data

more

Cookie duration resets each session. Uses other forms of storage.


View details | Storage details | Privacy policylaunch
ConsentLegitimate interesthelp_outline


SEMASIO GMBH

Cookie duration: 366 (days).

Data collected and processed: Device identifiers, IP addresses, Privacy choices,
Browsing and interaction data

more

Cookie duration resets each session.


View details | Storage details | Privacy policylaunch
Consent


CRIMTAN HOLDINGS LIMITED

Cookie duration: 365 (days).

Data collected and processed: Device characteristics, Device identifiers,
Authentication-derived identifiers, Users’ profiles, Probabilistic identifiers,
IP addresses, Non-precise location data, Privacy choices, User-provided data,
Precise location data, Browsing and interaction data

more

Cookie duration resets each session.


View details | Privacy policylaunch
ConsentLegitimate interesthelp_outline


GENIUS SPORTS UK LIMITED

Cookie duration: 365 (days).

Data collected and processed: Device characteristics, Device identifiers,
Authentication-derived identifiers, Users’ profiles, Probabilistic identifiers,
IP addresses, Non-precise location data, Privacy choices, Browsing and
interaction data

more

Cookie duration resets each session.


View details | Storage details | Privacy policylaunch
Consent


CRITEO SA

Cookie duration: 390 (days).

Data collected and processed: Device characteristics, Device identifiers,
Authentication-derived identifiers, Users’ profiles, Probabilistic identifiers,
IP addresses, Non-precise location data, Privacy choices, Browsing and
interaction data

more

Uses other forms of storage.


View details | Storage details | Privacy policylaunch
Consent


ADLOOX SA

Doesn't use cookies.

Data collected and processed: Device characteristics, Device identifiers,
Probabilistic identifiers, IP addresses, Non-precise location data, Browsing and
interaction data

more

Uses other forms of storage.


View details | Privacy policylaunch
ConsentLegitimate interesthelp_outline


BLIS GLOBAL LIMITED

Cookie duration: 400 (days).

Data collected and processed: Device characteristics, Device identifiers,
Authentication-derived identifiers, Users’ profiles, Probabilistic identifiers,
IP addresses, Non-precise location data, Privacy choices, User-provided data,
Precise location data, Browsing and interaction data

more

Cookie duration resets each session. Uses other forms of storage.


View details | Storage details | Privacy policylaunch
Consent


LOTAME SOLUTIONS, INC

Cookie duration: 274 (days).

Data collected and processed: Device characteristics, Device identifiers,
Authentication-derived identifiers, Users’ profiles, Probabilistic identifiers,
IP addresses, Privacy choices, User-provided data, Browsing and interaction data

more

Cookie duration resets each session. Uses other forms of storage.


View details | Privacy policylaunch
Consent


LIVERAMP

Cookie duration: 365 (days).

Data collected and processed: Device characteristics, Device identifiers,
Authentication-derived identifiers, IP addresses, Non-precise location data,
Privacy choices, Browsing and interaction data

more

Cookie duration resets each session. Uses other forms of storage.


View details | Storage details | Privacy policylaunch
Consent


GROUPM UK LIMITED

Cookie duration: 395 (days).

Data collected and processed: Device characteristics, Device identifiers,
Authentication-derived identifiers, Probabilistic identifiers, IP addresses,
Non-precise location data, Privacy choices, Precise location data, Browsing and
interaction data

more

Cookie duration resets each session.


View details | Storage details | Privacy policylaunch
ConsentLegitimate interesthelp_outline


LOOPME LIMITED

Cookie duration: 90 (days).

Data collected and processed: Device characteristics, Device identifiers, Users’
profiles, Probabilistic identifiers, IP addresses, Non-precise location data,
Privacy choices, User-provided data, Precise location data, Browsing and
interaction data

more

Cookie duration resets each session. Uses other forms of storage.


View details | Storage details | Privacy policylaunch
Consent


DYNATA LLC

Cookie duration: 365 (days).

Data collected and processed: Device characteristics, Device identifiers,
Authentication-derived identifiers, Users’ profiles, IP addresses, Non-precise
location data, Privacy choices, User-provided data, Browsing and interaction
data

more

Cookie duration resets each session.


View details | Storage details | Privacy policylaunch
Consent


ASK LOCALA

Doesn't use cookies.

Data collected and processed: Device characteristics, Device identifiers, IP
addresses, Non-precise location data, Privacy choices, Precise location data

more

Uses other forms of storage.


View details | Privacy policylaunch
Consent


AZIRA

Doesn't use cookies.

Data collected and processed: Device characteristics, Device identifiers, Users’
profiles, IP addresses, Non-precise location data, Privacy choices, Precise
location data, Browsing and interaction data

more

Uses other forms of storage.


View details | Privacy policylaunch
ConsentLegitimate interesthelp_outline


DOUBLEVERIFY INC.

Doesn't use cookies.

Data collected and processed: Device characteristics, Probabilistic identifiers,
IP addresses, Non-precise location data, Privacy choices, Browsing and
interaction data

more




View details | Privacy policylaunch
Legitimate interesthelp_outline


BIDSWITCH GMBH

Cookie duration: 365 (days).

Data collected and processed: Device characteristics, Device identifiers,
Authentication-derived identifiers, Probabilistic identifiers, IP addresses,
Non-precise location data, Privacy choices, Precise location data, Browsing and
interaction data

more

Cookie duration resets each session. Uses other forms of storage.


View details | Storage details | Privacy policylaunch
Consent


IPONWEB GMBH

Cookie duration: 365 (days).

Data collected and processed: Device characteristics, Device identifiers,
Authentication-derived identifiers, IP addresses, Non-precise location data,
Privacy choices, User-provided data, Browsing and interaction data

more

Cookie duration resets each session. Uses other forms of storage.


View details | Storage details | Privacy policylaunch
Consent


NEXTROLL, INC.

Cookie duration: 183 (days).

Data collected and processed: Device characteristics, Device identifiers, Users’
profiles, IP addresses, Non-precise location data, Privacy choices,
User-provided data, Browsing and interaction data

more

Cookie duration resets each session.


View details | Privacy policylaunch
Consent


TEADS FRANCE SAS

Cookie duration: 365 (days).

Data collected and processed: Device characteristics, Device identifiers, Users’
profiles, Probabilistic identifiers, IP addresses, Non-precise location data,
Privacy choices, Browsing and interaction data

more

Uses other forms of storage.


View details | Storage details | Privacy policylaunch
ConsentLegitimate interesthelp_outline


STRÖER SSP GMBH (SSP)

Cookie duration: 365 (days).

Data collected and processed: Device characteristics, Device identifiers, Users’
profiles, Probabilistic identifiers, IP addresses, Non-precise location data,
Privacy choices, Browsing and interaction data

more

Uses other forms of storage.


View details | Storage details | Privacy policylaunch
ConsentLegitimate interesthelp_outline


OS DATA SOLUTIONS GMBH & CO. KG

Cookie duration: 90 (days).

Data collected and processed: Device characteristics, Device identifiers, Users’
profiles, Probabilistic identifiers, IP addresses, Non-precise location data,
Privacy choices, User-provided data, Browsing and interaction data

more

Uses other forms of storage.


View details | Storage details | Privacy policylaunch
ConsentLegitimate interesthelp_outline


PERMODO GMBH

Doesn't use cookies.

Data collected and processed: Device characteristics, Device identifiers, Users’
profiles, IP addresses, Non-precise location data, Privacy choices, Browsing and
interaction data

more

Uses other forms of storage.


View details | Privacy policylaunch
Consent


PLATFORM161 B.V.

Cookie duration: 396 (days).

Data collected and processed: Device characteristics, Device identifiers, Users’
profiles, Probabilistic identifiers, IP addresses, Non-precise location data,
Privacy choices, Precise location data, Browsing and interaction data

more

Cookie duration resets each session. Uses other forms of storage.


View details | Storage details | Privacy policylaunch
Consent


ADACADO TECHNOLOGIES INC. (DBA ADACADO)

Cookie duration: 365 (days).

Data collected and processed: IP addresses, Non-precise location data, Privacy
choices, Browsing and interaction data

more

Cookie duration resets each session.


View details | Storage details | Privacy policylaunch
Consent


BASIS GLOBAL TECHNOLOGIES, INC.

Cookie duration: 365 (days).

Data collected and processed: Device characteristics, Device identifiers,
Authentication-derived identifiers, Users’ profiles, IP addresses, Non-precise
location data, Privacy choices, Precise location data, Browsing and interaction
data

more

Cookie duration resets each session.


View details | Privacy policylaunch
ConsentLegitimate interesthelp_outline


SMADEX, S.L.U.

Cookie duration: 365 (days).

Data collected and processed: Device characteristics, Device identifiers, Users’
profiles, Probabilistic identifiers, IP addresses, Non-precise location data,
Privacy choices, User-provided data

more

Cookie duration resets each session.


View details | Storage details | Privacy policylaunch
Consent


BOMBORA INC.

Cookie duration: 365 (days).

Data collected and processed: Device characteristics, Device identifiers,
Authentication-derived identifiers, Users’ profiles, IP addresses, Non-precise
location data, Browsing and interaction data

more

Cookie duration resets each session. Uses other forms of storage.


View details | Storage details | Privacy policylaunch
ConsentLegitimate interesthelp_outline


EASYMEDIA GMBH

Cookie duration: 365 (days).

Data collected and processed: Device characteristics, Device identifiers, Users’
profiles, Probabilistic identifiers, IP addresses, Non-precise location data,
Privacy choices, Precise location data, Browsing and interaction data

more

Cookie duration resets each session.


View details | Storage details | Privacy policylaunch
Consent


REMERGE GMBH

Doesn't use cookies.

Data collected and processed: Device characteristics, Device identifiers, IP
addresses, Non-precise location data, Browsing and interaction data

more

Uses other forms of storage.


View details | Privacy policylaunch
ConsentLegitimate interesthelp_outline


ADVANCED STORE GMBH

Cookie duration: 365 (days).

Data collected and processed: Device identifiers

more

Cookie duration resets each session. Uses other forms of storage.


View details | Storage details | Privacy policylaunch
ConsentLegitimate interesthelp_outline


MAGNITE CTV, INC.

Cookie duration: 366 (days).

Data collected and processed: Device characteristics, Device identifiers,
Probabilistic identifiers, IP addresses, Non-precise location data, Privacy
choices, Precise location data, Browsing and interaction data

more

Cookie duration resets each session. Uses other forms of storage.


View details | Storage details | Privacy policylaunch
ConsentLegitimate interesthelp_outline


DELTA PROJECTS AB

Cookie duration: 365 (days).

Data collected and processed: Device characteristics, Device identifiers,
Authentication-derived identifiers, Users’ profiles, Probabilistic identifiers,
IP addresses, Non-precise location data, Privacy choices, User-provided data,
Precise location data, Browsing and interaction data

more




View details | Storage details | Privacy policylaunch
ConsentLegitimate interesthelp_outline


USEMAX ADVERTISEMENT (EMEGO GMBH)

Cookie duration: 365 (days).

Data collected and processed: Users’ profiles

more

Cookie duration resets each session.


View details | Storage details | Privacy policylaunch
Consent


EMETRIQ GMBH

Cookie duration: 365 (days).

Data collected and processed: Device characteristics, Device identifiers,
Authentication-derived identifiers, Users’ profiles, Probabilistic identifiers,
IP addresses, Non-precise location data, Privacy choices, User-provided data,
Browsing and interaction data

more

Cookie duration resets each session. Uses other forms of storage.


View details | Storage details | Privacy policylaunch
Consent


PUBLICIS MEDIA GMBH

Cookie duration: 1825 (days).

Data collected and processed: Device characteristics, Device identifiers,
Authentication-derived identifiers, Users’ profiles, Probabilistic identifiers,
IP addresses, Non-precise location data, Privacy choices, User-provided data,
Browsing and interaction data

more

Cookie duration resets each session. Uses other forms of storage.


View details | Privacy policylaunch
Consent


M.D. PRIMIS TECHNOLOGIES LTD.

Cookie duration: 25 (days).

Data collected and processed: Device characteristics, Device identifiers,
Probabilistic identifiers, IP addresses, Non-precise location data, Privacy
choices, User-provided data, Browsing and interaction data

more




View details | Storage details | Privacy policylaunch
ConsentLegitimate interesthelp_outline


ONETAG LIMITED

Cookie duration: 396 (days).

Data collected and processed: Device characteristics, Device identifiers, IP
addresses, Non-precise location data, Privacy choices, Browsing and interaction
data

more

Cookie duration resets each session. Uses other forms of storage.


View details | Storage details | Privacy policylaunch
Consent


CLOUD TECHNOLOGIES S.A.

Cookie duration: 365 (days).

Data collected and processed: Device characteristics, Device identifiers,
Authentication-derived identifiers, Users’ profiles, IP addresses, Non-precise
location data, Privacy choices, Browsing and interaction data

more

Cookie duration resets each session.


View details | Privacy policylaunch
Consent


SMARTOLOGY LIMITED

Doesn't use cookies.

Data collected and processed: IP addresses

more

Uses other forms of storage.


View details | Privacy policylaunch
ConsentLegitimate interesthelp_outline


IMPROVE DIGITAL

Cookie duration: 90 (days).

Data collected and processed: Device characteristics, Device identifiers,
Authentication-derived identifiers, Users’ profiles, Probabilistic identifiers,
IP addresses, Non-precise location data, Privacy choices, User-provided data,
Precise location data, Browsing and interaction data

more

Cookie duration resets each session.


View details | Storage details | Privacy policylaunch
ConsentLegitimate interesthelp_outline


ADOBE ADVERTISING CLOUD

Cookie duration: 365 (days).

Data collected and processed: Device identifiers, Authentication-derived
identifiers, IP addresses, Privacy choices

more




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ConsentLegitimate interesthelp_outline


BANNERFLOW AB

Cookie duration: 366 (days).

Data collected and processed: Device characteristics, IP addresses, Non-precise
location data, Privacy choices

more

Cookie duration resets each session.


View details | Storage details | Privacy policylaunch
ConsentLegitimate interesthelp_outline


TABMO SAS

Doesn't use cookies.

Data collected and processed: Device characteristics, Device identifiers, Users’
profiles, Probabilistic identifiers, IP addresses, Non-precise location data,
Privacy choices, User-provided data, Precise location data, Browsing and
interaction data

more

Uses other forms of storage.


View details | Privacy policylaunch
Consent


INTEGRAL AD SCIENCE (INCORPORATING ADMANTX)

Doesn't use cookies.

Data collected and processed: Device characteristics, IP addresses, Non-precise
location data, Privacy choices, Browsing and interaction data

more




View details | Privacy policylaunch
Legitimate interesthelp_outline


WIZALY

Cookie duration: 365 (days).

Data collected and processed: Device characteristics, Authentication-derived
identifiers, IP addresses, Non-precise location data, Privacy choices, Browsing
and interaction data

more

Cookie duration resets each session. Uses other forms of storage.


View details | Storage details | Privacy policylaunch
Consent


WEBORAMA

Cookie duration: 393 (days).

Data collected and processed: Device characteristics, Device identifiers,
Authentication-derived identifiers, Users’ profiles, Probabilistic identifiers,
IP addresses, Non-precise location data, Privacy choices, User-provided data,
Browsing and interaction data

more

Uses other forms of storage.


View details | Storage details | Privacy policylaunch
ConsentLegitimate interesthelp_outline


JIVOX CORPORATION

Cookie duration: 30 (days).

Data collected and processed: Device identifiers, Users’ profiles, IP addresses,
Non-precise location data, Privacy choices, Precise location data, Browsing and
interaction data

more

Cookie duration resets each session.


View details | Storage details | Privacy policylaunch
Consent


SAGE+ARCHER BV

Doesn't use cookies.

Data collected and processed: Non-precise location data

more




View details | Privacy policylaunch
Consent


ON DEVICE RESEARCH LIMITED

Cookie duration: 30 (days).

Data collected and processed: Device characteristics, Device identifiers, IP
addresses, Non-precise location data, User-provided data, Precise location data,
Browsing and interaction data

more




View details | Storage details | Privacy policylaunch
Consent


ROCKABOX MEDIA LTD

Doesn't use cookies.

Data collected and processed: Device characteristics, IP addresses, Non-precise
location data, Browsing and interaction data

more




View details | Storage details | Privacy policylaunch
Legitimate interesthelp_outline


EXACTAG GMBH

Cookie duration: 180 (days).

Data collected and processed: Device characteristics, Device identifiers,
Authentication-derived identifiers, IP addresses, Privacy choices, Browsing and
interaction data

more

Cookie duration resets each session.


View details | Storage details | Privacy policylaunch
Consent


CELTRA INC.

Doesn't use cookies.

Data collected and processed: Device characteristics, Device identifiers, IP
addresses, Precise location data

more

Uses other forms of storage.


View details | Storage details | Privacy policylaunch
Consent


MAINADV SRL

Cookie duration: 30 (days).

Data collected and processed: Device characteristics, Device identifiers, IP
addresses, Non-precise location data, Privacy choices, User-provided data,
Browsing and interaction data

more

Uses other forms of storage.


View details | Privacy policylaunch
Consent


GEMIUS SA

Cookie duration: 1825 (days).

Data collected and processed: Device characteristics, Device identifiers, Users’
profiles, Privacy choices, Browsing and interaction data

more

Cookie duration resets each session. Uses other forms of storage.


View details | Storage details | Privacy policylaunch
Consent


THE KANTAR GROUP LIMITED

Cookie duration: 914 (days).

Data collected and processed: Device characteristics, Device identifiers, IP
addresses, Non-precise location data, Privacy choices, Browsing and interaction
data

more

Cookie duration resets each session. Uses other forms of storage.


View details | Privacy policylaunch
Consent


NIELSEN MEDIA RESEARCH LTD.

Cookie duration: 120 (days).

Data collected and processed: Device characteristics, Device identifiers, IP
addresses, Privacy choices, Browsing and interaction data

more

Cookie duration resets each session. Uses other forms of storage.


View details | Storage details | Privacy policylaunch
ConsentLegitimate interesthelp_outline


SOLOCAL SA

Cookie duration: 396 (days).

Data collected and processed: Device characteristics, Device identifiers, Users’
profiles, IP addresses, Non-precise location data, Privacy choices,
User-provided data, Precise location data, Browsing and interaction data

more

Cookie duration resets each session. Uses other forms of storage.


View details | Storage details | Privacy policylaunch
ConsentLegitimate interesthelp_outline


PIXALATE, INC.

Doesn't use cookies.

Data collected and processed: Device characteristics, Device identifiers, IP
addresses, Non-precise location data, Browsing and interaction data

more




View details | Storage details | Privacy policylaunch
Consent


ORACLE ADVERTISING

Cookie duration: 180 (days).

Data collected and processed: Device characteristics, Device identifiers,
Authentication-derived identifiers, Users’ profiles, IP addresses, Non-precise
location data, Privacy choices, User-provided data, Browsing and interaction
data

more

Uses other forms of storage.


View details | Storage details | Privacy policylaunch
Consent


NUMBERLY

Cookie duration: 180 (days).

Data collected and processed: Device characteristics, Device identifiers,
Authentication-derived identifiers, Users’ profiles, IP addresses, Non-precise
location data, Privacy choices, User-provided data, Browsing and interaction
data

more

Cookie duration resets each session.


View details | Storage details | Privacy policylaunch
Consent


AUDIENCEPROJECT A/S

Cookie duration: 365 (days).

Data collected and processed: Device characteristics, Device identifiers,
Authentication-derived identifiers, Users’ profiles, Probabilistic identifiers,
IP addresses, Non-precise location data, Privacy choices, User-provided data,
Browsing and interaction data

more

Cookie duration resets each session. Uses other forms of storage.


View details | Storage details | Privacy policylaunch
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DEMANDBASE, INC.

Cookie duration: 730 (days).

Data collected and processed: Device characteristics, Device identifiers, Users’
profiles, Probabilistic identifiers, IP addresses, Non-precise location data,
Privacy choices, User-provided data, Precise location data, Browsing and
interaction data

more

Cookie duration resets each session. Uses other forms of storage.


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EFFILIATION / EFFINITY

Cookie duration: 30 (days).

Data collected and processed: Device characteristics

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Cookie duration resets each session.


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ARRIVALIST CO.

Cookie duration: 365 (days).

Data collected and processed: IP addresses, Non-precise location data

more

Cookie duration resets each session.


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SEENTHIS AB

Doesn't use cookies.

Data collected and processed: Device characteristics, IP addresses

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COMMANDERS ACT

Cookie duration: 365 (days).

Data collected and processed: Device identifiers, IP addresses

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TRAVEL AUDIENCE GMBH

Cookie duration: 397 (days).

Data collected and processed: Device characteristics, Device identifiers,
Authentication-derived identifiers, Users’ profiles, Probabilistic identifiers,
IP addresses, Non-precise location data, Precise location data, Browsing and
interaction data

more

Cookie duration resets each session. Uses other forms of storage.


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HUMAN

Doesn't use cookies.

Data collected and processed: Device characteristics, Device identifiers,
Probabilistic identifiers, IP addresses, Non-precise location data

more




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ADLUDIO LTD.

Doesn't use cookies.

Data collected and processed: Device characteristics

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BLENDEE SRL

Cookie duration: 366 (days).

Data collected and processed: Device characteristics, Device identifiers,
Authentication-derived identifiers, Users’ profiles, IP addresses, Non-precise
location data, Privacy choices, User-provided data, Browsing and interaction
data

more

Cookie duration resets each session. Uses other forms of storage.


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INNOVID LLC

Cookie duration: 90 (days).

Data collected and processed: Device characteristics, Device identifiers, IP
addresses, Non-precise location data, Privacy choices, Browsing and interaction
data

more

Cookie duration resets each session.


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PAPIRFLY AS

Doesn't use cookies.

Data collected and processed: Device characteristics

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NEUSTAR, INC., A TRANSUNION COMPANY

Cookie duration: 365 (days).

Data collected and processed: Device characteristics, Device identifiers,
Authentication-derived identifiers, Users’ profiles, Probabilistic identifiers,
IP addresses, Non-precise location data, Privacy choices, User-provided data,
Browsing and interaction data

more

Cookie duration resets each session. Uses other forms of storage.


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VERVE GROUP EUROPE GMBH

Doesn't use cookies.

Data collected and processed: Device characteristics, Device identifiers,
Authentication-derived identifiers, Users’ profiles, IP addresses, Non-precise
location data, Privacy choices, User-provided data, Precise location data,
Browsing and interaction data

more

Uses other forms of storage.


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OTTO (GMBH & CO KG)

Cookie duration: 365 (days).

Data collected and processed: Device identifiers, Users’ profiles, IP addresses,
Privacy choices, User-provided data, Browsing and interaction data

more

Cookie duration resets each session. Uses other forms of storage.


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ADOBE AUDIENCE MANAGER, ADOBE EXPERIENCE PLATFORM

Cookie duration: 180 (days).

Data collected and processed: Device characteristics, Device identifiers,
Authentication-derived identifiers, Users’ profiles, Probabilistic identifiers,
IP addresses, Non-precise location data, Privacy choices, User-provided data,
Precise location data, Browsing and interaction data

more

Cookie duration resets each session.


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LOCALSENSOR B.V.

Doesn't use cookies.

Data collected and processed: Device characteristics, Device identifiers, IP
addresses, Non-precise location data, Privacy choices, Precise location data

more

Uses other forms of storage.


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ONLINE SOLUTION

Cookie duration: 365 (days).

Data collected and processed: Device characteristics, Device identifiers, Users’
profiles, Probabilistic identifiers, IP addresses, Non-precise location data,
Privacy choices, User-provided data, Precise location data, Browsing and
interaction data

more

Cookie duration resets each session. Uses other forms of storage.


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RELAY42 NETHERLANDS B.V.

Cookie duration: 730 (days).

Data collected and processed: Device characteristics, Device identifiers, Users’
profiles, Probabilistic identifiers, IP addresses, Privacy choices,
User-provided data, Browsing and interaction data

more




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GP ONE GMBH

Cookie duration: Uses session cookies.

Data collected and processed: Device characteristics, IP addresses, Non-precise
location data, Privacy choices, User-provided data, Browsing and interaction
data

more

Uses other forms of storage.


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THE MEDIAGRID INC.

Cookie duration: 365 (days).

Data collected and processed: Device characteristics, Device identifiers,
Probabilistic identifiers, IP addresses, Non-precise location data, Privacy
choices, Precise location data, Browsing and interaction data

more

Cookie duration resets each session. Uses other forms of storage.


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MINDTAKE RESEARCH GMBH

Cookie duration: 180 (days).

Data collected and processed: Device characteristics, Device identifiers, Users’
profiles, Probabilistic identifiers, IP addresses, Browsing and interaction data

more

Uses other forms of storage.


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CINT AB

Cookie duration: 730 (days).

Data collected and processed: Device characteristics, Device identifiers, IP
addresses, Privacy choices, Browsing and interaction data

more

Uses other forms of storage.


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GOOGLE ADVERTISING PRODUCTS

Cookie duration: 396 (days).

Data collected and processed: Device characteristics, Device identifiers,
Authentication-derived identifiers, Users’ profiles, IP addresses, Non-precise
location data, Privacy choices, User-provided data, Browsing and interaction
data

more

Uses other forms of storage.


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GFK GMBH

Cookie duration: 730 (days).

Data collected and processed: Device characteristics, Device identifiers,
Authentication-derived identifiers, Users’ profiles, IP addresses, Non-precise
location data, Privacy choices, User-provided data, Browsing and interaction
data

more

Uses other forms of storage.


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REVJET

Cookie duration: 730 (days).

Data collected and processed: Device identifiers, Users’ profiles, IP addresses,
Non-precise location data, Privacy choices

more

Cookie duration resets each session.


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PROTECTED MEDIA LTD

Doesn't use cookies.

Data collected and processed: Device characteristics, Device identifiers,
Probabilistic identifiers, IP addresses, Browsing and interaction data

more




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CLINCH LABS LTD

Cookie duration: 730 (days).

Data collected and processed: Device characteristics, Device identifiers, Users’
profiles, Probabilistic identifiers, IP addresses, Non-precise location data,
Privacy choices, Browsing and interaction data

more

Cookie duration resets each session.


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ORACLE DATA CLOUD - MOAT

Doesn't use cookies.

Data collected and processed: IP addresses, Non-precise location data

more




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HEARTS AND SCIENCE MÜNCHEN GMBH

Cookie duration: 60 (days).

Data collected and processed: IP addresses

more

Cookie duration resets each session.


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AMAZON ADVERTISING

Cookie duration: 396 (days).

Data collected and processed: Device characteristics, Device identifiers,
Authentication-derived identifiers, Users’ profiles, IP addresses, Non-precise
location data, Privacy choices, Browsing and interaction data

more

Cookie duration resets each session. Uses other forms of storage.


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MOLOCO, INC.

Cookie duration: 730 (days).

Data collected and processed: Device characteristics, Device identifiers, IP
addresses, Non-precise location data

more

Cookie duration resets each session. Uses other forms of storage.


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ADTRIBA GMBH

Cookie duration: 730 (days).

Data collected and processed: Device characteristics, Device identifiers,
Authentication-derived identifiers, IP addresses, Non-precise location data,
Privacy choices, Browsing and interaction data

more

Cookie duration resets each session.


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OBJECTIVE PARTNERS BV

Cookie duration: 90 (days).

Data collected and processed: Device identifiers

more

Cookie duration resets each session.


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ENSIGHTEN

Cookie duration: 1825 (days).

Data collected and processed: Device characteristics, Device identifiers, IP
addresses, Privacy choices, Browsing and interaction data

more

Cookie duration resets each session.


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EBAY INC

Cookie duration: 90 (days).

Data collected and processed: Device characteristics, IP addresses, Privacy
choices

more




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HURRA COMMUNICATIONS GMBH

Cookie duration: 366 (days).

Data collected and processed: Device characteristics, Device identifiers,
Authentication-derived identifiers, Probabilistic identifiers, IP addresses,
Non-precise location data, Precise location data, Browsing and interaction data

more

Cookie duration resets each session.


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AKAMAI

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META

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AUNICA

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BOOKING.COM

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C3 METRICS

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IBM

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EVIDON

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INTELLIAD

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DSTILLERY

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MEDIAMATH

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ZMS

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OMNICOM MEDIA GROUP

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RESONATE

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SOJERN

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TRADEDOUBLER AB

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TRUSTARC

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TRUEFFECT

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TRAVEL DATA COLLECTIVE

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ADVOLUTION.CONTROL

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LIFESTREET

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ADMAXIM

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BATCH MEDIA

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VODAFONE GMBH

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MAGNITE

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SCENESTEALER

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NETQUEST

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MANAGE.COM

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CLOUDFLARE

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SALESFORCE DMP

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NETFLIX

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MACROMILL GROUP

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EBUILDERS

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APPLOVIN CORP.

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FRACTIONAL MEDIA

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RACKSPACE

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LIFTOFF

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MSI-ACI

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NAVEGG

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ADMEDO

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KOCHAVA

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MOBITRANS

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ADEX

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IMPACT

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SPOTAD

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AARKI

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SFR

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CABLATO

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WAYSTACK

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TRESENSA

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GSKINNER

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CUBED

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OPTOMATON

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ANALIGHTS

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DENTSU AEGIS NETWORK

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DIGISEG

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HAENSEL AMS

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BDSK HANDELS GMBH & CO. KG

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MARKETING SCIENCE CONSULTING GROUP, INC.

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DENTSU

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KOBLER

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WIDESPACE

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VIMEO

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