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 * Solutions
   * Advanced Contextual Data
   * Brand Suitability Controls
   * Contextual Connected TV (CTV)
   * Contextual Data Marketplace
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   * Blog
   * Pre-Bid Programmatic Resource Guide

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GET MORE VISIBILITY INTO CONNECTED TV WITH THE PEER39 TRANSPARENCY REPORT FOR
CTV

Blog / By David Simutis

The accelerated trend of smartTV and streaming-service adoption was fueled
largely by pandemic lockdowns. Consumers expect more choice, flexibility and
control. As a result, the very definition of television is changing; most people
now include  streaming services like Netflix, Hulu, Amazon and YouTube when they
think of “television.” 

It’s not a fad: A recent study shows the percentage of adults watching video
daily via connected TV device remains at the same level as 2020. 

 * The report noted 82% of TV households in the US have at least one connected
   TV device (a higher penetration rate than cable TV.) 
 * TV viewers between 18-34 are reported as the biggest daily users, with some
   54% watching videos via CTV device. 
 * 43% of those aged 35-54 are daily watchers as are 22% of people  55+

By the end of 2022, expectations are that CTV viewers will grow to over 213
million, streaming a billion hours plus of video content each week. 

While CTV  might very well become the most critical channel for advertisers in
2022, major challenges like a lack of transparency on where CTV ads run and how
they perform remain.  

Today we are proud to announce our Transparency Report for CTV which will give
marketers new levels of insights across the Shows, Content, and Channels they
are running on for their CTV buys.


CTV DATA AVAILABILITY VARIES WIDELY ACROSS PLATFORMS AND EVEN WITHIN REPORTING.
EVEN SOURCE INFORMATION IS NOT ALWAYS CONSISTENT.

Just a few of the problems in reporting:

 * Campaign Reporting showing inconsistent and indecipherable app IDs or bundle
   IDs. 
 * An inability to tie reporting insights into granular actionable optimization
   strategies
 * Lack of show-level granularity 
 * Lack of information about content categories, channel, and quality of
   production.

We’ve heard the frustrations from advertisers and brands.


THE TRANSPARENCY REPORT FOR CTV CONSOLIDATES AND NORMALIZES REPORTING DATA FOR
THE FIRST TIME

Advertisers now have unparalleled transparency into CTV campaign placements and
ad campaign performance. By providing full reporting on the actual shows,
networks, apps, and demographics advertisers are reaching through their CTV
buys, advertisers have a complete picture of what is actually happening with
their ads across the CTV ecosystem.




SHOW-LEVEL CTV CAMPAIGN-REPORTING MADE EASY 

Set up is easy, just request a tag from usThe report gives you campaign-level
reporting on your CTV investment.  Buyers will now have visibility on critical
levels of information such as Channel, Show-level, Production Type,
Suitability.  A sample of data points you’ll get on the report:

 * Ad Complete Impressions
 * Ad Completion Rate
 * Ad Start Impressions
 * Age/gender of audience
 * Channel
 * Content Categories
 * Number of ads per channel
 * Number of ads per show
 * OTT Service
 * Production Type
 * Show

In addition, we deliver audience/demographic information like age and gender,
plus platforms and OTT services, so advertisers can adjust spend and other
levers across their buys.




ALL THE RIGHT INSIGHTS TO FUEL YOUR CTV STRATEGY IN 2022

Transparency means buyers have a fundamental right to know what they are buying
on CTV. Empowered with these new levels of insights and transparency, buyers can
optimize their CTV investment using Peer39’s Pre-bid CTV segments.

Download a Transparency Report for CTV sample below or reach out to
sales@peer39.com to get started.


Download Sample Report



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