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This website stores cookies on your computer. These cookies are used to collect information about how you interact with our website and allow us to remember you. We use this information in order to improve and customize your browsing experience and for analytics and metrics about our visitors both on this website and other media. To find out more about the cookies we use, see our Privacy Policy. If you decline, your information won’t be tracked when you visit this website. A single cookie will be used in your browser to remember your preference not to be tracked. Accept Decline This is what your event will look like after going live * No notifications yet. * Sign Out Toggle navigation * * HOME * REGISTER * AGENDA * SPEAKERS * PARTNERS * ABOUT IIEX * VENUE & TRAVEL * ATTENDING COMPANIES * About the Organizers * Insight Innovation Competition * BRAINDATE * Think Tank Tent * GreenBook GreenRooms * More * VENUE & TRAVEL * ATTENDING COMPANIES * About the Organizers * Insight Innovation Competition * BRAINDATE * Think Tank Tent * GreenBook GreenRooms * * No notifications yet. * Sign Out Registered User? Login Forgot Password? Sign Up New User? Sign Up Forgot Password? Login May 24-25, 2023 AUSTIN, TX REGISTER NOW WELCOME TO IIEX NORTH AMERICA The Insight Innovation Exchange Ten years ago, GreenBook embarked on a simple idea: Could we create opportunities for market research leaders to share ideas, collaborate and define the future of insights? And the Insight Innovation Exchange (IIEX) conference series was set in motion. Our goal was to bring the most disruptive start-ups, new technologies, and ideas into the evolving insights, analytics, and customer experience industry, placing a bet on what would become the most widely adopted “best practices” of the future. Well, the future is now, and we have some pretty remarkable evidence that our simple idea was a game-changer for our industry. Please join your colleagues in this year’s IIEX NA event to continue co-creating and predicting the future of insights. What we start here will change the world of insights as we know it. COUNTDOWN TO THE CONFERENCE 9 1 48 56 Days Hours Minutes Seconds DISCOVER THE LATEST INNOVATIONS With multiple tracks addressing the latest in research tech and advanced methodologies, you will hear firsthand how global leaders are adapting to client-side challenges. TAKE NETWORKING TO THE NEXT LEVEL This year, we're excited to partner with Braindate™ to provide enhanced networking opportunities for all of our attendees. Click here to learn more. CELEBRATE THE FUTURE WE CO-CREATE Join colleagues who are leveraging the power of innovations to define and predict the future of insights. REGISTER NOW IIEX NORTH AMERICA IS SUPPORTED BY SOME OF THE MOST INNOVATIVE COMPANIES IN THE INDUSTRY Title Platinum Platinum+ Platinum+ Platinum+ Platinum+ Platinum Platinum Platinum Platinum Platinum Platinum WHO SHOULD ATTEND Brands are BACK! Attendance at APAC and EU IIEX events this year saw record attendance from Brand-side Buyers, as well as Suppliers, and IIEX North America is on track to repeat the momentum. Regardless of your tenure or role in the insights business, there is something at IIEX North America directly applicable to your interests and challenges. BRAND-SIDE BUSINESS LEADERS * Benchmark yourself against other brands in your industry * Discover ways to energize your teams and develop their skill sets * Uncover promising innovations in resTech and insights analytics * Learn how to reduce costs, increase your teams’ productivity and improve the research quality ANALYST AND INSIGHTS TEAMS AT BRANDS * Explore the tools your company is keen to adopt through presentations and hands-on demos * Add your voice on issues shaping the industry’s future in the immersive Think Tank Tent * Meet the suppliers who already support your company’s projects to learn what’s new in their tool kits. * Network with other emerging professionals to share career building tips BUSINESS LEADERS AT SUPPLIERS * Network with Buyers who are a perfect fit for your services * Gain competitive intelligence to differentiate your solutions * Gather data on buyers’ needs, to hone your go-to-market message * Use BrainDates and other immersive experiences to connect with peers, prospects, and perhaps your next new hire INSIGHTS PRACTITIONERS AT SUPPLIERS * Learn how brands (and your company’s competitors) are applying the latest insights innovations * Meet clients face-to-face, and get to know them as partners and people * Learn first-hand how your peers are building career accelerating skills * Network and develop connections that will live beyond the event itself WHAT ATTENDEES SAY ABOUT IIEX “IIEX North America always provides a great opportunity to see the latest technology and approaches in market research. If you are focused on where the future of the industry is going, this is the place to find out.” Kelsy SaulsburyJohnson & Johnson “The thing that IIEX does better than anyone else is aggregate the most interesting, compelling and forward-thinking startups in our industry.” Jeff KrentzSkye Isle Ventures “What I love most about IIEX is the energy! You really feel like you’re immersed in the beating heart of insights.” William GibsonCadillac Fairview “If you are passionate about staying ahead of the trends in marketing research, this is a must see event for top notch, thought-provoking sessions and knowledge sharing. I left with lots of actionable information and ideas.” Holly M. O’NeilTalking Business “[The IIEX conference series] provides a lot of food for thought on the industry at large, the evolving challenges clients look to research partners to help them solve, and innovations in the early stages of adoption that will become research standards and best practices.” Janice LaiBehaviorally “IIEX North America is the one MR Event that I try not to miss. It’s the one conference that always leaves me motivated, excited about our industry’s future, and brimming with new ideas.” James FergussonMDI Global “IIEX North America always provides a great opportunity to see the latest technology and approaches in market research. If you are focused on where the future of the industry is going, this is the place to find out.” Kelsy SaulsburyJohnson & Johnson “The thing that IIEX does better than anyone else is aggregate the most interesting, compelling and forward-thinking startups in our industry.” Jeff KrentzSkye Isle Ventures “What I love most about IIEX is the energy! You really feel like you’re immersed in the beating heart of insights.” William GibsonCadillac Fairview “If you are passionate about staying ahead of the trends in marketing research, this is a must see event for top notch, thought-provoking sessions and knowledge sharing. I left with lots of actionable information and ideas.” Holly M. O’NeilTalking Business “[The IIEX conference series] provides a lot of food for thought on the industry at large, the evolving challenges clients look to research partners to help them solve, and innovations in the early stages of adoption that will become research standards and best practices.” Janice LaiBehaviorally “IIEX North America is the one MR Event that I try not to miss. It’s the one conference that always leaves me motivated, excited about our industry’s future, and brimming with new ideas.” James FergussonMDI Global Johnson & JohnsonSkye Isle VenturesCadillac FairviewTalking BusinessBehaviorallyMDI GlobalJohnson & JohnsonSkye Isle VenturesCadillac FairviewTalking BusinessBehaviorallyMDI Global Prev Next FEATURED SPEAKERS MH Melissa Harrington Human Insights Manager Liquid Death CH Cynthia Harris Founder and Managing Director 8:28 Insights JL Jo Lepore Global Foresight Director McDonald's LD Lorin Drake Consumer Insights Strategist Publix Super Markets, Inc. PM Paul Magnone Head of Global Strategic Alliances Google SB Sarah Beachler Senior Director, Consumer Insights Nike AB Angel Bellon Senior Director Insights & Cultural Intelligence Paramount VIEW ALL SPEAKERS 87% of attendees said they would recommend IIEX to a friend 91% of attendees gained actionable takeaways to influence more strategic decisions 90% of attendees said that they were satisfied with the speakers CONFERENCE THEMES Speakers will address areas of interest for both Buyers and Suppliers including: * Emotion, Empathy, and Joy: Connective tissue for Engaging Consumers * Trends, Cultural Anthropology and Inclusivity as Tools for Consumer Understanding * Generative AI: How to Use it, Safely and Effectively * Improving Participant Experience to Get Better Research Results * Data, Data, Data... it’s about Quality, Science, Privacy and Analytics * Innovations that Stick: in Products, Methods and Research Technologies * New Thinking in CX, UX and MRX * Boost your Brands, Boost your Teams! Strategies that Work to Drive Growth * Beyond CPG: How Insights are Key to Fueling Customer Experience in Retail, Financial Services and Tech EXPLORE THE AGENDA IMMERSIVE AND ENGAGING! IIEX North America brings you into a totally immersive environment that allows for maximum participation in experiences that inspire, educate, stimulate real game-changing ideas, and unique ways to engage with other attendees. Check out our BrainDates, the Cint Think Tank Tent, our GreenBook GreenRooms for networking with peers in organizations like QRCA, WiRe, and The Insights Career Network, and our exciting sponsors’ and exhibitors’ stations. GreenBook GreenRooms Cint Think Tanks Braindates ATTENDING COMPANIES Adobe Hulu PepsiCo Salesforce Warner Bros. Discovery Kellogg's Carmax Glassdoor Colgate Tyson Foods SEE THE GUEST LIST IIEX North America is supported by some of the most innovative companies in the industry, including our title sponsor, The Logit Group. For information regarding how you can still participate in IIEX NA 2023 and promote your brand and supplier services, please contact sales@greenbook.org. MEET OUR PARTNERS Any questions for the IIEX team? Drop us a line and we'll get back to you. GET IN TOUCH Add to calendar: Google iCal Outlook Yahoo Looking for your ticket? Contact the organizer Add to calendar: Google iCal Outlook Yahoo Looking for your ticket? Contact the organizer