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November 18, 2021
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DJ KHALED LAUNCHES HUGE CHICKEN WING STARTUP WITH JET SKI DELIVERY

By
Will Feuer


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Back to Reading
November 11, 2021 11:10am
Updated
November 11, 2021 11:38am
DJ Khaled called Another Wing "the first restaurant concept to ever launch on
three continents at the same time." Instagram


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DJ Khaled on Thursday launched his latest business venture, a sprawling chicken
wing delivery startup with more than 150 kitchens in five countries on three
continents — and it plans to offer boatside jet ski delivery as it ramps up.

The Grammy award-winning producer partnered with so-called ghost kitchen
operator Reef Technology to launch the new chicken wing company, called Another
Wing.

Ghost kitchens are a kind of delivery-only restaurant that exploded in
popularity during the pandemic as government-restrictions closed indoor dining
options in cities around the world and restaurants turned to delivery as a
lifeline.

In an interview with Hypebeast, Khaled called it “the first restaurant concept
to ever launch on three continents at the same time.”

The company’s first 150-plus kitchens will service the US, the UK, Canada,
France and the United Arab Emirates, Bloomberg reported. In North America, it
will operate in New York, Atlanta, Houston, Miami, Los Angeles, Toronto and
Vancouver and elsewhere.

“Reef approached me with the idea of making history,” Khaled told Hypebeast. 

“Not only do we deliver by land, but we will be delivering by sea – with jet
ski’s offering boatside delivery,” DJ Khaled explained.Instagram

“Sharing something I love, like delicious food with my fans all over the world,
how could I say no? It’s all about spreading love and showing people what is
possible when you dream,” he said, adding that “we goin’ global.”

“The concept is global. Three continents and 150 locations is just the
beginning. But we’re going to do it different – not only do we deliver by land,
but we will be delivering by sea – with jet ski’s offering boatside delivery.
We’re doing everything new.”

The menu features bone-in and boneless chicken wings, starting at $6.95 for a
six-piece order. There will be eight flavor options to start, including “Un Un
Un Believable Buffalo,” “Don’t Quit Nashville Hot,” “You Loyal! Lemon Pepper,”
“Honey! Honey! Hot Honey Sriracha,” and “They Don’t Want You To Win TRUFFALO.”



Another Wing will also sell jalapeño cheese fries and onion rings as sides as
well as chocolate chip cookies for dessert. 

Khaled is just the latest of many restauranteurs who have sought to tap into the
explosion of popularity in delivery chicken wings during the pandemic.

Trade groups have previously attributed the spike in demand at least partially
to the fact that chicken wings travel much better than many other foods, making
them ideal for the at-home setting forced on many by the pandemic.



“Wings stood out as something that’s universally loved and can be brought to
many areas,” Alan Philips, Reef’s chief creative officer, told Bloomberg of
thinking of the business idea with Khaled.

However, the spike in demand for chicken as well as supply issues like slowdowns
at factories due to COVID-19 and even underperforming roosters have led to a
nationwide poultry shortage and higher prices that are squeezing profit margins.


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Filed under
 * chicken wings
 * dj khaled
 * startups
 * 11/11/21

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